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Top 20 Best Free Cloud Storage Services | 2021 – oTechWorld

Want to know the Best Free Cloud Storage Services? So, here is the list. Most people want to store or backup their data in a safe place. You can backup your data offline or online. So, backing up the data online is more convenient than offline. Because, after backing up your data online, you just need the internet and access your files all over the world. Also, online stored data is sharable and you can easily send your files to your friends.

Well, Cloud Storage services are used to store or backup data online. You may familiar with cloud storage services. Because nowadays, most people are using cloud storage to store their files, photos, and documents online.

Well, there are many cloud drives (File hosting websites) available on the internet, and all websites provide free and premium service. Most of the users prefer free cloud storage services rather than paid ones.

However, there are some limitations in free cloud storage services. These limitations are like you cannot upload UHD photo and upload large files, and you get limited space and features. But, its ok for common and individual users. However, you can increase the space by paying some money.

Some people arent using these online drives because of the privacy of their files. But, nowadays this is a need for everyone. Because, after losing your device or accidentally deleting files, there is no option to recover your files. The only option to recover files from your hard disk is Data recovery software. Also, sometimes some users overwrite the data after deleting the files. After that, these data recovery software cannot perform well.

So, you need a good cloud storage service to store your files online. Because if youll lose your device or accidentally delete your files, you can re-download the files from the cloud. So, you dont need to worry about your files or data.

Also, you can share your files with these cloud storage websites. So, we write the list of the Best free cloud storage services in the world.

Basically, Cloud Storage is a storage in which your digitally stored data is stored on a remote server. And your data is managed by a cloud storage service provider. Also, you can access your file anywhere. You need to upload your data from your device to a remote service.

Pros Of Using Cloud Storage:

Cons of Using Cloud Storage:

Google Drive is a file hosting and sharing service by Google. You can use it on any device. If you have an Android device, then you may familiar with Google Drive. The application of Google Drive is pre-installed on every Android device. Google Drive is the most popular file hosting service (website) for Android devices. So, you can use Google Drive to store your photos, files, and documents.

Well, some features make it unique, because it gives the offline compatibility option. You can view your file even when youre offline.

If you are using Gmail, then you can send large files with Google Drive. Google Drive offers 15GB of free space to its users. But, you can extend the space up to 30TB by paying some money according to the plan. Also, you can use a Google Drive app on Android, Windows, and Mac platforms.

Dropbox cloud storage is another popular service. But it offers only 2GB of space for free. Sometimes, Thats not enough for most of the users. But, over 500 million users use Dropbox.

Dropbox is also known for its simple layout which is useful to organize files for non-techie people. It gives an option to share your files with links.

You can extend the space up to 2TB by the upgrade to a premium account. But, the price is not suitable for all users. Like Google Drive, The application of Dropbox is also available for all OS platforms.

OneDrive is a cloud storage service provided by Microsoft. Google Drive is pre-installed on Android devices, so, Microsoft provides Onedrive for Windows users. OneDrive application is pre-installed on every Windows device. Thats why some new Windows users searching for What is OneDrive on the internet.

It gives an offline access feature to see your files without going online. So, this feature helps you to get important files anytime.

Initially, the name of OneDrive was SkyDrive. Now the name changed to OneDrive. Also, Microsoft reduced the free space to 5GB from 15GB. Now you can use only 5GB of free space to upload your files.

iCloud is a cloud service from Apple. It has approximately 900 million users. The iCloud app is pre-installed on all Apple devices. But, you can use it on Windows too. However, its Android app is still missing.

It offers 5GB of free space. But, 5GB of space is not enough for iPhone users. You can upgrade the free plan by paying money. Apart from this, you can share your plan with your family. Which one of the unique features by Apple.

Though, there are many alternatives available on IOS for cloud storage. But, iCloud is the best service for IOS users. Also, you need an Apple id to use the iCloud service.

Mega is a popular secure cloud storage and communication platform. It allows you to upload files up to 15GB for free. Though, it also offers 35GB of space for new users for one month.

Mega uses encryption for data security thats why this is one of the secure platforms to backup your files. It also allows you to share your files with your friends on Mega.

You can easily use its service on any device such as Android, Windows, and iOS. Apps and browser extensions make it easy to use for all users.

Want to upload and backup large files? MediaFire is the best option for you.

MediaFire is another popular cloud storage to host and share large files online with more than 800 million monthly active users. It offers 10GB free space with a 4GB single file size limit. You can also upgrade your account for more space. Well, it is a popular file-sharing website to share large files on Email, link, and social media.

The applications of MediaFire is available for all devices and OS. So, dont worry to use it. Apart from this, it offers unlimited bandwidth, downloads, a multiple file upload options, user-friendly file manager to organize your files.

Well, one of the best security features of Mediafire is the One-time link, which allows the user to use the file-sharing link for one-time only.

Well, Box is a content management platform to store and share files online. Box offers 10GB free space with a 250MB single file upload limit, and Box is a winner of PC Magzines Editors Choice Award. You can upgrade your plan to get more space and increase a single file size limit up to 5GB.

Also, you can share large files with Box. Well, it used encryption to secure your files. Also, the Box application is available for all devices.

