Category Archives: Cloud Hosting
Reseller hosting business and everything you need to know about it – Business Insider Africa
As a reseller of web hosting services, you can buy web hosting from a reputable provider and resell it to your own customers for a profit. Profits are generated by reselling server resources obtained from your parent hosting company, such as bandwidth and storage space.
With an unlimited reseller hosting plan, you can allocate specific amounts of resources to each of your user's websites. You can also create individual cPanel accounts for each of your clients. And like every other business, the more clients you have, the more potential revenue you can obtain.
The Benefits of Offering Web Hosting to Your Customers
Revenue that generates a profit
You can earn a substantial income by reselling web hosting services, just as a shopkeeper does by purchasing products from a manufacturer and reselling them to customers. All you have to do is buy a reseller hosting plan and resell it at your own price to make a profit. This is a great opportunity to make money online.
Stable income
Web hosting services must be renewed on a regular basis, usually once a year or every three years. This means that when your clients' plans expire, they will return for renewals, allowing you to build long-term relationships and generate stable revenue for your company. And as most of you already know, stable revenue is one of the building blocks of a successful business.
Increased efficiency
You can use the WHM tool to manage all of your client's accounts. From a single dashboard, you can easily create hosting packages, manage usernames and passwords, set up cPanel accounts, and create FTP accounts. This saves you a significant amount of time and effort.
Choosing the Best Reseller Hosting Company
The following stage entails selecting a reputable web hosting provider. When selecting a web hosting reseller, a variety of factors must be considered. Each provider indeed offers unique features, so you have to do thorough research before making your decision. One such reputable and reasonably priced provider is Verpex. If you havent heard of it, keep on reading to learn more about it.
How to Start with Verpex Reseller Hosting
Verpex is a web hosting company that provides a variety of low-cost web hosting solutions, such as shared hosting, business hosting, WordPress hosting, reseller hosting, cloud hosting, and so on.
They offer round-the-clock assistance, with 24/7/365 availability and multiple communication channels such as live chat, phone, and email.
You can count on a 99.95% uptime and the peace of mind that comes with a money-back guarantee. This means that if you are not satisfied with their service, you will be refunded in full.
Verpex Reseller Hosting Technical Specifications
White Labeling
With Verpex's white-label reselling solution, you can sell web hosting services under your own brand. You can customize the cPanel with your own company name and logo and provide the same experience for all your clients.
WHMCS allows for simple operations
A licensed version of the WHMCS tool simplifies most daily operations. This application handles all billing and support tickets, thereby streamlining your business activities. Newscutzy explained some tips that will help you start a small business.
SSD Storage Provides Faster Performance
Verpex's use of SSDs for data storage ensures that your client's websites perform optimally. Because of the flash mechanism used to store data, all websites on the server will have faster loading times. This will significantly impact their SEO ranking and User Experience rating.
Domain Reseller for Free
You can sell TLDs as a reseller without paying any additional fees. With a free domain reseller account included in your web hosting service, you can generate additional revenue.
Conclusion
Finally, incorporating new services into your existing business is always a good idea. This will broaden your customer base and give you a competitive advantage in your field. Reseller hosting is a dependable option that ensures success without requiring any technical knowledge. You can easily resell web hosting services and profit from them.
View original post here:
Reseller hosting business and everything you need to know about it - Business Insider Africa
The Biden administration may eye CSPs to improve security, but the real caveat emptor? Secure thyself – TechRepublic
Image: Maksym Yemelyanov/Adobe Stock
President Joe Bidens administration, as part of its recently released National Cybersecurity Strategy, said critical sectors such as telecommunications, energy and healthcare rely on the cybersecurity and resilience of cloud service providers.
Yet, recent reports suggest the administration has concerns that major cloud service providers constitute a massive threat surface one through which an attacker could disrupt public and private infrastructure and services.
That concern is hard to argue with given the monolithic nature of the sector. Research firm Gartner, in its most recent look at worldwide cloud infrastructure-as-a-service market share, put Amazon on top, leading with revenue of $35.4 billion in 2021, with the rest of the market share breakdown as follows:
The Synergy Group reported that together, Amazon, Microsoft and Google accounted for two-thirds of cloud infrastructure revenues in three months ending Sept. 30, 2022, with the eight largest providers controlling more than 80% of the market, translating to three-quarters of web revenue.
Jump to:
The administrations report noted that threat actors use the cloud, domain registrars, hosting and email providers, as well as other services to conduct exploits, coordinate operations and spy. Additionally, it advocated for regulations to drive the adoption of secure-by-design principles and that regulations will define minimum expected cybersecurity practices or outcomes.
