Category Archives: Cloud Storage

Veeam reveals cloud storage use patterns: Azure and AWS for bulk, IBM has ardent fans, Google has not much – The Register

Data management software vendor Veeam has offered a snapshot (pardon the pun) of how its customers put different public clouds to work.

Senior vice president Anton Gostev's weekly missive to the Veeam community yesterday detailed how the November 2020 version 10 release of the vendor's software changed customer behaviour.

Gostev reported that of the five largest object storage repositories tended by Veeam, three were in Azure blob storage, on was in on-premises S3-compatible storage and the other was in Amazon S3. These individual object storage repositories were also five times larger than those Veeam had seen before, and ranged from from 1.8PB to 1PB.

The sizes dwindled from there, but remained significant the next ten repositories had over 500TB of backups, the next 30 over 300TB, the next 60 over 200TB and the next 200 over 100Tb.

And while these sizes are individual object storage repositories, customers could very well keep multiple repositories.

But that's enough about the biggest repositories. Surely they were just outliers and on average, customers are sticking within range, right? Nope. Most customers stored more data than they did the prior year as averages grew by about 50 per cent to 15TB and median value tripled to over 3TB.

Most of Veeam's users employ Amazon and Azure for their cloud storage. The few that chose IBM tended to trust Big Blue with more data than those who work in other clouds. Google customers were hard to find, which Gostev attributed to Veeam's V11 release still being new.

Customers with over 100TB were split evenly between cloud and S3-compatible on-prem storage. Dell EMC's ECS had the most on-prem object storage deployments, but this year had competition from Hitachi HCP and Scality.

Aside from the hyperscalers, the top S3-compatible cloud storage was Wasabi, which was third overall and is five times larger than Blackbaze, which had a better year due to S3 Object Lock API support. Customers didn't fully utilize that feature, as less than half of object repositories had the option enabled. Gostev chalked that up to customers trying to save a quid or two.

Gostev also revealed that work on Veeam V12 is under way, and he predicted it will drive on-prem object storage adoption due to the new version having support for backing up directly to object storage. The version will also allow adding multiple buckets to Capacity Tier and ensure they don't go beyond scalability thresholds.

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Veeam reveals cloud storage use patterns: Azure and AWS for bulk, IBM has ardent fans, Google has not much - The Register

Media And Entertainment Digital Storage Growth Swells With Increased Cloud And Remote Services – Forbes

Projected Growth in Cloud Storage Revenue for Professional Media and Entertainment from Coughlin ... [+] Associates Report

Coughlin Associates released its seventeenth report focusing on digital storage in all aspects of professional media and entertainment.The report includes results from a 2021 survey of M&E professionals on their digital storage needs.

As a result of changes in the economics of storage devices higher performance solid-state storage is playing an increasing role as primary storage.The cloud and hybrid storage including the cloud have assumed a new importance for many workflows during the Covid-19 pandemic.When the pandemic passes, use of cloud storage will continue to grow in the media and entertainment storage market going forward.The growth of cloud storage revenue for M&E application from the 2022 report is shown above.

Some additional highlights from the report:

The Covid-19 pandemic in 2020-2021 had a big impact on content creation during 2020 and 2021, except for broadcast acquisition

Spending for digital cinema in 2021 and during the next few years will be impacted by the pandemic

Creation, Distribution & Conversion of video content creates a huge demand driver for storage device and systems manufacturers

As image resolution increases and as stereoscopic VR video becomes more common, storage requirements explode

The development of 4K TV and other high-resolution venues in the home and in mobile devices will drive the demand for digital content (especially enabled by high HEVC (H.265) and VVC (H.266) compression and even greater standards for compression to enable 8K and higher resolution and frame rate workflows.

