Category Archives: Cloud Storage

Hybrid cloud technology gets the most out of primary storage workloads – TechTarget

The promise of smooth-functioning, cost-effective hybrid cloud storage has long been of interest to IT professionals. "Hybrid" has been in the cloud lexicon from the beginning, when the National Institute of Standards and Technology issued its original definitions of various cloud deployment models.

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Hybrid cloud storage broadens the workload deployment choice to more than one cloud and enables compelling use cases, such as off-site backup, disaster recovery and cloud bursting. Done right, an enterprise hybrid cloud improves IT agility while reducing cost.

Up until recently, however, major challenges kept companies from embracing the promise of hybrid clouds, particularly for primary storage. These obstacles fall into four categories:

Adopt a cloud services mindset, in which resources are provisioned and services delivered on demand and paid for as they're consumed.

Fortunately, as the cloud market and technologies mature, most of these adoption barriers are gradually being dismantled. Based on our recent research, IT manager confidence in public clouds has increased significantly in the past couple of years, leading to their adoption for an expanding set of workloads. In addition, rapidly maturing cloud storage, networking and orchestration technologies are bringing hybrid cloud primary storage closer to reality, while products that enable simple and streamlined data portability are beginning to alleviate lock-in concerns.

Even as these obstacles are lowered or removed, buyers need a way to sort and distinguish competitors. To accomplish that, let's look at a set of criteria that defines what we believe is the sweet spot: hybrid cloud services that allow you to better and more fully support primary apps and data.

To overcome the limitations of existing approaches and ensure that a hybrid cloud primary storage product meets all your needs, start with an on-premises private cloud. This must include self-service provisioning and pay-as-you-go billing for infrastructure and app services. Among other benefits, this approach will help your organization adopt a cloud services mindset in which resources are provisioned and services delivered on demand and paid for as they're consumed. A private cloud also will lay the groundwork for a hybrid IT infrastructure.

Beyond that starting point, here's a list of criteria that will let you get the most out of your enterprise hybrid cloud investment:

Product offerings that satisfy the majority of these criteria will more likely provide the choice, agility, control and cost you should expect from hybrid cloud technology storage. A full set of these characteristics is seldom found in a single product, however. Let's briefly consider the field of existing offerings to see how they deliver these capabilities.

Existing products that connect on-premises storage with a public cloud service come in several flavors. While several of these claim to offer hybrid cloud capabilities, some come closer than others to meeting our criteria:

Object storage products are on track to provide the majority of the hybrid cloud capabilities on our wish list, except most don't adequately support traditional file- and block-based applications. These may include the apps on which you may be running your business. If you're focused on moving legacy workloads to the cloud and running them in a hybrid fashion, then object storage software likely won't meet all of your needs.

As this category develops, we believe some products will support particular workloads and deployment scenarios, such as lifting and shifting existing apps to the cloud. Others will be more general purpose. Look for hybrid products that provide the scalability and flexibility you'll need to grow, along with automated cross-cloud orchestration and management to minimize hands-on admin support.

Hybrid cloud technology products open new possibilities for deploying production applications. For example, if you're already running workloads in the public cloud and find your monthly bill growing too large, these products give you the flexibility to run selected workload tiers -- such as the presentation layer -- in the public cloud where they will benefit from the elasticity, while bringing more cost-sensitive portions of the workload back on premises. Hybrid cloud may also benefit on-premises apps, such as data analytics workloads, by providing an opportunity to burst out workloads that run primarily on premises but access public cloud resources as needed.

However, hybrid cloud isn't a panacea, so choose your vendor wisely. Go beyond simply tire kicking and carefully evaluate each product against your objectives and existing environment to determine which the best fit is.

We believe that hybrid cloud will become a reality for production apps and their associated primary storage in 2017 and 2018. Keep an eye out for new approaches and products, including enhancements to those described in this article, particularly to cloud-enabled, software-defined storage. These promise to change the way we as IT professionals think about the hybrid cloud and its role in running the business.

