The creator economy is experiencing explosive growth, and industry leader axle ai, Inc. has chosen this week's VidCon US 2022 conference (booth #1310) as the venue to launch version 1.1 of its revolutionary axledit collaborative editing platform. Unlike traditional video editing software, but like modern document editing tools like Google Docs, axledit runs entirely in your browser and allows real-time collaboration between team members, clients and assistants. The system also features one-click publishing of high-res rendered videos to YouTube and Vimeo, without requiring a cumbersome download and upload of media files.

Axle's solutions are uniquely affordable and built for the needs of content creators, from individual editors seeking to review content with to clients and collaborators, to larger "media factory" teams.

Here's an overview of the new features in axledit 1.1:

There is a worldwide explosion of video content. In an IDC report, the market intelligence firm estimated that the sum of data generated globally by 2025 is set to accelerate exponentially to nearly 180 zettabytes. A growing, double-digit percentage of this storage is used to house media files. Meanwhile, over 500,000 video teams worldwide are responsible for editing, managing and publishing this content.

Axledit 1.1 allows the unique capability of editing and even rendering directly from archived material in the cloud. Unlike existing cloud services which only allow media to be retrieved from archive in a cumbersome, slow process, axledit 1.1's Tera feature offers immediate access with no egress fees allowing unlimited, realtime access to HD and 4K footage as well as high resolution images and audio files saved on axledit Tera.

Sam Bogoch, CEO of axle ai, said "For years, creative teams have expressed the need for a simplified and cost-efficient way to store, search and edit their content.Legacy solutions for broadcasters have been expensive and complex, but axledit 1.1 brings revolutionary browser-based editing to everyone in the creator economy."

Axledit provides for easy export of media, XMLs a nd EDLs to traditional editing software. The company is currently developing a panel for Adobe's Premiere Pro editor that will allow one-button imports of media and sequences into the Premiere Pro timeline; the beta test program will begin in July and potential beta testers are invited to email [emailprotected]

In addition to its booth #1310 at VidCon, directly across from Blackmagic, axle ai will be demonstrating axledit 1.1 at the TechCrunch Summer Party in Menlo Park, and on a global webinar with Seagate and Archiware on June 30th - signup is at:https://www.seagate.com/promos/lyve-cloud-digital-media-repository-webinar/.

Axledit 1.1 is available immediately at a starting price of $10 per user per month plus $12 per terabyte per month. A higher user tier offers additional integrations and capabilities, at $50 per user per month plus $12 per terabyte per month. Both pricing tiers include all axledit collaborative features including multi-editor timeline editing, version locking, review and approval from mobile devices. Additional capabilities, such as cataloging large on-premise media storage with the aid of machine learning (axle ai 2022) or automating repetitive workflow tasks and integrating third-party REST APIs (axle connectr) are available at additional cost.

Source:https://axle.ai/

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Version 1.1 of Axles Revolutionary axledit Collaborative Editing Platform Launches at Vidcon US 2022 - AZoRobotics

However, it should be noted the orders are solely designed for government employees and not regular internet users in the country. This is probably a move to safeguard the sensitive data present at the government offices.

The government of India has asked government employees must avoid using third-party VPN services and cloud storage options. The new restricted document highlights good and bad cybersecurity practices for government employees. Besides restricting access to cloud storage and CC(virtual private network) services, the order notes that employees should avoid third-party toolbars (weather toolbar, download manager, askme toolbar) on the internet browser.

Furthermore, government workers are also advised to stop downloading pirated software. Theyre also asked not to use any external email services for official communication and conduct sensitive internal meetings and discussions using unauthorised third-party video conferencing or collaboration tools.

In the previous order, CERT-IN, a department with the Ministry of Electronics and Information Technology has mandated that VPNs operating in the country are required to store users records for five years. For those unaware, VPN allows users to mask their online identity and access banned websites anonymously. The government of India probably wants to end this anonymity and keep track of online activities, mainly illegal ones.

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Govt employees banned from using VPN, Google Drive and other cloud services in India: heres why - 91mobiles

Pure Storage has a potential humungous hyperscale opportunity in front of it, with a startling 600PB footprint possibility at Meta, plus more at Azure using Equinix colo-resident Pure arrays for EDA work.

