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2020 demonstrated how overwhelmingly important a connected infrastructure and digital services have become for the daily functioning of society. This realisation has led to a shift in attitudes to privacy and the way citizens, organisations and governments perceive it. In response, Kasperskys privacy experts share their vision of the changes that lie ahead in the privacy field in 2021. Among these challenges, one trend is clear that players in each field represent a clash of contrary forces. Vendors of all sizes will start to collect more and more diverse data; while governments respond with new regulations; and users start seeing privacy as a value proposition for which they are willing to pay.

This forecast was developed based on the shifts and trends witnessed by Kasperskys privacy experts in 2020. According to the researchers, the big stand-off between various stakeholders in the conversation around privacy and data collection is a result of the following tendencies:

Last year, many users realised for the very first time how much information they share and what they get in return. With heightened awareness comes better understanding of the right to privacy and how to exercise it. As a result, privacy has become a hot-button issue at the intersection of governmental, corporate and personal interests, which gave rise to many different and even conflicting trends in how data is gathered and privacy preserved or, on the contrary, violated. I hope that this year, and in the years to come, we will be able to find a balance between the use of data by governments and businesses, and respecting the right to privacy, comments Vladislav Tushkanov, privacy expert at Kaspersky. On a final note, Id like to assert that while as consumers we dont have full control over our data, there is a lot we can do to reclaim some of our privacy and control of our personal data.

Read a more detailed account of Kasperskys privacy predictions for 2021 onSecurelist.

Link:
Privacy Forecasts for 2021; Data Hoarding and Government Crackdowns on Encryption - Techish Kenya