Category Archives: Cloud Storage

IBM to remove complexity around cloud storage service tiers – TechTarget

IBM to remove complexity around cloud storage service tiers
TechTarget
IBM plans to roll out Cloud Object Storage Flex next month for customers who are either new to the cloud or have spikey or unpredictable workload demands. Storage tiers have become standard practice for cloud providers as they try to offer a diversity ...

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IBM to remove complexity around cloud storage service tiers - TechTarget

Ctera Networks prepares for rise of multicloud adoption – TechTarget

Ctera Networks' CEO, Liran Eshel, predicts enterprises will broaden their cloud strategies in 2017 to include multiple providers and increase security following recent hacks of major sites and escalating ransomware attacks.

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Eshel, who founded the enterprise file services platform and cloud storage gateway vendor in 2008, has been forging partnerships with larger companies to prepare for the rise of multicloud strategies.

Ctera Networks this month joined Hewlett Packard Enterprise's HPE Complete Program. The program enables HPE and its resellers to sell a validated HPE and Ctera system and support through a single contract. The HPE relationship represents the second significant partnership for Ctera Networks over the last six months. A partnership formed with IBM in late 2016 facilitated the use of Ctera products with IBM Cloud Object Storage and the IBM Cloud.

Ctera Networks' software is infrastructure-agnostic, although most customers use its software packaged on a hardware appliance because it's better integrated and easier to use, according to Eshel. He said Ctera Networks' customer base spans cloud service providers, government agencies, financial service firms and insurance companies, and it includes the U.S. Department of Defense, Santander Bank and Telefonica.

SearchCloudStorage recently caught up with Eshel to discuss customer and industry trends, and to take stock of Ctera Networks' progress and the competitive landscape.

Ctera used to get categorized with the cloud storage gateway products that analysts predicted would go away once major storage vendors picked up the functionality. How have you had to evolve your product and add functionality to stay a step ahead?

Liran Eshel: The space of enterprise file services has evolved for decades around the traditional players, like NetApp, EMC, Microsoft, where you have systems like NAS and SharePoint. The space of cloud-based file services is much newer; maybe we could say 5 years old. And, naturally, you don't close the gap that was built by decades of enterprise software development in two or three years. It takes a bit of time.

The first implementations were point solutions. People [said]: 'Here is a sync-and-share solution. Here is a backup solution. Here is a gateway solution.' But, in order to be a serious player in this market and to provide an alternative to an enterprise and say, 'Hey, we'll be able to transform all your files into this cloud-based file services system,' you cannot just come with point solutions.

They don't need just one use case. They need to have a unified system that can address and replace the traditional enterprise storage systems that they used to use before. That's the approach of Ctera -- being a unified platform addressing the full continuous enterprise needs in that space.

If you look at Ctera just as a gateway company, you're missing the point. Sure, an enterprise needs gateways, but it's not enough. If you look at Ctera just as a sync-and-share solution, it's nice, but it's not enough. What do you do about data protection? What do you do about remote sites? If you look at having all three together -- sync and share, backup and gateways over a common multicloud file system -- then you see Ctera.

Who are your competitors? Who do you see in deals?

Eshel: Most of the time, it's replacing traditional -- so it could be NAS technology, Windows servers, traditional backup software. Most of the market is still based on these technologies. There is huge displacement that's being done from traditional backup and traditional NAS systems to cloud-based systems like ours.

There are also newer, younger cloud-based companies in this space. You have gateway vendors, like Panzura and Nasuni; you have backup vendors, like Druva.

Do your enterprise customers want to move all of their data to the cloud, or only some of it?

Eshel: From what we see, moving everything is not practical. Obviously, they want to move significant parts of the data, but one cloud is not enough. What we see is usually a requirement to have a multicloud environment where they have at least two options with cloud infrastructure, as well as an on- prem. So, you would see two clouds and a private data center.

The split of how much data would be migrated into the cloud depends on the organization. An organization that's more cloud-ready could move something like 60% to 80%. An organization that has much more legacy would maybe be at 20% to 30%.

If you look at Ctera just as a gateway company, you're missing the point. Sure, an enterprise needs gateways, but it's not enough. Liran EshelCEO, Ctera Networks

What type of data are they moving?