This comes from modelling by Wells Fargo analyst Aron Rakers whos been poring over Pure numbers for his subscribers. We learnt about Pures adoption by Meta (Facebook as was) in January with a phase 1 total of 175PB of Flash Array and 10PB of FlashBlade storage capacity.Phase 2 is underway, and during this 2022 year Meta will grow its AI Research SuperCluster (RSC) storage to exabyte-level capacity.

Taken literally at 1EB that gives Pure an 875PB opportunity. Rakers views it differently: We would estimate Pures potential capacity opportunity in the ~600PB range for going forward, which compares to the company estimated to have shipped ~1.86EB of total storage capacity in 2021, according to Gartner. Put simply, we think Pure has a much broader opportunity from the Meta AI RSC deployment looking forward.

Pure also won a deal with Azure and Equinix back in November for FlashBlade unified file+object storage placed in Equinix co-location centers with a high-speed, low-latency connection to Azure datacenters for EDA, HPC and other highly parallel workloads.Thats two hyperscaler customers for Pure.

Rakers thinks there is an increasing potential that the company could see additional hyperscale opportunities. He quotes Pure CEO Charles Giancarlo answering analyst questions in the Q4 2022 earnings call: Its a little bit difficult to predict the exact timing, but we [Pure] do have conversations ongoing. Its certainly my expectation, but I cant say that its near-term. But 12 months is a long-time I hope to have an update there; its definitely of strategic importance to the company overall.

After talking to various people Rakers thinks Pure is engaged in discussions with a couple of the other large hyperscale cloud companies on potential future projects involving all-Flash storage deployments. Thats two more.

Rakers suggests that hyperscaler customers could be finding that the scale-out requirements of AI infrastructure and high-performance computing workloads mean they have to use all-flash arrays instead of hybrid or all-disk arrays for large capacity primary data storage.

The other all-flash array suppliers will be wondering why exactly Pure was chosen instead of, for example, industry leaders Dell EMC and NetApp. Particularly NetApp, which has a good public cloud presencewith Azure NetApp Files.

We cant realistically expect Pure to scoop up every hyperscalers all-flash array opportunity. But, if these prospects in front of Pure turn out to be real and are of a similar size to Meta, then Pures hyperscale opportunity is, well, literally hyperscale in scope.

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Pure well-placed for hyperscale growth Blocks and Files - Blocks and Files

This is part of Solutions Reviews Premium Content Series, a collection of contributed columns written by industry experts in maturing software categories. In this submission, GigaSpaces CEO Adi Paz

A recent report by IBM Institute for Business Value revealed that during the first year of the pandemic, 60 percent of organizations accelerated investment in digital transformation, while 55 percent underwent significant changes to their strategy, and 55 percent of CEOs prioritized becoming more agile all of which indicate that the adoption of new technology is reshaping business operations and accelerating digital efforts.

Growth in cloud spending jumped from 17 percent in 2019 to 23 percent in 2021. But that doesnt mean everyone is or should be moving everything to the cloud. In fact, 71 percent of executives said mainframe-based applications are core to their strategy, and the percentage of organizations leveraging mainframes in a hybrid cloud environment will double in the next three years. Companies expect theyll increase the percentage of applications both in the cloud and on the mainframe in the next two years, increasing the portion of mainframe-based applications.

The good news for organizations is that they dont have to choose. They can have on-premises data centers, mainframes, private cloud, public cloud, edge computing, and more all working together.

On the downside, it will require some effort to get there. The rush to digitize meant that each line of business has been optimizing its own processes, so organizations have, on average, at least 10 clouds across different business functions. That fragmented, siloed approach has limited the value of their transformation efforts. As a result, some 74 percent of companies said cloud-related transformations fail to capture the expected business value.

The key to successful cloud and digital transformation is finding a way to marry the various strategies. This means implementing an efficient and comprehensive data management system that quickly and securely makes information available where and when its needed.

Companies that succeed in implementing a more holistic approach to data management tend to follow three principles as part of their transformation.

Digital transformation doesnt have to happen all at once. In fact, it shouldnt. Companies that achieve successful, holistic digital transformation do so with a step-by-step approach that allows them to quickly pivot and adapt to changes as they pursue long-term goals.

Think about your own unique environments and how to integrate them. Where does the data reside? How should you share data? What security controls do you need? What security standards should you hold partners to? Factor in the attributes of your particular industry, workloads, and ecosystem.

Transforming data management is a daunting task that introduces new approaches. Take it one step at a time.

Unfortunately, you cant simply copy another companys successful digital transformation roadmap. You need to tailor a plan to your business, resources, and capabilities. Start by taking stock of your team and resources, and identify any gaps.

