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Northern Hive PR rides a wave of new client wins – Business Up North

Northern Hive has enjoyed a flurry of client wins and re-appointments in recent weeks. The Manchester-based marketing and PR agency has added clients from around the UK and Canada.

Hartpury College and Hartpury University has also re-appointed Northern Hive to handle communications and manage online activity around its major international equestrian competitions and the FEI European Championships. Due to the cancellation of in-person events due to the coronavirus pandemic, the agency is briefed with creating a digital and online campaign that will maintain engagement levels over the summer and boost awareness of the 2021 events. The brief also includes stakeholder and sponsor engagement, a series of virtual events, and assisting with content creation for Hartpurys academic courses and undergraduate student recruitment.

Phillip Cheetham, Equine Director at Hartpury, said Were pleased to welcome back Northern Hive as our PR partner, particularly during these unprecedented times. The coronavirus pandemic forced us to cancel our summer events and European Championships, so we were keen to quickly adapt and boost our online activity. Our events usually provide opportunities for students to gain real-world experience and make valuable connections, so we are keen to have a remote digital strategy that meets our objectives as closely as possible, even in these non-contact times. Northern Hive will also assist with stakeholder relations incorporating academic staff and our much-valued sponsors.

Leicestershire-based same day delivery firm Speedel has re-appointed Northern Hive to manage a B2B communications and content campaign highlighting its expertise in the aerospace, healthcare, legal and manufacturing sectors. Speedel provides dedicated UK sameday courier services 24 hours a day and 7 days a week, specialising in urgent and business-critical deliveries.

Shiraz Sidat, Operations Manager at Speedel added We are glad to have re-partnered with Northern Hive to support our marketing strategy. The team at Northern Hive have got to know our business very well and have consistently delivered on our campaign goals. We look forward to working with them on a number of new and exciting projects moving forward says Shiraz Sidat, Operations Manager at Speedel.

Form, creators of the carbon-negative yoga mat, has chosen Northern Hive to handle its press office and communications campaigns, helping to promote the brands sustainability and wellness message. Northern Hive will also help with the launch of two new designs Slate and Sky, targeting the UK and North American markets.

Led by its co-founders Heidi Benham and Toby Marshman who founded the company in 2016, Form has now been officially certified a Carbon Neutral by the Climate Neutral Organisation. The products are in fact carbon-negative, due to offsetting above and beyond their emission levels, coupled with continued commitments to reductions in their footprint including cutting use of air freight. All products and packaging are also fully recyclable or biodegradable.

Co-founder Toby Marshman said Were excited to be working with Northern Hive, particularly following our official Carbon Neutral certification. We are keen to promote the message that we are in fact carbon-negative, due to offsetting above and beyond their emission levels, coupled with continued commitments to reductions in their footprint including cutting the use of air freight.

All products and packaging are also fully recyclable or biodegradable. Northern Hive will help us to communicate this carbon-negative status and the overall message of sustainable fitness he added.

These wins follow on from an announcement that Toronto-based Association Quantum has handed Northern Hive a brief to drive awareness in the UK and North America. The agency already enjoys strong links with the technology sector, and has doubled down on creating partnerships with cutting edge companies including in the cybersecurity and quantum computing space.

Mark Hayward, Northern Hives CEO said Were working hard to go the extra mile for existing and new clients alike through these unprecedented times, so were really excited to have added these recent wins to our agency portfolio. Being a smaller agency allows us to be flexible and offer extra services to clients to help them through these uncertain weeks and months. Working remotely has worked very well for us, although with almost half of our clients based in North America, this was something we had already embraced.

Northern Hive was set up in 2019, and is a CIPR Member and Hubspot Partner Agency. The full service communications, PR and marketing agency remains set to open a Canadian office later in the year to better cater to its growing North American client base.

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US buildings firm saves big on HDDs with Nasuni cloud NAS – ComputerWeekly.com

US-based construction services firm APi Group has saved hundreds of thousands of dollars in on-site storage costs by switching to Nasuni cloud NAS gateways, which have allowed it to standardise group site hardware deployments with minimal on-site storage.

