How is cloud technology helping the film industry?

The film industry has undergone many technological changes such as 3D, 4D, and even 5D. But it is not the end. Cloud technology is now emerging in the field of film technology.

It has seen uses in all aspects of the industry, from content creation to distribution. Using cloud technology is enabling companies to balance their operations faster and in a more cost-effective way. It also provides small broadcasters and production houses with the tools to contend with the industry leaders.

Cloud technology allows centralization of data, information, and processes and serves easy access and perfect outline for films. This results in better decision-making, improved movie experience, and integrated operations.

Cloud-based editing enables the heavy processing work to take place away from the main workstation, meaning that all the editing operations can take place remotely. There is no need to physically visit the workstation and perform editing. Cloud technology helps in reducing expenses and investments that are made on hardware by the production houses.

Cloud technology is best known for data storage. Cloud technology provides storage and sharing of files off-site. This data can then be accessed only by the user, or whomever the user allows its access. This storage can be accessed from anywhere in the world by the user. Cloud storage provides an excellent solution for production houses or broadcasters that are storing large files and sharing them.

For broadcasters, cloud technology is enabling a rapid increase in content. Over the top (OTT) content, TV shows, and films over the internet are providing more revenues for existing companies.

Using the cloud as an avenue for delivering content enables broadcasters to start a brand-new channel without having the need for cable licenses.

Online streaming services like Netflix, Hulu, and Amazon Prime Video are the successful outcome of cloud technology.

New, as well as saved content that is stored on the cloud, can be easily accessed directly by the audience with the addition of an encoder and a storefront.

In todays world, a films production crew, director, participating service partners, and castes are global. Cooperating among these teams becomes difficult as the physical transfer of data and film reels is a time-consuming process. But having access to the files remotely makes the process easy and saves time. This is where cloud technology benefits the film industry. Cloud technology helps in making real-time discussions which saves time, effort as well as money.

For accumulating all the individual elements of a film including audio combinations, visual effects, and video filters to create the finished product, heavy computing power is required. The memory and processing power needed for making the final frames is much higher than what is available on standard computers. Cloud technology can be used to complete projects much rapidly by using remote computing power for the furnishing processes.

Pre-release privacy causes a 19% decrease in revenue than piracy that occurs post-release. Cloud technology offers refined solutions to such security issues to the film industry. By creating private clouds, the film industry doesnt have to worry anymore about other studios gaining access to their system.

Starting with film distribution from theatrical planning, booking, and settlements to building a smoother customer-centric approach, cloud technology enables assessment of similar films to an individual theatre performance, giving distributors insights to secure a successful release.

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How Cloud Technology Helps in Film Broadcast and Production? - Analytics Insight

For many years, tech experts have focused on the trend of enterprises making the initial move to the cloud. But Flexeras 2021 State of the Cloud Report tells a slightly different story, with 92% of enterprises already operating on a multicloud strategy and 82% operating on a hybrid cloud strategy.

So if most users already work on some kind of cloud, how is their cloud experience transforming right now?

See below our top trends in cloud computing, which range from diversifying cloud infrastructure to considering how cloud use impacts the greater global environment:

Also read: Big Data Trends in 2021 and The Future of Big Data

Most major enterprises migrated data and operations to the cloud over the past several years, but during the height of the COVID-19 pandemic, companies learned the importance of a distributed, flexible infrastructure.

Enterprise leaders are quickly recognizing that not all clouds work for all of their needs, and some of their legacy systems and applications work better on their existing on-premises infrastructure. These realizations, and a growing need for both flexibility and reliable security, have ushered in a period of growth for hybrid and multicloud setups.

Kaushik Joshi, global managing director for strategic alliances at Equinix, a digital infrastructure and integration company, explained why hybrid and multicloud setups are taking off:

The past year has seen a significant shift from private and public cloud-only deployments to hybrid and multicloud strategies, Joshi said.

