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It seems that everyone plans to onboard the next billion people to Web3. Nike, Time Magazine, Budweiser, Nickelodeon, and a host of other influential brands (nft now included!) have all promised to onboard the masses. But what will it really take to bring blockchain tech from niche to mainstream?

Looking at the progress so far, it seems very few have any serious idea of how to make the metaverse a reality.

So, to try and determine what might break down the barrier between Web2 and Web3 once and for all, we turned to experts and holders of the Now Pass the access pass to the Now Network, the foundation for all of our initiatives to build the future of tokenized media and pioneer a community-centric media model for input.

Heres what the citizens of the blockchain had to say.

The need for education was echoed by many. According to several members of the Now Pass community that we spoke with, education remains the most important consideration in relation to bringing NFTs to the masses. Notably, this means going beyond airdropping interested enthusiasts a link to an NFT 101 guide. Rather, educating consumers about the potential of Web3 must be a more active process.

As Now Pass holder and brand marketer Liam Darmody puts it, the Average Joe still considers NFTs to be nothing more than internet JPEGs. It sounds cliche, but [Web3 needs to focus on] education, utility, and practical application. The average person in the masses hears Web3 and thinks cartoon jpegs, Darmody wrote in an nft now Discord chat.

RELATED READING: What is the Metaverse? A Complete Guide to Our Web3 Future

Its easy to understand why, but the fact is that theres so much more to NFTs and Web3 tech than that. The easier we make it for normies to understand that these technologies are just an evolution of other things we do today, the faster [mainstream adoption] will happen, he added.

Now Pass holder Sprite offered more insights into this topic, saying that education, paired with popularization, will lead Web3 closer to bridging the gap to mainstream consumers. Web3 technology needs better education and popularization to help more people understand its advantages and opportunities. This can be done by organizing online courses, holding lectures and seminars, publishing articles and books, etc., they wrote.

Now Pass holders arent alone in their thinking. The team behind the NFT marketplace Kreatorhood also say that education is the first and most important step.

In the same vein as bettering education, some said that a shift in perspective or perhaps even a total rebrand of NFTs might help those outside of Web3 to gain interest in the blockchain.

To some, like Sprite, this means bringing better social media marketing strategies to Web3 in order to communicate the concepts and applications of blockchain technologies to a wider audience. But to others, it means getting consumers excited about what the blockchain actually is and does, offering context that is unclouded by the negative connotation that NFTs might possess.

Too many people hear NFT or Web3 and think scam or Ponzi scheme when they should be thinking access pass and suite of community-centric building tools.' CD, Now Pass holder and the Founder of the Web3 writers community Vagabond Magazine, said. Adding that, we need to start using NFT as a technical specification, not a categorical description. We need to spend more time focusing on the ethical building blocks of Web3 instead of the focus too often being on the money.

RELATED READING: Blockchain 101 All the Basics Explained

Adding to this point, Now Pass holder The Big Gooey suggested that transparency could potentially contribute to users receiving a better preliminary understanding of Web3. He went on to remark that perhaps it was the reluctance of Web2 companies to discuss their URL or back-end structures openly that mightve trained customers not to care about whats going on behind the curtain in the first place.

Writing in the nft now Discord, he said, I worry sometimes were too worried about getting people into crypto before we get them into the concept or idea we are going for.

Yet there are those still on the other side of this argument who believe that getting users in the door really should be a primary concern of the Web3 community. To them, exposing consumers to the access passes and suites of community-centric building tools that CD referred to could be the fastest way to bridge the gap between web2 and Web3.

Over the past few years, integration has become known at times to be a buzzword akin to community and utility. Yet, similarly to how the latter two terms have come to bear weight in Web3, so too has the idea that integration and practical application might hold significant importance for onboarding the masses.

The Web3 community needs to launch more innovative and practical applications to let people feel the actual value of Web3 technology. These applications should solve real-life problems such as digital identity, secure payments, decentralized social media, and more. Sprite wrote in the nft now Discord.

