We made the decision here at Kinstato move ourentire infrastructure to Google Cloud Platform (GCP) early 2016, making us the first managed WordPress host to exclusively utilize the platform. In 2019 we started migrating all clients to the more robust C2 machines. By doing this we could ensure a high-level of redundancy and have granular control over our servers while also having the ability to tweak our hosting environment; making customers sites up to 200% faster, more stable, secure and completely isolated.

Google Cloud Platform not only allowed us access to one of thelargest networks in the world, but also ensures customers have less downtime as we can nowutilize live migrations of virtual machines.Today we want to dive deeper into some of the advantages of using Google Cloud Hosting for your business.

SADA Systems recently surveyed 200+ IT managers about their use of public cloud services, and found that84% of IT managers surveyed are using public cloud infrastructure today, as opposed to corporate data centers.All signs point to public cloud adoption growing and enterprise IT becoming more comfortable with the prospect of running their most sensitive data on public cloud infrastructure, says Tony Safoian, president and CEO at SADA Systems.

Even Cisco forecasted that by 2020, cloud traffic would represent 92 percent of all data center network traffic. According to Google Trends(seen below), interest surrounding Google Cloud Platform itself has been on a very rapid rise over the past couple years. More and more companies are migrating because in most cases it offers the most secure, flexible, and cost-effective solution. It saves money on IT staffing and allows for almost instant scaling of any online platform or solution.

Google Cloud Hosting, and or Compute Engine, is just one of many services provided by Google Cloud Platform. They also offer their AppEngine, storage, DNS, CDN, and a multitude of other services and products. GoogleCloud Platform consists of a set of physical servers, as well as virtual resources likevirtual machines (VMs) that are contained in Googles data centers around the globe. We use Google Cloud Platforms multi-regional deployment mode. This means that you can choose a different data center for each of your WordPress websites.

Some notable companies that are using Google Cloud Platform (Compute Engineor App Engine) include Spotify, HSBC, Home Depot, Snapchat, HTC, Best Buy, Philips, Coca Cola, Dominos, Feedly, ShareThis, Sony Music, and Ubisoft.Even Applehas been seenmoving some of its services away fromAWS,spending between $400 million and $600 million on Google Cloud Platform; although this couldnt be independently confirmed.

Evernote made the decision to migrate its 200 million users. Ben McCormack, VP Operations at Evernote stated on their blog:Evernote will gain significant improvements in performance, security, efficiency, and scalability. Moving to the cloud also allows us to focus time and resources on the things that matter most.

eBay is also now exporting 1B+ items in their live catalog to Google Cloud Platform.See afull list of case studies and companies utilizing different services on Google Cloud Platform.

Weve not been able to offer that kind of experience, and that kind of performance in the 22 years that weve been around. eBay, Google Next 2017

Even Apple uses Google Cloud Platform for data storage for its iCloud services. And most recently, GitLaband Twitter moved to Google Cloud.

Once you actually aggregate up the network differences and the savings from having more flexible resources, then the difference [with Google Cloud] was dramatic. Derek Lyon, Director of Data Infrastructure, Twitter

Google Chief Executive Officer Sundar Pichai said Google Cloud Platform is a top-three priority for the company. As of 2019, Google Cloud Platforms market share is 4.6% and the annual run rate is over $8 billion. Thats up from $4 billion in 2018.

Now lets take a look at some of the top advantages to using Google Cloud Hosting and why we think it is currently the best solution on the market as it pertains to pricing, performance, stability, scalability, backups, and security.

Google bills in minute-level increments (with a 10-minute minimum charge), so you only pay for the compute time you use. And a big bonus is that they give you discounted prices for long-running workloads with no up-front commitment required. Use the VMs for a month and you get a discount, as simple as that. This makes it perfect for startups and for enterprise IT to cut costs. AWS, for example, requires prepays in the form of reserved instances to be eligible for the discounts. And Azure only offers a 5% discount on a 12-month prepay.

Sandeep Dinesh did a good comparison recently of just how cheap Google Clouds SSDs are when it comes to performance vs price and a comparison against AWS and Azure.To start off, instances are simply lower in cost on Google Cloud Platform, Compute Engine alone is typically between40% 50% cheaper than AWS and Azure.