He went on to share Equinixs recent Global Tech Trends Survey which polled more than 2,600 global IT decision-makers globally and highlighted that hybrid cloud is now the most common choice, with 46% of respondents now using a hybrid cloud (a 12% increase since their previous survey).

Hybrid cloud architectures represent the best path to engage with a rapidly changing infrastructure landscape, because it enables enterprises to more easily manage legacy, data-intensive processes, while simultaneously embracing new born-in-the-cloud applications.

As more organizations recognize the different strengths of private clouds, public clouds, industry-specific clouds, and legacy on-premises setups, more cloud and data center vendors are working hard to create hybrid cloud and multicloud connections among the disparate systems.

More on hybrid cloud: Hybrid Cloud and Hyperconverged Infrastructure (HCI)

Security is a hot-button topic in the cloud computing world, with some users believing that cloud computing is more secure, while others believe it is less secure than their on-premises security infrastructure.

The truth that many of them are discovering is that managed vendor clouds and on-premises solutions alike need additional security support to combat a growing number of major data breaches and ransomware attacks.

Instead of relying on embedded, native security features, tech experts are advocating for the increased use of managed security service providers (MSSPs) and a better organizational policy for user access management. Organizations are recognizing that security incidents can come from both internal accidents and external actors, so its important that all users are trained and compliant with an organizations security policies.

Amit Bareket, CEO and co-founder of Perimeter81, a cybersecurity firm, believes that zero-trust security is the answer to growing cloud security concerns:

Organizations are coming to realize they should not automatically trust anything inside or outside their perimeter, Bareket said. That perimeter is more or less erased. So, now, we are seeing companies verifying everything trying to connect to their IT systems.

With zero-rust security, policy enforcement and protection are easily implemented by isolating applications and segmenting network access based on user permissions, authentication, and verification. By implementing the ZTNA model for secure network access, IT teams can have full control over who is granted access, enters, and leaves the network at all times. This model has gained much more recognition since being mandated in President Bidens executive order.

A large number of enterprise cloud users are moving toward Kubernetes, containerization, and other custom cloud efforts for cloud-native application development.

Simply having a cloud or several clouds is not enough. Dividing those clouds up into containers makes it possible for companies to develop microservices and applications that require different storage, security, and configuration features.

Anthony Cusimano, solutions evangelist at Veritas Technologies, an enterprise backup and recovery software company, explained that many users are leaning into containerization for the cost and efficiency benefits as well:

The entire world is starting to shift its attention to Kubernetes and the orchestration of containers, Cusimano said. Its the next iterative shift we went from physical to virtual to cloud, and now were going to microservices and containers.

They make the hybrid cloud more cost effective and improve performance across the board. Thats why youre starting to see some of the biggest cloud providers offering turnkey Kubernetes solutions.

Most of the top cloud vendors in the market offer separate advanced analytics and artificial intelligence (AI) capabilities, but a growing number of them are offering these features as cloud-native technology.

Tapan Patel, senior manager of AI and cloud at SAS, a major analytics software company, explained what expanding containerization and cloud-native features will mean for enterprises:

Cloud-native technologies will usher in a new era of distributed enterprise analytics software designed to run wherever containers and a Kubernetes platform is available, Patel said. Cloud-native technologies will also lead and help companies to build, migrate, and modernize customer-facing and analytics and artificial intelligence (AI) apps more easily and at scale.

Patel also explained that customers will be able to test out new analytics and AI operations when they adopt clouds with cloud-native features.

Customers can get a taste of new and emerging analytics and artificial intelligence (AI) capabilities delivered in the cloud to attract new use cases and new users, Patel said. Analytics in the cloud can be used as an ideation sandbox, which allows a lot of new users to build prototypes. Each phase of machine learning projects (build, train, deploy) requires a different infrastructure and deployment considerations. Because the cloud is elastic, it provides the right level of scalability and availability.

Sustainability and climate care efforts are growing across industries, including technology and the cloud market. The technology industry is known for consuming a large amount of energy, and although cloud is typically more energy efficient than on-premises infrastructure, the growth of AI and the Internet of Things (IoT) is causing cloud technology to work harder than ever.