Even beyond education and improving public sentiment, integration remains top of mind for the many builders aiming to lower the bar of entry into Web3. To these such stewards of blockchain technology, and to the point made previously by Darmody, it isnt enough to simply get users in the door. The NFT community must do more to communicate the efficacy of Web3 to even those who are skeptical.

[The Web3 community] needs to focus on targeting large companies and local governments to accept crypto payments for goods and services, Now Pass holder Crypto La Rvolution said. No one is going to adopt something that is not usable in their day-to-day life. A huge win would be if Amazon or Alibaba accepted crypto payments.

Of course, such an expansion would mean a major win for Web3. And while the proliferation of Soulbound Tokens and other innovative tokenized endeavors might yield similar results in the campaign to go mainstream, the barrier of entry for many Web3 technologies must be taken into account for the practical part of practical application to become a reality.

Current Web3 applications and wallets often require users to have technical knowledge and understanding of blockchain concepts to use, which is a huge barrier for most people. Therefore, the Web3 community should focus on improving the user interface and interaction design to make it more intuitive and understandable, wrote Sprite.

Yet, a throughline can be drawn among the many ideas of how we might break the barrier between Web2 and Web3. And that is this: Web3 leaders must focus on decentralization and truly let their community lead.

While this focus on decentralization may seem like a given in Web3, it is sadly missing in many projects and platforms. This is why Xoao, a Now Pass holder and CryptoSkulls Community Lead, felt that the point was worth reiterating.

Regarding what we should focus on: I think we should create a platform that gives other NFT communities a voice through community building. Particularly through projects and DAOs that empower talented artists and builders to create and network with like-minded people, Xoao said in the nft now Discord.

And added that, ultimately, this is the most critical component of Web3. The history and provenance of the blockchain is a really important part of NFTs. The cultural significance of the innovation of NFTs is part of our legacy, and I think it should not be forgotten when it comes to Web3 education and the benefits, potential, and opportunities it brings to the community, he said.

Editors note: Want to share your thoughts and insights with nft now readers? Were working to build a more community-centric media model. Head over to the Now Pass website to learn more.

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What Will It Really Take To Make Web3 Mainstream? - nft now

We believe this approach will lead to a more customer-centric organization, resulting in greater customer satisfaction and loyalty, says SALTO North America President Bill Wood.

NORCROSS, Ga. SALTO Systems has announced the appointment of three new area leaders for the West, Southeast, and Northeast regions of North America. The move comes as part of the organizations decentralization initiative to enhance customer service, foster a culture of learning, and ensure sustainable growth.

Im proud that our team and organization has grown and achieved the ability to begin to realize this decentralized vision. Many within our team have been working hard behind the scenes to arrive at this moment, says SALTO North America President Bill Wood. Decentralizing our organization allows us to get closer to our customers and better understand their needs. By moving decision-making closer to the customer, we can respond more quickly to their needs, improve our service offerings, and ensure that we are meeting their expectations.

We believe this approach will lead to a more customer-centric organization, resulting in greater customer satisfaction and loyalty, and will help us attract and retain top talent, enhance our organizational capabilities, and drive innovation, Wood continues.

Joe Buist has been named area leader for SALTO West. Buist, who has been in the security industry for nearly two decades, has worked for SALTO for 11 years in a variety of technology and sales roles and most recently served as senior regional sales manager for the West. Prior to joining SALTO, Buist served as a loss prevention director for the Waldorf Astoria Hotel, account executive for Integra Telecom, and area loss prevention manager for Harmons Grocery.

The quality and innovation that SALTO puts into developing electronic locks and access control solutions are what drew me to the company over 10 years ago. Im grateful to have worked in many areas for SALTO and know that my extensive experience at many levels will help in this new opportunity to lead the West in connecting with and servicing our valued partners and customers, says Buist.