Activity to create capture and display devices for 8K X 4K content is occurring with planned implementation in common media systems in this decade

Active archiving will drive increased use of HDD storage for archiving applications, supplementing tape for long term archives

Flash memory dominates cameras and is finding wider use in post-production and content distribution systems

The growth in storage capacities will result in a total media and entertainment storage revenue growth of about 2.1 X between 2020 and 2026 (from $9.1B to $19.2B)

Between 2020 and 2026 we expect about a 3.2 X increase in the required digital storage capacity used in the entertainment industry and about a 4.4 X increase in storage capacity shipped per year (from about 69EB to 304EB

In 2020 content distribution is estimate at 44% of total storage revenue followed by archiving and preservation at 32%, post-production at 5% (due to the impact of COVID) and content acquisition at 19%.

In 2026 the projected revenue distribution is 37% content distribution, 23% post production, 23% content acquisition and 17% archiving and preservation.

By 2026 we expect about 59% ofarchived content to be in near-lineand object storage, up from 50% in 2020

In 2020 we estimate that about 72% of the total storage media capacity shipped for all the digital entertainment content segments was in HDDs with digital tape at about 21%, about 3% optical discs and flash at about 4%

By 2026 tape capacity shipment share has been reduced to about 12%, HDDs shipped capacity is about 76%, optical disc capacity is down to about 0.3% and flash capacity percentage is at about 11%

Media revenue is expected to increase about 1.8 X from 2020 to 2026 ($1.eB to $2.3B).

Although no longer the biggest driver of digital storage growth, the digital conversion of film, video tape and other analog formats and its long-term digital preservation is still a significant driver for archived content

Over141 Exabytes of new digital storage will be used for digital archiving and content conversion and preservation by 2026

Storage in remote clouds is playing an important role in enabling collaborative workflows, content distribution and in archiving

Overall cloud storage capacity for media and entertainment is expected to grow over 13.8 X between 2020 and 2026 (10.1EB to 140EB)

Overall object storage capacity for media and entertainment is expected to grow about 5.6 X between 2020 and 2026 (17.1EB to 96.5EB)

Cloud storage revenue will be about $3.3B by 2026

By our estimates, professional media and entertainment storage capacity represents about 4.9% of total shipped storage capacity in 2020.

In 2020 professional media and entertainment consumed about 15% of all tape capacity shipments, 6% of all hard disk drive shipments and 2% of all flash memory shipments.We estimate that media and entertainment spending was about 10% of total storage revenue in 2020.

The media and entertainment industry is a significant driver for digital storage growth and development, including all types of storage media and storage technology.Particularly, remote M&E workflows are driving cloud-based storage growth.

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Media And Entertainment Digital Storage Growth Swells With Increased Cloud And Remote Services - Forbes

Global Cloud Storage Software Market expected to contribute to the growth of the segment over the forecast period 2021-2027 The UK Directory – The UK…

The Cloud Storage Software Market Research Report provides an up-to-date overviewof the present worldwide market scenario, as well as the most recent trends and drivers, as well as the overall market environment. Cloud Storage Software Advantages and growing applications in a variety of industries are driving the industry. Furthermore, the markets expansion is expected to be aided by the Growth benefits of Cloud Storage Software. This Market study is conducting using an Cloud Storage Software Market insights of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors. The Top Leading Key Players of Cloud Storage Software Market Industry areHPE, Amazon Web Services, Huawei Technologies, Microsoft, Oracle, Rackspace Hosting, Red Hat, IBM, Hitachi Data Systems, CA Technologies, Netapp, Dell EMC, Google, VMware.

Our Research Experts Represent a detailed Overview of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis ofkey parameters such as profit, Growth, Loss Gross Margin, Current Demand Status, CAGR Value, Revenue Details, Latest Trends, COVID-19 Impact Analysis, pricing, competition, and promotions. It represents various market Features/facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research both primary and secondary. The Cloud Storage Software market research reports provide a complete competitive landscape and an in-depth Players selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Download FREE PDF Sample Report including COVID-19 Impact Analysis

Dont Miss Out Business Opportunities inCloud Storage Software Competition and Learn Important Industry Outlook. Speak with one of our research experts, and they will provide a business report based on your research requirements (Fill PDF Sample Form)

Our Research Analystare givingdetaileddata and information on the Cloud Storage Software markets leading players associated business processes. A particular section about the COVID-19 situation is provided for future tactics and predictions.