Previously, APi had faced a situation of heterogeneous local hardware deployments plus a shared file/file transfer product that had proved unsuited to rapid scaling.

APi Group is a holding company for 40 different businesses in construction, energy, safety and other areas with 200 sites and more than 8,000 employees.

APi has undergone a rapid and far-reaching period of growth since the 2000s when it comprised only a few sites with direct-attached storage to servers.

That phase came to an end after 1TB of data was lost from a server in New York state. Brian Erickson, now IT implementation and acquisitions manager, had to get on a plane with a USB stick to effect recovery.

We didnt want to be in that situation again, he said. After that, the company moved to protecting data with Wide-Area File Services (WAFS) from Globalspace, which saw data replicated to a central location. That, however, ran into problems of scale as the companys holdings increased.

WAFS broke down when we went above 25 sites, said Erickson. Performance suffered and for every TB we backed up we had to store another two. We quickly ran out of physical space.

He also said management was very fiddly, with numerous weekends and evenings spent making sure backups had happened.

After discovering Nasuni, APi deployed a proof-of-concept at a site that was a heavy user of Autodesk Revit building modelling software. They were won over when the time to stand up a Revit model was cut from 45 minutes to 10 minutes from Nasuni storage.

Nasuni virtual appliances have now been rolled out to 163 APi sites. The company has a standard set of hardware it rolls out to acquired companies that includes Nasuni software. A certain amount of storage of currently used data is held locally, but the vast bulk is offloaded to the Nasuni cloud.

To users it looks like local storage, with their project files, PDFs, and so on. We call it the L: drive. Collaboration folders can also be set up between offices and external partners, said Erickson.

Backup takes place every five minutes via snapshots that are copied to the cloud so theres no separate data protection software. This has already allowed APi to dodge some ransomware attacks.

The Nasuni deployment which now totals 227TB has allowed APi to save hundreds of thousands of dollars and do away with countless numbers of hard drives, said Erickson.

When we first deployed Nasuni, the cost versus WAFS was about equal, said Erickson. Where we really saw savings was in hardware costs. We can deploy a standard server. We dont need 12TB for a 12TB company; only the 30% most used data or whatever is kept locally. It has standardised hardware spend.

I guess we have saved hundreds of thousands of dollars altogether. The key benefit of Nasuni is that it just works. We can deploy it out to a site and as soon as we cut them over to it, it looks like it should.

He also estimates that to continue with WAFS would have meant the need to recruit another 1.5 FTEs to handle management tasks.

Would Erickson improve anything in future versions of Nasuni?

Id like more alerting, such as letting you know if a filer is behind on syncing, he said. Also better file heuristics. For example, it shows us theres a 10MB PDF there, but not where it is.

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Startups, here’s what you should know about telcos – CTech

The cloud is the backbone of the modern enterprise and has fueled the growth of some massive companies by allowing them to scale up quickly with impressive computing power and flexible service capabilities.

The big cloud service providers could soon see competition from the telecom industry. Investment in 5G infrastructure and the adoption of open APIs and a more flexible systems architecture will enable telcos to offer ultra-low-latency compute at the network edge.

If this new direction is going to be successful, telecom service providers will need the support of experienced cloud service vendors. That will mean a new market for vendors to support everything from microservices automation and orchestration to security.

From specialized hardware to virtualized software

By transforming their systems architecture, telcos see an opportunity to better manage their own OPEX while also enabling them to offer Multi-access Edge Computing (MEC) to business customers and content providers.

That transformation starts with base stationsthe hubs and antennas placed all around us to provide the connectivity to make calls, send messages, and use wireless data. Currently, those base stations consist of multiple expensive, specialized hardware devices assigned to perform specific tasks. Unfortunately, these devices, while being extremely efficient in their designated tasks, do not provide much value beyond their singular function.

Seeking to optimize their real estate and its potential to power edge compute capabilities, telcos are looking to replace specialized equipment at these base stations with cheaper, general-purpose, off-the-shelf servers. The goal is for generic servers, through network function virtualization (NFV), to take over all of the functions of the current devices using software.