Ali Fenn, president of ITRenew, an asset recycler and data efficiency expert, explained that the circular cloud, a circular economic model of cloud asset recycling, is the next answer to sustainability concerns:

Sustainability is a massive trend in IT from enterprises seeking to ensure cloud providers leverage renewable energy in data centers to enterprises increasingly seeking to minimize their own supply carbon footprint via sustainably sourced, circular IT solutions, Fenn said.

Not only is this circular model good for sustainability goals, but it also makes a lasting impact on the bottom line. IT and business leaders are starting to realize they dont need to allocate additional money, time, and resources or compromise performance to have a more sustainable cloud computing model.

Coupled with an unstable supply chain, the circular cloud saves more than just the cost of supplies with its closed-loop supply chain that eliminates delays and constraints associated with inventory and shipment (a pain point for providers since pre-pandemic times).

Although few cloud vendors have adopted the circular model, most are changing their business models to emphasize more renewable energy use, carbon offsets, and data center efficiency boosts.

Read next: Data Analytics Market Trends 2021

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Cloud Computing Trends & Future Technology 2021 - Datamation

4 Hot Cloud Computing Stocks For Your Watchlist Now

Like it or not, the cloud computing industry continues to grow by the day. Accordingly, with the current shift towards digital workspaces, cloud computing stocks are also gaining traction in the stock market now. If anything, the demand, and possible use cases for cloud computing are rapidly increasing in our world today. Before we dive into the details, what exactly is this upcoming tech field might you ask? Well, in essence, cloud computing is a suite of computing services that can be delivered over the Internet or the cloud. This can range from data storage, networking, analytics, and database services among other computing functions.

Notably, cloud computing serves a wide variety of purposes across numerous industries. We only need to take a look at the largest name in the industry today Amazon (NASDAQ: AMZN) to see this. Just this week, the companys Amazon Web Services (AWS) division announced two major plays on the operational front. Firstly, General Electrics (NYSE: GE) Healthcare section is now moving several of its software platforms onto the AWS cloud. Secondly, news broke the day after that AWS also won a $10 billion cloud contract from the U.S. Defense Department.

Meanwhile, other names in the industry also continue to thrive amidst the current uptick in enterprise software spending. Last week, Datadog (NASDAQ: DDOG) smashed consensus estimates in its second-quarter fiscal. The company reported a total revenue of $233.5 million, marking a whopping 67% year-over-year increase. With all this activity in the cloud computing business now, I can understand if investors are keen to jump on. Should you be one of them, here are four to consider in the stock market today.

Best Cloud Computing Stocks To Buy [Or Sell] This Month

Microsoft Corporation

First off, we have Microsoft Corporation, a multinational tech company whose products and services are used by billions all over the world. Namely, its computer software and consumer services are immensely popular. For instance, its Microsoft Windows operating system is used by over 1.5 billion users worldwide. MSFT stock currently trades at $291.46 as of 11:22 a.m. ET and is up by over 35% in the past year. In late July, the company announced very strong fourth-quarter results.

To begin with, its revenue for the quarter was $46.2 billion, an increase of 21% year-over-year. The company also reported an operating income of $19.1 billion, up by 42% from a year earlier. Net income was $16.5 billion for the quarter, increasing by 49% year-over-year.

In fact, the company notes that its revenue this quarter is driven by cloud services. Impressively, revenue from its Intelligent Cloud segment was $17.4 billion, increasing by 30% year-over-year. Given the impressive financials, will you consider buying MSFT stock?

Alibaba Group Holding Ltd

Alibaba is a company that specializes in cloud computing and e-commerce. Its Alibaba Cloud, also known as Aliyun, provides cloud computing services to online businesses and also the companys own e-commerce ecosystem. Also, the company has a digital media and entertainment business. BABA stock currently trades at $187.92 as of 11:22 a.m. ET. On August 3, 2021, the company reported a stellar quarter. Firstly, it delivered a revenue of $31.86 billion for the quarter, an increase of 34% year-over-year. Secondly, annual active consumers of the Alibaba Ecosystem across the world reached approximately 1.18 billion users.