The Cloud Storage Software market is segmented as below, on the basis of Product Type, Application and Geography

By Types (Revenue, USD Million, 2021 2027):-Private Cloud, Public Cloud, Hybrid Cloud

By Applications (Revenue, USD Million, 2021 2027):-BFSI, Government & Education, Healthcare, Telecom & IT, Retail, Manufacturing, Media & Entertainment, Others

By Geography

Here is FEW Point which Describe Cloud Storage Software Market Report Shortly

Executive Summary

Market Landscape

Market Sizing

Five Forces Analysis

Market Segmentation by Application

Customer landscape

Vendor Analysis

Appendix

Check the feasibility and get a full Report Insight in short for Cloud Storage Software industry:https://www.marketresearchstore.com/market-insights/cloud-storage-software-market-797736

Analyses of COVID 19 Impact

The global supply chain was disrupted by the COVID 19 epidemic, which proved to be a setback for the global market. Exotic substances and plant extracts play a big role in the Cloud Storage Software industry. As a result, the supply chain must function properly in order for producers to supply the market on a consistent basis. The COVID 19 pandemic created travel and logistical barriers that hampered the delivery of Cloud Storage Software. Furthermore, a scarcity of manufacturing personnel had an impact on the market. Peoples attention shifted away from cosmetics and toward other necessary items.

Industry analysts, on the other hand, predict the market will recover in the post-pandemic phase. This segments recuperation will be aided by a shift toward self-care and the usage of pharmaceutical items. The pandemic phase slowed growth by a few percentage points, but it will recover in the next years. The resumption of normalcy following mass vaccination is a favourable element for Cloud Storage Software market expansion.

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Alexander: Making sure that deleted Android phone pictures are really gone – Minneapolis Star Tribune

Q: I transfer photos from my Android phone (a Moto G Stylus) to my computer, then delete the pictures from the phone. But the photos don't stay deleted from the phone. Is there a way to permanently delete pictures?

TOM KROCAK, New Brighton

A: There are several possible reasons why photos aren't being deleted from your phone. Here are some of them:

These steps should prevent a photo from unexpectedly returning to your phone, but they won't guarantee that the same photo was erased from an online back-up service. Why? Some cloud storage software allows you to delete a photo from the phone without deleting the same picture online. To be completely rid of a photo, log in to your online back-up service and make sure the picture has been deleted there, too.

Q: How can I get rid of some scam pop-up ads on my PC? They say that my McAfee antivirus software subscription is about to expire, and I should renew it. The ad is usually followed by other pop-ups claiming my PC is infected.

GREG HILLSTROM, Sarasota, Fla.

A: This issue is so common that it's called the "your McAfee subscription has expired" problem. If you click "renew now" on the bogus ad, you'll be asked to enter personal data that can be used by scammers to steal your money or identity. You can get rid of the problem by downloading and running the free version of Malwarebytes, a security program (see tinyurl.com/2zym6ctk).

The question in these cases is always how you acquired the ad software. Your PC can pick it up from unscrupulous websites. Or you may have inadvertently downloaded "potentially unwanted programs" (PUPS) that can display ads, gather information stored on your PC or aid in the download of malware. To avoid getting PUPS, be careful when downloading legitimate software. Choose the "custom" or "advanced" download settings that let you opt out of any additional software that's "bundled" with the program you want. You'll see a list of what will be downloaded, and you can usually opt out by unchecking a box beside every unwanted program.

E-mail tech questions tosteve.j.alexander@gmail.comor write to Tech Q&A, 650 3rd Av. S., Suite #1300, Minneapolis, MN 55488. Include name, city and telephone number.

