Category Archives: Cloud Storage

The Best Cloud Storage for Business | Tested & Ranked | 2022

What Is Cloud Storage?

Cloud-anything is a massive buzzword in the tech space. But what does it even mean? And, even more importantly:

When you store files on the cloud, where do they go?

In cloud computing, you access services over the internet. So cloud storage (you guessed it) refers to file storage solutions that use the cloud.

The cloud is a system of servers in data centers across the world. Your information doesnt go to one single locationinstead, its distributed over the network of servers. This way, even if one machine goes down, the cloud remains functional.

Cloud storage is simply putting files on the cloud instead of local storage (like your computers memory drive). You can think of file storage companies like landlords. They build and maintain data centers while you rent out the space for your files.

Why would you choose enterprise cloud storage? There are some neat perks:

Yes, you most likely do because it has some serious advantages over local storage.

Heres how cloud storage can make your business operations easier:

Adopting cloud-based file sharing puts important files at your fingertips, speeds up collaboration, and protects essential information from accidental loss or hacker interception.

Bottom line: yes, most businesses benefit from file storage and need it to optimize their sharing and workflow.

With a dizzying amount of file storage solutions, how do you pick the one for you? Heres what to look out for:

Anywhere-access is one of the main perks of online file storage for business. The synchronization between devices is a hasslethe cloud gives you easy access from any internet-connected device.

If youre working on the go, make sure you can make edits on the cloud.

Most business-oriented providers have that option, but some dont. Downloading a file to your hard drive, making the edits, and re-uploading gets annoying very quickly. So double-check whether you can view and edit files from the cloud.

Also, watch out for file versioning functionality that allows you to restore overwritten files with a few clicks. Check if your cloud storage provider supports versioning and how long it keeps the versionsits a potential life-saver for you and your team.

Unlike personal cloud storage, business cloud services are frequently used for collaboration. To determine what features you need, ask yourself:

What does file sharing look like?

Can you send files to people who dont have a profile?

What about access and edit restrictions?

Also, consider what your business actually needs.

For example, smaller organizations wont need access control as much as big teams.

If its just you and a couple of people, it makes sense to give everybody access to everything. For larger teams, user hierarchy and management are essential and worth paying for.

Additionally, if your files are predominantly images, you might be better off with one of the best photo storage services.

The best cloud storage for your business will be the one that works with the rest of your business software.

Watch out for third-party integrations with Microsoft Office, Salesforce, Slack, and whatever other applications youre using.

Consider the API too. A public API makes it easy to develop your own integrations with just some minor tweaks.

Price matters, but value matters even more. Dont be tempted to get the cheapest option; consider things like functionality and scalability.

The best cloud storage for business is the one that can grow as you grow. Some providers offer cheaper plans for small businesses and you can scale up to additional functions and storage as you need them.

Consider your current and future needs, plus your current and future budget. This way, you can choose cloud storage that works for years to come.

Youll be putting important business information and sensitive client data on the cloud. Make sure the cloud provider knows how to protect it.

Secure cloud storage for business will offer:

End-to-end encryption is the top level of privacy that ensures not even the cloud provider staff can view your files.

If youre handling health-related information, ensure the provider is compliant with the Health Insurance Portability and Accountability Act (HIPAA). For European companies (or companies with EU customers), make sure to also double-check for GDPR compliance.

File storage is one of the most affordable and versatile cloud solutions for business. Whether youre a small coffee shop, a mid-size company, or an enterprise, moving your documents to the cloud has multiple advantages.

Youll enjoy better accessibility and collaboration, as well as file safety and privacy.

And it doesnt have to be expensiveplans start as low as $5 per user per month.

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The Best Cloud Storage for Business | Tested & Ranked | 2022

WD My Cloud Home: Best Cloud Storage for Photos (2 TB – 8 …

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Cloud Storage Security: How Secure Is Cloud Storage?

Storing data on a cloud eliminates the need to buy, manage, and maintain in-house storage infrastructure. Despite this convenience, the lack of control over cloud-based data remains a common concern for businesses, even though cloud storage security is typically superior to any on-premises protection.

This article is an intro to cloud storage security and the techniques cloud providers use to protect data. Read on to learn about the different aspects of keeping cloud-based data safe and see how to distinguish top-tier providers from vendors with inadequate storage protection.