Also, it will identify gaps in authorities to drive better cybersecurity practices in the cloud computing industry and for other essential third-party services and work with industry, congress and regulators to close them, according to the administration report.
If the administration is speaking to CSPs controlling traffic through vast swaths of the global web with an eye to regulating their security practices, it may be moot, as CSPs already have strong security protocols in place, noted Chris Winckless, senior director analyst at Gartner.
Cloud providers appear from all evidence to be highly secure in what they do, but the lack of transparency on how they do so is a concern, Winckless said.
See: Cloud security, hampered by proliferation of tools, has a forest for trees problem (TechRepublic)
However, Winckless also said there are limits to resilience, and the buck ultimately lands on the customers desk.
The use of the cloud is not secure, either from individual tenants, who dont configure well or dont design for resiliency, or from criminal/nation-state actors, who can take advantage of the dynamism and pay for flexibility model, he added.
Chris Doman, chief technology officer of cloud incident response firm Cado Security, said major cloud service providers are already the best at managing and securing cloud infrastructure.
To question their abilities and infer that the U.S. government would know better in terms of regulation and security guidance would be misleading, Doman said.
Imposing know-your-customer requirements on cloud providers may be well intentioned, but it risks pushing attackers to use services that are further from the reach of law enforcement, he said.
The biggest threat to cloud infrastructure is physical disaster, not technology failures, Doman said.
The financial services industry is a great example of how a sector diversifies activity across multiple cloud providers to avoid any points of failure, said Doman. Critical infrastructure entities modernizing towards the cloud need to think about disaster recovery plans. Most critical infrastructure entities are not in a position to go fully multicloud, limiting points of exposure.
While the Biden administration said it would work with cloud and internet infrastructure providers to identify malicious use of U.S. infrastructure, share reports of malicious use with the government and make it easier for victims to report abuse of these systems and more difficult for malicious actors to gain access to these resources in the first place, doing so could pose challenges.
Mike Beckley, founder and chief technology officer of process automation firm Appian, said that the government is rightly sounding the alarm over the vulnerability of government systems.
But, it has a bigger problem, and that is that most of its software isnt from us or Microsoft or Salesforce or Palantir, for that matter, said Beckley. Its written by a low-cost bidder in custom contracts and, therefore, sneaks by most rules and constraints we operate by as commercial providers.
Whatever the government thinks its buying is changing every day, based on least experience or least qualified, or even the most malicious contractor who has the rights and permissions to upload new libraries and codes. Every single one of those custom-code pipelines has to be built up for every project and is therefore only as good as the team that is doing it.
Seeking out malefactors is a big ask for CSPs like Amazon, Google and Microsoft, said Mike Britton, chief information security officer at Abnormal Security.
Ultimately, the cloud is just another fancy word for outside servers, and that digital space is now a commodity I can store petabytes for pennies on the dollar, said Britton. We now live in a world where everything is API- and internet-based, so there are no barriers as there were in the old days.
SEE: Top 10 open-source security and operational risks (TechRepublic)
There is a shared responsibility matrix, where the cloud provider handles issues like hardware operating system patches, but it is the customers responsibility to know what is public facing and opt in or out. I do think it would be good if there were the equivalent of a no failsafe asking something like Did you mean to do that? when it comes to actions like making storage buckets public.
Taking your 50 terabytes in an S3 storage bucket and accidentally making it publicly available is potentially shooting yourself in the foot. So, cloud security posture management solutions are useful. And consumers of cloud services need to have good processes in order.
Check Point Securitys 2022 Cloud Security report listed leading threats to cloud security.
A leading cause of cloud data breaches, organizations cloud security posture management strategies are inadequate for protecting their cloud-based infrastructure from misconfigurations.
Cloud-based deployments outside of the network perimeter and directly accessible from the public internet make unauthorized access easier.
CSPs often provide a number of application programming interfaces and interfaces for their customers, according to Check Point, but security depends on whether a customer has secured the interfaces for their cloud-based infrastructures.
Not a surprise, password security is a weak link and often includes bad practices like password reuse and the use of poor passwords. This problem exacerbates the impact of phishing attacks and data breaches since it enables a single stolen password to be used on multiple different accounts.
An organizations cloud resources are located outside of the corporate network and run on infrastructure that the company does not own.
As a result, many traditional tools for achieving network visibility are not effective for cloud environments, Check Point noted. And some organizations lack cloud-focused security tools. This can limit an organizations ability to monitor their cloud-based resources and protect them against attack.
The cloud makes data sharing easy, whether through an email invitation to a collaborator, or through a shared link. That ease of data sharing poses a security risk.
Although paradoxical since insiders are inside the perimeter, someone with bad intent may have authorized access to an organizations network and some of the sensitive resources it contains.
