Market Expertz recently introduced the report Cloud Computing Market Research by Company, Type, & Application 2016-2027 with an in-depth, focused approach through qualitative research, describing the product scope and elaborating industry insights and outlook to 2026. The market report concentrates on the macro-economic issues, trending growth factors and current market trends, drivers and restraints, key players leading the competition, and changing dynamics of the Global Cloud Computing market.

TheCloud Computing Market research studyis specially designed for the business strategists, industry executives, marketing, sales and product managers, and consultants, highlighting the value drivers of the industry that may provide a competitive advantage to the business.

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What should a differentiation strategist bring in its product or services, understanding the several competitors and consumer behavior to make it more appealing?

In market segmentation by manufacturers, the report covers the following companies-

AliyunDELLRackspaceMicrosoft AzureEMCOracleAmazon Web ServicesIBMGoogle Cloud PlatformSAPVmwareSalesforce

Market factors explained in this report:

The Global Cloud Computing market report gives an elaborate description of vital elements in the different market segments such as product development, product types, applications, and prevalent expansion strategies adopted by major companies. A thorough assessment has been conducted by using both primary and secondary methods of research, by focusing on notable technological advancements, key players, suppliers, and distributors operating in the industry. The information furnished in this report is intended to help readers better understand the overall market and formulate beneficial expansion strategies.

In market segmentation by types of Cloud Computing, the report covers-

Infrastructure as a Service (IaaS)Platform as a Service (PaaS)Software as a Service (SaaS)

In market segmentation by applications of the Cloud Computing, the report covers the following uses-

Large enterpriseSmall and Medium enterpriseGovernment

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The report includes accurately drawn facts and figures, along with graphical representations of vital market data. The research report sheds light on the emerging market segments and significant factors influencing the growth of the industry to help investors capitalize on the existing growth opportunities

Get to know the business better:The global Cloud Computing market research is carried out at the different stages of the business lifecycle from the production of a product, cost, launch, application, consumption volume and sale. The research offers valuable insights into the marketplace from the beginning including some sound business plans chalked out by prominent market leaders to establish a strong foothold and expand their products into one thats better than others.

Geographically, this report study is segmented into several key Regions such as North America, Europe, and Asia Pacific, among others with revenue, value drivers, and growth rate of Cloud Computing to achieve a competitive edge, value proposition, and market dominance in the lucrative regions across the globe.

Some of the key questions answered in this report: Detailed Overview of Cloud Computingmarket that will help the clients and businesses making strategies. What is market concentration? Is it fragmented or highly consolidated? What are the trends, challenges, and barriers that will control and impact the development and sizing of the Cloud Computing market? SWOT Analysis of each defined key player along with its profile and Michael Porters five forces tool mechanism to compliment the same. Which application or Product Type accounts for the highest Growth Rate? What would be the market share of the key countries likeNorth America, Europe, Asia Pacific, etc.? What focused approaches are holding the Cloud Computing market tight?

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Chapter 1 is related to Executive summary to describe Definition, Specifications, and Classification of Cloud Computing market, Applications such as Public Transport, Parking, Store, Bank & Others, Market Segment by Regions.Chapter 2 is about the objective of the report.Chapter 3 is about the Research Methodology, Comprehensive analysis, Porters Model, and SWOT analysis highlights.Chapter 4 shows the Overall Market Analysis, segmentation analysis, and characteristics.Chapters 5, 6, and 7 show the Market size, share and forecast, Five forces analysis (bargaining Power of buyers/suppliers), threats to the new entrants, and the current market condition.Chapters 8 and 9 show the analysis by regional segmentation, i.e., North America, Europe, Asia-Pacific, etc. and their comparison, leading countries, and opportunities; Regional Marketing Analysis, Supply Chain Analysis.Chapter 10 focuses on identifying the key industry influencers, consumer behavior, marketing channels, Industry experts and the strategic decision makers overview;Chapters 11 and 12 contains Demand Side Analysis.Chapters 13 and 14 describe the vendor landscape (YoY Growth, % Market Share, Revenue Split)Chapter 15 contains the Research Findings and Data Sources

Early buyers will receive 10% discount against a single-user copy. Read Detailed Index of full Research [emailprotected] https://www.marketexpertz.com/industry-overview/cloud-computing-market

Thank you for reading this article. You can also get chapter-wise sections or region-wise report coverage for North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.