AWS vs Google Cloud

When it comes to Google Cloud Platform you basically get more IOPS for less than 1/3 of the cost. As you can see with this configuration below with AWS you are looking at $1,102.50/month with 3-year contract as opposed to Google Clouds $470.64/month. IOPS is a measurement for input/output operations per second and how often a device can perform IO tasks. In most cases, the great number of IOPS, the better the performance.

Azure vs Google Cloud

When it comes to Azure it is slightly different. As Sandeep points out, you have to attach premium SSD storage to get the same persistent network-attached storage. But again, once you do a comparison between the two it is again about 1/3 of the cost to use Google Cloud Platform. As you can see with this configuration below with Azure you are looking at $1,602.68/month as opposed to Google Clouds $532.82/month.

In November 2016, AWS reduced their prices in a move to further grow AWS market share. The HFT Guy, a developer from London, then wrote about how he stacked up Google Cloud vs AWS and discovered that Google Cloud was still 50% cheaper (after the price reduction)! He stated, that all Google instances have significantly faster network than the equivalent [and even bigger] AWS instances, to the point where theyre not even playing in the same league. AWS might have kickstarted the cloud generation, but Google Cloud is the one taking it over.

Cloud Spectator, a cloud performance benchmark company, also did an in-depth price-performance analysis in 2017 of North American providers.This report included Google Cloud Platform, Amazon, Azure, and SoftLayer. They discovered that across the board, from small VMs to extra large VMs, Google Cloud was the least expensive. Make sure to check out their study for more details on configurations and tests.

Cloud computing providers pricing comparison

Here is another great in-depth price comparison over a longer period of time from Quizlet, who chose to migrate to Google Cloud Platform in 2015. And as of August 2017, Google Cloud Platformannounced a price cut on their storage costs. Local solid-state disks (SSDs) attached to on-demand Google Compute Engine virtual machinesare now up to 63% cheaper. In the US, that is around $0.080 per GB per month. The same goes for SSDs withPreemptible VM instances, which are now up to 71% cheaper.

Alex said it best in an article about Google Cloud Platform on Techcrunch, The Power is in the Network.One thing that sets Google Cloud Hosting apart from some of the other players is that their network is one of the biggest in the world.Will Shulman, co-founder of MongoLab, talked about the network in a panel at Google I/O saying: It is blazing fast. The other thing it has a private distributed backbone between all the data centers. You are talking over Googles backbone, not over the Internet.

Google Cloud Platform network

On June29, 2016, Google announced their investment in the FASTER Cable System which gives Google access to up to 10Tbps (Terabits per second) of the cables total 60Tbps bandwidth between the US and Japan. They are using this for Google Cloud and Google App customers.The 9,000km trans-Pacific cable is the highest-capacity undersea cable ever built and lands in Oregon in the United States and two landing points in Japan.Google is alsoone of six members which hassole access to a pair of 100Gb/s x 100 wavelengths optical transmission strands between Oregon and Japan.

Googles ability to build, organize, and operate a huge network of servers and fiber-optic cables with an efficiency and speed that rocks physics on its heelsThis is what makes Google Google: its physical network, its thousands of fiber miles, and those many thousands of servers that, in aggregate, add up to the mother of all clouds. Wired Magazine

On July 17, 2018, Google announced its first private trans-Atlantic subsea cable, also known as Dunant. This cable crosses the Atlantic Ocean from Virginia Beach in the U.S. to the French Atlantic coast and is expected to become available in late 2020.

Google Cloud Trans-Atlantic Subsea Cable

You probably get the picture here. How many other providers do you know that are laying their own fiber-optic cables under the ocean? And the great thing is that the network speed also helps make a difference in total cost. With the speed, comes the ability to process more data in less time. By having such a large infrastructure and network, this allows them to give us those cheaper computing prices as shown earlier.

And not only that but as of August 2017, Google Cloud Platform launched its separate premium tier and standard tier networks. This makes them the first major public cloud to offer a tiered cloud network. The premium tier delivers traffic over Googles well-provisioned, low latency, highly reliable global network. Redundancy is key,and thats why there are at least three independent paths (N+2 redundancy) between any two locations on the Google network, helping ensure that traffic continues to flow betweenthe locations even in the event of a disruption.

Google Cloud Platform Premium Tier

The standard tier delivers network quality comparable to that of other major public clouds. It delivers outbound traffic from GCP to the internet over transit (ISP) networks instead of Googles network.