Most business organizations use it because of its content management tools.

Well, pCloud is another Cloud storage service, founded in 2013. It is a good alternative to other file hosting services. You can get 10GB of free space in a pCloud. But, you can also increase the free space (up to 2TB) by upgrading to a premium account.

The applications of pCloud are available for Android and IOS devices. Also, it allows sharing files with your friends with security.

If you prefer security, then pCloud is the best option for you. It uses top-level encryption pCloud Crypto.

You can get 5GB of free space in SYNC to store your files. Also, you can upload multiple files simultaneously. It also offers to share your files securely.

There are some cool features in SYNC like the Vault folder. In which you can store your personal files that will not be synchronized on your other device. SYNC application is available for all devices. So, you can access your files anywhere and on any device.

You can also easily back up your files on IDrive. IDrive is an extremely good cloud storage service. It gives 5GB of free space. But, 5GB is not sufficient for many users.

IDrive is a great backup tool to backup all your devices. You can backup your Android, Mac, and Windows device in one IDrive account. So, you dont need to worry about the backup of the files.

It also offers an option to share your file on social media directly from your IDrive account.

Amazon has also its cloud storage service (Amazon Cloud Drive). So, you can use Amazon Cloud Drive to store/backup your photos, videos, and other files online. It gives 5GB of free space to all users for one year.

The applications for Android, iOS, and Windows devices are available to download. Also, you can share files with your friends.

Its desktop version provides a schedule backup option that is a unique feature. So, you can set the time when to back up your files.

NextCloud hub is a next-gen content collaboration platform that offers unique and new features. NextCloud Hub provides services too like NextCloud Files, NextCloud Talk, and NextCloud Groupware.

You can backup, sync, and share files in NextCloud Files. It offers powerful encryption security to protect your data from brute-force and ransomware attacks.

NextCloud Talks offers calls, chats, and web meetings. And Groupware offers calendars, contacts, and mail services.

If youre looking to back up a large amount of data for free, Degoo is one and the only solution for you. Well, Degoo gives a massive 100GB of free space to every user. You can also earn 5GB when you referred to your friend.

Also, its AI (Artificial Intelligence) system helps you to rediscover your best photos.

However, you can use it only on 1 device for free. But, paid plans are also available to increase the device. It uses end to end encryption.

You can use Degoo on Android, iOS, and Desktop browser. But, the free account is not safe. The free account has a 90 days inactivity clause. So, you need to log in to your account at least once in 90 days. Otherwise, your account may deactivate by Degoo.

If you are looking to backup your photos, then Yandex disk is the best service for you. It allows uploading unlimited photos. So, you dont need to worried about your photos backup.

Basically, Yandex is a Russian search engine. Yandex Disk is created Yandex.

Yandex also gives 10GB of free space to back up your other files. Apart from this, Yandex gives inbuilt MS Office online that allows you to use MS Word, Excel, and PowerPoint without installing the software.

IceDrive, the next-generation cloud storage gives you a massive 10GB of free space online. It is one of the best-encrypted cloud storage in the market. Well, IceDrive uses the Zero-Knowledge encryption method. So, only you can decrypt and view your data.

IceDrive offers apps for all platforms. So, you can easily use it. IceDrive also gives other online tools for photographers or business professionals.

With 25GB free space, Hubic is another option in the list. However, Hubic is not as popular as other websites. But, 25GB space is a better option for some users.

Hubic gives all other features like sharing and apps to use it on all platforms. Hubic servers are located in Europe.

Syncplicity is a digital workplace and enterprise content collaboration and file sharing platform. Well, Syncplicity founded by former Microsoft employees. The service gives 10GB of space.

Well, Syncplicity is only best for organizations and it uses advanced data protection.

Trainbit is online backup storage and collaboration service to store your files online. Well, Trainbit gives a 20GB space for free. Though, paid plans are also available. But, 20GB is sufficient for individual users.

Also, a free account allows to upload file size up to 200MB. The file size limit increased when you buy their premium account.

Well, Trainbit gives some advanced features like webmasters can a get direct download link of the photos. Also, premium users can upload files via URL or email.

Well, Norway based JottaCloud is not a well-known service like others. With JottaCloud, you can keep your files safe in one place. All data will be stored in Norway.

JottaCloud offers 5GB space for free. Also, it gives built-in MS office Online to create and edit documents.

Well, Bitrix24 is a well-known collaboration platform that offers social collaboration, communication, and management tools. It also offers cloud storage, file sharing, calendar, CRM, and project management.

Bitrix24 Cloud storage provides free 5GB space to upload your files. The company says, more than 6,000,000 organizations use their services.

So, guys, these are theBest Free Cloud Storage Services in the world. However, in free service, you get limited space and limited features. But, you can upgrade to a premium account to get more space. Well, Google Drive, Dropbox, OneDrive, and iCloud are the most popular and best in this category. Most of the users use these services.

Well, some alternatives are also available such as,,,, and, etc. which are not in the list. We discussed only the most popular websites.

However, some services give a lot of space like Degoo, but the free account isnt safe at all. Well, IceDrive, NextCloud, and pCloud are mainly focused on security. So, you can choose the service which is best for you. Write in the comments, which cloud storage service you are using to store files online.