On the cloud, detection of a malicious insider is even more difficult, said CheckPoints report. With cloud deployments, companies lack control over their underlying infrastructure, making many traditional security solutions less effective.
Cybercrime targets are mostly based on profitability. Cloud-based infrastructure that is accessible to the public from the internet can be improperly secured and can contain sensitive and valuable data.
The cloud is essential to many organizations ability to do business. They use the cloud to store business-critical data and to run important internal and customer-facing applications.
Its important for organizations to secure their own perimeters and conduct a regular cadence of tests on vulnerabilities internal and external.
If you want to hone your ethical hacking skills for web pen testing and more, check out this comprehensive TechRepublic Academy ethical hacking course bundle.
Read next: How to minimize security risks: Follow these best practices for success (TechRepublic)
Read the original post:
The Biden administration may eye CSPs to improve security, but the real caveat emptor? Secure thyself - TechRepublic
Huawei: Transition to cloud native and democratisation of AI among changes needed for smarter, greener finance – CIO
During MWC 2023, Jason Cao, CEO of Huawei Global Digital Finance shares Huaweis latest progress in digitalising financial services.
Huawei
The financial services industry (FSI) today is poised for disruption. According to IDC, changes in consumer behaviour arising from the global pandemic, consumer perceptions, technological innovation and an inclination towards During MWC 2023, Jason Cao, CEO of Huawei Global Digital Finance shares Huaweis latest progress in digitalising financial services.everything digital are expected to drive rapidly accelerating transformation in the sector. There is also a fast-growing push towards green solutions and sustainable finance, from legislative and regulatory requirements as well as investor and consumer sentiments.
In response to these changes, significant new trends are gaining ground within the industry. Organisations are increasing their use of cloud, digital technologies, and artificial intelligence (AI) to develop innovative new solutions for customer experience and personalisation, analytics, and payments, among others. Adoption of these technologies is, in turn, evolving financial services customer experience (CX), enabling it to move from physical interactions to digital yet personalised experiences, while customer relationships shift from transactional to engagement-focused relationships that benefit from end-to-end, consistent cross-channel customer services.
As the FSI sector approaches a tipping point in digital transformation, organisations will need to undertake key changes to stay relevant and competitive in this fast-moving landscape.
Six changes to make finance smarter and greener
Speaking at MWC 2023, Jason Cao, CEO, Global Digital Finance, Huawei, described six changes that have the greatest potential to accelerate changes and drive innovation within the FSI sector.
Accelerating the Shift from Transactions to Digital Engagements
Business models must shift from a mindset of serving on-demand transactional needs through financial-centric applications, toward digital engagement via lifestyle-centric, daily apps.
Take one of the largest commercial banks in Thailand as an example. It deployed a lifestyle super-app alongside its existing financial super-app in a platform + ecosystem model, which resulted in growing the 16 million transaction-focused users to 200 million customers across the region. Many are new-to-bank, enjoying a high degree of engagement as they use the super-apps on a daily basis. We see a similar success in Myanmar, where one of the countrys largest banks launched its mobile payment super app in 2018. By 2021, there were nine million app users, with 310,000 merchants and 45,000 agents benefitting from the apps mobile payment system.
Accelerating the Transition of Core Banking Functions to Cloud Native
The successes among the Southeast Asian banks conversely highlight a challenge for digital infrastructure: rapid growth of customer base and transaction volumes demand rapid scalability. Applications need to be modernised, and core systems and data migrated to cloud native to be ready for these requirements.
In 2022, Postal Savings Bank of China (PSBC), a bank with 650 million retail customers, transitioned from a monolithic core banking system to a cloud-native architecture using Huaweis cloud and GaussDB. The new system easily handles over two billion daily transactions, with up to 55,000 transactions per second at peak. An Indonesian bank also built its cloud-native digital banking system to achieve scalability for ten times its existing customer base. As Cao noted, the banks customers grew by 1,000 times in three years on their cloud-native infrastructure.
Accelerating infrastructure evolution to MEGA
As infrastructure evolves, the respective advantages of cloud, storage, computing, network and optical systems can be integrated and optimised as a system. Huawei approaches this through the MEGA framework, combining multi-domain (cloud-network) collaboration, user experience, Green ICT infrastructure and an intelligent autonomous driving network. This infrastructure framework offers rapid cross-vendor configuration, low-latency and end-to-end automation capabilities, while reducing energy consumption by up to 80% per TB.