Google Cloud Platform Standard Tier

Here is a measurement from Cedexis of the difference in latency on Google Cloud Platforms premium tier vs the standard tier in the United States.

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Google Cloud premium tier latency vs standard tier

Here is ameasurement from Cedexisof the difference inthroughput on Google Cloud Platforms premium tier vs the standard tier in the United States.

Google Cloud premium tier throughput vs standard tier

Kinstautilizes Google Cloud Platforms premium tier for all of our clients to ensure lightning-fast load times by minimizing traceroute hops and decreasing the distancethe data has to travel.

Another huge advantage for Google Cloud Hosting, especially for how we use it here at Kinsta is live migrations of Virtual Machines. Neither AWS,Azure, or smaller providers like Digital Oceanoffer this functionality. So this is a very important differentiator for Google Cloudcompared to other cloud providers.As a WordPress hosting provider, this means we are basically always up with our VMs, with no noticeable degradation in performance when they are live migrating VMs between host machines.

Benefits of live migrations allow for the engineers at Google to better address issues such as patching, repairing, and updating the software and hardware, without the need for you to worry about machine reboots.Miche Baker-Harvey, Tech Lead/Manager at Google put together a great illustration of the high-level steps involved in a live VM migration.

Live VM migration on Google Cloud

And besides live migration of virtual machines, Google also offers resizing of persistent disks without any downtime. You canuse the portal or CLI to actually resize the live disk.

Kinsta was just recently named top tier once again in Review Signals annual 2018WordPress hosting performance benchmarks. And a lot of this is thanks to Google Cloud Platform. We were the first managed WordPress host to exclusively utilize Google Cloud and are the only enterprise-level host using them. And we would like to think that the results speak for themselves.Kevin at Review Signal threw a whopping 10,000 concurrent users against our servers and as he noted for the Load Storm test, Kinsta had basically flawless performance with flat average response times, minimal errors and no spikes.

Yet another top tier performance from Kinsta. Perfect uptime and near perfect load tests.?Its starting to feel redundant writing that. Kevin, Review Signal

And some of our clients get a lot of traffic. We have seen the Google Cloud machines easily handle 60k+ concurrent visitors without anyhiccups.

Here is an example below of load times significantly decreasing on a clients site after we moved them to Google Cloud Platform. Before the move they were getting spikes well over the 1 second range, and after they stayed consistently under 500 ms. So just by migrating them to Google Cloud Platform they saw a 50% decrease in load times! Their VMs definitelydo a good job of handling whatever you throw at them.

Also, because we use Google Compute Engine servers, this ensures automatic scalability. Instead of being constrained to 2-6 CPUs per VPS as with other WordPress hosting providers we actually let the sites container scale to as many CPUs as needed when theres a surge, and for load-balanced clients an infinite number of CPUs as our system dynamically spins up more machines and scales back when the traffic wave subsides.

Here is another example of what happened when Neuralab moved to Kinstas platform powered by Google Cloud. Their wait time, also known as TTFB, dramatically decreased.

And here is an example of a site that migrated away from Kinsta and Google Cloud Platform. They were instantly met with higher load times. In fact, we have had some clients leave and come back because of this.

Higher load times leaving GCP

Google Cloud Platform is making leaps and bounds when it comes to making a bigger dent in the cloud computing space. As of January 2017, you can now leverage GPUsfor machine learning and scientific computing. And in March 2017 they released VMs with 64 virtual CPUs.

Another big advantage is security. Choosing Google Cloud Platform means you get the benefit of a security model that has been built upon over the course of 15 years, and currently secures products and services like Gmail, Search, etc. Google currently employs more than 500 full-time security professionals.

Kinsta hosting architecture.

Some of Google Cloud Platform security features include:

Kinsta maintains security precautions in line with industry best practices. While we use Google Cloud Platform, it doesnt mean we have obtained the same security certifications. We are also not HIPAA compliant at this time. You can see more in-depth behind the scenes in Googles security whitepaper.

Kinsta also uses Linux containers (LXC), and LXD to orchestrate them, on top of Google Cloud Platform which enables us to completely isolate not just each account, but each separate WordPress site. We also leverage Google Clouds enterprise-level firewall to filter out malicious traffic before it enters our network of servers.

This is a much more secure method than offered by other competitors and helps ensure secure WordPress hosting 24/7. Read more about how LXD works in Stphane Grabers post on LXD 2.0.