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Hybrid cloud technology gets the most out of primary storage workloads - TechTarget

Mega’s beta cloud storage app for Windows 10 now open to … – Windows Central

Mega is opening its beta doors to everyone on Windows 10 PC and Mobile.

The privacy-focused cloud storage service Mega has been testing a new Universal Windows Platform (UWP) version of its app for the past several months in closed beta, and now it's opening up to everyone. While still technically in beta, the app is now available for anyone to download (via Aggiornamenti Lumia) and test on Windows 10 PC and Mobile.

Much of what you would expect from a cloud storage app is here in the Mega Privacy (beta). There's a Cloud Drive section of the app that details all of your stored files, along with a Rubbish Bin that handles all of your deleted files. A separate Transfer Manager area will let you manage and monitor downloads and uploads. The app can also automatically upload photos by toggling on a dedicated option in the settings menu.

To recap, Mega is a service that strives to provide secure cloud storage by encrypting and decrypting data on your machine. Theoretically, this makes your files more secure because Mega itself doesn't have the ability to decrypt your files only your machine and recovery key can do that.

If you want to try out the UWP beta app, you can grab it from the Windows Store now. Mega's old Windows phone app, designed for Windows Phone 8 and 8.1, is also still available should you need access to it.

Download Mega Privacy (beta) from the Windows Store

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Mega's beta cloud storage app for Windows 10 now open to ... - Windows Central

Startup Morro Data launches CloudNAS services for SMBs – TechTarget

Morro Data officially launched new CloudNAS services that combine an on-premises cache with Amazon's Simple Storage Service or Backblaze cloud storage to give small and medium-sized businesses an alternative to local file servers.

The Fremont, California-based startup's CloudNAS and CloudNAS Business services become generally available this week after a soft launch in March to a limited number of customers. These are the first products and services form Morro Data, which was founded in 2013.

But Morro Data CEO Paul Tien is no stranger to file storage. Tien founded the ReadyNAS product line that NetGear bought from his prior company, Infrant, for $60 million in 2007. Tien said the ReadyNAS core team joined him at Morro Data.

"The NAS market grew quite a bit over the past 10 years. However the architecture has pretty much stayed the same, while cloud storage has been coming on strong with its advantages in reliability, scalability and ease of access," Tien said. "What we are doing now at Morro is combining the advantages of NAS for local performance and sharing for a group of local users together with the advantages of cloud."

Morro Data's main intellectual property is a global distributed file system that synchronizes customer data between one or more on-premises CacheDrive hardware appliances and public cloud storage. The CacheDrives keep the most frequently and recently accessed data at one or more customer sites for fast access and group sharing.

The CacheDrive also functions as a cloud storage gateway to speed the transfer of files to cloud-based object storage. Tien said the CacheDrive is designed to optimize bandwidth to accommodate users with poor Internet connections. Morro also supports enterprise storage services such as data encryption, compression, retention policies and fast data recovery.

"Let's say a CacheDrive goes bad or you need to add a new office, all you have to do is get a new CacheDrive and then terabytes would sync down basically in minutes," Tien said. "What's kept in the cache initially is just like metadata. The real data is still kept in the cloud. But the office will be able to see all the files, and all the downloads could be made available on demand."

The cloud storage is essentially invisible to the customer. Morro Data presents a standard Server Message Block (SMB) interface through the CacheDrive appliance, so the system looks like on-premises NAS. The product is designed for Windows and Mac users.

Morro Data's CacheDrive appliance ships with several drive and capacity points. The G40 model offers 1 TB of disk-based cache, and the G80 has a 1 TB solid-state drive (SSD). Morro Data also sells a T600 tower option with 8 TB of disk cache.

Tien recommends a ratio of 1 TB of local cache to 10 TB of cloud storage, although he said the amounts could vary depending on the customer's active data. Those with more than 10 TB of cloud storage can use the T600 tower model or multiple CacheDrive appliances, he said.

Morro Data currently supports public cloud storage with Amazon Simple Storage Service (S3) and Backblaze B2 but plans to add more providers in the future. CloudNAS Business customers can either bring their own cloud storage account or use Morro's provisioned Amazon S3 option. The starting price is $89 per CacheDrive per month with 1 TB of S3 storage. Additional S3 storage capacity is $39 per TB, Tien said.