By purchasing off-the-shelf servers and switching to virtualized functions, telcos can dramatically reduce their costs, while also enabling new services and capabilities to enterprise clients.

Until now, there have been just a handful of cloud services providers managing a group of massive data centers necessary to support the storage and compute tasks that are the backbone of many enterprises today.

Due to the cost of real estate, most of these data centers are located outside of major population centers. A typical Amazon Web Services data center, for instance, can host between 50,000 and 80,000 servers at sites measuring between 150,000 to 215,000 square feet. AWS has multiple sites of this scale throughout northern Virginia alone.Good luck finding that much space in the middle of D.C., New York, or San Francisco.

The downside to having these data centers located in the sticks is that the distance between the server farm and users can impact the speed of access to cloud resources. For most services today, the latency is barely noticeable. Even as cloud computing evolves, these data centers will continue to provide many of their current services.

The question is how service providers can greatly reduce latency as newer, data-intensive technologies like autonomous driving emerge.

Part of the solution lies in the capabilities of 5G itself. The latest evolution of wireless networks will reduce latency while increasing bandwidth and throughput. But that is only one aspect of what will enable computing offerings at the network edge.

The first step in enabling these services is to move the servers closer to the people who need them. The second step is to capitalize on the telco shift to more optimizable servers that will have extra capacity to perform edge computing services. The potential for using the server base stations as a part of an NFV-run arrangement is considerable.

In 2016, there were already 307,626 cell towers in the US alone. This number does not include other types of existing usable hardware out in the field, such as hubs and landline base stations, that could be harnessed in an edge computing network. But imagine that all of these base stations became easily accessible nodes capable of providing powerful, low-latency edge computing to customers.

This is the future that the telcos are planning to build over the next couple of years if their RFPs are to be believed, and they are going to need a lot of help to get there.

Creating a New Market Opportunity

These include companies that have been focused on enterprise clients and offer solutions for Kubernetes, microservices, containers, and other similar technologies. As the telecom providers grow their operations, they are going to need expertise in how to automate, orchestrate, and, to a lesser extent, secure their new NFV-based base stations. This need will only grow as they enable more edge computing offerings.

The telcos ability to offer similar support and services as existing cloud computing providers will be essential for attracting customers to their new edge offerings. However, many lack the necessary capabilities in-house, including expertise around how to manage and operate servers that will replace their current base stations.

If they can work with service providers who already have the experience running these operations, that could hasten a smooth transition. With this goal in mind, the telcos are beginning to look for partners.

Do you think your company might be able to tap into this new pool of high-value customers?

Royi Benyossef is an investor at Samsung NEXT TLV, a venture investment arm of Samsung

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Keeping Your Cloud-based Office Safe And Secure – ISBuzz News

It goes without saying that the outbreak of COVID-19 has posed significant challenges to our workplace productivity. Replacing face-to-face meetings with video calls, getting access to files saved on one central server and finding the best spot in the house for a reliable WiFi connection weve all faced our own unique, but important challenges. As firms grapple with the best ways to enhance productivity for remote workers, those that have quickly (or had already) adopted more digital ways of working are being held up as glimmers of hope, showcasing how it is possible to find new and more productive ways of working.

Of course, like with anything else, the first step is to be prepared. As it stands, its clear not all organisations are equipped with the necessary infrastructure and support to be productive outside of the office. Put simply, not all businesses have been able to smoothly transition to this new way of working, whilst others who thought they had the right infrastructure in place forgot to think about the other half of the puzzle: security. As we approach World Productivity Day (20th June), now is the perfect moment to consider everything weve learnt so far about remote working, and how to improve it for a more flexible future. For businesses looking to embrace remote working for the longer term, its important to understand what technologies are needed to redefine productivity as we know it. Whilst the cloud-based office seems like the obvious solution, businesses need to be careful to avoid the most common pitfalls when adopting this technology.

