Have you ever wondered how a single website can have multiple URLs/ Web addresses? This article will help you understand the concepts of URL redirect, URL masking, types of URL redirect.

What is it?

URL Redirection or URL Forwarding is a technique that is used to redirect your website visitors to another URL. When a user attempts to open a page with a redirected URL, the control goes to another URL. Domain redirection or domain forwarding is similar to this. The only difference is that allthe pages in a URL domain are redirected to a different domain instead of just one. For example,example.com and example.net can be redirected to example.org. As a matter of fact, we can redirect our URL to any other URL, website or page that is available online. Redirects use status codes in HTTP protocol.

On the basis of status codes used, URL redirect can be classified into 301 (permanent), 302 (temporary) URL Redirects, and URL Frame (masked redirect).

301 Redirect Unmasked

URL Redirect 301 is an unmasked permanent forwarding. This type is used when our website is permanently moved from a URL to another and we want search engines to index it. As a result, all the URL traffic will be forwarded to the new URL along with its SEO rating. This method is arguably the best method for URL redirecting/ forwarding.

301 redirects are useful under the following scenarios:

When we move a webpage from the existing URL to another, the search engine takes time to discover the 301 redirects, recognize the new URL and acknowledge it with the SEO values and reliability of the older URL. This could be a long process if things do not go right.

302 Redirect Unmasked

302 redirect is a temporary unmasked redirect. This type is used when a website is temporarily moved from a URL to another. In such cases, search engines will always display the original URL rather than the new URL.

Scenarios in which a 302 redirect is used:

To illustrate,you are a laptop seller and you have a page named All new laptops which has a higher SEO score. If you use 302 redirects, you dont have to update that page every time a new laptop comes out. Instead, you can just create another URL with new updates and just temporarily redirect the actual URL to the new URL. By doing this, the search engines will show your actual URL with higher SEO value and the users will get redirected to a new URL, which is convenient for you.

URL Frame

URL Frame/ URL masking/ URL cloaking is similar to URL Redirect, except that the users are not redirected to another URL but the web page is displayed in a frame from the server. As a result, the URL remains the same for the user but he gets the content of redirected URL.

consequences:

URL redirection can be used for the following scenarios:

URL shortening

Minimizing the address of a web page into a smaller form that is easier to track or remember is known as URL shortening. Some URL shortening tools available in the market today are bit.ly, Goog.le and Tinyurl.com. For example, The URL https://en.wikipedia.org/wiki/URL_shortening can be shortened to https://w.wiki/U.

Resolve issues with broken links

If we dont do URL redirect when we move our page or modify our URL structure, it will automatically get redirected to a page not found 404 error code.

To evade this, always make sure to use a 301 redirect when moving or restructuring URL, which will allow the visitors to reach the new URL even if they are using the old URL.

Website owner with multiple domain names

Most of the web hosts allow you to park multiple domains so that they all point to your website. For example, consider three sites, example.com, example.net and example.org, when a user accesses any of the given URL, it directs to the exact same page on the sites web host. This can be achieved by hosting all the required URLs in the same hosting service.

URL redirection attacks (phishing attacks or malware distribution)

Attackers/ hackers use URL redirection to trick the users by redirecting to malicious websites from a real website to harvest sensitive data or to spread malware.

Conclusion

URL redirection is a very useful service that aimed at helping users point their domains or subdomains to certain specific URLs when necessary. This is mostly needed in cases when some website is no longer available under its original domain name when all the users linking to it need to be automatically informed of this update. Thus, the URL redirection functionality helps domain owners to keep the relevance of the incoming links to their websites.

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William Turton(Bloomberg) --Conservative social media website Parler has returned to the internet after its service provider suspended the site in the wake of the Jan. 6 riot at the U.S. Capitol.

Amazon.com Inc.s cloud unit pulled Parlers internet service after users planned and supported the riot on the website. AmazonWebServices said Parler failed to follow rules to remove content that promoted violence after previously receiving multiple warnings about its lack of effective control.

Related: AWS Data Center Staff on High Alert After Company Pulled Plug on Parler

Cloud hosting company SkySilk Inc., which is based in Los Angeles, said its supporting Parler.

SkySilk is well aware that Parler has received an aggressive response from those who believe their platform has been used asa safe haven for some bad actors, Chief Executive Officer Kevin Matossian said in a statment. Let me be clear, SkySilk does not advocate nor condone hate, rather, it advocates the right to private judgment and rejects the role of being the judge, jury, and executioner.