Morro's CloudNAS with Backblaze option is priced at $10 per Cache Drive, and customers bring their own Backblaze cloud storage account. Tien said Backblaze pricing, at $5 per TB per month, should be compelling for traditional desktop NAS users.

Tien noted that CloudNAS is intended for use as primary storage, with the master copy of the data stored in the cloud and synchronized to the CacheDrives at customer sites. He said cost and performance limitations had previously made cloud storage unsuitable for uses other than backup for many small businesses. Customers don't need to worry about backing up data with CloudNAS because Amazon keeps multiple copies and Morro Data provides file versions in the event of user error or a cloud outage, Tien said.

Howard Marks, founder and chief scientist at Deepstorage LLC, said integrating NAS and cloud storage makes sense for small to mid-sized enterprises (SMEs) because backing up file servers and replicating data between locations is a "real pain." He said Morro Data's CloudNAS is best suited to SMEs with multiple locations, because the global namespace gives users transparent access to all data, no matter where they are.

Marks said other vendors offering cloud/NAS integration include Nasuni, Panzura and Ctera, but they have only a small fraction of the NAS market.

"Panzura or Nasuni focus more on the enterprise segment. We are focusing on the small and medium business," Tien said.

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Startup Morro Data launches CloudNAS services for SMBs - TechTarget

Morro Data Announces CloudNAS | StorageReview.com – Storage … – StorageReview.com

August 1st, 2017 by Adam Armstrong

Today Morro Data introduced two new service offerings that aim to replace the need of having a local NAS, CloudNAS and CloudNAS Business. According to Morro Data, these new service offerings can deliver the benefits of cloud storage with the performance and reliability of local NAS, all in a cost-effective manner. Morro states that the solutions will save users productivity while operating costs by as much as 80%.

Founded by Paul Tien (founder of ReadyNAS, acquired by NETGEAR) and his core team, Morro Data is attempting to revolutionize storage for Small- and Medium-Businesses (SMBs) with simple, fast, affordable, enterprise-class cloud storage and accelerated file distribution. The heart of Morro Datas services is CacheDrive, a cloud storage gateway, and Morro Storage, built on Amazon S3. Files are stored in the cloud, cached in the gateway, and synced globally.

Aimed at prosumer, SOHO, and SMB markets, the new solutions offer several benefits including the elimination of maintenance, infinite capacity, and plug and paly setup. Morro also offers enterprise-class storage features with the on-demand file performance of an on-premise NAS system, something that would cost smaller end users a premium to have in their NAS. Morro Data works with common cloud storage options, meaning users can keep the storage solutions they have.

The two solutions announced include:

Morro Data

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IBM deprecates its first cloud storage platform – www.computing.co.uk

IBM launched Bluemix less than two years ago

IBM is killing off its first attempt at cloud object storage - after less than two years.

The cloud is a useful tool, offering high speeds for fast development and storage - but the downside of that speed is evident in IBM's latest decision: turning off a service that it launched in December 2015, because it is obsolete.

Bluemix's Object Store v1 is a SaaS solution, designed to store unstructured data. It didn't last long: IBM refers to it as a 'tech preview connector', and it was made a private service in February 2016.

In an attempt to get users to upgrade to the newest v3 (a simple case of copying data and updating an app), the firm has said, 'We will now be deleting all existing instances after 30 days i.e. on August 24, 2017. We recommend users to unprovision the Object Storage v1 service and switching to v3, before August 24, 2017. Please copy over any data and point Analytics for Apache Spark applications to use the Object Storage v3 service.'

The fact that IBM is shutting down the service after only 20 months may concern some users, especially as they are being forced to manually move their data: platform upgrades for SaaS are usually non-disruptive.

V3 of IBM's Object Store needs to be superior to its predecessors; Gartner's recent Magic Quadrant for Cloud Infrastructure as a Server ranked IBM in the 'Leader' category, marking a firm with a relatively complete vision but low ability to execute on that vision. The research firm said the cloud feature-set 'has not improved significantly since the IBM acquisition [of SoftLayer] in mid-2013; it is SMB-centric, hosting-oriented and missing many cloud IaaS capabilities required by midmarket and enterprise customers.'