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5 Things to Consider When Choosing the Right Cloud Storage

For many business owners, growing their companies remains a key focus that drives many of their business decisions. One tool that is being adopted more often, especially in recent years, to facilitate this is that of cloud computing. The cloud offers companies more agility, lower operating costs, and more efficient and productive work, but even with those advantages, some businesses may struggle finding a cloud provider thats right for them. In many cases, the question isnt if the business should do it, but rather how well the cloud will fit into the existing organizations processes. When the time comes to make an important decision over who you will choose to handle your cloud storage needs, here are five things you should consider.

One of the major factors holding business owners back from embracing the cloud is the concern over security. When you use a cloud storage provider, youre essentially giving your valuable data to a third party with the expectation theyll keep it safe. Even so, with numerous news stories involving security breaches at big companies, business leaders may not be enthusiastic about giving their data to someone else. Most cloud storage companies have responded to these concerns by improving their own security, adding in new measures aimed at protecting clients data. When you pick a cloud storage provider, make sure they have sufficient security measures. These can include anti-virus software, data encryption, firewalls, and routine security audits.

While it may not be a surprise, bringing down operating costs is a major reason so many companies have started using the cloud. And with so many cloud vendors striving for your business, prices have become very competitive. Examine closely how each providers pricing structure works. Many providers offer a certain amount of storage for free, but businesses that need a lot more storage will need to pay for their services. Some vendors have a monthly subscription fee, while others have an upfront flat fee that usually lasts the whole year until you renew it. Once you know how a vendor charges their clients, figure out which pricing plan works best for your company.

Storing data in the cloud isnt some nebulous, abstract concept. That data is stored in an actual physical location; its just transferred over the internet. When looking for a cloud provider, know where they plan on storing your companys information. If the vendor stores your data in a different country, that countrys laws may affect who has access to it and how it can be controlled. Another factor to be considered is if the data storage location is at risk for natural disasters like tornadoes, earthquakes, or hurricanes. Knowing your cloud vendor has a plan for how to protect and save your data in case an emergency strikes can play a major role in which one you end up choosing.

The service level agreement (SLA) should be a key factor when you decide on a cloud storage provider. The SLA basically outlines what a vendor will do for your company and what the clients responsibility is. This may include items such as what kind of data will be stored, how it will be stored, how it will be protected, how problems are solved, and a variety of other important items critical to understanding how the cloud vendor operates. Make sure you know what a prospective cloud vendors SLA entails to get a good idea what you can expect from them.

No technology is perfect, and problems will arise from time to time. When the unfortunate happens, its helpful to know you can contact your cloud provider to get some much needed assistance. So before choosing a vendor, find out how they handle tech support. Ask them when theyll be available (preferably 24/7 and on holidays) and how best to contact them (online or over the phone). You should also find out how quickly they respond to a concern or problem, since having your cloud storage go down for a few days could be disastrous for your business. A vendor that does not meet these needs may be one thats best avoided.

Choosing a cloud provider for your storage needs is a very important decision. There are lots of considerations to take into account, and your choice is not one to take lightly. If you go in prepared, with all the needed information at your disposal, youll be sure you can make an intelligent and informed decision. From there, youll be able to take full advantage of all the benefits cloud storage has to offer.

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Okay, Your Data Is in The Cloud. Now What? – RTInsights

Moving data to the cloud is about democratizing data. But democratization is about utility as well as access.

When it comes to storing data, the cloud is the place to be. By the end of this year, over half of all enterprise data will be hosted on the cloud, along with two-thirds of all business data generated and processed by SMBs. The pandemic-inspired shift to remote working will only accelerate that transformation; in fact, around 90% of businesses say theyve increased their use of cloud-based data storage during the COVID-19 crisis.

If youre one of those businesses, congratulations. Youre embracing a trend thats reshaping the business world and making it easier to ensure seamless and scalable data access across a wide range of devices and geographies. With cloud-based storage now more secure and reliable than ever, theres never been a better time to move data online and harness the flexibility, cost advantages, and futureproofing offered by cloud technologies.

But dont start slapping yourself on the back just yet. It is only the first part of the problem. Data doesnt have value until you put it to work so in addition to putting your data on the cloud, you also need to make sure you can use it effectively once its there.

Unfortunately, thats where many organizations are still dropping the ball. Both large and small businesses are using cloud storage to consolidate and store their data, but theyre failing to use corresponding cloud-based tools and analytics to unlock the power of that data across all their organizational workflows and customer touchpoints.

While modern businesses increasingly rely on the cloud, the reality is that most enterprise analytics other than CRM are still being handled on-premises. As recently as five years ago, less than 7% of data analytics were handled using cloud systems; in 2020, around 30% of analytics took place in the cloud. Thats an improvement, but it still leaves a vast amount of actual work being done using outdated on-premises systems.

Moving all your data to the cloud and then using on-premises technology to interact with and process it is like installing gigabit Wi-Fi in your office and then using it to fax handwritten notes back and forth to your clients and direct reports. You might be able to run a business that way but youll be able to run your business better if you upgrade your entire operational chain to take full advantage of the technologies in which youre already investing.