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Alexander: Making sure that deleted Android phone pictures are really gone - Minneapolis Star Tribune

Cloud repatriation: Five reasons to repatriate data from cloud – ComputerWeekly.com

Moving to cloud computing is not necessarily the one-way street you would imagine. Although the cloud attracts an increasing percentage of enterprise IT spending a trend IT analysts expect to continue the cloud does not hold all the answers.

In some cases, organisations have found the need to move workloads and data back from the cloud so-called cloud repatriation.

Researchers at Forrester expect the public cloud infrastructure market to grow by 35% during 2021 to $120bn. This growth has been driven by the Covid-19 pandemic and, Forrester says, in particular by a move to cloud-based backup and recovery.

But even where the cloud is now the default choice for CIOs, enterprises also need to consider whether and when to move data back, or repatriate it, from cloud infrastructure. As yet, the number of organisations repatriating data is small, but data repatriation should be consideration in any cloud strategy.

With applications such as backup and recovery, the idea of moving data back is built in. But bringing data back on-premise can be driven by financial, practical or even regulatory considerations. Here we look at the main reasons for cloud repatriation.

Cloud computing is not always cheaper than on-premise options. And costs can change, because providers increase pricing, because requirements change or, often, because the organisation has underestimated some of the costs involved with operating in the cloud.

As an on-demand or pay-as-you-go service, higher cloud utilisation of storage or compute resources will mean a bigger bill. Organisations might find their projected storage requirements quickly exceed a budget. With on-premise systems, once the hardware is bought or leased, most costs will not change with utilisation.

With cloud, the more the service is used, the more it costs. This is the case with data storage generally, and with specific aspects such as data egress, costs for related resources such as security and management tools, or even database writes.

Another possibility is that the cloud provider could increase its fees. Depending on the contract, organisations could face rapid cost increases, potentially to the point where an on-premise option might be more economical.

Regulatory requirements should not be a reason to move data from the cloud, provided the migration was planned properly. And there is no inherent reason why a public cloud deployment would be less secure than on-premise architecture, as long as the correct security policies are followed and systems set up correctly.

Unfortunately, this is not always the case. Although security failures by public cloud providers are rare, misconfiguration of cloud infrastructure by customers is not uncommon. A data loss or breach could lead to the organisation deciding to move data back on-premise, even if only to minimise reputational damage.

When it comes to regulation, public cloud providers, including the hyperscalers, have taken steps to meet government and industry requirements. Specific cloud services are available for classified data, for HIPAA-compliant information, or for PCI-DSS, to give just some examples.

But the biggest concern is often the location of data. Although the large cloud providers now offer specific geographical zones for their storage, a business might still decide, or be required to decide, that the better option is to relocate data to an on-premise system or a local datacentre.

It is a misconception that regulation creates significant barriers to moving workloads to the cloud, says Adam Stringer, business resilience expert at PA Consulting. Regulators do demand rigour, just as they do for other outsourced arrangements, but there are many successful examples of highly regulated firms migrating to the cloud.

The key lies in careful planning, he says.

A further twist in the regulatory tale comes from investigations. If a regulator, law enforcement agency or a court requires extensive data forensics, this might be impossible, or at least very expensive, in the cloud. The alternative is to bring the data in-house.

Although the cloud provides almost limitless storage capacity, it depends on internet connections to operate. This, in turn, creates latency.

Some applications backup and recovery, email and office productivity, and software-as-a-service packages are not especially sensitive to latency. Enterprise-grade connectivity is now fast enough that users notice little in the way of lag.

For some workloads, however, which could include real-time analytics, databases, security applications and those connected to sensors and the internet of things, there may be more sensitivity to latency. Systems architects need to account for latency between the data source, storage or compute resources and the end-user, and latency between services in the cloud intra-cloud latency.

Although technologies such as edge computing, caching and network optimisation will cut latency, in other cases the simplest solution will be to bring the data back in-house, shortening communications paths and allowing the IT team to fine-tune storage, compute and networking to suit the applications and workloads.

