Cloud Hosting

By Leslie Weller, Director of Marketing, Canto

The popularity of cloud-based storage and sharing tools has skyrocketed over the past five years. Businesses and consumers use Google Drive, Box, and Dropbox for sharing files, collaborating on documents, and coordinating projects in real time.

These services, however, are not one-size-fits-all. They might not be suitable for businesses in industries that adhere to more restrictive standards like finance and healthcare. Marketers and agencies could find them to be poor fits as well, especially when managing a growing number of brand assets (such as photos, videos, and graphics).

When it comes to organizing images, videos, and other media files, marketers eventually realize sometimes after trial and error a service like Box cant meet their needs. Marketers need a digital asset management (DAM) system designed for managing visual content, not a simple tool that simply sends files to and from the cloud. Following are five reasons marketers should avoid Box, Dropbox, and other cloud storage tools for managing brand assets.

Bottom Line: DAM Supports Better Productivity For Managing Brand Assets

When all is said and done, your digital assets are valuable to your company for one main reason: theyre created to help the company meet business goals by generating revenue through marketing, advertising campaigns, and more. The easier it is to manage and organize your creative assets, the easier it is to stay productive. While Box, Dropbox, and other cloud storage services are commonplace, they arent designed for brand asset management (and may actually inhibit productivity). By relying on SaaS-driven DAM technology to manage, store, and use creative assets, marketing teams will benefit from the increased productivity and streamlined workflows for asset management.

Leslie Weller, director of marketing for Canto, has a deep respect for the way technology connects people with the things they value most. She joined Canto to help marketers, brand managers, product managers, and content managers understand there is a better way to make use of their organizations massive amounts of digital content. Weller earned a masters of business administration degree from California State University, San Marcos and a bachelors of science degree in sociology from Brigham Young University.

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Thinking Outside The Box: Why Cloud Storage Services Are A Bad Fit For Managing Brand Assets - Business Solutions Magazine