Cloud storage is a cloud computing service that enables a company to store data in the cloud instead of on-site data storage. This model offers a convenient way to keep files on a third-party server and provide employees with on-demand access to data from any device.

Common use cases for cloud storage are:

As cloud-stored data does not reside on an on-prem server, a company using a public cloud must in part rely on the provider to keep data safe. The good news is that a top vendor's data center uses various practices to ensure data remains secure. These measures often include:

Is data security your top priority? Created together with Intel and VMware, PNAP's Data Security Cloud is a platform that protects data with robust encryption, strict segmentation controls, and advanced threat intelligence.

If you partner with the right provider, your cloud storage will be safer than any on-prem infrastructure. However, not all cloud storage platforms are the same, and some of them are less secure than the provider likes to admit.

The right provider offers many features and frameworks a company cannot easily (or cheaply) deploy on an on-prem setup. These capabilities include:

While cloud storage security is likely more robust than what you use to protect on-prem devices, the cloud adds complexity to how data is stored. Your team needs to learn to use new tools, adjust security tactics, and set up new measures to ensure data security.

PhoenixNAP's Bare Metal Cloud enables you to set up custom dedicated server deployments with cloud-like ease and agility without having to wait days or weeks.

While beneficial, the decision to move data to the cloud means exposing files to new risks. Below is a look at the most common risks and concerns of cloud storage security.

Nearly all cloud security failures result from an operational mistake made on the client's side. The most common mistakes include:

The use of unauthorized devices is an especially high risk for a company with a Bring Your Own Device (BYOD) culture. In that case, the management must create and enforce a strict BYOD policy to ensure safe operations.

Operational risks can also occur on the service provider's side. Common issues include:

If something affects your storage provider, the event will directly impact access to your data. You must wait for the provider to fix the issue, and the team may not have access to cloud-based data until the vendor's team resolves the problem.

A large part of data security is making sure no one outside the team can access the data. When you rely on a partner to store files, you increase the attack surface via which a malicious actor can reach your data.

Even if you take proper precautions to ensure no one in the team leaks data, your storage provider might accidentally expose your files and cause data leakage or pave the way for a costly attack.

Since compliance demands vary based on how and where a business stores data, cloud storage must meet all the relevant requirements. These demands can dictate the way a provider must:

Besides meeting current requirements, the cloud service must also be flexible enough to enable a business to adapt to new demands and regulations.

Cloud misconfiguration is any error or glitch that exposes cloud data to risk. Since the end users have reduced visibility and control over data and operations, misconfigurations are a common problem.

Cloud storage misconfigurations typically result from:

A misconfiguration can often lead to a data breach, either from an insider threat or an external actor who gains access to the cloud.

Conflicting and overly complex security controls can also cause issues. The most common problems appear when the provider's and client's teams set up inconsistent rules that leave security gaps a hacker can exploit.

There are two ways to alleviate the risk of conflicting security controls:

Our article on cybersecurity best practices outlines security measures and tactics that play a vital role both on-premises and in the cloud.

Cloud storage security is a shared responsibility between the service provider and the consumer. If only one side has strong data protection, the lack of security on the other end will lead to risks and attacks. Providers and consumers should approach cloud storage security in the following way:

Below is a look at the best practices of cloud storage security that enable vendors and service consumers to ensure data safety.

A cloud provider must encrypt cloud data. That way, if a malicious actor or program accesses a file, all the unauthorized user will find is scrambled data. The only way to decipher data is to use a decryption key.

A provider should encrypt data both at rest and in transit:

A company can boost cloud storage security with client-side encryption. With this strategy, encryption and decryption happen on the target user's device. There are no encryptions or decryptions on the provider's server as the vendor does not keep any keys. Even if a hacker breaches the provider's server, the thief will not obtain your decryption key.

Two-factor authentication (2FA) requires a user to provide two pieces of info during login. Besides a username and password, 2FA also requires the employee to give an additional credential, which can be:

Two-factor authentication adds an extra layer of security that prevents an unauthorized actor from accessing cloud storage with a stolen password (a common target of phishing attacks). Always look for a provider that enables the use of 2FA.