Gartner added, 'IBM has, throughout its history in the cloud IaaS business, repeatedly encountered engineering challenges that have negatively impacted its time to market. It has discontinued a previous attempt at a new cloud IaaS offering, an OpenStack-based infrastructure that was offered via the Bluemix portal in a 2016 beta. Customers must thus absorb the risk of an uncertain roadmap. This uncertainty also impacts partners, and therefore the potential ecosystem.'

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Senate Resurrects Cloud Storage Protections Bill | Broadcasting … – Broadcasting & Cable

A bipartisan bill, the ECPA Modernization Act, has been introduced that would update communications privacy law to protect cloud storage. It is the latest effort by the Senate to address the issue after the House voted overwhelmingly to protect older data.

In the previous Congress, Senate Judiciary Committee chairman Charles Grassley (R-Iowa.) pulled an Electronic Communications Privacy Act update bill from the committee's markup agenda after "poison pill" amendments threatened to expand the bill into areas that neither of its co-sponsors wanted it to go.

That baseline bill, which passed the House 419 to zero, would have updated the Electronic Communications Privacy Act to provide protections for cloud storage by requiring a probable cause warrant for accessing information in the cloud and extending the protections to emails and other content stored over 180 days (currently no warrant is required to access those).

"Americans dont believe the federal government should have warrantless access to their emails just because they are 180 days old, Lee said in a statement on the new bill. They dont believe the government should be able to always know where you are just because you are carrying a cell phone. It is long past time that Congress updated our federal laws to better protect Americans privacy.

Americans expect and deserve strong, meaningful protections for their emails, texts, photos, location information and documents stored in the cloud," said Leahy.

Leahy helped write the original ECPA law and has said no one anticipated the way communications would be transmitted and stored.

In the digital world, Americans deserve the same privacy protections that we have for our papers and personal information in the physical world," said Adam Brandon, president of free market, small government group Freedomworks. "Senator Lees efforts to reform ECPAs outdated standards will restore the protections that our founders enshrined in the Constitution. Im glad to see Sens. Lee and Leahy's continued leadership on this important issue.

Internet-era privacy reforms are long overdue and we commend Senators Lee and Leahy for their bill to clearly extend Fourth Amendment protections to emails and geolocation information stored in the cloud," said Ed Black, president of the Computer & Communcations Industry Association. "As most individuals communications are now stored online, law enforcement should obtain a warrant before demanding access. This principle is equally true for the intimate information contained in users digitally stored location data. The Lee-Leahy bill will ensure that the Constitutions protections for individual privacy are reflected in how information is stored and accessed in the 21st Century.

ECPA was enacted long before many of us knew what email was, let alone used it, and over 30 years later it is woefully out of step with our everyday world of communicating through connected devices and cloud computing, said Andy Halataei, SVP for government affairs for tech trade group ITI. Electronic communications contain the most sensitive details about our lives, but unlike a filing cabinet or desk drawer in our homes, the government can access emails and other online content without a warrant after 180 days. Like ECPA reforms unanimously passed by the House earlier this year, Sens. Lee and Leahys bill reflects how we use cloud services to communicate by granting our electronic communications the same Constitutional protections enjoyed by the papers and effects we keep in our homes.

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Geared up to make best use of cloud storage, AI: Naidu – The Hindu

Chief Minister N. Chandrababu Naidu said Andhra Pradesh was far ahead of other States in harnessing the power of Information Technology (IT) and that it was geared up to make the best use of the fourth industrial revolution driven by Artificial Intelligence (AI) and Internet-of-Things (IoT).

Inaugurating Pi Data Centre (PDC), the States first such facility, at the A.P. Industrial Infrastructure Corporations IT Park here on Friday, Mr. Naidu said he had been associated with IT and IT-Enabled Services for over three decades and played an instrumental role in the growth of Hyderabad (Cyberabad) into a global IT hub.