Technology is transforming finance in many ways, presenting more opportunities for both financial institutions and consumers
Huawei
Accelerating democratisation of data analytics and AI
Organisations in FSI are increasingly applying data analytics and AI in marketing, fraud detection, credit scoring, and operations. Data and AI have enabled institutions such as China Merchants Bank (CMB) to protect 3.2 billion transactions since 2016, while another major commercial bank in Shanghai is able to detect abnormalities in financial events with 99.99% accuracy. AI is also driving higher conversion rates through improved interactions and reducing mean time-to-resolution for customer queries.
Accelerating real-time data analysis to unleash data value
China Merchant Bank (CMB), a leading retail bank with assets under management of over 10 trillion yuan, practices a data for everyone strategy. The transition from T+1 to T+0 real-time data import, multi-tenant data warehouses, and elastic scalability are the basis of the strategy. Over 40% of the companys employees are active users on the banks analysis platform. As a result of this quick and convenient access to data and analytics, real-time decision making, and real-time risk control within 20ms can be realised.
Accelerating toward a cutting-edge AI brain
ChatGPT has shown the feasibility of generative AI applications, highlighted Cao, and everyone can use it, further raising the bar for in-depth, accessible AI applications. One of Chinas largest banks has, since 2017, been steadily building up their AI capability. Today the banks AI brain can serve over 1,000 scenarios and provide over 10 million intelligent services.
Powering digitalisation through innovation
A deeply embedded culture of Research and Development (R&D) is the key to innovation. According to Cao, innovation is in Huaweis DNA, with over half of the companys employees being R&D employees, and more than 10% of revenue is spent on R&D. In 2021 alone, US$22.4 billion was deployed for R&D, representing 22% of annual revenue. David Wang, President of the Enterprise BG, Huawei, stated the company will continue to lead innovation in digital infrastructure, and adapt technologies to different scenarios.
Huawei Intelligent Finance Solution Framework provides green and autonomous infrastructure, intelligent business engine, and super App platform for digital interaction and scenario innovation.
Huawei
This consistent investment in innovation has made Huawei a key technology partner for global FSI institutions. The company counts more than 2,500 financial institutions from more than 60 countries as customers, including 50 of the worlds top 100 banks. Huawei also works with over 150 global partners to develop solutions and provide comprehensive services to their customers.
By working closely with partners and customers across the world, the company aspires to Shape Smarter, Greener Finance Together. Huawei will be hosting its 11th Huawei Intelligent Finance Summit in early June to unveil and showcase more innovations.
Learn more about Huaweis approach to Intelligent Finance here.
The rest is here:
Huawei: Transition to cloud native and democratisation of AI among changes needed for smarter, greener finance - CIO
IT Sustainability Think Tank: Using digital skills to close the sustainability gap – ComputerWeekly.com
Sustainability is now seen as a core pillar of any successful business. As it can encompass many different topics, it is important to ensure the definition of sustainability includes carbon reduction and the net zero transition, circular economy goals, and the broader social value targets that are defined on a company-by-company basis.
As the meaning of sustainability gets broader, pursuing sustainability requires a surplus of skilled people who can deliver these initiatives - and yet these sustainability professionals are currently in short supply.
We know technology can be the solution to many challenges our planet is currently facing but the sector itself is also dealing with a digital skills gap. It is worth mentioning the tech sector has shown leadership in sustainability through its commitments to science-based targets (such as the RaceToZero campaign), its capacity for digital enablement, assisting sustainable transitions in other sectors, and its corporate outreach.
However, if we do not cultivate the green digital skills of the future now, the UK is setting itself up for a significant challenge in the future.
Take cloud services as an example. Performance and service uptime has always been a key pillar of any cloud platform. Historically, training programmes and professional progression pathways have valued and promoted individuals skilled at delivering on these metrics.
With cloud now widely adopted across a sustainability-minded economy, a new pressure becomes the energy efficiency and carbon-footprint of cloud services. This requires novel ways of thinking about cloud architecture, datacentre management and cloud software design, right down to the coding language.
Failures to adapt the student-professional pipeline to consider shifts in customer culture around sustainability will help to widen the existing and already challenging skills gap. This would intensify competition for skilled staff, driving up costs and reducing the competitiveness of companies without people who can design and operate environmentally sustainable cloud services.
This is just one example, and sustainability professionals can come in many different forms depending on the company that requires their expertise.
With laws and regulations on climate, circular economy and social value now an inevitability, the tech sector must take seriously the looming challenge of training the sustainability professionals of tomorrow.
Lessons can be learned from successful initiatives in other digital skills, such as the UTC Heathrow Digital Futures Programme, fostered by market leaders in colocation and cloud hosting, helping to train teenagers and young adults in highly valuable digital skills.
The ADA National College for Digital Skills also aims to close the gap between education and industry, partnering with blue chip companies to facilitate apprenticeships or placement opportunities for its students.