The social media site was intermittently available on Monday, with some users complaining they were unable to access it.

Parlers users included high-profile figures in Republican politics and conservative media such as Fox News hosts Tucker Carlson and Sean Hannity. Many said they left Twitter Inc.s service, which has stepped up its effort to fight misinformation. Conservative donor Rebekah Mercer is an investor in Parler, the Wall Street Journal reported in November.

Parler and its interim Chief Executive Officer Mark Meckler didnt respond to a request for comment. Former Parler CEO John Matze said he wasfiredin January, according to The Wall Street Journal.

Participants in the Jan. 6 riot posted videos of themselves inside the Capitol to Parler. Some of those videos were later used as evidence in the second impeachment trial of Donald Trump. Rioters also used other social media sites to plan and support the attack.

Parler on Monday released a two-pagedocumentoutlining its community guidelines. We prefer that removing users or user-provided content be kept to the absolute minimum, the website said in its guidelines. We prefer to leave decisions about what is seen and who is heard to each individual.

The site remains unavailable on the Apple Store and Google Play Store, where its mobile app was banned after the riot.

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Parler Is Back Online, Running On Cloud Hosting Provider SkySilk - Data Center Knowledge

Federal agencies are some dozen years into concerted efforts at cloud computing adoption. Policy has evolved from the initial cloud first to the current cloud smart. And the commercial cloud services industry has also come a long way, as providers have grown from simply infrastructure hosts.

What that means is that there are a lot more options, a lot more services, a lot more capability today than we saw only a few years ago, said David Knox, group vice president and public sector chief technology officer at Oracle.

Knox said agency IT managers need to revisit that and think about how they can take advantage of those options. And ask, Is their first initial goal with the cloud, in fact, achieving what it is that they want? How do they incorporate those new capabilities into what theyre doing?

Cloud success has three important components, according to Chris Pasternak, managing director and North America Oracle lead at Accenture.

First is simply having a clear definition of what you mean by success. Lowered cost is an obvious metric, but there are other things than costs, Pasternak said. Those include seemingly intangibles like job satisfaction for the IT staff. How do your end users feel? Have you improved their experience?

Second, Pasternak said, you must have a clear technical path, including the understanding that legacy applications will need re-architecting and code factoring. You cant just pick them up and move them.

Third factor in success consists of continually monitoring performance, keeping up with new services and keeping on top of both service level agreements and cost expectations.

Youve got to move your mentality away from legacy, into this new operating model, this new thinking, Pasternak said. That in turn requires updating governance strategies, fine-tuning data egress and other operations to control costs, and figuring out how to provide greater autonomy to developers, systems administrators and others who are dealing not with an agency data center but with a cloud services provider.

Also important: not forgetting the agility and scalability that formed the case for cloud computing in the first place.

As Knox explained, yes, data egress costs can present a scary picture. But that must be balanced against even small increments in, say, response time. Such increments multiply to vastly increased capacity to handle program demand peaks. What might have jammed a data center mainframe to failure can be answered by instantly spinning up a new server instance in a cloud.

He added that its also important to factor in the increased security that comes with the major cloud providers.

The cloud service providers have to put together a very robust infrastructure. Theyve hired the worlds best computer security technologists, network security people. And that is inherent, Knox said. In fact, cloud customers, simply by hosting there have to take advantage of the security thats there.

Updating cloud strategies becomes especially important in the government-wide drive to modernize its IT. The Biden administration has requested $9 billion for the Technology Modernization Fund.

Pasternak said legacy and other mission applications have only moved to the cloud in recent years. He advised using that experience to inform future migrations.

For example, some agencies are using cloud hosted financial management applications that are both critical and complicated. When planning for the next mission critical app, he said, use it as a stepping stone. Ask, how do I then further my agenda by stop customizing the app, and build using cloud native services bolted on to the application? The final step becomes a matter of re-directing user traffic to the cloud. That makes things so much easier when you start to think about your transition.

Cloud has continued to mature. That means a lot more options, a lot more services, a lot more capability today than we saw only a few years ago. People need to revisit that and think about how can they take advantage of those, how do they incorporate those new capabilities into what they're doing.