Walk before you can run

For maximum productivity, you need to get the basics right. This means that in the same way you would equip an office with the infrastructure needed to support hundreds of employees working safely, you need to do the same for the new, virtual office.

A cloud-based office is the perfect platform for storing data in separate and secure locations. In fact, when it comes to scalability, security and capability, there is no other infrastructure that can meet the clouds capabilities. For your cloud office, Id recommend ensuring you work with an independent vendor, like AWS, to host on an independent OS. This is because with end-to-end encryption, it is possible to put some space between your critical backups and potential cyber-attacks or ransomware that could look to target your server or cloud-based systems.

But, more often than not, when it comes to the cloud, many organisations make the mistake of storing data in the same service and OS that operates core aspects of their business, such as Microsoft Office365. The whole point of backing up data is to ensure that a duplicate source of this data is available should a primary version be compromised. By storing data on a separate OS and in a different, unconnected location, it is possible to keep it, and thus your organisation, protected.

A secure approach

There is a common misconception in the business world that deploying Microsoft Office365 is the perfect solution to keeping data secured safely and remotely, because it is located in the cloud. Contrary to popular opinion, this is a dangerous and incorrect mindset. Office365 as a platform, arguably contains some of the most significant data protection gaps that IT professionals are tasked with handling. A robust backup solution should get the basics right; it should automate backups regularly with runbook execution for rapid recovery, offer capabilities to safeguard business continuity and support processes to meet compliance requirements.

There have been many examples of cyber-attacks over the past couple of months. For attack victims, files often end up corrupted or deleted. In applications like Office365, if your files get deleted, your IT team is forced to manually recover each individual file, a laborious task that by no means enhances workplace productivity. While the suite provides tools that can support in protecting against these types of attacks, they are actually more focused on stopping the attacks in the first place as opposed to assisting in recovering from the damage caused following an attack. Remember, by migrating your workforce to the cloud and relying on Office365, it exposes your data to risk and new vulnerabilities.

Whilst it might be too early to tell what kind of an impact our new ways of working have had on the UKs overall productivity, its never too early to start thinking about ways to help your workforce. Ultimately, its important to keep things simple and seamless. This means understanding that if your security is not up to scratch, you are opening yourself up to a potential attack. The repercussions of such a cyber-attack include large volumes of work for the IT teams to recover and repair the damage caused, as well as value-add time lost on more proactive tasks that could be being worked on (in addition to potential reputation management). If like many organisations, youre considering how to make a cloud-based office the norm, make sure you have security at the front of the agenda. Get this right, and this could be a transformative time for your business.

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Uptycs Announces $30 Million in Funding to Deliver Next-Generation Security Analytics – AiThority

Company raises Series B led by Sapphire Ventures to accelerate growth and adoption of its SaaS and on-prem SQL-powered security analytics platform

Uptycs, the leader in SQL-powered security analytics, announced today that it has raised$30Min Series B funding led bySapphire Ventures, with participation from existing investors Comcast Ventures and ForgePoint Capital. This round of funding brings the companys total funding to$43 million.Jai Das, Managing Director and President at Sapphire Ventures, will join the Uptycs board of directors.

Uptycs is reimagining cloud workload and endpoint security with its SQL-powered security analytics platform, which is available both as a cloud service and as an on-premise deployment. Security analysts turn to Uptycs for performing intrusion detection, vulnerability management, incident investigation, workload protection, security audits and compliance checks on their server endpoints (Linux VMs, containers) in data centers and cloud providers like AWS, Azure and Google Cloud, and for their productivity endpoints such as macOS and Windows. Increasingly, site reliability engineers, incident response teams and IT professionals are also using the Uptycs platform to monitor and observe endpoints, servers and cloud workloads. Uptycs has been built to scale horizontally, and there is no other product or service in the market that is better at managing a large fleet of Osquery agents, which in turn makes it indispensable for large enterprises that are running 1000s of agents on their servers, cloud workloads and endpoints.