He said that A.P. had been a pioneer in deploying IT in the implementation of a variety of welfare schemes, and rued the fact that he lost the elections in 2004 due to the perception that he over-emphasised on advanced technologies, which are now helping A.P. in growing at a faster clip with a greater degree of transparency and accountability.

He exuded confidence that the establishment of PDC would encourage more companies in the IT space to enter Amaravati, the upcoming capital city of Andhra Pradesh. He claimed that the real-time governance architecture rolled out by the Government of A.P. (GoAP) facilitated speedy decisions, and corruption could be checked to a large extent.

Mr. Naidu said: The GoAP took 100 racks in the PDC and would seek more storage and backup space as smartphones and other latest technologies reach the next levels of growth, where there would be a manifold growth in the generation of data and the need to process and analyse it for varied applications.

PDC Chairman and CEO Kalyan Muppaneni said he was thankful to the GoAP for its support in setting up the data centre with an initial capacity of 500 racks that is scalable to 5,000. He observed that the loss of data would have serious repercussions for companies, which brings data centres like PDC into the picture.

Mr. Kalyan said: A sum of 600 crore is being invested in phases in the PDC at Mangalagiri which is Tier-IV compliant and is the companys global headquarters.

Minister of IT and Panchayat Raj Nara Lokesh, Unique Identification Authority of India Chairman J. Satyanarayana, A.P. Principal Secretary (IT) K. Vijayanand, venture capitalists B.V. Jagadeesh and Sudheer Kuppam and Sridhar Vembu (Chairman, Zoho Corporation) were present.

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Hybrid Cloud Gives Government Flexibility for Storage Needs [#Infographic] – FedTech Magazine

Federal data center operators face a major challenge. The amount of data they must store is growing rapidly, and applications that rely on this information to provide new capabilities such as data analytics and the Internet of Things require reliable, ready access to it.

Many agencies are implementing an innovative solution to this problem: hybrid cloud storage. By adding cloud services to their other storage components, such as flash arrays and hard disk drives, data center operators address not only the challenges they have now, but also those theyll face in the future.

Hybrid cloud storage provides the flexibility and scalability that data centers need for heavy workloads, while delivering optimum availability. Advanced storage management solutions take the burden off IT staff to make sure that data goes where it should.

Check out the infographic below to learn how hybrid cloud solutions provide an innovative answer to your most challenging storage questions.

CDW's innovative solutions and services can help your organization solve its storage challenges.Find out more atCDWG.com/datacenter.

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Hybrid Cloud Gives Government Flexibility for Storage Needs [#Infographic] - FedTech Magazine

Scality Zenko.io brings hybrid cloud storage virtualisation – ComputerWeekly.com

Object storage specialist Scality has launched Zenko.io, an open source cloud storage control layer that allows customers to manage storage across in-house storage and public cloud tiers.

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The Zenko.io cloud controller is based on Scalitys 2016 launch of its S3 server, which provided via Docker container deployment S3 access to Scality Ring object storage.

Paul Turner, chief marketing officer (CMO) for Scality, said Zenko.io would allow users to mix and match Scality on-site storage with storage from different cloud providers.

Users want a multi-cloud environment, to be able to choose between the differing qualities of different clouds. Zenko.io provides a single interface to any cloud via S3 APIs[application programming interfaces], he said.

S3 is Amazons cloud storage protocol, which has emerged as a de facto standard for input/output (I/O) to and from cloud environments. Storage is the most popular use case for cloud customers, a recent survey found.

Zenko.io is freely downloadable and allows Scality customers to maintain their datas native cloud format, carry out metadata searches and build in workflow-based triggers to, for example, replication.

The offering is likened by Scality to being a control layer. It effectively provides a form of storage virtualisation that is a layer of abstraction in which the customer can manage in-house and public cloud storage from a single screen.It allows the customer to decide what to do with data, how it is stored, mirrored and protected, said Turner.

It is aimed at customers wanting to burst workloads to the public cloud, for example, runninganalytics using cloud compute instances or machine learning workloads that have heavy central processing unitrequirements at key phases.