Google has continued to rapidly build out their infrastructure for Google Cloud Platform. On September 29th, 2016 they announced the locations of new strategically placed Google Cloud Regions. We are very excited to see So Paulo and Sydneyincluded in the list as this will help dramatically decrease latency for Google Cloud Hosting customersacrossSouth America and Australia. Here is an updated list of all GCP regions:

All 28 of these Google Cloud Platform locations are available for Kinsta clients when choosing where to strategically place your WordPress site.

Google Cloud data center locations.

We at Kinsta appreciate Googles dedication to global expansion as this helps decrease latency across the board and ensures faster load times.

Google Cloud Storage is designed for 99.999999999% durability and has 4 different types of storage: Coldline storage, nearline, regional storage, and multi-regional storage. It stores data redundantly, with automatic checksums to ensure data integrity. The beauty of multi-regional storage is that it is also geo-redundant, which means cloud storage stores your data redundantly in at least two regions within the multi-regional location of the bucket. As it pertains to Google Cloud hosting, this ensures you will never lose your data, even in the case of a disaster.

As you can see, when it comes to Google Cloud Hosting and utilizing Google Cloud Platform, there are a lot of advantages. Not only is it cheaper, but you also benefit from one of the largest networks in the world! This means less latency and more accurate compute prices as data is able to be processed in less time.Live migration of virtual machines is currently a unique and very important differentiator when it comes to comparing other cloud hosting providers. Top it off with state of the art security and performance that is able to handle hundreds of thousands ofconcurrent connections and you have a platform that can set your business up for long-term success.

Have any of your own experiences with Google Cloud Hosting? If so we would love to hear about them below in the comments.

Save time, costs and maximize site performance with:

All of that and much more, in one plan with no long-term contracts, assisted migrations, and a 30-day-money-back-guarantee. Check out our plans or talk to sales to find the plan thats right for you.

Read more:
Top 7 Advantages of Choosing Google Cloud Hosting (2021)

MetaCell specializes in designing custom software services for the pharmaceutical industry, the healthcare sector, and for researchers in academia. In doing so, MetaCell helps its customers overcome challenging information management problems that they have found difficult to navigate with their IT departments and with large service providers like Amazon and Google. MetaCell Cloud Hosting provides scientists, pharmaceutical companies and research institutions with a turnkey online product to host and process their life sciences data and applications.

A unique feature provided by MetaCell Cloud Hosting is its customer-tailored capability for biomedical and life science data and software applications that delivers the optimal allocation of cloud resources based on the budget and performance goals of the researchers. This includes affordable storage on trusted servers and access to world-class computing resources, which can be efficiently scaled up to meet the growing need for big data analytics, bioinformatics, digital health, and artificial intelligence. Enabling hosted applications to comply with all major international regulatory frameworks such as GDPR, HIPAA, SOC 2, and relevant ISO standards is another significant value add that MetaCell brings to the market with the release of this new product.

Stephen Larson, CEO of MetaCell, said: "We're thrilled that we are officially launching our MetaCell Cloud Hosting product. From advanced custom software applications to single page websites showing off their work, Cloud Hosting will help researchers avoid the headaches associated with ongoing management of their online software and data holdings."

Dr. Rick Gerkin, Associate Research Professor at Arizona State University (ASU), commented: "Besides enabling us to host our research applications and data in a safe cloud infrastructure, MetaCell Cloud Hosting will save us precious time which we'll no longer spend trying to fix technical issues, and instead dedicate it to what we care about most: advancing our research. We've been partnering with MetaCell for a number of years and they have demonstrated their expertise in developing and maintaining our cloud software and databases. We look forward to taking advantage of their new product."

About MetaCell

MetaCellis a life science-focused software company composed of scientists and software engineers with deep domain expertise in computational neuroscience, molecular biology, data science, and enterprise-grade online software development. Over the last ten years, MetaCell has established a global presence by partnering with the world's largest pharmaceutical companies including Pfizer and Biogen, leading universities such as Yale University, Princeton University, UCSD, UCL, ASU, SUNY Downstate, and University of Edinburgh, as well as innovative organizations such as CAMH, INCF, and EMBL-EBI.