Finally, backed by the largest companies in the tech and business service sectors, techUKs sister organisation TechSkills partners with top universities to deliver job-ready digital professionals with its Tech Industry Gold accreditation, recognising high quality tech sector education and training.
Here is the original post:
IT Sustainability Think Tank: Using digital skills to close the sustainability gap - ComputerWeekly.com
DXPs: The Future of Customer Engagement – CMSWire
The Gist
Today, the world relies more on digital channels than physical ones, creating a growing demand for data platforms and data centers in the digital era. One of the hottest topics across the globe is the use of digital experience platforms, which can help businesses provide better customer experiences both online and offline. With many digital experience platforms available in the market, businesses can keep their customer/user experience top-notch on digital channels.
A digital experience platform (DXP) is not a singular tool, but rather a combination of tools designed to provide a seamless experience to end customers while also measuring and improving a business's brand presence. Digital experience (DX) is an end-to-end customer experience improvement process within the digital ecosystem. When we think of digital experience, numerous words come to mind as below:
There are major components connected to digital experience platforms like:
In addition to the above components, there are other valuable components that contribute to the digital experience, but they are all streamlined components. It is not necessary for every business implementation to include all components. It varies case by case, and some components may not be used.
For example, let's consider two popular implementations a corporate website and an ecommerce website. Corporate websites usually have limited pages and functionality, so in most cases, a CDP may not be necessary. Instead, we can connect the website with personalization directly and provide a customized experience to customers based on their use cases.
On the other hand, ecommerce websites typically have a heavy data flow system involving products, baskets, checkouts, discounts, offers, promotions and so on. Due to customers accessing the website through multiple channels, it becomes essential to implement a CDP to collect and manage the large amounts of data generated. Providing a seamless and engaging customer experience is crucial for ecommerce websites from various perspectives.
Customer experience is a broader term that encompasses digital experience. It encompasses all of the customer's interactions with the brand. A great customer experience means that the brand meets all of the customer's needs and makes them happy. Digital experience, on the other hand, refers to how the customer interacts with the brand's digital channels. Every business is measured by its success matrix in the digital era. Success depends on their digital success matrix, so without digital experience, there is no great customer experience.
Related Article:The Benefits and Challenges of Composable Digital Experience Platforms
In the digital landscape, customers interact with a business through multiple touchpoints and devices, making it important for organizations to have the necessary infrastructure to collect customer data and store it in the right place for delivering a personalized experience.
Digital experience is a broad term that encompasses even a three-page application hosted on a domain, as it still constitutes a digital experience. In the current era, customers have high expectations for digital experiences that are more personalized and contextualized to their needs. Customer touchpoints are now numerous, and the amount of data received by the digital ecosystem is enormous.
The implementation process can be divided into four segments. The first is Website Foundation, which involves implementing the website using CMS, mobile frameworks, UI framework, server-side frameworks, etc., to develop and deploy the website/mobile apps over the internet. The other segments involve understanding customer behavior over the digital presence, generating customer insights using customer/user data, and activating the experience to the customer as a result of insight generation.
1. Understanding the customer and their behavior is essential to create a frictionless digital experience. To achieve this, we must gather and analyze data from different touchpoints and devices, including:
Gathering this data requires the use of web analytics and behavior tracking tools. Once collected, the customer data needs to be orchestrated and sent to a data-centric ecosystem, where it can be stored and used to create a unified customer profile that can be utilized in real-time.
2. The generation of customer insights is orchestrated by data tools like Google Data Studio, Redash, Apache Spark, Splunk, Tableau and more. However, in the context of digital experience, the majority of the work is done by CDPs. CDPs come in four types, each with its own set of services and limitations: Data, Analytics, Campaign and Delivery CDP. The names of the types are self-explanatory. Delivery CDP, in particular, offers a comprehensive CDP package, including customer data activation for their experience.
Generating customer insights requires the use of various CDP services such as unified profile creation, segmentation, identity resolution, and privacy and governance. Data is key to this stage and is stored in a cloud data lake.
3. The next and final step of digital experience is activating the frictionless experience to the customer, where customer data is used to provide personalized experience on websites, mobile apps, social media and other digital touchpoints. This can also include campaign information sent through email, WhatsApp, SMS and other channels.
The ultimate goal of digital experience is to understand the customer and provide them with a contextual experience that is personalized to their needs and preferences.
Quick Tech Theory
Technically, digital experience can be delivered to the customer through various architecture representations, such as monolithic, MACH (Microservice API-First Cloud-Native and Headless), hybrid and headless. In the current business context, headless architecture has gained more attention as it offers a more composable format of architecture, which includes a different stack of technologies.