Both you and your cloud provider should create regular backups:

PhoenixNAP's cloud backup solutions enable you to set up customizable, immutable backups of all critical data and workloads.

A cloud storage policy ensures your employees understand the company's approach to storing and managing data in the cloud. This document should evolve with your company's current needs and the cloud services the team uses. A policy should provide:

If you rely on hybrid cloud architecture, your policy should also cover practices for accessing, managing, integrating, and governing cloud usage within your unique hybrid environment.

Our article on cloud security policies shows how to create a company-wide guideline that dictates how the team operates in the cloud.

A ransomware attack enables a hacker to encrypt your data and demand a ransom in exchange for the decryption key. If the victim refuses to meet the demand, the criminal deletes the key and, as a result, renders target data useless.

This cyberattack type can be devastating to your finances and reputation, so you should always partner with a cloud provider that offers high-end ransomware protection.

Continuous change, access, and activity monitoring help identify and remove potential threats to cloud storage. Most storage services include robust cloud monitoring with alerts for:

In addition to the provider team's alerts, you can also deploy your own cloud monitoring tool. An extra tool ensures you take a proactive approach to cloud storage security and that your team can identify threats emerging from your end.

Educating employees about cloud storage security goes a long way toward protecting files in the cloud. Organize training sessions that familiarize employees with all major aspects of your cloud storage policy, including:

Cloud storage is already considerably safer than an average on-prem server, and projections suggest that this difference in security will only get bigger. Here are several notable trends you can expect from cloud storage security in the near future:

Get on board with the latest standard for cloud security with PNAP's confidential computing infrastructure and ensure end-to-end protection of your valuable data.

You should now be able to tell apart secure cloud storage platforms from those that lack adequate protection. Choosing a vendor that offers most (or, ideally, all) of the aforementioned capabilities will enable you to reap the benefits of cloud computing without adding unnecessary risk to your day-to-day operations.

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Cloud Storage Security: How Secure Is Cloud Storage?

10 Advantages and Disadvantages of Cloud Storage

by Matthew Mister, on Oct 22, 2019 8:04:39 AM

Cloud storage has given users the ability to share and access files remotely without access to their local storage systems.

While this has opened up many doors for video teams there are some considerations that need to be made before implementing cloud storage into your video workflow.

Below are 5 Advantages and 5 Disadvantages of Cloud Storage:

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10 Advantages and Disadvantages of Cloud Storage

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cloud storage ppt – SlideShare

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Hybrid cloud storage: The devils are in the details – ComputerWeekly.com

With the public cloud, you can have more capacity, scalability and so on, but you are still responsible for data integrity, protection, security and privacy. Reading the fine print in the contract will reveal this, but sadly, thats a step too often skipped in the haste to click Accept.

Fortunately, you dont have to reinvent the wheel for cloud storage. Most of what you have long been doing for your on-prem storage will still be valid. Indeed, quite a bit of it will still be necessary.

So far, so good, but of course reality is more complicated than that. In a recent study we carried out around hybrid cloud, it was clear that the majority of IT professionals taking part were already using both on-prem or hosted and public cloud platforms, or expected to be doing so in the near future.

When it comes to storage, that means we need to think hybrid and that, in turn, means consistency of management and administration is vital. The last thing you need is one set of policies, controls, tools and processes for data on-prem and another for the cloud. Perhaps even more importantly, our research shows that many organisations are already using multiple public cloud providers and you certainly dont want to have to administer each cloud differently.

So go with your instincts, leverage your experience and apply the same discipline to the cloud as you have done on-prem. To do so, you will probably need to make the ability to do this a selection criterion for cloud services. If the service provider tries to force you to do it their way, dont use them other providers, both global and local/regional, are available.

Avoid cloud players that shun standards and emerging or established good practices. Can vendors help? Perhaps. Some do allow you to bridge the gap and drive the consistency you are looking for, but others may encourage you to buy into their way, their architecture. Experience tells you to be very wary of any supplier lock-in.

Getting a solid grip on how to implement, optimise and manage hybrid cloud storage is challenging enough now, but it is only going to get worse. Just think you may have new edge workloads coming along, or you might be one of the many organisations that recently told us that dynamic delivery methods are forcing frequent migrations of data and services.