Recommended AI News:AWS Is Preferred Cloud Provider For Genesys Cloud Customer Experience And Contact Center Platform

Modern endpoints and cloud providers are difficult to observe and secure without real-time analysis of their streaming telemetry, said Uptycs CEO and Founder Ganesh Pai. Traditional endpoint and SIEM vendors are simply not able to scale and unlock instant insights. By modelling the domain of endpoint and cloud security using relational database techniques and real-time pipeline processing, weve created an innovative SQL-powered security analytics platform for visibility and accelerated time to insight. It is very gratifying to hear a users aha-moment when they realize the possibilities of the Uptycs platform are only limited by ones imagination.

Were excited to lead the Series B financing round for Uptycs, and believe that Ganesh Pai and his team have started on a journey to become a company of consequence, saidJai Das, Managing Director and President at Sapphire Ventures. Uptycs is one of the first to apply SQL-powered innovation to security analytics, democratizing security analytics and enabling anyone with SQL knowledge to become a security analyst. This helps solve a critical cybersecurity need for enterprises, which is the lack of security analysts needed for security operations centers.

Recommended AI News:BPC Joins Visas Fintech Fast Track Program

Uptycs has proven to be a true partner and theyve impressed us with their innovation around security analytics and ability to adapt to our needs. Weve been using Uptycs for security visibility, threat detection, and incident investigation across our Linux and macOS fleet, saidGrant Kahn, Director, Security Intelligence Engineering at Lookout. Their audit and compliance analytics have been instrumental for our FedRAMP authorization and ISO 27001 certification.

Recommended AI News:Pagaya Announces $102 Million Series D Funding Round

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Pensando positioned as high-performance alternative to cloud provider ‘lock-in’ – SiliconANGLE

These are quiet days for a number of companies that are building for computing at the edge, but there is apparently a lot happening behind the scenes.

Afteremerging from stealth mode in October, Pensando Systems Inc. has kept a relatively low profile. Its website lists only two personnel-related announcements over the last seven months.Yet, one key executive behind Pensando remains steadfast in her belief that the startup is well positioned to deliver a highly programmable, software-defined platform for edge computing.

The bulk of customers data is going to be at the edge, said Soni Jiandani (pictured), co-founder and chief business officer at Pensando. This will require deep innovation in the areas of network processing, security with full encryption, full observability, traffic engineering, and doing it at very low, predictable latency at the speeds of 100 gigabits. We were really the only guys and gals who could do this, and we have done it.

Jiandani spoke with Stu Miniman, host of theCUBE, SiliconANGLE Medias livestreaming studio, during Pensandos Future Proof Your Enterprise event. They discussed Pensandos approach versus cloud providers and feedback from customers on the need for choice in hybrid cloud strategies. (* Disclosure below.)

In conversations with the press during Pensandos launch last fall, executives were clear about their intention to compete withNitro systems, dedicated hardware cards used by Amazon Web Services Inc. to offload tasks from EC2 host servers.

Pensando is seeking to let customers turn existing on-premises architectures into clouds using its proprietary accelerator technology.

Were enabling them to leapfrog the Nitro technology on multiple fronts, said Jiandani, who indicated that Pensando can process up to nine times more packets per second. This technology is now readily available to all cloud customers.

Pensando makes the argument that its platform offers no risk of lock in versus tools such as AWS Outposts, which extends the cloud providers infrastructure to customer data centers.

Its only allowing that customer to be locked into one way of dealing with one public cloud company, Jiandani noted. Multiple customers are essentially telling us: I dont want to be locked into a single public cloud company for a hybrid strategy.

Watch the complete video interview below, and be sure to check out more of SiliconANGLEs and theCUBEs coverage of PensandosFuture Proof Your Enterprise event.(* Disclosure: Pensando Systems Inc. sponsored this segment of theCUBE. Neither Pensando nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

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How M&E organisations can enable remote work with cloud-based video and animation production studios – ITProPortal

The year has kicked off with a series of unprecedented and unpredictable challenges for businesses around the world. Media and entertainment digital content creators, for example, today face many challenges from both a creative and a logistical point of view. Creating the films and programs that we all love watching has become an entirely new endeavour in todays remote work environment. Most studios and post-production houses were neither ready nor equipped for remote work, and even if they were, there is the added concern that remote work might lack the security and seamless collaboration that in-studio production enabled.