Related Article:8 Things to Know About Composable DXP
When implementing the complete process and various tools for digital presence, there are certain measurable KPIs in the digital experience ecosystem, such as:
One of the major benefits of digital experience implementation for businesses is the ability to reduce time to market. Digital experience platforms provide a centralized platform that includes end-to-end website development tools and marketing products. This enables businesses to have a one-stop-shop for all their needs and accelerate their time to market.
Every website requires some contextual platform-related components, such as well-facilitated technologies for development, the ability to understand the customer at any point of their journey, and the ability to connect the brand's marketing strategy with contextual experience enablement. These components are self-enabled and user-friendly experiences for the B2B customers, which will ultimately reduce the time to market. It is one of the major benefits of implementing a digital experience platform, as it provides a centralized, one-stop-enabled platform with end-to-end website development tools and marketing products.
Overall, the implementation of DXP can take a business to the next level of digital implementation and offer several benefits, including cost reduction in various areas. For example, connected workflow systems eliminate the need for manual communication and approval of content, assets, and data, saving time and money. The self-managed service on the DXP platform allows customers to receive instant AI-based solutions without requiring additional resources for customer support. Additionally, hosting on a cloud-managed solution eliminates the need for a dedicated infrastructure maintenance team, as cloud intelligence can automatically manage traffic and content weight.
DXP connects the customers and the organization throughout the customer journey, enabling businesses to understand customers on a one-to-one basis and provide engaging and promising experiences. The platform facilitates the understanding of customer behavior and delivers personalized experiences. As previously mentioned, the system has AI-based capabilities that engage customers in real-time with relevant information.
For example, each customer will be treated as a unified profile, allowing the brand to understand the customer 360 degrees. Additionally, segmented profiles will enable personalized experiences based on location, IP and behavior.
DXP plays a significant role in helping businesses achieve their goals by providing a vast data ecosystem and intelligence facilitation. The system stores the customer's past data and pain-points, which enables businesses to understand their customers better and provide them with a connected customer experience.
The system should be able to connect back to the customers and provide a personalized, pain-point-free experience. We should be able to make them feel that we understand them well and are giving them special attention by leveraging customer loyalty. This will provide them with targeted promotions, rewards, and other offers that are contextual to their interests and past activities.
The primary way in which brands acquire customers nowadays is through their digital presence, including social media promotions, search engine placement, website content and information quality, and marketing capabilities. DXP can help organizations support customer acquisition in a more robust manner, thanks to its various capabilities.
Today, DXP provides a suite of products that include a foundation stack comprising of CMS, UI frameworks that provide trendy and intelligent UX. It also offers rapid content optimization within minutes based on the brand's needs and market trends for specific content. DX platforms have a massive supported foundation stack that includes AI-based content configuration using workflow systems, making customer acquisition easier than before.
Improving digital experience is not a one-time process; it is a continual exercise that needs to be repeated throughout the lifecycle of a brand to keep it in a competitive position. When implementing DX activation for end-users, the process typically starts with discussions among the relevant stakeholders to create a key business requirement (KBR) document that outlines the different milestones and ultimate goals.
Once the KBR has been established, three iterative steps need to be followed, which are: observe, process and act. This process needs to be repeated regularly throughout the lifecycle of the brand's digital ecosystem.
Observeis the first step in the DX implementation process. During this phase, user behavior data is collected from various sources such as web analytics tools, CRM, external data management tools, social media data, and offline/online customer interaction data. These data collection methods allow for a better understanding of the customer/user, which in turn enables the delivery of personalized and omnichannel experiences.
Process is an important step in DX implementation, which provides the organization with deeper customer insights. It involves connecting all the platform data about specific customers to create a centralized, unified customer profile. This profile enables us to connect the different dots about the customer/user in a single place, providing a 360-degree view.
Act is the final step in the activation of the digital experience for the end-user. This is where the complete frictionless digital experience is provided to the customer/user through different activation mediums such as push notifications, campaigns, personalized pages/screens and more.
The need for an extensive digital experience is no longer optional but has become necessary for any modern business today. Investing in DXP implementation helps to keep the audience more connected to the brand and gain an advantage over competitors. Measuring the effectiveness of digital presence is crucial to achieve the ultimate goal of increasing revenue.
Learn how you can join our contributor community.
Continue reading here:
DXPs: The Future of Customer Engagement - CMSWire
Health Care on the Go: Reaching Venezuela’s Indigenous People … – ReliefWeb
Roraima, 20 March 2023 In Roraima, northern Brazil, a medical vehicle moves down a bumpy road, raising a cloud of dust. It is one of the Mobile Health Units of the International Organization for Migration (IOM) that helps bring medical assistance to Venezuelan indigenous people and their host communities in one of Brazil's hardest-to-reach areas.