There is also the non-trivial matter of data governance in a hybrid world, especially one where cloud providers offer advanced machine learning and analysis tools that can operate on huge volumes of data coming from multiple sources. Any analysis that includes information from diverse data sources means you must have effective data governance in place.

Why? Putting appropriate usage and location controls on each individual data source is one thing. But now you also need to stop data from multiple repositories, applications or services being combined in ways that legislation may inhibit for example, combining multiple sources may enable anonymous personal data to be de-anonymised.

The potential legal penalties if you get this wrong can be painful, and you certainly dont want to face the negative reaction that it can spark from customers, shareholders and perhaps even your co-workers.

The significant question here is: who in your organisation takes responsibility for data governance? Is it the CIO, CDO, everyone or has no one actually ever asked the question?

All together, you must focus on visibility and openness, and steer well clear of anyone trying to lock you in or constrain your options. The choices you make around data storage and its management need to be able to deal with these trends. Ideally, you should be looking for solutions that will still work not just next quarter or next year, but in five years time.

We used to think of storage and data management as relatively slow-moving disciplines keep safe, dont disrupt, dont make changes you dont have to. That time has gone. Today, unless you have a consistent and coherent strategy and hybrid cloud data management and governance architecture in place across your hybrid estate, you might soon find yourself floundering.

Dale Vile also contributed to this article.

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Hybrid cloud storage: The devils are in the details - ComputerWeekly.com

The Pros and Cons of Decentralized Data Storage | ENP – EnterpriseNetworkingPlanet

With most enterprises favoring centralized cloud storage providers (CSP) for storing data, hyper scalar CSPs are in high demand. However, they have been accused of monopolizing the market and pigeonholing customers into rigid storage plans. Additionally, they are susceptible to cyberattacks that can cripple systems and cause disastrous financial loss.

As we saw in the Equifax and Experian breaches and the recent TransUnion problem with a criminal gaining access to the data, these centralized data stores are treasure troves for criminals and attract attacks accordingly, says Uri Arad, co-founder and VP of product & research at Identiq. That, in turn, is disastrous for consumer privacy and makes effective cybersecurity and fraud protection far more difficult.

Theyre not just disasters waiting to happen; theyre disasters in progress.

Given the inherent flaws present in centralized solutions, maybe it is time to explore alternative data storage options. Decentralized data storage, which is highly secure and promises more flexibility to the end user, is an option worth considering.

Also read: Data Loss Prevention (DLP) Best Practices & Strategies

Decentralized options, sometimes referred to as providerless, are practical, effective, and safer. According to Arad, an obvious next step for data storage is to combine decentralized options with privacy-enhancing technologies in order to pool knowledge without sharing data. It also allows companies to leverage and weigh the reliability of information from multiple sources.

Moreover, decentralized approaches will allow companies to better align themselves with data protection regulations, the requirements of which will only expand as data breaches and the demand to protect personal data grow.

Decentralized storage works on a reasonably democratic concept where data storage is not concentrated in the hands of a few tech giants. Instead, it is a peer-to-peer cloud storage solution with ordinary users or miners managing the system. Users rent out free disk space on their drives and are incentivized with tokens in return for their contribution.

Decentralized storage works by sharding data, or splitting it into small pieces; encrypting it; and then distributing it over an extensive system of nodes spread across the globe. Each file is encrypted with a private key, and only users with the same set of encryption keys can access the data, making it highly secure. To access a particular data in a decentralized storage platform, threat actors have to launch a concurrent attack on data situated on multiple storage nodes worldwide, making it almost impossible for them to hack into the system.

A decentralized storage model doesnt require significant investment in data centers, making it less expensive than centralized storage solutions. Further, there is a robust market of users willing to rent their unused disk space, which lowers the costs even more.

Load balancing is an essential principle in blockchain-based decentralized storage systems, said Shiv Gupta, CEO of Incrementors Inbound Marketing. Hosts can cache frequently used data locally to avoid having to connect to the server regularly.

It lightens the servers load while also reducing network traffic. In addition, the server can allocate and optimize data to eliminate bottlenecks in the central system resources.