Examine your mainframe capabilities, your requirements for both cloud storage and your mainframe, and how the two will interact in your hybrid cloud technology ecosystem. Build a portfolio of applications and workflows that details what resides where.

Understand where you stand from a talent and skills perspective. Do you have the technical resources to make sure your unique configuration actually works, or do you need help from a partner?

Be bold and brave. Try many strategies. Because youre taking an iterative approach, you dont have to worry about investing significant time and resources in a strategy that doesnt work. Youll quickly discover what to keep and what to move away from, while potentially introducing capabilities you wouldnt have otherwise pursued.

Try adopting new APIs, microservices, developing cloud-native applications, and introducing the latest DevOps techniques. You cant know which approaches and which

combinations will work best for your business until you try them. Now is the time to experiment, see what sticks, and determine the best mix for your needs and goals.

The pandemic gave most companies a new sense of urgency for their digital transformation. Now its time to be more strategic and to reassess your approach to data management. By following these principles, you can plan a more holistic future that meets customer demand while maximizing business value.

As GigaSpaces CEO, Adi Paz stands at the forefront of the fastest moving technology industry trend: Advanced analytics and In-Memory Computing. Hes spent the past 11 years driving GigaSpaces vision, strategy and scaling its business. Adi brings two decades of experience in business management, international marketing, strategic sales, channel development and product development. Prior to joining GigaSpaces, Adi served as VP of Marketing & Products and VP of Business Development at RADVISION, specializing in selling and marketing solutions to the developer and enterprise markets. Adi also held senior positions at Starhome, a Comverse company, focusing on the carrier market.

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Do IT teams have what it takes? Creating a holistic approach to data management - Solutions Review

LONDON, June 02, 2022 (GLOBE NEWSWIRE) -- NordLocker, one of the leaders in encrypted cloud storage services, highlights the importance of continuous data protection as a new report finds that 65% of ransomware attacks result in data being encrypted. In 90% of the incidents, a business's ability to operate is impacted.

One of the most valuable business assets is its data, be it client information, contracts, sales figures, marketing plans, or other details that are confidential and/or critical to an organizations operations. Thus, not only competing businesses but also cybercriminals are after this vital information, says Oliver Noble, a cybersecurity expert at NordLocker, an encrypted cloud storage provider. In order to avoid the risk of being cut out of timely access to data, a company needs to ensure it keeps reliable and frequent backups.

What is continuous data protection?

Continuous data protection (CDP) is real-time backup where every change a user makes to data automatically gets backed up. As opposed to traditional systems that back up data periodically, for example, nightly or weekly, CDP records every version a user saves. In case of data loss or corruption, continuous backup allows the user or administrator to restore data at any point in time.

CDP ensures that unexpected events, such as power outages or natural disasters, dont cause gaps in coverage of critical business assets, says Oliver Noble. With CDP, a company can roll back its systems and data almost immediately after experiencing a ransomware attack or data loss due to human error, which remains the main cause of cybersecurity incidents at work.

Best solutions for continuous data protection

Any business that cant afford its data getting lost, stolen, leaked, or destroyed and thus looking for security and peace of mind should consider using continuous data protection. Companies of all sizes, from small family-owned companies to large enterprises, can benefit from CDP by minimizing the impact of various incidents and keeping their business running smoothly.

CDP can be used to protect data stored on-premise or in the cloud.

NordLocker for your CDP needs

If youre looking for a continuous data protection solution that is both affordable and easy to use, NordLocker may be the perfect option. NordLocker is a cloud-based CDP solution that stores backups of changed data in the cloud. Its designed to be simple to set up and operate, making it perfect for businesses of all sizes. With NordLocker, you can quickly restore damaged or lost data, minimizing business interruptions and downtime.

Read more about CDP: NordLocker

ABOUT NORDLOCKER

NordLocker is the worlds first end-to-end encrypted cloud with a file encryption tool. It was created by the cybersecurity experts behind NordVPN one of the most advanced VPN service providers in the market. NordLocker is available on various platforms, supports all file types, offers a fast and intuitive interface, and guarantees secure sync between devices. With NordLocker, files are protected from hacking, surveillance, and data collection. For more information: nordlocker.com.

Contact:

Skirmante Akinyteskirmante@nordsec.com

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NordLocker offers continuous data protection as new report finds that 90% of ransomware incidents impact business' ability to operate - GlobeNewswire