Eshel: We focus more on the unstructured data, which makes up about 80% of all enterprise storage and is the fastest-growing area of enterprise storage. With unstructured [data], it's sometimes easier to move to the cloud because the I/O is less intensive. It could be from user files, logs, applications generating unstructured content, data analysis and things like that.

And it's generally file-based data?

Eshel: Yes, files make up a large part of it. We have home folders, project shares, archives, backup -- all these sorts of things. Because the basic component of cloud infrastructure in terms of storage is usually block and object, Ctera basically allows you to store files on top of an object cloud storage system. So, you can use Amazon S3 [Simple Storage Service], [Microsoft] Azure object storage or the [IBM] SoftLayer object storage. And, basically, using Ctera, we can store files while preserving permissions, ACLs [access control lists] and all of that. We provide full preservation of the access control lists while migrating file structures to object in the cloud.

Most major storage vendors have been adding features to work with clouds. What do you offer that vendors such as NetApp don't?

Eshel: First of all, we are in more than file servers, which means that the interface is not just the traditional CIFS/NFS. We have a modern interface with the file system share with mobile, user collaboration -- all the features that you would expect from a modern file service.

The second thing has to do with the native integration with cloud. You run a NetApp system in Amazon. We, on the other hand, can run off the Amazon object storage directly. So, all the data is stored in object storage, which is significantly less expensive and much more scalable than the way that NetApp is doing it. We can also do it in a multicloud environment, where you basically could connect to two different clouds. I'm not just talking about NetApp. I'm talking to any traditional NAS system as an alternative.

Are you concerned that the major storage vendors will start picking up more of the functionality that you offer?

Eshel: We actually partner with the traditional NAS vendors. We partner with [HPE], IBM, NetApp, because we provide them a software platform that allows us to provide the modern file service that they don't have. From what we see right now, there are big investments being done in object storage, where you see IBM acquiring Cleversafe. You see [HPE] partnering with Scality. NetApp is also investing in object storage technology. And that's complementary to Ctera, because we basically can interface with these object storage systems and provide a combined solution.

What are the most significant customer trends we can expect to see this year?

Eshel: First of all is security. People realize the security risks of cloud are very significant. And the recent hacks -- basically thefts from services like Yahoo, Dropbox, where basically millions and hundreds of millions of accounts were compromised -- I think caused enterprises to pause and to rethink their cloud strategies. Are they willing to move their data to a cloud where the cloud provider manages all the keys and the encryption and the user credentials? And what does it mean if the cloud provider gets hacked? That's one thing that we see.

It's also very closely tied to ransomware, where people are paying a penalty with these hacks. If someone gets access to your credentials, they can basically encrypt the lock and the files of the organization, and it's a file hostage situation, which could be very, very expensive and risky. Customers are looking for more secure solutions where they can control the key management and the encryption and be less vulnerable to such attacks.

The second thing we see is multicloud, where customers are looking for a unified solution that doesn't lock them to just one cloud provider. It gives them the option to control where data is stored -- what stays in the data center and what goes to which cloud provider. It also is tied to regulation and compliance and data sovereignty.

How are you addressing the security concerns?

Eshel: What we say is, 'Here is your virtual private platform. It's not shared with other customers. All the metadata and encryption keys remain with you.' And the entire system can be inside your firewall and inside your VPN. So, for someone to penetrate and access your files, they will need to penetrate your filer, which is equivalent to penetrating to your network ... Just doing encryption is not enough. Many of these services that were hacked in the last year, they're encrypting. But the question is not if you encrypt; it's where do you keep the keys, and who can have access to your keys, and who can have access to your data.

Cloud storage trends in 2016

Using enterprise file sync and share

Stand-alone EFSS market remains viable

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Ctera Networks prepares for rise of multicloud adoption - TechTarget

Hybrid cloud storage company Avere Systems raises $14 million from Google, Western Digital, others – VentureBeat

Avere Systems, a hybrid cloud data storage company based in Pittsburgh, has closed a $14million series Eround of funding from new investor Google, in addition to existing investorsMenlo Ventures, Norwest Venture Partners, Lightspeed Venture Partners, Tenaya Capital, and Western Digital Capital.