Julia Brown is a Masters in Business Administration by education. After completing her post-graduation, Julia jumped the journalism bandwagon as a freelance journalist. Soon after that she landed a job of reporter and has been climbing the news industry ladder ever since to reach the post of editor. As an avid day trader, Julia is a master of technical analysis and writes tirelessly on how stocks are trading. She has extensive knowledge in technical analysis & Finance writing.

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Cloud Computing Market Report, History and Forecast 2020-2027, Breakdown Data by Manufacturers, Key Regions, Types and Application - News Succeed

When it comes to the cloud, IT professionals will by now be entirely familiar with the hows and the whys. For many, its an essential and its this pervasive sentiment thats responsible for businesses migrating to the cloud in their droves. Yet not all businesses may need the cloud; or at least, not to the same degree. For some, the costs may even outweigh the benefits.

The complete guide to cloud economics

Improve decision-making, avoid risk, reduce costs and accelerate cloud adoption

By cost, we can refer to much more than the upfront monetary amount attached to a technology. In business terms costs can be calculated more precisely by calculating an exact ROI, taking into account measurements for success. This by definition, however, is very difficult to precisely achieve before the initial investment is made.

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Subsequently, enterprises can find themselves firmly committed to the cloud, and they can only watch as costs continue to spiral out of control. Therefore its essential to try and uncover as many costs as possible before making the migration journey.

Cloud migration is never a simple process. Pitfalls can wait either in plain sight- such as upfront monetary costs, often large but easily legislated for - or in the shadows. Its these hidden costs that are the real debilitator. Without thorough planning nor technical understanding, enterprises may find themselves far over budget and in too deep to escape.

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Most principal among the hidden costs are those which are operational and recurring, such as the pay-as-you-go cloud model offered by vendors. Without the required level of expertise within the enterprise, pay-as-you-go models may be misunderstood.

Enterprises can pay for vast amounts of cloud storage to house swathes of data. With no storage limit, data will continue to be stored on the cloud servers bringing an incremental cost. Whats more, its likely that most of this data doesnt need to be stored in the cloud. On-premise servers still have a role to play, while many enterprises are guilty of blanket decisions when it comes to data, rather than taking the time to sift through whats relevant and important to maintain.

To shine light on this blind spot enterprises must ensure their in-house IT departments are brimming with relevant expertise. Existing employees can be upskilled to plug skills-gaps, but sooner or later there will be a problem or a technology that stretches the department to breaking point.

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Acquiring external talent at some point down the road is unavoidable, in the form of consultants, new hires, and vendor support. Due to the unpredictability of cloud migrations, both in terms of surfacing issues and in the introduction of emerging technologies, having the foresight to realise which specific skills are going to be required down the line is not always apparent, adding to this expense.

This unpredictability stems from the fact that organisations will want to tailor their cloud technology to integrateseamlessly with their existing set of systems. As the web of infrastructure expands it becomes more difficult to maintain optimum performance levels because of the complexity that customisation brings. As deployments are scaled their problems and complexities are too magnified, forcing the enterprise to invest in additional resources.

Though the specific amount of hidden costs remain a mystery until they are encountered, that doesnt mean that when devising a cloud migration budget, they shouldnt be accounted for. Budgets should have buffering capacity and be scalable, alike the cloud technology it will be invested in.

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It's certain that the cloud migration journey is by nature unpredictable, yet there is one consistent element that can be counted on: change. The enterprise and cloud migrations are both dynamic. Performance requirements, changes in usage and market needs, vendor support packages, will all be affected at one point or another.