Steve Burk is the area leader for SALTO Southeast. Burk most recently served SALTO as director of marketing and industries. Before joining SALTO four years ago, his career included marketing and sales leadership with Delta Material Services, Avaya, Inc., and IBM Corporation. His specialties include leading direct and channel marketing, strategic planning, operational effectiveness, channel sales, and key vendor relations.

Having successfully directed multi-faceted assignments and assumed key roles in the development of high-visibility, high-impact projects, I look forward to leading the Southeast area team and working with David and Joe. Together, with our customer-first philosophy, we will deliver unparalleled customer value, says Burk.

David Latreille is the area leader for SALTO Northeast. He most recently served SALTO as international program manager, delivering complex programs to SALTOs largest clients around the world. An end user advocate and disciplined agile evangelist, he says he looks forward to sharing the experiences of the last five years at SALTO with his team and their customers.

As a people-over-process leader, Im honored to be given the opportunity to work with such an amazing group of individuals here at SALTO. We recognize that every single employees contribution is essential to our success, and I look forward to playing my part in our evolution, says Latreille.

Were thrilled to welcome Joe, Steve, and David to their new roles. With their extensive industry knowledge, experience, and leadership, they will be instrumental in driving SALTO s decentralized approach, delivering unparalleled customer value, and ensuring sustainable growth, says Wood.

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SALTO Systems Adds Area Leaders for Three Regions in North ... - Security Sales & Integration

In recent years, another innovation has emerged that is set to change how we interact with our devices and each other cryptocurrency.

This article will explore the intersection of mobile technology and cryptocurrency and how this technology could impact our lives in the UK. From secure mobile payments to the decentralization of traditional financial institutions, we will examine the possibilities that await us.

One of cryptocurrencys most significant potential impacts on mobile technology is the ability to make secure mobile payments. Most mobile payments are made using credit or debit cards linked to centralized financial institutions. This makes cryptocurrency a speedy way to make mobile payments.

For example, companies like Apple and Google could integrate cryptocurrency wallets into their mobile payment systems, allowing users to make secure transactions without needing a credit or debit card.

Another potential impact of cryptocurrency on mobile technology is the decentralization of traditional financial institutions. Currently, banks and other financial institutions have a monopoly on the control of money. This means that they have the power to create and destroy wealth, which can significantly impact our lives.

Cryptocurrency, on the other hand, is decentralized. This creates a more democratic financial system that is not subject to the whims of a few influential individuals.

As cryptocurrency becomes more widely accepted, we expect to see more decentralized financial institutions not controlled by a central authority. This could include mobile banking systems not linked to traditional banks, allowing users more control over their finances.

In addition to decentralizing financial institutions, cryptocurrency could increase financial inclusion. For example, many people in the UK are currently excluded from the financial system because they need access to traditional banking services. This includes the unbanked or underbanked and those who need the necessary identification documents to open a bank account.

On the other hand, cryptocurrency does not require identification documents, making it accessible to anyone with a mobile device. This means that people currently excluded from the financial system could have access to a decentralized monetary system not controlled by a central authority.

As more companies adopt cryptocurrency, we expect to see more mobile wallets accessible to everyone, regardless of their financial status or identification documents.

Finally, cryptocurrency could also significantly impact the privacy and security of our mobile devices. Most mobile devices currently store our personal information, including contacts, messages, and browsing history. This means our personal information is less vulnerable to hacking, as it is not stored in a centralized location.

As cryptocurrency becomes more widely accepted, we expect more mobile applications to incorporate blockchain technology to protect user privacy. For example, we could see messaging apps that use blockchain technology to encrypt messages and protect user data.

Furthermore, the use of cryptocurrency could also lead to greater control over our data. Currently, many companies collect and sell our data without our consent. On the other hand, cryptocurrency allows users to have greater control over their data, as transactions are recorded on a public ledger accessible to everyone.