Avoiding latency issues in the first place means analysing where most data is based. This deals with issues of data gravity. If most data is in the cloud, and processing is done in the cloud, data gravity will not be an issue. If data is constantly swapping between clouds and on-premise storage or compute resources, something is wrong.

Sometimes, organisations repatriate data simply because the move to the cloud has not met expectations. In this case, they might try to save face, according to Forresters Naveen Chhabra. They tried to retrofit an app in the cloud while architecturally they should not have, he says.

It could be that the workload was not suited to the cloud, or cloud migration was poorly planned or executed. If your data architecture is a mess and you move your data to the cloud, you just end up with a mess in the cloud, says PAs Stringer. A move to the cloud will not, in itself, fix IT design issues, he adds.

And where organisations want to use the cloud either as a redeployment or a greenfield project they need to apply the same or higher standards of design. Architectural rigour is as important for cloud deployments as it is for on-prem, says Stringer. If they dont get that right, businesses will end up having to repatriate parts of their estate.

This does not mean repatriation will be easy, or even that it will fix the problem. But at least it will give the IT team the chance to reset, analyse what went wrong, and replan how cloud could be used more effectively in the future.

Provider failure is perhaps the ultimate reason to repatriate data. The customer will probably have no choice. Hopefully, the provider will give some notice and a realistic timescale for organisations to take back their data or move it to another cloud provider.

But it is possible that a provider could cease trading without notice, or that technical or environmental problems could force it to cease operating without notice. In that case, firms will need to rely on alternative copies of their data, on-premise or with another cloud.

Fortunately, complete provider failure is rare. But the experience gained from recent cloud outages suggests that at the very least, organisations need a plan for how to secure and retrieve their data if it does happen. And on-premise technology is likely to be central to any recovery plan, even if only until the organisation can source new cloud capacity.

The question to ask before moving a workload to the cloud is: does this increase the resilience of the customer or market-facing service? says PAs Stringer. If youre only moving to reduce costs, the overheads of building resilience back in at a later date could offset any benefit.

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Cloud repatriation: Five reasons to repatriate data from cloud - ComputerWeekly.com

JetStream’s Azure-native DR finally takes off – TechTarget

After months of delays, JetStream's Azure-native disaster-recovery-as-a-service product has finally made its last boarding call.

This week, JetStream DR for Azure VMware Solution (AVS) became generally available in Azure Marketplace. The software enables customers to perform on-premises-to-AVS or AVS-to-AVS failovers for their VMware virtual machines. This version of JetStream DR is deeply integrated with Azure -- it's discovered and deployed through Azure Marketplace, viewable through Azure Portal and billed directly through Azure.

JetStream DR for AVS continuously captures and replicates data from VMware environments and stores the copies in Azure Blob Storage, an object storage platform for unstructured data. Continuous data capture translates to near-zero recovery point objectives (RPOs), and storing the copies in Azure Blob translates to lower costs compared to using a file system as a repository.

In a failover scenario, the software restores the copies from Azure Blob into AVS. A standard recovery from Azure Blob can take one or more hours as the data is rehydrated at the time the failover happens, but JetStream DR also supports continuous rehydration into vSAN and Azure NetApp Files for recovery time objectives (RTOs) of a few minutes. Customers can divide their VMs along these two recovery methods based on criticality.

First introduced in December 2020, JetStream DR for AVS would become generally available in "early 2021," according to JetStream Software at the time. Instead, the vendor spent time improving the software before the official launch, said JetStream Software president and co-founder Rich Petersen, which included closer integration with AVS infrastructure, making deployment more automated, building a capacity planning tool so customers could accurately assess the storage costs of using the software and ensuring the product complied with Microsoft's privacy policies.

We had to do a lot of the unsexy but essential work. Rich PetersenPresident and co-founder, JetStream Software

"We had to do a lot of the unsexy but essential work," Petersen said.