Moving analytics to the cloud the place where your data already lives lets you move faster, fuel innovation, and create value for customers. Instead of clunky first-generation business intelligence (BI) tools, you can transition to lighter, nimbler, and lower-cost solutions that can be maintained without the need for costly oversight from technicians and engineers. That frees up dev teams to focus on work that delivers real value, making the adoption of cloud tools a key differentiator for your organization.

The shift to cloud-based analytics has been enabled by innovations in the field of data warehousing, which now make it far more feasible to use cloud data to drive effective decision-making across entire organizations. With properly formatted and organized data, accessed using SQL without the need to move data around, its become easier than ever to obtain and analyze cloud-stored data in fast, efficient, and cost-effective ways.

Of course, you can run a data warehouse on-site, too. But cloud-based data architecture is inherently scalable: if your business grows and the volume of data youre handling surges, your cloud warehousing capabilities will always be able to keep up. By contrast, on-premises data warehousing can be tough to scale up effectively. All too often, data systems that worked for a small, scrappy business arent suited to a company thats grown to ten or 100 times the size and rebuilding your data tools as you grow is like rebuilding an airplane thats in flight. You might be able to pull it off, but its a risky, expensive, and inherently unstable way to run a growing business.

Because cloud-based data warehousing is now a mature, proven technology, on the other hand, its easy for growing organizations to access and utilize their data at scale, drawing on popular tools including Amazon Redshift, Microsoft Azure SQL Data Warehouse, Snowflake, and Google BigQuery. Such solutions make it even easier and cheaper for organizations to deploy sophisticated data-warehousing strategies, bringing cloud analytics within reach for companies of any size.

Still, structured data warehouses are of little value unless they can be interrogated, mined, and turned into actionable insights. For too long, thats been the exclusive province of experts and data scientists. But because cloud analytics can, in principle, be accessed from anywhere by anyone using your products, they make it possible to democratize data and bring actionable intelligence within reach of everyone who can benefit from it.

That requires a new approach to analytics, using data storytelling and visualizations to interpret data and deliver useful insights to end-users who may not be especially data-savvy or who dont have the time or inclination to go digging through endless spreadsheets and tables. When hosted, such approaches can bring data and analytics into your teams workflows, helping people at all levels of your organization to make smarter decisions and they can also integrate into your products, delivering new value for your customers and end-users.

Given the advantages that cloud analytics bring, its no surprise that were seeing adoption rates growing fast. According to Gartner, two-thirds of data analytics will take place in the cloud by 2024, and with monthly cloud spending now in excess of $1 million for over a third of enterprise organizations, the sector has become a key strategic battleground for companies of all sizes.

The shift to cloud analytics will prove just as transformative as the move to bring data onto the cloud. Companies that anticipate this trend, and move quickly to build out such analytics capabilities, will gain a powerful early-mover advantage as the worlds businesses continue their journey toward fully cloud-based data storage and processing.

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Internet sites come and go, but what about your login information? – The B.C. Catholic

Recently I decided to take stock of the various websites for which I have an access account, consisting of either a username and password or, more commonly, an email address and password.

This was driven in part by my setting out to test 1Password, a password manager service based in Canada, but also by a need to address the bad habit of reusing some passwords across multiple sites.

For more than a decade Ive been using a British product, My1Login, as my password manager. I will hold off on a comparison of the two password services for now and focus instead on another aspect that surfaced as I began testing 1Password.

As I set out to test 1Password, I found that I had 232 separate accounts stored in my long-time management program. These covered a wide range of areas, from home services (banking, utilities, etc.), education sites (primarily for physics and computer science), and on to hobby sites (amateur radio, space, weather, etc.).

With the very first site I tested, I came to realize that, as happens with bricks and mortar businesses, some of these web services have shut down, likely after declaring bankruptcy. What I wasnt prepared for was the sheer number of sites in my password manager that now no longer existed.

Fifty sites! And Im not quite through examining all 232 of my sites. Thats 50 sites that have vanished, taking with them my username/email address and a password, perhaps for some even a birthdate. In some cases of cloud storage services, theyve also taken data I was storing with them. None of this lost data was of particular importance, as I was only testing those storage sites.

Here then is a small selection of the now 50+ sites for which I had accounts at one time and that have now moved into oblivion, or in a small number of cases, have completely rebranded:

You get the idea. There is no shortage of once-vibrant internet properties that no longer exist. Who knows what becomes of the customer databases when these companies shut down or are pressed into bankruptcy! Are the databases wiped? Are they resold? Do creditors seize them and resell them, perhaps even on the so-called dark web?

Among the couple of hundred sites then, for which I have or had accounts, only in a handful of instances have I ever encountered an option to delete an account. Ive written a few sites on occasion asking for an account deletion option, only to be told that there isnt one.

Given how prevalent password reuse is, it is easy to understand why there is value in the databases of extinct companies. Do yourself a favour. Every now and then check out the internet accounts you have. See if you can shut down accounts you no longer use. If there is no option to delete an account, which almost surely is the case, send a note to the company requesting deletion. And use a unique password for each site or service!

Follow me on Facebook (, or on Twitter (@PeterVogel).