The adoption of cryptocurrency and its integration into mobile technology is challenging. This has led to difficulties in regulation, security, and scalability.

Unfortunately, there is no universal regulation for cryptocurrency, and different countries have different approaches to its law. For example, in the UK, the Financial Conduct Authority (FCA) has taken a cautious approach to regulating cryptocurrency, as it is still largely untested, and there are concerns about its potential use for criminal activity.

However, as the technology becomes more widely accepted, we can expect to see greater regulation that will help to protect users and ensure the security of transactions.

Another challenge facing the adoption of cryptocurrency is security. While cryptocurrency is inherently secure due to its use of blockchain technology, several high-profile hacks and breaches have exposed vulnerabilities in the system. As such, users need to take appropriate measures to protect their wallets and ensure the safety of their transactions.

Finally, there are concerns about the scalability of cryptocurrency. While blockchain technology is inherently scalable, the increasing popularity of cryptocurrency has led to challenges in processing transactions quickly and efficiently.

This has led to delays and high transaction fees, making it difficult for users to adopt cryptocurrency as a viable alternative to traditional payment methods. As such, developers must continue innovating and developing solutions that address these scalability challenges.

Despite the challenges facing cryptocurrency adoption and its integration into mobile technology, several compelling use cases already demonstrate this technologys potential.

One of the clearest use cases for cryptocurrency and mobile technology is mobile payments. Cryptocurrency is a viable alternative to traditional payment methods, as it is inherently secure and allows quick and efficient transactions. Moreover, cryptocurrency can be used for international payments, making it a valuable tool for people who travel frequently or work with clients overseas.

Another potential use case for cryptocurrency and mobile technology is identity verification. For example, many people worldwide need access to traditional banking services due to a need for identification documents. However, with cryptocurrency, users can create a secure and anonymous digital identity that can be used for financial transactions.

This can increase financial inclusion and give more people access to the benefits of the global financial system.

Finally, there is the potential for cryptocurrency to disrupt traditional financial institutions through the development of decentralized finance (DeFi) applications.

These applications include peer-to-peer lending platforms, decentralized exchanges, and automated market makers. DeFi applications offer a more efficient and cost-effective way to access financial services by removing the need for intermediaries and centralized institutions.

The future outlook for the intersection of mobile technology and cryptocurrency is exciting and full of potential.

With the rise of decentralized exchanges like British bitcoin profit and the increasing popularity of non-fungible tokens (NFTs), there is a growing demand for secure and efficient ways to buy, sell, and trade cryptocurrency.

Moreover, with the development of advanced trading tools and algorithms, we can expect new solutions that make it easier for traders to manage risk and maximize their returns.

As the technology becomes more widely accepted, we expect greater regulatory oversight and a move toward universal rule. This will help protect users and ensure the security of transactions while providing greater clarity and stability for businesses and investors.

Again, as the technology becomes more sophisticated, we can expect to see new solutions that address the vulnerabilities in the system and make it more secure.

This includes the development of new encryption algorithms, the use of multi-factor authentication, and the development of more secure mobile wallets and applications.

Finally, we can expect to see significant developments in scalability. As the popularity of cryptocurrency continues to grow, developers are working on new solutions that can process transactions quickly and efficiently without compromising security.

This includes the development of new consensus algorithms, using off-chain transactions, and developing layer-two solutions that can handle a large volume of transactions without overloading the blockchain.

The intersection of mobile technology and cryptocurrency can transform how we think about finance and payments. From secure mobile payments to decentralized finance, the possibilities are endless.

With the right approach to regulation, security, and scalability, we can create a more secure, democratic, and inclusive financial system accessible to everyone, regardless of their economic status or identification documents. As such, businesses, developers, and regulators need to work together to ensure the success of this technology and create a better future for everyone.

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The Future of Mobile Technology: How Cryptocurrency Will ... - Telemedia Online