The media and entertainment industry is rich with talented artists, deeply immersed and very comfortable with technology in their day-to-day work. So, on one hand, working on a screen whether a local workstation or connected to a resource running elsewhere makes little difference provided that the experience is seamless. The main issue at hand is the content and production data. Its not always easy to see how enormous volumes of file data traditionally located on-prem can find its way to the cloud; particularly datasets which need to be edited simultaneously by teams of artists and producers to get that content to market quickly.

Being 100 per cent productive from anywhere doesnt need to be a challenge with the right tools to support production teams in their work.

Some of the worlds largest movie studios, streaming content providers, and gaming companies are using the public cloud to run their customised pre and post-production workflows at scale. This allows artists to use the best-in-class applications they prefer, allows for massive scale at a moments notice, and removes inbound bottlenecks to corporate LANs, physical assets, and even constraints of time zone and location.

The right technology partner can help studios set up the IT architecture that will enable them to continue running specialised workflows such as editing, rendering, and post-production effects remotely through the public cloud.

Leveraging cloud-based infrastructure and data services mean you can pivot when needed so that your operation wont miss a beat in the face of a challenge. To know when the time is right for you, start by evaluating your current capabilities, noting opportunities for improvement:

For studios looking to enable remote work and bring their in-studio production experience to artists at home, here are a few things to bear in mind:

As we all find new ways to work, know that you can absolutely turn your artists homes into professional production studios, if you select the right technology and tools. Done right, you can create a remote studio experience that does not compromise on speed, flexibility or securityin fact, remote studios can actually provide artists with a better, more responsive software experience than the desktop workstation setups they were using before. While remote work is what we all need to do now, a flexible, work-from-anywhere environment is the way well all work in the future. Today, this means creators can stay focused and productive, and do what they do best: create, edit, and deliver amazing content.

David Sniderman, product leader, Qumulo

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Ampere donates Arm64 server hardware to Debian to fortify the Arm ecosystem – Stockhouse

SANTA CLARA, Calif., June 16, 2020 /PRNewswire/ -- Debian today announced that Ampere® partnered with Debian to support Debian's hardware infrastructure through the donation of three of Ampere's high-performance Arm64 servers. These Lenovo ThinkSystem HR330A servers contain Ampere's eMAG CPU with an Arm®v8 64-bit processor specifically designed for cloud servers, equipped with 256GB RAM, dual 960GB SSDs, and a 25GbE dual port NIC.

The donated servers have been deployed at the University of British Columbia, Debian's hosting partner in Vancouver, Canada. The Debian System Administrators (DSA) have configured them to run Arm64/armhf/armel build daemons, replacing the build daemons running on less powerful development-grade boards. On virtual machines with half as many allocated vCPUs, the result has been that the time to build Arm* packages has been halved with Ampere's eMAG system. Another benefit from this generous gift will allow DSA to migrate some general Debian services currently operating in its present infrastructure, and will provision virtual machines for other Debian teams (e.g.: Continuous Integration, Quality Assurance, etc.) who require access to Arm64 architecture.

"Our partnership with Debian supports our developer strategy to expand the open source communities which run on Ampere servers to further build out the Arm64 ecosystem and enable the creation of new applications," said Mauri Whalen, vice president of software engineering at Ampere. "Debian is a well-run and respected community, and we are proud to work with them."

"The Debian System Administrators are grateful to Ampere for the donation of carrier-grade ARM64 servers. Having servers with integrated standard management interfaces such as Intelligent Platform Management Interface (IPMI), and with Lenovo's hardware warranties and support organization behind them, is precisely what DSA has been wanting for the ARM64 architecture. These servers are very powerful and very well equipped: we anticipate using them for general services in addition to ARM64 build daemons. I think they'll prove to be very appealing to cloud operators and I'm thrilled that Ampere Computing has partnered with Debian." - Luca Filipozzi, Debian System Administrator.