The state of Roraima is the main gateway from Venezuela into Brazil for those leaving the country's ongoing economic and social crisis. Many of the more than 400,000 Venezuelans who currently live in Brazil entered the country via the northern State.
"Many people can find a doctor close to where they live, but for thousands living in rural communities, health care is hours away," says Maria Chan, IOM doctor, at the end of a long day of consultations. To tackle this, IOM has decided to get medical staff on the move, travelling to the doorstep of those in need. "Indigenous people are among the most vulnerable populations. These services change the lives of people with chronic diseases in remote communities; it eases their lives."
The mobile units are fully equipped to provide Venezuelan migrants, including refugees, and their host communities with much-needed health care, including essential treatment and medicines once a month. Two IOM Mobile Health Units are reaching the region's most vulnerable populations and training community health agents to provide primary care to rural patients.
Indigenous communities in the region may suffer from several chronic diseases, such as hypertension and diabetes, children's malnutrition, fungal skin infections, parasites, and sexually transmitted infections (STIs).
A health initiative that saves lives
In a small room in an open school in Sakao Mot, an indigenous remote village hosting locals and Venezuelans, people wait in the sweltering heat for the doctor to call them for their medical evaluation.
Katiuska Fernandez, 31, sits quietly with her eight-year-old son. She is six months pregnant. "The nearest hospital is one hour away by car from here, and we have no money to pay for a taxi or other means of transportation," she says as she waits for her regular maternity check. "I am so glad everything is fine. This health care is changing our lives."
In 2018, a shortage of food and medicines, plus growing insecurity pushed Katiuska and her five-member family to leave their small Venezuelan community across the border. They sold their belongings and crossed the boundary with several other Taurepang families. Since then, the subsistence farming practiced in the host community has helped them to survive.
Last year, the IOM health team provided medical and psychological consultations to about 8,000 vulnerable migrants, including refugees, and host communities across Roraima, an average of 30 people daily. Medical care included general assessments, testing for STIs, COVID-19 and blood glucose, pediatric medicine, and prenatal consultations.
Severely impacted by migration
Located in the So Marcos indigenous land a tapestry of sun-scorched settlements home to the Tauperang people Sakao Mot is one of the indigenous communities severely impacted by the flow of migrants, including refugees, from Venezuela, along with Ta'rau Par, Par Bananal, and Sorocaima I communities, all located at the border between Brazil and Venezuela.
There are 160 Venezuelan indigenous people from the Taurepang group who currently live in Sakao Mot. Before the arrival of Venezuelans, the village had only 100 residents.
Despite the village farming resources being stretched, Venezuelans have been welcomed as part of the same indigenous group that shares linguistic origins and kinship ties.
Seated under a tamarind tree, Silvano Fernandez, a 55-year-old Brazilian indigenous man, recalls how his community opened its arms to Venezuelan brothers and sisters. "They are our relatives; we must welcome them because they are our people. Today it is them, but tomorrow it could be us."
Silvano is one of the medical unit's regular patients. He suffers from chronic pains caused by a car accident, which impedes him from leading a normal life.
Even if Katiuska's pregnancy-related health outcomes have improved as she receives regular checks from IOM's doctor, without a phone signal or access to a vehicle, she is ready to deliver at home when the time comes. "If I cannot get transportation to the nearest hospital, my baby will be born at home in the community like all my ancestors," she said after having received prenatal care.
This story was written by Gema Corts, IOM Media and Communications Unit, Office of the Special Envoy for the Regional Response to the Venezuelan Situation.
Visit link:
Health Care on the Go: Reaching Venezuela's Indigenous People ... - ReliefWeb
Owner of site that hosted Optus, Medibank data arrested – iTWire
Image by 4711018 from Pixabay
A New York resident has been arrested on charges of allegedly running the BreachForums web site which was used to provide information about data leaks to prospective buyers.
Conor Brian Fitzpatrick was arrested on Wednesday [15 March], according to a report published by Bloomberg. The forum, however, is still accessible.
Data from both Australian medical insurer Medibank BreachForums and telco Singtel Optus was published on the same forum last year.
Fitzpatrick, who used the alias Pompompurin, is due to appear before a court on 24 March.
Data from Medibank was released data in a staggered manner. Data that appeared to be related to customers' mental health issues was released on 14 November.
The parties responsible for these attacks have not been found so far.
The website Engadget said one of the FBI agents involved in the arrest had signed a sworn affidavit saying that Fitzpatrick had admitted to being the owner of the forum.
Contacted for comment, security firm Emsisoft's senior threat researcher Brett Callow said: "While the forum is still online, users may not have much confidence in the integrity of the operation.
