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Because my Roku device cost me $30 giving me access to all of the features I want (stream Netflix, Hulu, Disney, AppleTV, and let me use AirPlay), while an Apple TV 4K starts at $179 for a bunch of features that Ill probably never use.

I have a Roku-based smart TV, and once a year I dutifully connect it to the internet to check for firmware updates, then promptly disconnect it again. My Apple TV box which in addition to more privacy/security offers a vastly superior interface, ARC/eARC support, CEC support, Apple Arcade, and access to all streaming services (including all the smaller services), HomeKit, and AirPlay serves as the smarts rather than my would-be data-mining television for any streaming service I can think of, along with the media assets on the computers in the house.

In terms of TV service, the Apple TV box has been the smartest thing Ive ever bought next to my dual-HomePod sound bar. Being a cheapskate has a lot of hidden costs, beyond the occasional publicly known problems like Rokus previous fights with YouTube and Disney and this latest lack of support for AirPlay/HomeKit.

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Roku update that broke AirPlay & HomeKit has yet to be fixed weeks later - General Discussion Discussions on AppleInsider Forums - AppleInsider