This includes 912 million consumers in China and 265 million consumers overseas served by Lazada, AliExpress, Trendyol, and Daraz. The company also reported a net income of $6.63 billion and diluted earnings per share was $0.32. Alibaba says that it has multiple engines driving its long-term growth, expanding upon its consumer and industrial internet segments.

Daniel Zhang, Chairman and Chief Executive Officer of Alibaba Group had this to say, We believe in the growth of the Chinese economy and long-term value creation of Alibaba, and we will continue to strengthen our technology advantage in improving the consumer experience and helping our enterprise customers to accomplish successful digital transformations. All things considered, will you add BABA stock to your watchlist?

Salesforce is a cloud-based company with headquarters in San Francisco, California. The company is the worlds No. 1 customer relationship management (CRM) platform. Also, its cloud-based CRM applications are used for sales, service, marketing, and do not require IT, experts, to set up or manage. The company boasts more than 150,000 companies that use its platform to grow their businesses by strengthening customer relationships. CRM stock currently trades at $250.66 as of 11:23 a.m. ET.

On Tuesday, the company announced Salesforce+, a new streaming service for live experiences and original content series. The new service will include live experiences, original series, podcasts, and other programming. In detail, Salesforce+ will bring the magic of Dreamforce to viewers across the globe with speakers, success stories, and groundbreaking innovations.

Furthermore, with engaging stories and expert advice, Salesforce+ will illuminate the future of technology in the digital-first, work anywhere world. For these reasons, will you consider CRM stock a top cloud computing stock to watch?

Snowflake Inc.

Next up, we will be taking a look at Snowflake. In brief, it identifies itself as a cloud computing-based data warehousing company. Through Snowflakes Data Cloud, organizations across the globe can make the most of their digital assets. According to Snowflake, it helps customers unite siloed data, discover and securely share data, and execute diverse analytic workloads. Among its thousands of clients spanning various industries, Snowflake now serves 187 of the Fortune 500 companies.

As it stands, SNOW stock currently trades at $290.08 a share as of 11:23 a.m. ET. Could the company have more room to grow moving forward? Well, for one thing, Snowflake continues to make strategic partnerships in the tech world. Just last month, the company announced support for The Trade Desks (NASDAQ: TTD) Unified ID 2.0. (UID 2.0).

Namely, this would be a strategic play by Snowflake as more companies shift from conventional third-party ad trackers to TTDs ad tool. With UID 2.0 on the Snowflake Data Marketplace, customers can now optimize their conventional ad businesses to be more privacy-conscious. Overall, Snowflake appears to be catering to the shifting needs of its users. Could all this make SNOW stock a top pick in the stock market for you?

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4 Top Cloud Computing Stocks To Watch Today | National | fwbusiness.com - FW Business

By joining the #WICxFortune100 Initiative, Insight deepens its commitment to strengthening a partner network built on diversity and inclusion

TEMPE, Ariz., August 12, 2021--(BUSINESS WIRE)--Insight Enterprises (NASDAQ:NSIT), the global provider of Insight Intelligent Technology Solutions for organizations of all sizes, today announced a partnership with Women In Cloud, an economic development organization dedicated to advancing gender inclusion in technology, for the #WICxFortune100 Initiative.

Insight is supporting the #WICxFortune100 Initiative, a turnkey program for industry-leading corporations to create access for women in technology through representation, recruitment and relationship building. Women In Cloud is committed to developing the next generation of women entrepreneurs and leaders in the field of cloud computing and advancing the success of women in technology.

Insight has established a diverse supplier program that last year helped 185 women-owned small businesses gain exposure to Insights global clientele. A dedicated Diversity, Leadership and Organizational Development team is staffed full-time in the areas of sales and supplier diversity, recruitment, education and retention. The team has established robust training on allyship and eliminating unconscious bias in the workplace, provided through Insights Aspiring Leadership program.