What Zenko.io does not solve, however, is the issue of data portability. Data is held in each cloud in that clouds data format, and migrating data from that cloud to another is not an automatic process. This means data can potentially be trapped in a providers cloud or incur a cost to move it elsewhere.

Turner said Scality is working on the ability to drag and drop between clouds.This doesnt provide the answer to data portability between clouds. It provides the ability to read back with a single S3 call and to write to another cloud, he said.You could drag and drop between clouds, but not yet. We havent written that yet, but it could be extended to move, map and exchange data.

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Cloud Storage Privacy Policies: What It All Means – Cloudwards

Privacy in the cloud was a hot topic well before it became known that the U.S. government had partnered with some of the biggest names on the Internet to collect user data. Whether for hunting would-be terrorists or selling skivvies, data has value and somebody wants yours.

The problem with privacy is that as fascinating and important a topic as it might be, slogging through the thick soup of assurances and exceptions typical in most privacy policies is a good cure for insomnia. To help lessen the load, Cloudwards.net decided it was time to address the subject head on.

Read on to learn more about what to look for in a privacy policy and how much it all matters.

Dont mistake cloud privacy for cloud security. While good security can help ensure your privacy, security is more about preventing illegal access to your content. Privacy, on the other hand, is about restricting legal access: how the cloud provider can and cant use your data, and who they can and cant share it with.

A privacy policy, by definition, is an agreement by which the company holding your data must tell you what data gets collected and how it gets used. In general, such policies are considered standard practice if a company collecting the data has enough information to identify who you are. However, laws mandating these policies vary from country to country.

Since most cloud storage and backup companies are based in the United States, were going to focus our attention there.

Surprisingly (or not), the United States doesnt have a single federal law that states companies collecting data must have a privacy policy. However, based on a subset of federal, state and international laws, the FTC developed a best practice guideline for businesses to follow called the Fair Information Practice Principles (FIPPS).

There are five core principles businesses are encouraged to follow:

That last point might be a bit confusing. In a nutshell, while the FTC doesnt directly regulate privacy, should a company be caught violating its privacy policy by using your data in a way that it said it wouldnt, you can sue them and the government can fine them.

Of course, remember that technically FIPPS are guidelines, not law. At the same time, FIPPS, while not legally binding itself, is based on a broad set of laws that include:

These laws give you an avenue to seek redress if your information is used improperly. All of this is to say that you can generally take a privacy policy at its word. So, thats step one.

Any good cloud storage or backup privacy policy is going to tell you:

To illustrate with a policy that hits all of these points, were going to use Carbonite (read our Carbonite review for more information), a backup provider, as an example. While not without its moments, the Carbonite privacy policy provides one of the friendlier reads of any privacy policy weve analyzed. Any policy that doesnt take seven shots of espresso and a law degree to interpret is okay in our book.

Following a quick introduction affirming its respect for user privacy and establishing that it wont use your data for any other means thats described in the policy, Carbonite launches a rundown of the points listed above. The policy tends to go back and forth a bit, so to keep things simple weve extracted the relevant parts for you.

No surprise, Carbonite collects information like your name, address and email. If you sign up for the service, it also includes your billing information. Carbonite also monitors your website visits and pulls some information from your device. This includes the usual tracking cookies and logging your IP addresses, browser type, browser language and activity dates.

As a backup service, Carbonite also collects file system information from your computer. This includes:

And of course, it stores your data, too, which gets kept in secured data centers.

Carbonite labels the information it collects as either account information (name, billing information, etc.) and diagnostic information (IP address, file system information, etc.). The purpose of account information is primarily for identification and billing. It would be hard to run a subscription service without it. Diagnostic information is used several things. In part, thats analytics and customer support. Having your device information helps Carbonite better help you.

However, its also used for marketing. Carbonite doesnt state what specific marketing purposes it has in mind. At the very least, youre going to start seeing Carbonite ads pop up around the Internet.

On top of that, Carbonite gives itself leeway to share your information with third parties, whether for analytics, management, support or marketing:

Carbonite may also use Your Account Information and Diagnostic Information, and share such information with contracted third parties that perform functions on Carbonites behalf and under Carbonites instruction, in order to perform analytics and assist with customer support, account management, and our marketing efforts.