JetStream DR for AVS costs $35 per month, per VM and will appear as a line item in customers' Azure bills.

JetStream DR for AVS addresses an important area of need within Microsoft's cloud, said Andrew Smith, a research manager at IDC. Azure VMs can be protected with Azure Site Recovery, but VMware VMs running in Azure need their own DR tool. By offering native disaster recovery as a service (DRaaS) and enabling Azure Blob as the repository, Microsoft can position AVS as cheaper DR than its AWS equivalent, VMware Cloud on AWS.

"It's filling a gap in the Azure ecosystem," Smith said.

JetStream DR for AVS' main competition will be from VMware's native DR tools: Site Recovery Manager and Cloud Disaster Recovery, the latter of which is based on technology from Datrium, a company VMware acquired in July 2020, he added.

However, JetStream has the advantage over VMware's native DR because it's a single product, according to Petersen. Site Recovery Manager replicates VMs to an active VMware Cloud to deliver immediate availability during a failover scenario, while Cloud Disaster Recovery replicates VMs to Amazon S3. Customers would use the former for critical VMs and the latter for non-critical ones. JetStream DR for AVS can handle both RTO needs.

DRaaS has been growing more popular because it addresses two of customers' current biggest concerns: ransomware and rising infrastructure complexity, Smith said. Data loss is one potential impact of a ransomware attack, but customers are also worried about time loss. A good DR plan will minimize how long a company's systems are unavailable during an attack, and DRaaS has the additional benefit of offloading the burden of DR to a service provider.

Additionally, customers are turning to DRaaS because running DR in-house is too much of an IT burden, Smith said. Most customers can't -- or don't want to -- devote IT resources to develop and maintain an off-site location, schedule regular failover tests or otherwise perform all the tasks necessary for guaranteeing their DR site will work when they need it.

"Nobody wants to spend a lot of time doing DR testing, developing and maintaining runbooks and all that other stuff," Smith said.

Johnny Yu covers enterprise data protection news for TechTarget's storage sites SearchDataBackup and SearchDisasterRecovery. Before joining TechTarget in June 2018, he wrote for USA Today's consumer product review site Reviewed.com.

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JetStream's Azure-native DR finally takes off - TechTarget

Cloud Storage for Firebase | Firebase Documentation

plat_ios plat_android plat_web plat_cpp plat_unity

Cloud Storage for Firebase is built for app developers who need to store and serve user-generated content, such as photos or videos.

You can use our SDKs to store images, audio, video, or otheruser-generated content. On the server, you can useGoogle Cloud Storage APIs to access the same files.

iOS+ Setup Android Setup Web Setup C++ Setup Unity Setup

Developers use the Firebase SDKs for Cloud Storage to upload and download filesdirectly from clients. If the network connection is poor, the client is able toretry the operation right where it left off, saving your users time andbandwidth.

Cloud Storage for Firebase stores your files in aGoogle Cloud Storage bucket,making them accessible through both Firebase and Google Cloud. This allows youthe flexibility to upload and download files from mobile clients via theFirebase SDKs for Cloud Storage. In addition, you can do server-side processing suchas image filtering or video transcoding using theGoogle Cloud Storage APIs.Cloud Storage scales automatically, meaning that there's no need tomigrate to any other provider. Learn more about all the benefits of ourintegration with Google Cloud.

The Firebase SDKs for Cloud Storage integrate seamlessly withFirebase Authentication to identify users, and we provide adeclarative security language that lets you setaccess controls on individual files or groups of files, so you can make files aspublic or private as you want.

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Cloud Storage for Firebase | Firebase Documentation

Apples Business Essentials subscriptions target small businesses that only use Apple – The Verge

This week Apple unveiled another beta program, but instead of offering early previews of software for your Mac, iPhone, or iPad, its a new initiative called Business Essentials. In line with Apples recent shift toward selling services, its a subscription package aimed at small businesses with three different plans and a move that has been anticipated since it acquired the device management platform Fleetsmith a little over a year ago.