"They have no way to know how deeply the FBI infiltrated it or whether the current admin is co-operating with law enforcement."
Reducing WAN latency is one of the biggest issues with hybrid cloud performance. Taking advantage of compression and data deduplication can reduce your network latency.
Research firm, Markets and Markets, predicted that the hybrid cloud market size is expected to grow from US$38.27 billion in 2017 to US$97.64 billion by 2023.
Colocation facilities provide many of the benefits of having your servers in the cloud while still maintaining physical control of your systems.
Cloud adjacency provided by colocation facilities can enable you to leverage their low latency high bandwidth connections to the cloud as well as providing a solid connection back to your on-premises corporate network.
Download this white paper to find out what you need to know about enabling the hybrid cloud in your organisation.
DOWNLOAD NOW!
Marketing budgets are now focused on Webinars combined with Lead Generation.
If you wish to promote a Webinar we recommend at least a 3 to 4 week campaign prior to your event.
The iTWire campaign will include extensive adverts on our News Site itwire.com and prominent Newsletter promotion https://itwire.com/itwire-update.html and Promotional News & Editorial. Plus a video interview of the key speaker on iTWire TV https://www.youtube.com/c/iTWireTV/videos which will be used in Promotional Posts on the iTWire Home Page.
Now we are coming out of Lockdown iTWire will be focussed to assisting with your webinars and campaigns and assistance via part payments and extended terms, a Webinar Business Booster Pack and other supportive programs. We can also create your adverts and written content plus coordinate your video interview.
We look forward to discussing your campaign goals with you. Please click the button below.
MORE INFO HERE!
Visit link:
Owner of site that hosted Optus, Medibank data arrested - iTWire
USC Annenberg School for Communication and Journalism to Host … – PR Newswire
The event will feature live demonstrations of brand new AI applications in media relations, disinformation and ESG.
NEW YORK and LOS ANGELES, March 16, 2023 /PRNewswire/ --The USC Annenberg School for Communication and Journalism is hosting an educational forum to discuss how AI is transforming the future of PR and communications. The March 30 forum will be hosted by Fred Cook, Chairman Emeritus of Golin and Director for the USC Center for Public Relations, and will feature expert panel discussions that examine how generative and predictive AI tools will revolutionize modern communications practices, as well as how AI can be used to understand peer and competitive ESG communications footprints and benchmarks, and identify emerging threats and storylines about brands, industries, and competitors.
Featured panelists will include PRophetFounder and CEO and Stagwell Comms Tech CEO Aaron Kwittken, CometricsCEO and Founder Ed Clarke, and PeakMetricsCo-Founder and COO and USC alumnus, Bobby Lincoln. The event will also feature a tech showcase with live demonstrations of emerging AI tools including PRophet's newly launchedgenerative AI writing tool, "Taylor."
The free event will take place on Thursday, March 30, from 5:30 to 8 p.m. PT at Wallis Annenberg Hall on USC's University Park campus, 3630 Watt Way, in Los Angeles. Individualsinterested in attending can RSVP by visiting the CommPRO website.
The event was developed in partnership with Stagwell's(NASDAQ: STGW) PRophet, the first-ever generative and predictive AI SaaS platform built by and for PR professionals, and leading marketing and communications news hub CommPRO.
About the USC Center for PRBased at the USC Annenberg School for Communication and Journalism, the USC Center for Public Relations (CPR)strives to connect corporations, agencies, academics and students to define the future of our industry and to develop those who will shape it. Signature initiatives include the Global Communication Report, USC Annenberg's Kenneth Owler Smith Symposium, the Polarization Index, and the Relevance Report. Follow CPR on social media @USCCenter4PR and #PRFUTURE, and tune in to the #PRFuture podcast wherever you listen to your favorite shows.
About PRophetPRophet is the first-ever generative and predictive AI SaaS platform designed by and for the PR community. The platform uses AI to help modern PR professionals become more performative, productive and predictive by generating, analyzing and testing content that predicts earned media interest and sentiment. PRophet was founded in 2020 by PR and marketing industry thought leader and entrepreneur Aaron Kwittken and is part of the Stagwell Marketing Cloud, a suite of SaaS solutions that powers research, communications, and media activation for in-house marketers. To learn more, visit prprophet.ai.
About StagwellStagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at http://www.stagwellglobal.com
Media Contacts:Alex BirminghamKWT Global[emailprotected]
Fay ShapiroCommPRO[emailprotected]
Fred CookUSC Center for PR[emailprotected]
SOURCE Stagwell Inc.
Read the original post:
USC Annenberg School for Communication and Journalism to Host ... - PR Newswire