This acts as one of the major advantages and disadvantages of the cloud. On the other hand, on-premise infrastructures also suffer from these faults.

Enterprises can starttheir cloud journeys by taking an audit of current IT infrastructure costs in order to reveal what they are currently paying. Then try and estimate the potential cloud infrastructure costs. For this there must be an understanding of the network, storage, and database capacity required to run applications selected to operate on the cloud, Typically cloud pricing structures are quite complex, however vendors are increasingly simplifying their offerings.

The complete guide to cloud economics

Improve decision-making, avoid risk, reduce costs and accelerate cloud adoption

With the costs of cloud migration identified, its up to the individual enterprise only to decide whether the journey is worthwhile. Budgets, industries, and priorities vary, but what is certain is that at least partial migrations to the cloud will bring a host of benefits that ultimately do make businesses more competitive.

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For those struggling to finance migrations, it may be time to look for more cost-effective methods. Cloud migrations do not need to happen en masse. Internal inspections can dictate which applications will benefit the most from integrating with the cloud. If the value isnt foreseen in transferring a certain application, then dont.

Of course, risk is a factor in every decision, particularly one with high financial implications. Enterprises can complete a thorough risk analysis by uncovering the hidden costs of their planned cloud migration and comparing them to existing costs and their risk appetite. Risks cant be eradicated but they can be accounted for.

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Uncovering the hidden costs of cloud migration - IT PRO

Zoho, the SaaS cloud-based software provider, has taken Freshworks, and its founders Girish Mathrubootham and Shan Krishnasamy, both former employees of Zoho, to court. A complaint has been filed at the United States District Court, Northern District of California.

YourStory has obtained a copy of the complaint.

The plaintiff, Zoho Corp, has alleged that Freshworks founders "have worked Zoho for nine years prior to their founding of Freshworks, Messrs Mathrubootham and Krishnasamy were privy to confidential Zoho product, financial, pricing, and customer information and were well aware of Zoho employees creation of and access to Zoho competitive business information. After leaving to start Freshworks, Mr Mathrubootham improperly included Zoho confidential revenue figures in early Freshworks investor pitch materials to secure initial investments, leveraging his work at Zoho and suggesting his new start-up would perform like Zoho."

Sridhar Vembu

"On information and belief, Messrs Mathrubootham and Krishnasamy further used Zoho know-how, product development, and market data to start Freshworks. While at Zoho, Mr Mathrubootham was Vice President of Product Management for ManageEngine, Zohos IT Management software. In that role, he was head of customer support for ManageEngine, which offered him specialised and non-public knowledge of what Zoho (and thus other similar mid-size companies) would need in a tool to provide efficient and effective support to its customers," Zoho alleges.

In the complaint, Zoho mentions that "it requires its employees to execute non-disclosure agreements promising to keep any Zoho trade secrets, confidential business information, technical information and non-public know-how (including information regarding company finances, employees, compensation, research and development, manufacturing and marketing) in confidence and not to disclose such information outside of Zoho both during and after their employment. Employee confidentiality obligations extend to all confidential business information, including technical information, product development roadmaps, marketing plans, and customer lists and potential leads tracked in Zohos databases."

Zoho continues to allege,

"Freshworks has continued the practice of misappropriating Zohos confidential and competitive business information to compete with Zoho. Knowing Zoho employees have unique knowledge of the market landscape, competitive pricing, and Zohos development paths for its business tools, Freshworks has recruited over a hundred employees from Zoho to gain accessto such confidential Zoho information."

The plaintiff adds,

On information and belief, Freshworks has also been improperly accessing Zohos customer data. As recently as February 24, 2020, Freshworks has been systematically contacting Zohos customers using Zoho confidential information. In some of these instances, Freshworks contacted Zohos customers at email addresses the customers created solely for registration with Zohos cloud-based offerings. The only way Freshworks would have knowledge of the email addresses it used to contact Zohos customers is through unauthorized direct access of Zohos confidential CRM database, which houses Zohos confidential customer lists and leads, as well as confidential and competitive pricing and customer requirements data."