Rooted in its core values of hunger, heart and harmony, Insight is promoting the equitable treatment of all teammates regardless of gender, race, ethnicity, age, sexual orientation or physical ability. As an industry pacesetter in advancing women in leadership, Insight now boasts 900 participants in its Women With Insight peer-network group. Women With Insight is one of eight diverse teammate resource groups led by nearly 1,300 teammates across North America for the purpose of advancing unity, professional development and mentorship across the company.

"One of the most exciting aspects of working in technology is how quickly everything evolves, where new ideas become building blocks to unlock our full potential. At Insight, we are intent on redefining the future of work not just through digital innovation but in fostering a culture of everyday respect as we empower equality, diversity of thought, and a sense of true belonging for everyone," said Glynis Bryan, Insight chief financial officer. "We have seen drastic change in business and in the world in general recently much of it challenging our everyday norms which is opening doors to new ways of thinking. Were proud to work with Women In Cloud to ensure this translates into greater opportunities to advance women in technology."

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As part of the partnership, Women In Cloud will host a series of events involving Insight leaders. The first of many was the #WICxInspire multi-day networking event in July, including speaking engagements by Amy Protexter, Insight senior vice president of marketing, and Megan Amdahl, Insight senior vice president of partner alliances. Insight also will present Dec. 10, as part of the #WICxFortune100 Lunch & Learn virtual series, an event uniting female entrepreneurs and female founders of cloud-based companies with key leaders from Insight and other cloud industry leaders. These events provide attendees with insights and information about the industry and help them to network with other women in the industry.

"The addition of Insight to our partner community brings another proven leader in workplace equality to accelerate Women In Clouds mission of creating greater economic access for women entrepreneurs," said Chaitra Vedullapali, co-founder, Women In Cloud. "A recent McKinsey study estimates if measures are taken now to increase access for women entrepreneurs, global GDP could improve by $13 trillion by 2030, an 11 percent increase compared to not taking any action at all. By working together with Insight and other Fortune 500 companies, we have the opportunity to influence business acceleration for generations to come."

Insight has been recognized as a champion of diversity, equality and inclusion by being named to the 2021 Fortune Worlds Most Admired Companies, Fortunes more recent Best Workplaces for Diversity list, the 2021 Forbes Americas Best Employers for Diversity, 2020 Forbes Worlds Best Employers and 2020 Forbes Americas Best Employers for Veterans rankings. The company also scored 95 out of 100 on the Human Rights Campaigns 2021 Corporate Equality Index of LGBTQ workplace equity.

For more information on Insight, visit insight.com or call 800-INSIGHT.

About Insight

Today, every business is a technology business. Insight Enterprises Inc. empowers organizations of all sizes with Insight Intelligent Technology Solutions and services to maximize the business value of IT. As a Fortune 500-ranked global provider of Digital Innovation, Cloud + Data Center Transformation and Connected Workforce solutions and services, we help clients successfully manage their IT today while transforming for tomorrow. From IT strategy and design to implementation, management and supply chain optimization, our employees help clients innovate and elevate their operations to run business smarter. Discover more at insight.com. NSIT

About Women In Cloud

Women In Cloud is a community-led economic development organization taking action to generate $1B in net new global economic access for women entrepreneurs by 2030 through partnerships with corporations, community leaders, and policymakers. Women in Cloud is built on the following core values; Inclusion, Collective Action, and Economic Access to help contribute to the UN 2030 Sustainable Development Goals. For further information, visit womenincloud.com or contact vibhac@womenincloud.com

View source version on businesswire.com: https://www.businesswire.com/news/home/20210812005577/en/

Contacts

Scott Walters Insight EnterprisesTel. (480) 889-9798Email: scott.walters@insight.com

Ariel Kouvaras Sloane & Co.Tel. (212) 446-1884Email: akouvaras@sloanepr.com

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Insight Unites with Women In Cloud to Accelerate Workplace Diversity in Technology - Yahoo Finance