It is only through the donation of volunteer effort, in-kind equipment and services, and funding that Debian is able to deliver on our commitment of a free operating system. We are very appreciative of Ampere's generosity.

About Ampere Computing

Ampere is designing the future of hyperscale cloud and edge computing with the world's first cloud native processor. Built for the cloud with a modern 64-bit Arm server-based architecture, Ampere gives customers the freedom to accelerate the delivery of all cloud computing applications. With industry-leading cloud performance, power efficiency and scalability, Ampere processors are tailored for the continued growth of cloud and edge computing.

About Debian

The Debian Project was founded in 1993 by Ian Murdock to be a truly free community project. Since then, the project has grown to be one of the largest and most influential open source projects. Thousands of volunteers from all over the world work together to create and maintain Debian software. Available in 70 languages, and supporting a huge range of computer types, Debian calls itself the "universal operating system".

Contact Information

For further information, please visit the Debian web pages at https://www.debian.org/ or send mail to press@debian.org.

Ampere Press Contact Nicole.conley@taniscomm.com

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Kia Motors partners with Google Cloud to develop AI-based owner’s manual app – Automotive World

Kia Motors Corporation has announced the launch of a Kia Owners Manual App, an AI-based owners manual developed in partnership with Google Cloud and Megazone.

The Kia Owners Manual App is a customer-friendly mobile app that explains the name and functions of features found inside Kia models using the smartphone camera.Instead of having to refer to the printed owners manual, drivers can use the app to more easily find information about individual features. The easy-to-use app also has the advantage of being able to explain functions simply and conveniently.

Kia has offered augmented reality (AR) mobile apps to customers in certain markets since 2017. However, wide use of the app was limited as it required measuring all layouts and switches for every new model. Kia, Google and Megazone focused on recognizing symbols on the switches making the app compatible with any new models as symbols in vehicles are universal. Partnering with Google Cloud and Megazone means the new Kia Owners Manual app can be more easily tailored and adapted for dozens of Kias global markets.

AI-enhanced symbol recognition

By applying Google Clouds unique AI platform-based image learning technology, the apps Symbol Scanner function allows accurate identification of in-car switch symbols from any angle.

For example, if a user scans the cruise control symbol on the steering wheel with a smartphone, the AI platform will recognize the image via server communication. The smartphone then instantly displays a video introducing the detailed functions of the cruise control system.

Fully-searchable Digital Owners Manual

In addition, the Kia Owners Manual App serves as a digital owners manual with a search function. It also provides a Symbol Index and Warning Indicator Index, providing an illustrated list of in-car symbols and instrument cluster warning lights and their definitions.

Kia Owners Manual App to launch in the second half of 2020

Kia Motors will roll out the Kia Owners Manual App sequentially starting in the second half of 2020, starting with new cars scheduled to be released worldwide.

The Kia Owners Manual App will offer a unique customer experience with our products, said Eui-sung Kim, Vice President and Head of Global Dealer & Service of Kia Motors. Kia drivers will be able to enhance the safety and convenience of ownership with the app, which provides easy and intuitive information on the various functions of their vehicle and our latest technologies.

We are pleased to collaborate with Kia on this innovative application of AI Platform which is already used in the manufacturing industry to help automate the visual quality control process. The new AI-powered Digital Owners Manual is a great example of the kind of challenges AI can solve and how it can help enhance the customer experience, said Kiyoung Choi, Country Director of Google Cloud Korea.

The Kia Owners Manual App recently won the grand prize in the Intelligent Application category at the 2020 Spring Conference of the Korea Intelligent Information System Society in recognition of its innovation. Kia Motors plans to develop further convenience services incorporating innovative smart technologies through its collaborative experience with Google Cloud.