Both founders refrained from commenting as the matter was now in court.

Zoho (Adventnet at the time) was founded by Sridhar Vembu in 1996 and built the SaaS business in to a bootstrapped unicorn.

Girish Mathrubootham, co-founder of Freshworks

Sources say that this was to come to a head at some point of time because both companies were launching multiple platforms for SMBs and were moving forward them. Industry sources add that this was not good for the Indian SaaS industry as both companies had their own niche and have a large base to capture.

"Both founders have the same work ethic. They want to make an impact. But, this was a surprise for all of us and this shows that in business one never really knows what the other is thinking," says a founder of an SaaS company in Chennai.

Even though both Girish and Sridhar have known to be courteous to each other, this is turning out to be the first battle of Indian unicorns.

(Edited by Kanishk Singh)

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Zoho takes Freshworks to court in the first battle of Indian unicorns - YourStory

Stephane Duproz, CEO, Africa Data Centres.

The way we use technology has shifted rapidly over the past few years. From having to keep a local copy of all data on your device, on your PC or on a local server to ensure access to critical information, consumers and companies have rapidly embraced the benefits that the cloud offers.

A select group of large public cloud providers have led the push by creating the computing platforms that have transformed the way we look at technology. These cloud providers include some of the worlds largest companies as well as other, more focused technology companies. They have invested billions of dollars in deploying infrastructure, including some of the largest data centres ever built, across the globe, but there are still some regions where they rely on partners to create the infrastructure they need.

Stephane Duproz, the CEO of Africa Data Centres, explains that while Africa may still be lagging when it comes to the kind of data centre infrastructure that these cloud providers need, this is rapidly changing.

The way computing has evolved has made it essential for cloud providers to get their infrastructure as close to the end-user as possible. Today consumers, in terms of both organisations and individuals, need access to their data and applications no matter where in the world they are. And user experience is everything in todays world, he says.

The connectivity boom

Africa has seen connectivity explode as fibre networks have been built out to crisscross the continent, and organisations and consumers have gained access to high-speed Internet connections. With multiple, independent networks available, the ability to build carrier-neutral data centres across the continent has emerged.

A carrier-neutral data centre is a critical component for any organisation looking to host mission-critical applications. Being carrier-neutral means that you have access to multiple, independent networks at a single location. The client then has access to redundant networks, ensuring that even when one network goes down, their users will always be able to access their data. Not only that, but with the growth in more sophisticated networking technologies, such as software-defined networks, traffic can be automatically routed across the best link without the need for manual intervention, he says.

A data centre that is serviced by only a single connectivity provider simply presents too great a risk for global organisations.

Maintaining high standards

For large cloud providers, the ability to access a specific standard of a data centre is key to their decision to expand their footprint into new geographies.

Cloud providers expect that they will have the same standard of facilities wherever they are in the world, and this includes not only the physical infrastructure but also support services, power supply and network connectivity, says Duproz.

He adds that being able to work with the same data centre provider across multiple countries allows them to leverage established relationships to smooth the expansion of their footprint, using standard terms and conditions and service level agreements.

There needs to be a level of trust between the data centre provider and the cloud operator. In Africa, this is not always the case. The African data centre business isnt very old, but some operators are able to deliver at global standards.

He explains that the industry is starting to see the emergence of specific hubs based on access to skills and network resources. Cities like Kigali and Nairobi are emerging as ICT hubs alongside more established locations, like SA.

Key to the success of the African data centre is the ability to tap into local skills as well as international knowledge that has been built up over the past decades; skills that were gained as organisations moved from building their infrastructure to utilising capacity in centralised data centres. Bringing these together ensures that the local skill base expands but also that they gain necessary insights from experienced operators.

As society becomes increasingly dependent on technology, the demand for data centres across the continent is only going to increase. With every additional data centre that comes online, the benefits of the hyperconnected society will become more evident. These will include economic growth and a more educated society, driven by better communications.

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Bringing the cloud to Africa - ITWeb