Founded in 2008, Avere Systems helps enterprises establish a system that blends on-premises and public cloud data storage, and offers a mix of software and hardware-based services. While countless companies have already migrated to the cloud, enabling a scalable data storage system that grows and contracts based on demand, there are benefits to keeping some things in-house it enables faster data-transfer speeds, for starters, andit can often be better for privacy. So with hybrid, some tasks can be managed on-premises, while other tasks particularly ones that may require significant computer resources can be managed in the public cloud.

A recent report by Gartner suggested that the global public cloud services market alone would grow to nearly $250 billion in 2017, a rise of 18 percent.

Before now, Avere had raised $83 million, including $15 million back in 2009, $17 million a year later, and its last tranche of $20 million back in 2014. Its latest cash influx will be used to expand the companys hybrid cloud product offerings so that more organizations can easily take advantage of the public cloud, according to a company statement.

For the last several years, weve been laser-focused on expanding our product offerings to help customers overcome their biggest infrastructure challenge embracing the cloud, explained Ron Bianchini, president and CEO of Avere Systems. In 2016 alone, Avere has grown its cloud business by 97 percent, nearly doubling growth from the previous year, and closed the year with cloud offerings driving close to half of our annual bookings. This latest investment is a testament to our momentum, the strength of our partnerships, and the hard work our team has dedicated to delivering innovative solutions.

Its worth taking a closer look at the investors in this round, too. Notably, Google Inc., as opposed to its dedicated investment arms GV (Google Ventures) and CapitalG (Google Capital), invested directly in Avere Systems. Google itself isnt renowned for its direct investments, though it does have some form on that front it has previously invested in SpaceX, Magic Leap, Zynga, Tesla, and about 50 other companies. For context, GV has made around 470 investments, and CapitalG has made around 35 investments but the latter was only set up in 2013.

That Google has elected to invest directly in Avere Systems, rather than channeling the funds via one of its VC arms, suggests that Google isnt primarily motivated by direct financial gains through holding equity in Avere that is what its investment divisions are for. Instead, it sees a direct and immediate synergy between the two companies.

Indeed, Google is competing against some titans in the cloud computing space, including Amazon and Microsoft, while Avere Systems already supports the Google Cloud Platform (as well as Amazon Web Services) as part of its hybrid cloud offering. This partnership has been in place since 2015, and the following year Avere was actually named Googles top Cloud Platform technology partner, highlighting the close-knit technical integrations between the two companies.

Investing in a close technical partner could be a way for Google to gain some influence overthe future direction of Avere as Google looks to support the hybrid cloud with many of its own enterprise clients. Or, somewhat less likely, it could be a precursor to an acquisition. But most importantly here, the investment serves as a timely reminder of the importance of the cloud in Googles business strategy.

Its also worth noting that data storage giant Western Digital also participated in this round via its venture capital arm, having led on the $20 million funding round from 2014. Again there are deep synergies between Western Digital and Avere Systems, so there is scope there also for closer ties in the future.

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Hybrid cloud storage company Avere Systems raises $14 million from Google, Western Digital, others - VentureBeat

Get to know your cloud storage bill: How to choose the best options – Cloud Tech

When it comes to using a public cloud, there are incredible advantages for a price. But what are you really paying for?

While the flat rate you see advertised may be appealing, there are several details that can raise or lower your cloud storage bill. Could you be paying for something you dont need, and how can you lower your expenses by factoring in certain specifics before you choose a provider? Get a closer look at your cloud storage bill:

1.Price per GB: Most cloud providers price based on the amount of gigabytes used. Ones like Amazon reduce their rates per GB if you require a massive amount of storage, and others keep it steady despite your level of data. In either case, this rate is affected by how redundant or active your data is or, in other words, whether it just sits there or is often interacted with. The idea behind this is to reward businesses that use their cloud as the primary point of storage rather than branching out over several.

2.Storage actions: To put it simply, storage actions are all the changes, adjustments, and deletions of the data within your cloud storage. If you move something to a new file within, get rid of it entirely, or post it, these are all considered actions which your cloud provider will track, tally up, and then charge a price for hosting these actions. Some providers, such as Amazon S3, dont charge for storage actions. This can catch businesses off guard when they go to a provider that does.