Starting at $2.99 per device per month, they can cover employees across a single device, more than one device, or a more expensive plan that covers multiple devices and adds more cloud storage. An AppleCare+ package will be available when it launches full in spring 2022, adding 24/7 phone support, access to training, and on-site repairs from Apple-trained technicians.

Like many other device manage platforms, it streamlines the onboarding process, preinstalled apps, as well as management of security settings like FileVault for disk encryption and Activation Lock to secure devices if theyre lost or stolen. Theres also a new Business Essentials app for iOS, iPadOS, and macOS that puts all of the various settings in one place.

I spoke to Vox Media senior VP of IT, Oumar Sall, who points out that it could be beneficial for startups during periods of high growth. Particularly while dealing with more remote workers, it can help get new employees up and running as quickly as possible even if a business doesnt have the other parts of its network fully formed yet. It could also be helpful for schools if Apples existing School Manager system isnt a good fit.

It also has the advantage of being available from Apple itself. However, its unlikely to challenge mainstays in the industry since, at least so far, it is limited by the number of employees supported, and it isnt available across different platforms. Theres also the question of how exporting data works if a company wants to leave iCloud, endpoint security management, and the other issues that can crop up later.

Jamf is one of those companies, as it provides device management to a number of organizations, including Vox Media. On an earnings call Friday after Apples announcement, CEO Dean Hager said that he expects the service will help improve Apples built-in management tools that Jamf also relies on, without competing directly with many features Jamf provides. If Business Essentials helps kickstart adoption among small businesses or startups, it gives them a basis to buy even more Apple devices and services as they grow, even if they eventually move to more on-premises support or another provider altogether.

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Apples Business Essentials subscriptions target small businesses that only use Apple - The Verge

Cloud Storage Startup Backblaze IPOs on Little VC and Revenue – Business Insider

Cloud backup and storage service Backblaze debuted on the Nasdaq exchange Thursday, priced at $16 per share and popping 24.38% by the end of the day. But unlike most cloud software startups, it got there without taking on the bonkers levels of venture capital that has become commonplace in the industry. By the closing bell on Friday, Backblaze was trading at $22.04 a share, giving it a market cap of $645.18 million.

Between its founding in 2007 and 2020, San Mateo, California-based Backblaze raised less than $3 million in outside equity, followed by $10 million in convertible notes in August. And regulatory filings show that last year, Backblaze booked a net loss of $6.6 million on revenues of $53.78 million nothing to sneeze at, but it only represents a small piece of a market worth tens of billions.

So what's the motivation for Backblaze going public now? "We're actually hoping this shows that it is possible for companies to successfully become public companies without having to wait as long as some companies are feeling they need to wait today," Gleb Budman, CEO and co-founder of Backblaze, told Insider.

For comparison, DigitalOcean, which offers cloud storage competitive to Backblaze's B2 offering, raised $456.4 million before going public earlier this year. Another competitor in the backup and storage space considering an IPO, Veeam, was funded to the tune of $500 million. And they each far surpassed Backblaze in revenue, reporting $318 million and $1 billion last year, respectively.

Backblaze sells itself as the affordable cloud storage alternative. Its B2 storage service is comparable to that of cloud giants, but is much cheaper. According to Backblaze's website, B2 costs $0.005 per gigabyte of storage each month compared to $0.021 with AWS, $0.017 with Azure, and $0.020 with Google Cloud.

Now fourteen years after its founding, Backblaze believes its established the product and cultural foundation to go public, partially because of B2. Revenue for the service grew 65% year over year, bringing in $14.2 million for the company in 2020.

Backblaze, however, isn't alone in IPOing with limited funding and revenue. Spanx, though in another industry, went public just last month without taking a dime in outside funding. And 16 companies valued at $1 billion or more have gone or are expected to go public in 2021 despite having zero revenue, marking an all-time high since the dot-com boom. On the flip side, other companies like Uber and WeWork, which have each raised billions only to struggle to find business models and turn profits, have shown that VC dollars don't guarantee a road to success.

