Why Snowflake Is Freezing Out Its Competition – Morning Brew

Sherlock Holmes stored info in his mind palace; Snowflake stores info in a cloud-based data warehouse.

But its no mystery that youve been hearing the latters name so much this week: Snowflake raised almost $3.4 billion Wednesday, making it the highest-valued software startup IPO in history.

Snowflakes business comes down to one thing: storing a massive amount of data on cloud servers. Companies across virtually every industry are investing in data analytics, and as they collect more and more info, they need somewhere to put it.

In that sectorwhich includes giants like Amazon Redshift and Google BigQuerySnowflake is freezing out its competition. As the spaces indie frontrunner, it has a rep for being low-maintenance and offering easy scalability.

Big picture: Were not going to get into the data is the new oil debate, but its clear that data-driven decision-making is here to stay...and grow.

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Why Snowflake Is Freezing Out Its Competition - Morning Brew

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