Contact details

Paolo Lenotti, VP Marketing & PR, MetaCell | [emailprotected] US +1 617-286-4832 | UK +44 1865 648684 | [emailprotected] http://www.metacell.us| http://www.metacell.us/cloud-hosting

Photo - https://mma.prnewswire.com/media/1637475/MetaCell_Cloud_Hosting.jpg

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MetaCell launches innovative Cloud Hosting for life science and healthcare - PRNewswire

HEREFORD, Pa., Oct. 1, 2021 /PRNewswire/ -- Today, 20/15 Visioneers LLC., a leading, advanced science and technologymanagement consulting and marketing company is hosting this first-ever event on October 11-13, 2021! Abstract and details here: https://20visioneers15.com/conferences

As industry evangelists and consultants for Cloud Labs, High Throughput Experimentation, and Lab Automation, 20/15 Visioneers believes this conference is important to show how the synergies of these technologies are important in the advancement of high-quality science. This conference will bring together experts in these fields to discuss and demonstrate their cutting-edge work and advancements and the impact they are making. "We know the Lab of the Future is here NOW and issues like "reproducibility in science" and poor data and process environments can quickly become a problem of the past," says John F. Conway, Chief Visioneer Officer, 20/15 Visioneers.

The conference will focus on innovative Partner-Vendor presentations and Researcher/Scientist presentations from academia and industry. Registration is free for attendees and non-vendor speakers. Register here: https://us02web.zoom.us/webinar/register/WN_qYbm52kCSVywhhYhsHqmJQ

Current sponsors include but are not limited to Emerald Cloud Lab (https://www.emeraldcloudlab.com/), Strateos (www.strateos.com), High Res Biosolutions (www.highresbio.com), L7 Informatics (https://www.l7informatics.com), Perkin Elmer (www.PerkinElmer.com), ACD Labs (www.acdlabs.com), BioSero (www.biosero.com), Synthace (www.synthace.com), LabVoice (www.Labvoice.com), Dotmatics (www.dotmatics.com), Arctoris (www.arctoris.com), and Zifo RnD Solutions (www.zifornd.com).

About 20/15 Visioneers20/15 Visioneers is a science and technology management consulting think tank made up of accomplished industry hardened scientists and informaticians. We are "Visioneering" the "Lab of the Future" including next-generation science and new modality challenges and problems. Our expertise includes but is not limited to: Cloud Lab, HTE,NME (New Molecular Entity) discovery, computational sciences, scientific informatics (Bioinformatics, Microbiome, Multi-omics, New Modalities), and information technology expertise spanning over 31 years. Seewww.20visioneers15.comfor more information.

SOURCE 20/15 Visioneers

http://www.20visioneers15.com

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20/15 Visioneers Is Hosting the World's First Cloud Lab/HTE/Lab Automation Conference - PRNewswire

Cloud computing has abstracted our relationships with the hardware our websites run on. Thats led to environmental benefits, like the ability to scale applications up and down on demand, ending the need for every company to operate enough servers to keep up when traffic peaks. But it also means developers are further removed from the impact their code has on the physical world.

And code does have an impact it takes energy to run applications and transmit data, so inefficient and bloated code can add up to a significant environmental impact.

Tom Greenwood, co-founder of eco-conscious digital agency Wholegrain Digital, is happy to recommend steps the average developer can take to make a difference on the environment. His book, Sustainable Web Design, details many things developers, designers and tech companies can do to make a real difference through programming websites and its a real and pressing need.

The total annual emissions from the internet were somewhere around two percent of global emissions, Greenwood said, Thats roughly the same as aviation.

The good news is that small changes can make a big difference, especially for applications with large user bases. A piece of code might run millions or billions of times in its life cycle, and the effects will be felt as long the code is deployed. Even if an application is made just slightly more energy efficient, the savings can be magnified many times over.

MORE ON GREEN COMPUTINGLooking to Go Green? Start With Modernizing Your Companys Systems.

As Greenwood explains in his book, its hard to directly measure the carbon emissions of websites. The best way is to approximate by calculating how much energy an application consumes.

Thats related to the size of the application, often encapsulated by the concept of page weight. Page weight takes the size of the initial page as well as all the additional resources requested by the browser into account.

The average page weight for websites has steadily increased over the past few years. Today, the average page weight is 2 megabytes for both desktop and mobile applications 10 years ago it was half a MB for desktop and less for mobile. Greenwood said resources like videos, large images and computationally intensive animations add lots of weight to websites. One of the most significant ways to reduce that weight is by cutting down on file sizes and trimming excess data using compression.