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Internet sites come and go, but what about your login information? - The B.C. Catholic

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Cyberpion Reveals A Quarter of Fortune 500 Companies Have Exploitable Vulnerabilities in their External IT Network – PRNewswire

As companies adopt a distributed IT infrastructure model, there is an increased need for companies to monitor and track the risk exposure created by external and third-party assets

KIRKLAND, Wash. and TEL AVIV, Israel, Sept. 14, 2021 /PRNewswire/ --Cyberpion, a cybersecurity pioneer in external attack surface management (EASM), today presented research showing that nearly three quarters of Fortune 500 companies' IT infrastructure exists outside their organization, a quarter of which was found to have a known vulnerability that threat actors could infiltrate to access sensitive employee or customer data.

Key research findings:

Cyberpion collected these results by performing a cursory single-pass scan of the public and internet-facing assets of every Fortune 500 company in the first half of 2021.

According to Gartner1, "EASM is an emerging concept that is growing quickly in terms of awareness within the security vendor community but at a slower pace within end-user organizations...They help security professionals identify exposed vulnerabilities from known and unknown enterprise assets and prioritize the most critical issues to be tackled...EASM should be part of a broader vulnerability and threat management effort aimed at discovering and managing internal- and external-facing assets and their potential vulnerabilities."

Traditional third-party risk management solutions have focused exclusively on the vendors and the IT infrastructures that are directly connected to the enterprise. This approach ignores the true scale of the problem and represents only the tip of the iceberg. Third-party vendors have also adopted a distributed IT infrastructure, and have built their applications and services using their own vendors and third-parties. Those in turn build their solutions upon even more partners. This extensive ecosystem creates an external attack surface that is uniquely appealing to hackers to attack, and extremely complicated for enterprises to manage securely.

Hackers are finding it easier to takeover or exploit the vulnerabilities in the third-party assets within the enterprise's ecosystem in order to carry out attacks such as: malicious code injection (Magecart-style attacks), DNS hijacks, or abusing the branded assets of an enterprise. These breaches ultimately lead to data loss, brand reputation damage, and stolen customer data for the enterprise.

"Security teams often can't effectively defend against attacks stemming from third-parties because they lack visibility into the total inventory and volume of assets they are connected to," said Cyberpion CEO Nethanel Gelertner. "They are unaware of the exposure to these external vulnerabilities, and can't identify and mitigate against these risks. In addition, the growth of these interconnected assets continues to explode due to trends in cloud-first architectures and digital transformation initiatives, meaning that assessing and protecting the attack surface has become even more challenging over time."

About Cyberpion

Cyberpion solves the rising cybersecurity challenge of understanding the risks and vulnerabilities of your connected online assets that form an external attack surface. Knowing how your organization is vulnerable, where those threats come from, and what infrastructures are at risk, is critical to preventing an attack before it happens. Cyberpion helps organizations mitigate these advanced threats by continuously monitoring, discovering, and assessing the threat vectors present throughout online ecosystems that exist outside the traditional security perimeter. With an R&D team based in Israel, the company is funded by leading cybersecurity venture capitalists. To learn more, visit

For more information, please contact:Josh TurnerSi14 Global Communicationsjosh.[emailprotected]

1Gartner, "Emerging Technologies: Critical Insights for External Attack Surface Management" by Ruggero Contu, Elizabeth Kim and Mark Wah, March 19, 2021

SOURCE Cyberpion

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NetApp : The right data, on the right cloud, at the right time –

Consciously or subconsciously we all tier the objects that are dear to us. I have the objects I value the most in the drawer next to my bed, notably the engraved pen set that my mother gave me on the day I started my first job many decades ago. Then there are all the other drawers and cupboards in the house that contain objects of importance but have less value today. These are, of course, much more difficult to locate and retrieve. Please don't make me go into the loft, or the garage. These contain what can only be described as the permafrost of stored objects. They are difficult or impossible to access and take the longest time to retrieve.

Okay, so we've established that I need a life laundry - in other words a declutter - and it's the same for your data. All those decades ago, when I started my working life as an analyst programmer, my company ingested environmental data from sensors all over the globe on a continual basis. At the time that the raw data was ingested it was of extremely high importance and value. It formed the starting point for numerical modeling. By the next day, the value of that raw data had diminished. In an environment where the value and importance of data is continually changing, the ability to automatically manage the location and access to data as its "temperature" changes from hot to cool to cold to frozen was highly desirable.


And so I was tasked with implementing a hierarchical storage management (HSM) system. Back then, HSM followed a set of business policies that governed which data was managed, the aging criteria, and the storage targets. At that time the challenges that governed the aggressiveness of the HSM policy were determined by how much tier 1 storage we could afford, along with our data ingestion capacities. Those numbers gave us a number for the free capacity we needed to run the models. Back then, tier 1 storage capacities were measured in MB, not GB - and certainly not in TB! Tier 2 storage was tape!

The policies that governed the timing of migration of data between tiers and the HSM software ensured that the data remained referentially accessible to the application, regardless of where the data resided in the hierarchy.

Fast forward a couple of decades. By now I was working for the company that defined the term information lifecycle management (ILM), and I became the ILM business manager. The focus for ILM was to help customers solve pressing business issues, such as the flood of data and information and its changing value over time. From my aging notes, here are a couple of the mantras from the time (2003).