SOURCE:Kia Motors

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Function-as-a-Service Market Recent Trends, Development, Growth and Forecast 2017-2025 – 3rd Watch News

Function as a service (FaaS) is essentially a software framework offered by a service provider. It can be tailored easily to serve the business needs of the user by helping them to quickly develop an application or system. By doing away with the need for heavy investments in infrastructure and hardware, FaaS results in tremendous cost savings. Some of prominent participants in the market are also big guns of the likes ofMicrosoft Corporation, SAP SE, Amazon Web Services, Google, Inc., and IBM.

From a geographical perspective, North America outshines all others due to the presence of a large number of FaaS providers and savvy companies increasingly looking to up business agility and flexibility, particularly in the advanced U.S. and Canada market. Asia Pacific, on the other hand, is slated to expand at a good clip in the foreseeable future due to businesses booming in the developing economies in the region. China, India, Taiwan, South Korea, and other nations in the region, which are home to a growing number of software firms, are frontrunners in driving expansion in the Asia Pacific market.

Global Function-as-a-Service Market: Overview

Function-as-a-service (FaaS), a.k.a. serverless computing, is creating an evolution in the field of cloud computing as it plays a pivotal role in boosting IT agility by releasing developers from the taxing job of managing and provisioning servers. The next step in cloud infrastructure as a service (IaaS), FaaS cancels the need to administer servers and pay for them when not in use while making it a whole lot easier to leverage and scale complex automation areas. It is an event-driven computing service which executes functions and codes only when required.

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Global Function-as-a-Service Market: Key Trends

The international FaaS market is prophesied to grow in the black at a knockout CAGR as organizations shift from DevOps to serverless computing. During the forecast period, there could also be other factors supporting the market growth, which include maturity of hosted services, scalability, and agility. The global market could be driven by the constant need articulated by most companies regarding the optimization of microservices and management of multiple platforms. As a result, services such as microservice management and monitoring and automation and integration are anticipated to gain a relentless impetus.

Issues pertaining to portability to the cloud could act as an obstacle in the global FaaS market. Nonetheless, the availability of robust pre-existing cloud infrastructure and easy management and deployment need are forecasted to make up for the market disincentive. Companies around the world are now implementing FaaS as a means to run, manage, and deploy applications. Keeping this ability of the product in view, the market is expected to see the domination of operator-centric FaaS and developer-center FaaS in the coming years. Besides for the deployment of different applications such as those relating to research and academic and mobile and web, FaaS can be employed to optimize their performance.

Global Function-as-a-Service Market: Market Potential

Delineated as the first serverless database, FaunaDB Serverless Cloud, introduced by a San Francisco startup, is making rounds on technology news columns with its real-time data replicating ability to ensure multi-cloud availability. The serverless revolution by Fauna Inc. is proud to seamlessly span Google Cloud Platform and Amazon Web Services. Later in 2017, the company is planning to offer support to the Microsoft Azure cloud. This latest offering is based on the adaptive operational database of FaunaDB that is capable of leveraging pay-as-you-go pricing, reduced operational overhead, elastic scaling, enhanced marketing time, and other cloud capabilities.

Global Function-as-a-Service Market: Regional Outlook

The North America FaaS market is prognosticated to lean on a colossal count of FaaS providers, surging want for business agility and flexibility, and towering rate of penetration into a gamut of industry verticals in the U.S. The researchers envisage the regional market to rake in a larger share of revenue in the coming years. Asia Pacific, on similar lines, is envisioned to secure a higher rate of growth during the forecast period. This could be due to the need to streamline business operations and enhance customer experiences with the help of significant investments in cloud service providers. As a result, Asia Pacific is predicted to register a telling CAGR.

Global Function-as-a-Service Market: Competitive Landscape

Players in the global FaaS market could be looking to boost customer satisfaction and focus on perpetual innovation in technology with a view to fortify their status in the industry. Additionally, partnerships, acquisitions, and new product developments are prime strategies projected to take precedence in the market. Some of the leading companies in the market are Dynatrace LLC, SAP SE, Amazon Web Services, Microsoft Corporation, Google, Inc., and IBM.

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Function-as-a-Service Market Recent Trends, Development, Growth and Forecast 2017-2025 - 3rd Watch News

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