In our experience, you can easily reduce the amount of data on a web page by 60 percent.

In our experience, you can easily reduce the amount of data on a web page by 60 percent, Greenwood said.

Developers can start by reducing unneeded animations and deleting unused, commented-out code. They can also look for the most optimal file formats to use. For images, Greenwood recommended developers use the WebP image format developed by Google. WebP images are 26 percent smaller than PNG images and about 30 percent smaller than JPEG images of the same quality.

WebP manages these size savings through compression. While most people are familiar with compression for transferring data, such as using zip files, Greenwood said there are actually two different types of compression: one kind makes files unusable, like zip files, and another simply reduces the size of usable files.

Theyve optimized the encoding of the image, so that the same image uses less data and just has a smaller file size, Greenwood said. You can make huge gains without any functional loss, really.

Energy consumption doesnt usually come to mind when developers choose between programming languages but maybe it should. Greenwood said choosing the programming language is another way developers can have control over the carbon footprint of their application.

Some programming languages are just inherently more energy efficient than others, he said.

Research published earlier this year compared 27 different programming languages across different categories and found significant differences in energy use between languages. In the category of scripting languages, for example, PHP uses about seven times more energy than JavaScript.

JavaScript, as a web language, is relatively efficient, Greenwood said. Its not one of the most efficient like C or C++, but JavaScript is pretty good as a web language.

Thats good news, because JavaScript is a popular language and growing in adoption. Developers can consider energy use an additional incentive to switch over for older web applications.

Browsers are increasingly handling more of the work of rendering web applications. The trend started years ago with the move toward single-page applications, where new content was provided by browsers requesting specific data from the server rather than the server sending new pages.

That innovation helped with efficiency on the server side because it can cut down on the total amount of data sent, but the continuing trend with giving browsers more computational work isnt great for efficiency

Data centers are just better optimized for processing data efficiently, whereas end-user devices are relatively inefficient, Greenwood said.

He encouraged developers to push their teams to do as much computational work on the server side as possible. But either way, developers can make computations more efficient by optimizing queries. Greenwood said theres more opportunity to do that type of optimization in code that has some user interaction component to it, because the program has to calculate how to handle the user interaction.

Applications that have been layered with new functionality without streamlining are a good place to look for opportunities for optimization.

Over time, you develop these features that become more and more complicated, Greenwood said. You might have a thing where in order to click yes or no, its actually going through some long sequence.

In addition to page weight, the carbon emission of a website is tied to the energy sources used to power the companys servers.

As companies move their servers to the cloud, they lose some direct control over the energy sources used to keep their servers humming but they do have control over which cloud providers to use. Vendors offer a wide variety of choices, and even choosing which geographical locations servers should be placed in gives developers say over energy sourcing.

Differences in vendors can also go beyond energy sourcing. Some vendors offer server-side efficiencies like caching, so applications dont have to be re-generated every time a user makes a request.

The rate of change in digital can be really, really rapid compared to other industries.

Having some sort of hosting provider that will optimize that for you is just an easy win, Greenwood said.

One of the biggest advantages for web developers is that these changes are relatively easy to make, he said. Even if companies cant currently make the investment, or cant find a suitable cloud hosting vendor, that doesnt mean its not possible at some point in the future.

There are no physical things that have to be remade, redesigned or remanufactured whereas in an industry like aviation, theres billions of dollars tied up in aircrafts that need to serve out their useful lives over the next 10 years or so, Greenwood said. So the rate of change in digital can be really, really rapid compared to other industries.

Developers can help by staying on the lookout for opportunities to make changes when its possible and makes sense for their companies.

MORE ON TECH AND CLIMATEWhy Tech Plays a Crucial Role in Climate Change Research

Tech companies as a whole can help push for changes too. Greenwood said adjusting company objectives to take efficiency into account can make a big difference.

Creating a culture of efficiency is probably the single biggest thing, because everything else will then just naturally spin off of that, he said.

That can mean focusing development teams on eliminating unnecessary code and paying attention to page weight as part of their metrics. And the best news is, efficiency isnt counter to most companys overall objectives.

A lot of companies do that in other areas of their businesses, like their logistics and their manufacturing, Greenwood said. But digital, in general, is more focused on building it fast and making it look cool, rather than Lets do it really, really well and make it really efficient.

Read more:
6 Ways to Reduce Your Website's Carbon Footprint - Built In