Carbonite does affirm that any third parties your information is shared with must abide by the terms in its privacy policy. Such statements should be standard practice. If a service doesnt explicitly make that connection, stay away, although no examples come to mind.

As far as your files content itself, Carbonite states that its employees will not view the contents of Your encrypted stored data, which is hosted within the United States and/or internationally with third-party cloud storage providers, without Your consent (sic).

That said, there is one big exception to this, which are legal matters: Carbonite may disclose Your information if such action is necessary to comply with applicable law or to enforce Carbonites Terms of Service (sic). So, if the government comes calling with a warrant or Carbonite decides to sue you for breaching its services terms, all bets are off.

Collecting information for billing and support is a necessary part of providing a subscription service like cloud backup. Collecting information for marketing is not.

People can have varying attitudes towards targeting online marketing that uses their personal information. For some, its a way of discovering products they might be interested in. For others, its an invasion of privacy. In fact, numbers from a Pew Research study indicated that 28 percent of Americans have used the Internet in some way to block or avoid advertisers.

If youre anti-marketing, the good news is that Carbonite follows suggestion two of the FIPPS by giving you the ability to opt out of having your information used for that purpose. There are a few different ways you can do this, but the easiest is to just email privacy@carbonite.com. If you dont, the company assumes youre fine with it.

Additionally, as Carbonite notes in its privacy policy, you can set your browser to reject cookies in order to curb targeted marketing.

Carbonite takes an additional step in protecting user privacy by complying with two privacy shield frameworks designed to secure transatlantic data transfers: the EU-U.S. Privacy Shield Framework and the U.S.-Swiss Safe Harbor Framework.

These two protocols were created by the the U.S. Department of Commerce, the European Commission and the Swiss Administration to give companies guidance on how to protect the personal information of their users, plus some safeguards against the U.S. improperly using data and routes for legal action in case of violations.

Both frameworks are completely voluntary. Both are also relatively new, with the EU-U.S. agreement receiving approval in July, 2016 and the Swiss-U.S. agreement in January, 2017. Adherence relies on self-regulation on the part of the company. It also requires a public statement in the companys privacy policy that it agrees to the frameworks terms.

Once a company joins, commitment is enforceable by law. Given that the joining is voluntary and subjects the joining company to additional legal trouble once joined, finding a statement of adherence makes for a welcome indication of a U.S.-based company stance on user privacy.

You can check if your cloud storage or backup provider has been certified in either framework by visiting the U.S. Department of Commerces Safe Harbor website:

Privacy policies are legally binding, which is important to understand. True, such privacy laws in the U.S. havent been enough to hinder government surveillance programs, but in most cases you can rest somewhat easy that your information isnt going to be used in ways you dont want it to be, especially if you opt out of marketing.

That said, the law can be a tricky thing and doesnt always favor the consumer over the corporation. Given that, the best rule of thumb is for private citizens to take control of their own privacy.VPN services are a good first step. They can be used to spoof your IP address and location to counter targeted marketing, government surveillance and hacking activities. There are many great VPN options for consumers out there, which you can read more about in our 2017 guide to finding the best VPN.

If cloud-stored metadata and file content is a concern, consider a zero-knowledge provider. Such providers let you create your own encryption key that only you know. Without access to that key, the company holding your content cant decrypt it, even if men in black suits come knocking.

Carbonite, in case you were wondering, does let you set up your own private encryption key.

Many other Cloudwards.net online backup favorites, including IDrive, Backblaze and CrashPlan, do too. As far as cloud storage, our article on the best zero-knowledge cloud storage services will give you some nice alternatives to services that arent zero-knowledge, like Dropbox, Google Drive and OneDrive.

Other steps you can take include:

Combined with making sure the privacy policy of the cloud service you choose hits all the right points, these steps should help ensure your private information stays that way.

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Have some privacy concerns of your own? Let us know in the comments below. Thanks for reading.

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Cloud Storage Privacy Policies: What It All Means - Cloudwards