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CSPs are well positioned to capture a clearly defined opportunity by meeting their customers unmet need for protection against growing threats, such as phishing and malware, and for parental control to ensure their childrens online safety, an Allot survey reveals.

28% of subscribers said they would definitely switch service providers to obtain a superior cybersecurity solution.

Another 40% said they would likely switch providers for better cybersecurity.

CSPs own the data pipes and the customer relationship and 90% of global subscribers said they feel their service provider should provide a security solution for their devices.

Consumers would spend, on average, nearly $5 per month for a zero-touch network-based cybersecurity solution that protects all their devices.

Consumers would like to view internet connectivity as a trusted utility that is safe to use, said Moshe Moran, VP Sales, North America for Allot.

By offering a network-based security solution for fixed and wireless subscribers, service providers can develop a revenue-generating service that reduces turnover and improves brand loyalty by satisfying the customers needs.

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Consumers would like to view internet connectivity as a trusted utility - Help Net Security