"There is no good reason to store less valuable, aging information on the same storage device as more valuable, new information."

The one that always sticks:

"The right data, on the right device, at the right time in its lifecycle, at the right price, at the right service level."

Fast forward to the present, and I hope you're seeing the thread. Today we call this tiering, although I'm continually confused by references to data tiering, storage tiering, cloud tiering! Let's keep it simple and call it data tiering, because it's your data and your operation. Organizations today ingest, create, and generate vastly more data than they ever did in the past, and there is now a wide choice of storage targets for tiered data. Targets include the plethora of storage offerings from cloud service providers (CSPs), but the fundamental premise remains the same. So let me modify one word and modernize the second mantra from 2003.

"The right data, on the right cloud, at the right time in its lifecycle, at the right price, at the right service level."

The requirement for data tiering is as strong today, if not stronger, than it has ever been. Many organizations are forming their strategies for intelligent data management. They aim to protect their investment in tier 1 performance storage, such as AFF or FAS, from the impact of capacity shortages and loss of performance by managing the residency of inactive, cold data. This active management maintains service delivery and customer satisfaction.


FabricPool is the data tiering function in NetApp ONTAP that gives you access to tiering policies targets and automation. Depending on your corporate governance, compliance, and regulation requirements, you may be required to tier some data to the private cloud only. NetApp StorageGRID object storage is a good choice for a robust, cost-efficient target for locally tiered data. You might also have data that is free to be tiered to the public cloud. In that case, you can choose a CSP and tier your data to a range of CSP storage tiers, depending on your requirements. Here are some example cloud tier targets:

Amazon S3 (Standard, Standard-IA, One Zone-IA, Intelligent-Tiering)

Amazon Commercial Cloud Services (C2S)

Google Cloud Storage (Multi-Regional, Regional, Nearline, Coldline, Archive)

IBM Cloud Object Storage (Standard, Vault, Cold Vault, Flex)

Microsoft Azure Blob Storage (Hot and Cool)

NetApp data tiering also delivers additional cost benefits for customers who are challenged by the growth of secondary data protection storage. In this scenario, FabricPool can be deployed to tier secondary cold NetApp SnapMirror or SnapVault backups to lower-cost storage, such as local tier StorageGRID or the public cloud.


In either case, the benefits of deduplication, compression, compaction, and encryption are realized, reducing the required secondary storage capacity and transport costs while maintaining the efficiencies and security of your data assets throughout their lifecycle.

A good example of data tiering using NetApp technology is the Laboratory for Atmospheric and Space Physics (LASP), in Boulder, Colorado. Astronomy produces the largest, most complex, and most diverse datasets in the world. Managing this volume of data required FabricPool and StorageGRID to auto-tier huge amounts of data and return a 50% saving in costs. Read the full case study: LASP Data Tiering.


As you can see, data tiering has a long history that goes back many decades.

For me, the following things differentiate the NetApp data tiering offering from the competition:

You have a choice of local or remote secondary storage targets.

Delaying tier 1 storage upgrades delivers a tangible cost benefit.

Policy-based, intelligent, zero-touch automation frees IT staff to focus on service delivery.

Removes the risk of "out-of-space" conditions that affect customer-facing applications.

Data efficiencies are maintained throughout the tiering process, reducing costs.

If you would like to find out more about NetApp data tiering technologies, here are my recommendations for further reading:

Intelligent data growth management

ONTAP FabricPool Use Case

Inactive Data Tiering to Amazon AWS S3 with FabricPool on FlexPod


NetApp Inc. published this content on 13 September 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 14 September 2021 11:11:01 UTC.

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More than half of businesses have turned to the cloud for backup needs – ITProPortal

Traditional backup solutions remain popular among businesses worldwide, but cloud is slowly and surely taking over. A new report from disaster recovery firm Databarracks claims more than half (51 percent) of businesses are now using online or cloud backups.

Based on a poll of 400 IT decision-makers in the UK, the report says the use of cloud for backup has risen from 23 percent in 2008 to 51 percent today.

At the same time, 15 percent of firms still use a combination of disk and tape for backups (down from a peak of 29 percent, back in 2012), while four percent use only tape.

According to Peter Groucutt, Managing Director of Databarracks, reports of tapes death are greatly exaggerated.

Storage prices have reduced to make cloud backup viable for the majority of the market, but the lowest-cost method of storage is still tape, he says. For organizations with vast data volumes in industries such as life sciences or broadcast media it meets that need.

Besides its cost efficiency, tape also remains popular due to the need for companies to keep old records for compliance reasons.

This puts some companies off moving due to the cost and manpower required to manage two backup methods while older retentions expire, he added.

Regardless of these considerations, businesses should still opt for a cloud-based backup solution, Groucutt reiterates, as the new tech offers major benefits.

Backup is one of the repetitive jobs that can really take time away from the IT team. Improving the speed of backups is not one of the most exciting IT projects, but it has a huge impact on the efficiency of IT operations. The lockdowns over the last 18 months have also driven more interest in completely automated backup solutions that dont require manual interaction like with tape libraries.