In decentralized storage, files are broken down and spread across several nodes. This ensures that even if one node is hacked the rest are not affected. No single point of failure, trustless architecture, and granular access controls are additional features that enhance security.

Decentralized clouds have less downtime because data is distributed across unrelated nodes. So, even if a particular server goes down, you can retrieve your data from other nodes.

Also read: Top Blockchain as a Service (BaaS) Providers for 2021

While the concept of decentralized storage is promising, it has certain drawbacks that cannot be overlooked.

For instance, decentralized storage systems are only as robust as the miners working their blockchain, said Allan Buxton, director of forensics at Secure Data Recovery. As long as their blockchain has some value and the companies make node services profitable, it is likely that there will be enough nodes to store their clients base data.

However, due to the competitive nature of blockchain and the differing cryptocurrencies that attract minors, Buxton said that using decentralized storage as a primary backup could prove extremely volatile to commercial interests.

Compared to a centralized storage system provider, which places the responsibility of data integrity and privacy with one provider, a decentralized system places this responsibility with many contractors who all have varying equipment and connections, Buxton explained. While the data may be protected by an encryption algorithm and segmented for redundancy, it is important to weigh the benefits and risks of using a decentralized system for primary data storage.

From the data owners perspective, a potential con would be the mere counterintuitivity of this concept (using a decentralized system for data storage), said Adam Garcia, founder of The Stock Dork.

While data isnt stored on a cloud server by a company with nefarious intent, the peer-to-peer nature of a decentralized approach might seem unappealing to non-technological individuals. Whether data is encrypted, shredded, or secured, it still rests with one or many unaffiliated contractors, which can be worrisome to some company leaders, Garcia noted.

Several decentralized cloud storage providers have emerged on the scene, given the interest in this space. A few options are:

Storj is a decentralized storage system where users rent redundant drive space and earn tokens. Before uploading a file to the network, Storj encrypts files using AES-256-GCM symmetric encryption and then breaks them down into 80 pieces, all spread across diverse geographies and ISPs. Doing so ensures that no unauthorized user gets access to your data. Retrieving a file, however, requires only 29 pieces.

The V3 Storj network that was launched recently differs significantly from other decentralized platforms and even the earlier V2 version. Some key differentiators include using erasure codes and avoiding blockchain for storing data.

Sia is an open-source cloud storage company that utilizes file sharding to store data. It works on the proof-of-storage (PoS) mechanism where verifiers issue challenges to renters to prove that they are indeed storing the data. Sia miners can monetize their extra unused storage space and earn rewards in the form of siacoin (SC)the native utility token of the Sia platform.

In contrast to Storj, the supply of siacoins is not fixed and can be minted indefinitely. Siafunds are the other component of Sias unique two-coin system that incentivizes the investors of the Sia network. Siafunds are rare, with only 10,000 Siafunds in circulation currently.

Created by Protocol Labs, Filecoin is an open-source, peer-to-peer network that allows users to rent unused space from those who do not require it. It consists of two groupsminers, who are encouraged to rent as much storage space as possible, and retrieval miners, who are tasked with retrieving data when they receive a get request.

Miners are paid in FIL, Filecoins native token, which is used to rent hard disk space. Filecoin also comes equipped with cryptographic PoS and proof-of-spacetime mechanisms that enable clients to check at any point in time if a storage provider is actually storing the data they have committed to store.

Though decentralized file storage doesnt get enough air time, it is going to have a tremendous impact in the coming years, according to Carlos Cano, creative lead at D-CORE.

This is because without decentralized file storage, many nascent industries, such as NFTs, will be worthless, said Cano. Few people realize it, but most NFTs are basically over-glorified links to images stored in Google Drive and other repositories. Now, the question is: Will those files be there two months from now? Three years? 20 years?

My guess is that well start hearing about cases of NFTs suddenly rendered valueless and people realizing how important decentralized storage is when using applications on-chain. Certainly, Web3 cannot take the next step in its evolution without its core components moving away from centralized and custodial providers.

No doubt, decentralized storage offers a rich alternative to centralized data storage, yet there is time before it becomes fully mainstream. According to Gupta, it is still in its infancy, and businesses will not immediately dump all their data into a decentralized network. It will be a slow trickle at first, and then the dam will burst all at once. After all, the advantages are too good to pass up.