3.Transfer costs: When you work within the cloud, whether public or hybrid cloud, its free. However, some providers charge a fee for removing data for their storage. While most will allow companies to transfer data in at no cost, when it comes to migrating to a separate cloud, removing data for edits and then replacing it, or sharing data across multiple clouds, this can incur a high level of expense.

Ultimately, its your employees that will be interacting with the cloud. How easy their process is made will affect the rates you have to pay them, the amount of tech support required to help them navigate the new platform, and how efficiently the data is being used which affects your profits.

If your employees arent as fluent with the cloud, they may trial and error with managing the data and boost the price of your storage actions. This makes an option with lower prices on action fees or one that is free the best option. On the flipside, while it may be more cost-effective to choose a specific option, shelling out the budget for a platform with particular features could help your employees complete work more efficiently, boosting profits in the end.

For businesses that dont work mainly online, data storage can be a way to safeguard data thats not used often. This makes it redundant data. However, for online companies or larger corporations, data sharing and online collaboration is a chief part of their work. This makes it active data. Having a cloud option that offers cost effective deals depending on how often the data is interacted with is a key to cutting out the extra expenses you may be subjected to without knowing. Consider how much interaction your data will get on a regular basis, and then be sure to check options that accommodate your active or redundant data.

If youre not sure youll stick with your current cloud option, need to transfer data in and out regularly, or like to spread your data across many clouds for better accessibility, choosing a cloud option with the lowest fee or no fee at all for transfers is crucial to shave off your expenses. However, if you intend on staying put for the future and working within the cloud, then you can save money over other options by taking advantage of their added features.

The cloud provider you choose and the actions you take with your storage all depend on those fine details not many businesses know about their real cloud bill. To save money and improve your data storage, keep this in mind.

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Get to know your cloud storage bill: How to choose the best options - Cloud Tech

IBM aims to undercut AWS and Azure with new ‘Flex’ cloud storage service – GeekWire

Photo by Patrick, via Flickr

LAS VEGAS IBM unveiled a raft of new products and services at its InterConnect conference heretoday, aimed at makingit easier for large enterprise customers to adopt IBMs cloud services, while also better managing existing on-premises and hybrid cloud enterprise networks.

Among them: a new cloud storage offering that IBM says will undercut the competition. Its called IBM Cloud Object Storage Flex, and IBM suggests that it will save customers money, and be more useful to them by making it easier for customers to dynamically move between hot cloud storage (which promises instant availability for urgent data), cool storage (for data that customers need less often) and cold storage (for archival data that is used the least).

According to IBM, Flex will provide tiered pay as you use storage options that will be both cheaper and higher performing than competitive offerings from Amazon Web Services and Microsoft Azure. The company says it is cutting the price to store and access data by more than 50 percent compared to AWS S3 IA and Azure GRS Cool Tier and that it is unique in doing so.

Flex is the only service available from a major cloud vendor with simplified pricing for clients whose data usage patterns are difficult to predict, the company said in a news release. Flex enables clients to benefit from the cost savings of cold storage for rarely accessed data, while maintaining high accessibility to all data.

Alongside the new flexible storage model, IBM also announced the IBM Cloud Object Storage Cold Vault (Cold Vault) service. IBMs promise on this service is that it will offer customers a way to get the data theyve marked for cold storage in the IBM Cloud in hundreds of milliseconds instead of minutes.

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IBM aims to undercut AWS and Azure with new 'Flex' cloud storage service - GeekWire

Get 2TB of lifetime cloud storage for $50! – Android Central

It's becoming increasingly difficult to keep up with the ever changing world of physical information storage. New hard drives and flash drives are constantly hitting the market and obsolescence is inevitable. There has never been a better time to store your data in the cloud, and cloud security has also never been better.

Cloud services, however, can be costly or they just don't offer enough storage. You need a service that'll securely back you up for life, and you need a service that won't cost you thousands a year because you need terabytes of storage. This is especially prudent in a business scenario where you may have to provide cloud storage to multiple employees.

Zoolz cloud storage is the perfect solution. Through Android Central Digital Offers, you can get 1TB of Instant Backup and 1TB of Archive Backup for $49.99. Zoolz regularly charges $360 per month or a lifetime fee of $3,600 for 1TB, but you get lifetime access to 2TB for 99% off.