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What is Cloud Computing? Definition, Examples, & Uses

Cloud computing is a phrase many of us hear but may not understand. This is because it encompasses several different systems and services, making it feel ambiguous or confusing.

In this article, we share a simple definition of cloud computing, examples of computing, and discuss why companies use cloud computing.

Cloud computing is the use of off-site systems to help computers store, manage, process, and/or communicate information. These off-site systems are hosted on the cloud (or the internet) instead of on your computer or other local storage. They can encompass anything from email servers to software programs, data storage, or even increasing your computers processing power.

The cloud is a term that simply means the internet. Computing involves the infrastructures and systems that allow a computer to run and build, deploy, or interact with information. In cloud computing, this means that instead of hosting infrastructure, systems, or applications on your hard drive or an on-site server, youre hosting it on virtual/online servers that connect to your computer through secure networks.

Cloud computing is the use of hardware or software off-site that is accessed over networks for computing needs. Examples of cloud computing depend on the type of cloud computing services being provided.

The main types of cloud computing include software as a service, platform as a service, and infrastructure as a service. Serverless computing, also known as function as a service (FaaS), is also a popular method of cloud computing for businesses.

Yes. Cloud computing still needs servers to function; the servers are just virtualized. This means instead of your application, system, or processes running off a single on-site server, they use multiple servers often in multiple locations connected to each other and your device over secure virtual networks. This allows the cloud computing service provider to provide services to multiple peopleand to scale according to client volumeand deliver the service anywhere with an internet connection.

Your company is probably already using several cloud computing services. For instance, all hosted email providers including Gmail and Outlook are SaaS cloud computing services. So are popular CRMs and automated marketing platforms such as Salesforce, Hubspot, Mailchimp, and more.

However, for many companies, additional examples of cloud computing services include:

Why should your business consider using cloud computing over traditional brick-and-mortar hosting solutions? This article discusses how cloud computing can save time and money while improving your computing experience.

Is your company considering moving some of your infrastructure to the cloud? If so, youre not alone. According to Gartner Inc., cloud infrastructure spending increased in 2018 by 31.3% over 2017.

But why are so many companies making the shift from traditional in-house computing? Below we explore 10 benefits of cloud computing.Read More

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Leveraging cloud computing capabilities can help organizations reduce their carbon footprint – Express Computer

As per a report by McKinsey & Company, migration of assets to clouds, globally, became amongst one of the key business priorities during Covid-19. In 2020, amongst many factors that contributed to the sustenance of a larger ecosystem, technology and particularly cloud adoption played an instrumental role. Since the pandemic, business models have pivoted to cater to the new normal consumer needs like online shopping, increased demand for video streaming, doorstep healthcare facilities, online education, and much more. The need for robust yet efficient cloud computing has thus become relevant and meaningful in the overall consumer experience matrix.

Businesses are increasingly adopting cloud technologies for its functional benefits such as pay-as-you-go pricing models, flexibility to scale, security, agility, mobility, data as an asset, collaboration, quality control, disaster recovery, loss prevention, automated software updates, competitive advantage, last but not the least, sustainability. Clouds popularity grows as it facilitates intelligent technologies and other tech-extensive solutions, in lieu of on-premise deployments that could be vulnerable to dynamic environmental and business requirements.

Amidst this, while technology proliferation is positive for growth and modern innovations, there is a need to work towards making its impact, less intrusive to the environment. Datacenters are core to our technological needs, but they consume a lot of electricity, which is not limited to computing but also to cool the heat generated from computing equipments thereby resulting in CO2 emissions. As responsible corporates and communities, dedicated attempts need to make to draw electricity from renewable sources such as solar and wind. While it takes effort and investment to go carbon neutral, it does pay off.

According to a forecast from International Data Corp. (IDC) released in March 2021 Continued adoption of cloud computing could prevent the emission of more than 1 billion metric tons of carbon dioxide (CO2) from 2021 through 2024. Asia Pacific regions in particular utilize coal for much of their power generation across datacenters and account for significant CO2 emissions.

Cloud computings aggregated compute resource is a key driver in reducing carbon emissions as the framework can efficiently utilize power capacity, optimize cooling, leverage the most power-efficient servers, and increase server utilization rates. On the side-lines of switching over to renewable sources of energy, cloud infrastructure is inherently well suited to address energy efficiencies because:

Efficient resource management as the pay-as-you-go model in cloud computing allows individual users to judiciously utilize the services, thereby reducing wastage.

It helps reduce carbon emissions from multiple physical servers. Virtualization allows cloud solutions to be delivered from a single server which can run multiple operating systems, simultaneously.

In an automated environment, users can operate on higher utilization ratios and consolidation which reduces input from the physical infrastructure.

Cloud is also unaffected by multiple users & organizations accessing its common infrastructure as automation can balance the workloads and minimize the requirement for additional infrastructure or resources.

Modern and efficient cloud data centers are taking the idea of Green IT forward in a meaningful way, saving not just the environment but also building a more robust ecosystem.

The differentiated ability to shift IT service workloads, virtually to any location in the world also creates an opportunity to enable greater usage of any available renewable sources of energy of that location.