Group Vice President and Chief Technology Officer, Public Sector, Oracle

If I want to move to cloud now, use [earlier applications] as a stepping stone. Ask, what things can I do to put [the next] application on cloud? How do I then further my agenda by stop customizing the app, and build using cloud native services bolted on to the application? Because then I can just re-point [users]. That makes things so much easier to start to think about your cloud transition.

Managing Director and North America Oracle Lead, Accenture

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Welcome to the age of Cloud 2.0 and what it can offer your agency - Federal News Network

The automated process has been tailored to ensure that the ever-widening gap between the development and operations can be bridged by picking professional devops consulting services. The comprehensive approaches help in accelerating the efficiency while vouching for value addition to your company. Let us now have a look at the hand-crafted listicle of benefits catered by the devops services companies:

Data security :Security bricks needs to strengthen at every step of application rebuilding. Especially, when you pick options for revaluation. Security building needs layering in every minute process for a well-augmented solution. Thus, application modernization promises to eradicate the hurdles of data security. Data security is one of the greatest indicators of utmost stability.

Business agility to expand horizons :The new wave of innovation cannot pass through the rigid application architecture. In no small measure, this limits business agility. Thus, it is significant to pick legacy application modernization. This ensures that the core system can adapt to the long list of modern problems. It is time to open up the gates for flooding innovations and expand horizons.

Building cornerstone of satisfying customer experiences :The optimal transition from an oldmonolith to a cloud platform isnt a cakewalk. It definitely comes with a lot of expertise. You can understand that you have tapped the potential benefits,if:

Opening taps of revenue streams: Legacy application modernization is all about unlocking therevenue streams with utmost flexibility.With an established updated system, you can add scores ofcustomers in the loop of enhanced services, bringing innovation to the table. Furthermore, the advancement caters operational excellence. It also vouches for enhanced agility to lower the maintenance costs.

Painting a picture of digital transformation:The business landscape needs moderation. In the era pacing towards digital advancement, there is a need for transformation. If you want your business to hold the placard of Committed to the future then it is time for you to resort to the digital transformation.

In a nutshell, the legacy applications need modernization and immense expertise. Atiauro, we aim to bring innovation to the table to mark a green flag of advancement. We believe in never resting our laurels!

With our modernization of application, we unleash the powers with brilliant technical heads. Our culture is based on the foundation to address your complex problems. We perform our operations with dedication and compassion. Reach out to us, today. Were merely one tap away to bring you the application modernization services.

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It is a widely-known fact that information is power. Those who have your data can use it to track you, reach you, understand your likes and dislikes, etc. In todays digital world, all brands get information about their customers very easily. In recent times, there has been a lot of conversation about users privacy and how much information different platforms / portals should have. At the centre of this heated argument have been Facebook and Apple both with contrasting opinions.

Why does this concern you?

Because they are discussing whether YOUR information should be in the public domain or not!

So what are they saying?

According to the new improvement / update in iOS, any websites / portals / developers are supposed to ask your permission before taking your information. It is to protect your privacy and maintain transparency. This means that they cannot perform targeted marketing basis the choices you make, which is Facebooks proposition. Facebook currently takes a lot of user data, from both first and third parties so that they can utilise and monetize the data by creating target profiles which can be used by brands. Over time, Facebook has been expanding its boundaries to take more information with every click, every video you watch and every word you speak.

This means that every activity you perform on your phone, be it work or pleasure, banking or social media, research or binge-watching, the internet can keep track of everything. With mobile phones playing an important role in both personal and professional lives, bank details, confidential information, etc., is all available easily and having that leaked can be a big risk.

However, what we need to understand is that Apple is not saying it will not take data to do target advertising. It does not intend to ban advertising on its platforms. What they propose is simply that users should have the transparency and the choice to decide whether they want their information to be available to other platforms or not. The choice will allow them to know what information is being shared and what the platforms can use it for.

According to Facebook, giving this option and empowerment to users can impact the platforms business in a massive way. Apart from that, it can also affect the way small businesses sell themselves because not everyone can afford big banners or advertisements. Social media marketing is affordable, effective and gives immense ROI. All these qualities can be attributed to companies like Facebook who collect a whole lot of data from their users and then offer it to these businesses. They can then use this information to pinpoint their target market and align their finances to reach out to them in the most effective way possible.

With the immense chatter around this topic, it is getting increasingly difficult to understand which is the more beneficial option. What do we choose between being offered better marketing and information breach? With time, we will find out.

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