Read next: Best NAS Software for Enterprise Storage 2022

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The Pros and Cons of Decentralized Data Storage | ENP - EnterpriseNetworkingPlanet

Lightbits Doubles Install Base YoY on Demand for Cloud Solutions – Business Wire

SAN JOSE, Calif.--(BUSINESS WIRE)--Lightbits Labs (Lightbits), the first software-defined, NVMe Complete Data Platform for any cloud, ended 2021 doubling its install base, increasing its average deal size, and increasing revenue on a tailwind of IT organizations turning to cloud solutions to enable simplicity, agility, and cost-efficiency.

Despite the uncertain business climate, the organization increased its average deal size by 60 percent and had a significant number of new partners join the GoPurple program. Among these successes, Lightbits also achieved a 2.3X increase in pipeline growth signaling that the company is well-positioned for further success as IT organizations and Cloud Service Providers (CSPs) seek storage solutions that enable data center agility, cost-efficiency, and accelerating cloud applications at scale.

The backbone of Lightbits success is derived from the innovative complete data storage platform. Lightbits is software-defined and architected to leverage NVMe/TCP with Intelligent Flash Management built-in. The unique combination makes it easy to consume on commodity hardware and standard networking, dramatically improves flash efficiency and delivers the highest performance with the lowest latencies at scale for bare metal, containerized, or virtual environments. Finanz Informatik Technologie Service (FI-TS) implemented the solution last year for its Kubernetes-based Finance Cloud-Native production interface, solving their need for shared, redundant storage that performs like local flash.

We have been fortunate to be in a position where cloud solutions have been in greater demand during the past few years allowing us to experience strong customer growth and increase in sales opportunities for the coming year, said Eran Kirzner, CEO of Lightbits. We attribute the growth to our unique capabilities in terms of delivering a highly performant, cost-efficient data platform with enterprise rich data services in a shared storage environment that is easy to consume. More companies are adopting NVMe/TCP, and we invented it, its native to our storage software and our announcement last year with VMware is evidence that we are on a trajectory towards delivering an end-to-end NVMe solution. We grew our topline and our company last year, added offices, added 27 percent more employees, and filled key leadership team positions. In 2022, watch for more product innovations with our strategic alliances which will add more customer value to our existing installation base and broaden our appeal. IT organizations need performance, simplicity, and efficiency for their cloudwhether its private, public, or at the edgewe deliver that and more.

Last year, Lightbits announced the first software-defined NVMe/TCP storage solution for VMware after successfully completing a rigorous certification with VMware vSphere 7 Update 3. It was also listed on the VMware Compatibility Guide. Other product innovations were recognized with patent awards, totaling six in 2021 and bringing the number of patents held by Lightbits to 26. In addition, the company received six industry awards and recognition: Storage Tech Trailblazer of the Year, Cloud Storage Innovation of the Year, SDC Award, 2021 Big50 Startup Report, 2021 Digital Innovator of the Year by Intellyx, 2021 CRN Tech Innovators Award.

Details on the new Lightbits patents can be found in the links below:

2021 milestones and industry recognition:

Additional resources:

About Lightbits LabsLightbits Labs (Lightbits) is leading the digital data center transformation by making high-performance elastic block storage available to any cloud. Creators of the NVMe over TCP (NVMe/TCP) protocol, Lightbits software-defined storage is easy to deploy at scale and delivers performance equivalent to local flash to accelerate cloud-native applications in bare metal, virtual, or containerized environments. Backed by leading enterprise investors including Cisco Investments, Dell Technologies Capital, Intel Capital, and Micron, Lightbits is on a mission to make high-performance elastic block storage simple, scalable and cost-efficient for any cloud.

Visit http://www.lightbitslabs.com or contact us at info@lightbitslabs.com.

Follow Lightbits Labs: Twitter, LinkedIn, and Facebook

Lightbits, Lightbits Labs, and LightOS are registered trademarks of Lightbits Labs, Ltd.

The NVMe, and NVMe/TCP word marks are registered or unregistered service marks of the NVM Express organization in the United States and other countries. All rights reserved. Unauthorized use strictly prohibited.

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Lightbits Doubles Install Base YoY on Demand for Cloud Solutions - Business Wire