Sustainability is frequently viewed from an operational point of view while environmental goals are viewed as a cost center in businesses, risk, or compliance to adhere to. Green datacenter and sustainable cloud infrastructure go beyond the business; they are incredible opportunities to give back to the communities where we operate.

If datacenters get designed for sustainability which starts with shifting to cleaner, renewable sources of energy like wind and solar power, LED usage across datacenters, then carbon emissions can be reduced. An efficient data center will have energy diverted towards running the IT equipment vs cooling the environment where it resides.

Businesses in several countries are taking lead in shifting their IT system to cloud centers and are deriving immense value from the exercise. They are not only able to tackle the problem of fluctuations in the electricity supply but also take add value to the overall brand image & reputation in being an environmentally conscious entity among stakeholders. Businesses may take measures to become carbon neutral through carbon offset efforts or designing data centers with efficiency and environmental protection as the guiding principles and help accelerate sustainability goals.

Authored by AS Rajgopal, MD & CEO, NxtGen Infinite Datacentre

If you have an interesting article / experience / case study to share, please get in touch with us at [emailprotected]

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Cloud application platforms: the key to the cloud – TechRadar

In the past, when businesses have discussed cloud computing, they have thought of the three major public cloud providers Google Cloud, AWS, and Azure. For years these providers have been the main gateways through which organizations can access the cloud and all of the benefits that it offers. But the landscape has changed. Now, there are so many products and applications that cloud application platforms are now rightfully taking center stage.

The reason for this change is that businesses have almost entirely moved their applications away from on-premises and onto the cloud. As this process has been going on for several years, many enterprises have implemented multiple different cloud-based applications over time without considering how they all interact with each other. This has created difficulties that businesses are now having to reconcile as they look to implement more applications but find that the interactions between the APIs, inventory masters, and customer masters are clunky.

Added to this is the fact that these applications each have their own data models and are each subject to frequent updates, making it difficult to keep track of the data. The overall result is that while businesses have been modernizing and moving into our increasingly digital world, they have been unintentionally fostering a hybrid cloud and on-premises landscape made up of fragmented architectures.

To overcome the challenges of this hybrid landscape made up of different software from different vendors, enterprises conduct integration testing. The aim of this is to automate and link the disparate administrative and operational business capabilities of each platform, a strategy known as postmodern ERP. However, it is rarely a successful process and more often than not it invites unnecessary risk as it takes up time and cost that could be better spent elsewhere, for example on innovation.

So, if those are the problems of the past, what are the solutions? This is where cloud application platforms come in. These anchor platforms, of which Salesforce is an example, enable businesses to unify their various applications in one digital ecosystem. This solves the data problem by removing all of the friction and barriers between the applications.

As effective as a postmodern ERP system can be, it is expensive and rarely is worth the effort that it takes to implement unless the organization is very large. Cloud application platforms are a much more cost effective and simple solution. Instead of undergoing the organizational challenge of attempting to map the data across from multiple different systems, all while without missing any key insights, and manually assessing the needs of a particular business requirement, businesses can let the platform do the work.

Cloud application platforms are specifically designed to streamline these processes and ensure that all data is up to date in each application and can be easily shared across all elements of the ecosystem. Furthermore, because each application is native to the businesses chosen platform, previous issues with upgrades and innovation are eliminated because they will be managed centrally.

By removing any mapping issues and complicated APIs, organizations are able to view data in real-time and make more timely business decisions. The maintenance of data to this standard also enables business leaders to perform predictive and prescriptive analytics and accurately inform future decisions.

The business benefits of using a cloud application platform are clear but it is important that organizations choose the platforms that are going to work best for their specific requirements. There are three considerations the ecosystem, data management, and usability.

As outlined above, a major benefit of transitioning from public cloud providers to a cloud application platform is the ecosystem that these platforms provide and the many challenges that they solve. So, it goes without saying that organizations must evaluate the ecosystem of their chosen platforms to ensure that it contains all the applications necessary for the smooth running of the business.

It is important to note here that some enterprises may choose between one and three cloud application platforms depending on their requirements. But no matter how many platforms they choose, they must all meet the same requirements which is to solve business challenges, drive results and offer the necessary applications to ensure business growth.

Data management is another major benefit of undergoing this transition, so it is vital that the chosen platforms act as a single source of truth and allow access to real-time data. This means that they must use a single customer account record that all teams in the business can view. The other side of data management is security. Organizations must ensure that the customer will retain ownership of their data, that the data will not be examined for sales or marketing purposes and that the enterprise can limit who can access the data 24/7.

Then of course there is the usability requirement, if the new platform is complicated and difficult to use then the whole transition process will be useless. The platform must be intuitive for both the customers and the employees. A key benefit to look out for is a similar user experience across many of the applications in the ecosystem, this will reduce the training needed upfront as well as any future training.

Cloud application platforms are undoubtedly the future of the cloud for businesses. It may take some up-front work to choose the correct platform, or platforms, and train employees on the new processes but the overall benefits are worth it. Indeed, the enterprises who embrace cloud application platforms will find that they have more time to work on innovation and operations as they will no longer have to spend so much time testing, building, and managing integrations. The role of the IT organization will be transformed.

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