Zoolz Instant Backup is where you can store everything you'll need on a regular basis. You can retrieve files instantly and all your data is encrypted before it even leaves your devices, so you know it's safe and secure. Zoolz Archive Backup is where you store the data you won't need for a while but may need to pull out at some point down the line. You can just dump up to 1TB and leave it, know it's secured with military-grade 256-AES encryption, just like your Instant Backup, so it's safe. You can get $7,200 worth of cloud storage for only $49.99 at Android Central Digital offers.

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Get 2TB of lifetime cloud storage for $50! - Android Central

The challenges of switching your cloud storage provider – Kroll … – Kroll Ontrack UK (press release) (blog)

Cloud computing has become more than just a technology trend. According to Forrester research, the global public cloud market will raise from $146 billion this year to $236 billion in 2020. Cloud computing offers many benefits to companies: the need for hardware and software is reduced drastically, costs for energy, employees, software licenses can be scaled down almost immediately after data or applications have been moved into the cloud.

Most cloud providers offer all three kinds of services Infrastructure as a Service (IaaS), Platform as a Service (PaaS) und Software as a Service (SaaS). Additionally there are three different kinds of cloud variants to choose from: public, private and hybrid cloud. While the public cloud is a term for moving all data outside the company to a cloud service provider platform, private cloud is managed entirely by the company using cloud technology. To get the best of both strategies a lot of companies use the hybrid cloud approach. This involves storing some files (or using some services) over the internet with a public cloud service, while more business-critical data, applications and services are run inside the company on the private cloud. The challenge when running a hybrid cloud is the clear separation of the two processes in business-critical and non-critical workflows. This can only be achieved when all files that are available and processed are classified consistently as business critical or not.

Another aspect that private users as well as companies should be aware of is that cloud service providers mostly use different technologies. Even in todays world, almost every cloud service provider uses their own technology to offer their clients data storage and accessibility over the internet. Amazon Web Services for example are based on several technologies they combine to their cloud services offer. EC2 (Amazons Elastic Cloud Compute) is a service to run applications in the cloud on virtual servers and is based on either Linux or a Windows Server distribution, whilst S3 is Amazons own file hosting service. The company doesnt publish any details about its design or structure in public, but it is clear that it manages data by an object storage architecture. For their file server cloud services Amazon offers several APIs Application Programming Interfaces to link for example company backup software products like Commvault or Veritas NetBackup to S3. Another big player on the scene is Microsoft Azure. It uses several Windows Server and .Net technologies that make it difficult to run non-Windows applications. Which brings us to the next challenge

There is one factor that should be seriously considered before deciding for a cloud service provider and before moving data, services or applications into the cloud: The problem of the so-called vendor lock-in.

Vendor lock-in means that a customer of a cloud service often has to stick to this vendor because of the massive challenges that appear if a migration of data, services or applications to a new cloud provider is intended. This vendor lock-in challenge is caused due to the fact that, as described before, cloud service providers use so many different cloud platforms.

If you only use the cloud as a live secondary backup storage, you just need to change the destination to the new cloud provider and store the new backups on his cloud space. Additionally the older on-premise backups should be copied to the new provider. Or if you only have the backups or data in the cloud (with the old cloud service provider, which is not a good idea anyway) you could use several tools that are available on the market to migrate and transfer the data. But beware that most of these tools are only useful when you have not a very large amount of data to be migrated; otherwise you end up transferring data for days, months or years!

When the migration is finally completed and everything works fine, the old backup files on the existing cloud space of the former service provider can be deleted. But again, beware: a deletion should only be started when there are enough onsite copies of your backup to meet your retention policy. Besides that, you are all set and ready to go.

While migrating data from one cloud service provider to another technically might not be a problem, it will be most likely be (when there is a large amount of data) a timely and costly effort. The same can be said about changing network services from one provider to another. The real challenge still remains; the migration of applications from one cloud service to another.

In many cases the technologies cloud providers are using are not the same so that it is almost impossible to seamlessly migrate an application that was customised to run on one cloud service providers platform technology to another cloud service. In most cases the application must be programmed and customised again to meet the needs of the technology used by the new provider. Since the usage of open source cloud platform technology like OpenStack is not very common among cloud service providers, companies are forced to invest a lot of money into application development when they intend to use their custom build, business-critical applications on a new cloud platform again.