Backblaze intentionally sought to avoid VC funding, even though it took some over the years, according to Budman. The decision was partially a cultural one, as Budman thought employees would be more motivated to focus on efficiency and the product. It's hard to do so "when you're sitting on a large pile of cash on day one," he said.

Besides making a statement, an IPO provides the opportunity to raise additional funds and invest in the company's products and go-to market strategy. But Budman said he hopes going public "both means a lot and very little" to its employees. Backblaze offers stock options to all of its 228 full-time employees, according to Budman, but the company intends to keep the cultural status quo it built.

"What this doesn't change, is that we're committed to having a great culture. And what it does is hopefully provide us more opportunity to bring more people in to work with us," Budman said.

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Cloud Storage Startup Backblaze IPOs on Little VC and Revenue - Business Insider

StrongBox Data Names Andrew Hall as CEO – HPCwire

PORTLAND, Ore., Nov. 15, 2021StrongBox Data Solutions (SBDS), a leading provider of autonomous large-scale data management and archive solutions, today announced the appointment of Andrew Hall as chief executive officer (CEO) to lead the growth and transition of the company as it expands the market presence of StrongLink, the companys flagship product.

As a member of thePartnerOnefamily of data management products, we have the opportunity to apply a broad set of expertise and resources that will help us leverage StrongLinks industry-leading technology while increasing the products appeal to a broader segment of the market, said Hall. Were excited to make it easier for a broad range of customers to leverage StrongLinks proven capabilities.

StrongLink delivers automation and performance to radically simplify data management, offering both IT managers and channel partners a vendor-neutral solution to data and multi-vendor storage resource management with proven scalability to accommodate environments of any size. It includes the tools to automate intelligent policy-based file actions across otherwise incompatible storage types, including flash, disk, cloud, and tape from any vendor eliminating data silos and increasing data access. In addition to highly differentiated technology, StrongBox Data offers powerful tools and resources for channel partners such as a new online portal to help fast-track the growth of their business.

Hall has a reputation as a dynamic leader who values direct contact with customers. As a senior advisor within PartnerOne Capital, a private equity firm managing a growing portfolio of enterprise software companies, Hall is in a unique position to bring the resources of the larger company to StrongBox Data. He has 30 years of leadership experience, most recently serving as managing director of Insider Technologies Ltd (Manchester, UK), a company developing and supporting monitoring, tracking, and alerting products for central banks and government agencies. Prior to Insider Technologies, Hall was president of ETI-NET, Inc. (Montreal Canada), which specialized in deploying business continuity solutions into major data centers globally. During his 25 years at ETI-NET, the company developed and deployed high performance file movers and workflow managers for time-sensitive cross-platform and tiered-storage environments, primarily in banks, telcos, payment processors, and government agencies.

Halls vision for StrongLink includes significant rebranding and product enhancements to be announced soon. We have great technology that leads the market in data management functionality, added Hall. Im excited to steer the companys efforts to increase the ease of use of the existing StrongLink platform and continue to be a trusted provider to our customers and partners.

SBDS will showcase StrongLink 3.2 atSupercomputing 2021(SC21)thisweek. To learn more,reserve a meeting timeto connect personally or stop by Booth 305 anytime during exhibition hours.

About StrongBox Data Solutions

StrongBox Data Solutions (SBDS) is a worldwide leader in intelligent data management and archiving, servicing the worlds most demanding data environments, with over 12 years of experience in virtualizing data workflows between tape and disk. SBDS flagship StrongLink autonomous data management software is a vendor-neutral solution designed to automate data management across otherwise incompatible storage types, including flash, disk, tape and cloud storage for data environments at any scale.

Source: StrongBox Data Solutions

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StrongBox Data Names Andrew Hall as CEO - HPCwire