With most cloud providers the importing of data and applications is an easy act, but switching applications to a new cloud platform is way more complicated and costly. Enterprises that are evaluating cloud solutions should give some more thoughts to a back out strategy when they evaluate cloud vendors. Companies should be aware of how complicated it could be if they would have to get out of the deal for any reason, including dissatisfaction, high costs, cloud provider going out of business or changing strategy, poor performance and more. All of these factors should be considered by companies at best as early as their beginning of their cloud endeavor.

Does your organisation use cloud storage? Have you ever had difficulties when migrating data? Let us know by commenting below, or tweet @DrDataRecovery

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The challenges of switching your cloud storage provider - Kroll ... - Kroll Ontrack UK (press release) (blog)

Deals: Get 2TB Of Cloud Storage For Life – Gizmodo Australia

Whether you're archiving old photos or securing some personal files, cloud storage is a handy way to preserve your precious data, and when it comes to cloud storage solutions, few give you as much bang for your buck as Zoolz. Offering a massive 2TB of storage space to the table, Zoolz Dual Cloud Storage nets you some serious space without breaking the bank.

Zoolz gives you access to 1TB of instant cloud storage and 1TB of cold storage for life. Use the instant storage to keep the files you access most often readily on hand, and tap into your cold storage when you're saving files you don't plan on using soon. Both options are secured with military-grade 256-AES encryption, so you can rest easy knowing your personal files are safe from prying eyes or anyone else interested in stealing your data.

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"It's a disgrace, the way in which your government has treated our state." South Australia's premier, Jay Weatherill, didn't mince his words when he was standing face to face with the federal government's minister for energy Josh Frydenberg on live TV during a press conference about the state's energy policy.

Somewhere in between responding to the fallout from accusations of misogyny and sexual harassment, responding to the fallout from its CEO screaming at a bankrupt driver, and responding to fallout from a New York Times investigation uncovering a secret worldwide program to evade police, ride-sharing behemoth Uber had a eureka moment. Hey, why not trot out some women and minorities?

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Microsoft’s Azure cloud storage had a rough night – Network World

By Brandon Butler, Senior Editor, Network World | Mar 16, 2017 7:11 AM PT

Cloud Chronicles is written by Network World Senior Writer Brandon Butler, who tracks the ins and outs of the cloud computing industry.

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On Wednesday night into the early morning hours of Thursday Microsoft reported that its Azure cloud customers had difficulty provisioning storage resources, including in its Eastern US region.

The service disruption had a domino effect that impacted many other services too, including its cloud-based SQL database platform. The issue was first reported at 21:50 UTC and was resolved by about 6:00 on Thursday.

+MORE AT NETWORK WORLD: What the AWS outage can teach us about WAN deployments +

Due to a incident in East US affecting Storage, customers and service dependent on Storage may have experienced difficulties provisioning new resources or accessing their existing resources in the region, Microsoft reported on its Azure health status page. Other services impacted include: Azure Media Services, Application Insights, Azure Logic Apps, Azure Data Factory, Azure Site Recovery, Azure Cache, Azure Search, Azure Service Bus, Azure Event Hubs, Azure SQL Database, API Management and Azure Stream Analytics.

While that issue was ongoing on Wednesday at 22:42 UTC, another underlying storage incident occurred that impacted storage management services, preventing customers from being able to provision new storage resources or add storage to existing workloads. Existing workloads were not impacted though, Microsoft said. That issue impacted Azure Search, Azure Monitor, Azure Site Recovery, Azure Batch and Visual Studio Team Services build. The issue was resolved within a couple of hours.

This Azure storage disruption comes a couple of weeks after Amazon Web Service's Simple Storage Service experienced increased error rates that impacted many sites across the Internet.

Microsoft says it will release a Root Cause Analysis to explain details of the situation.

Senior Editor Brandon Butler covers the cloud computing industry for Network World by focusing on the advancements of major players in the industry, tracking end user deployments and keeping tabs on the hottest new startups.

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Cloud Storage – softoembuyonlined.racing

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