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Andy Warhol Artworks to Be Offered as Tokenized Investments on Ethereum – CoinDesk

Freeport, a soon-to-be-launched blockchain-based platform that allows people to invest in fine art, is offering an exclusive four-piece collection of prints from pop artist Andy Warhol.

According to a press release, the four works were "partially acquired" from well-known art collectors, including Jane Holzer. The collection will include prints of some of Warhol's most famous works including "Marilyn" (1967), "Double Mickey" (1981), "Mick Jagger" (1975), and "Rebel Without a Cause (James Dean)" (1985) and will be limited to 1,000 tokenized lots each.

Dave Hendricks, CEO and co-founder of digital asset management tool Vertalo, told CoinDesk that Freeport will utilize Vertalo to tokenize the artworks so they can be bought and sold on decentralized finance (DeFi) platforms. The platform cleared a regulatory hurdle with the U.S. Securities and Exchange Commission (SEC) on Wednesday, allowing it to fractionalize shares of fine artworks in the form of security tokens on the Ethereum blockchain.

The collection plans to launch in May, though interested collectors can join the waitlist now. According to the website, the starting price for each tokenized lot will vary from $250 to $860.

"As more and more value moves on-chain, fractionalized art is increasingly being sought after by a younger, yet less financially flexible, class of investors," said Colin Johnson, CEO and co-founder of Freeport. "Our platform goes far beyond just fractionalizing shares of fine art into security tokens we've built a fullyvimmersive and interactive platform hosting an art-centric community and redefining the ownership experience surrounding fractionalized art."

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Andy Warhol Artworks to Be Offered as Tokenized Investments on Ethereum - CoinDesk

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Solana (SOL) And Ethereum (ETH) Prices Show Potential, Collateral … – Analytics Insight

Solana (SOL) and Ethereum (ETH) are two of the most important blockchains in the cryptocurrency industry.

Both projects are pioneering DeFi development, while offering investors good returns in the process. Collateral Network (COLT) however, is on track to offer even better returns, forecasted with 35x returns due to bringing a unique new concept to the DeFi space.

>>BUY COLT TOKENS NOW<<

As one of the fastest-growing blockchains on the planet, Solana (SOL) is expected to be secure and scalable. However a recent fork in the Solana (SOL) blockchain has cast a seed of doubt amongst some investors.

The fork caused throughput to crash, decreasing the number of transactions Solana (SOL) could make per second from 5000 to just 90. In the short run the value of Solana (SOL) decreased dramatically. Nonetheless, the value of Solana (SOL) has bounced back with analysts predicting price surges over the next few weeks.

Solana (SOL) daily trading volume has been on the rise towards the end of March consistently hitting $1 billion. With Solana (SOL) also attracting millions worth of new investment in the crypto market, investors are eagerly waiting for additional price increases with some predicting a 10% rise in the next two weeks.

Ethereum (ETH) has been one of the best performing crypto currencies over the past two weeks, increasing in price by 9.59% in the last 30 days.

One Ethereum (ETH) is currently worth $1,800, though should current trends continue analysts believe that Ethereum (ETH) could easily hit $2,000 by the end of April. This growth would be a huge milestone for the cryptocurrency market and would likely result in several other projects following with price surges as a result of Ethereum (ETH)s price action.

With price estimates looking positive, Ethereum (ETH) is in an extremely strong position before its new Shanghai upgrade is implemented later in the year. Should this upgrade be implemented successfully, Ethereum (ETH) will almost definitely see another price surge, which makes Ethereum (ETH) a great investment for investors willing to be patient.

>>BUY COLT TOKENS NOW<<

Collateral Network (COLT) is a better investment for investors looking to make higher returns in the short run. Offering a unique crowdlending platform, Collateral Network (COLT) helps borrowers unlock cash from real-world assets using NFT technology.

Instead of needing to pawn their valuable assets, like real estate, fine art or vintage wines, Collateral Network (COLT) lets borrowers mint NFTs backed by their physical assets and raise a peer-to-peer crowdlended loan.

Every NFT on Collateral Network (COLT) is fractionalized to maximize lenders who get involved, each of which will be able to develop a passive income based on the loans fixed rate of interest.

Transactions on Collateral Network (COLT) are confidential and leave no credit footprint so borrowers can have for peace of mind that their credit will not be affected.

COLT, the projects native token, grants holders various benefits like staking rewards, governance rights and more. Stage one of the COLT the presale has become one of the fastest selling projects in the market with one COLT selling for $0.01.

With so much potential, analysts believe that Collateral Network (COLT) could surge 35x over the next several months, which has bullish investors buying early to maximize their returns.

Website: https://www.collateralnetwork.io/

Presale: https://app.collateralnetwork.io/register

Telegram: https://t.me/collateralnwk

Twitter: https://twitter.com/Collateralnwk

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Ethereum (ETH) Correlation With Bitcoin at Its Monthly High, Here’s Why This Is Good Trend – U.Today

Godfrey Benjamin

With strong correlation, Ethereum can benefit from positive sentiment surrounding Bitcoin

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There is a surprising trend concerning the correlation matrix of the Ethereum (ETH) blockchain network as it relates to its links with Bitcoin (BTC). According to data from IntoTheBlock (ITB), Ethereum's price correlation with Bitcoin is currently pegged at 0.98, its highest for the month, as the smart contract-enabled protocol is set to close Q1 on a positive note.

Ethereum is trading at $1,800.83, atop a marginal loss of 0.62%. While its price is a fraction of what Bitcoin currently costs, the weekly growth rate lends credence to the fact being highlighted by the correlation data.

The digital currency is up by 3.44% in the trailing seven-day period while Bitcoin has soared close to this figure at 4.38% at the time of writing. The correlation has even become more resounding in determining the growth trend of both assets since the start of the year.

While Ethereum has grown by 50.02% in the year-to-date (YTD) period, Bitcoin has surged by 72.30%. The correlation between both assets has largely pushed the former to one of its best quarters since it attained the all-time high (ATH) of $4,891.70 back in mid-November 2021.

Per the influence of Ethereum's correlation with Bitcoin, it means the chances of the Ethereum price soaring are close to 100% whenever Bitcoin makes a significant price move.

Though the opposite also holds, recent sentiment surrounding Bitcoin has positioned the asset on a very steady and prolific growth trend in the near term, coupled with its advanced upgrades.

Beyond the opposite response to FUD that BitMEX founder Arthur Hayes claims is pushing the price of Bitcoin, the asset has also been drawing attention from institutional investors, and the forthcoming halving event can also help push its price, all of which will have a major corresponding impact on Ethereum if it maintains this strong positive correlation.

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ARB price to $2? Ethereum L2 rival Arbitrum will double in April, fractal suggests – Cointelegraph

The price of Arbitrum (ARB) has dropped by nearly 20% a week after establishing its record high at $1.60 on March 23. However, the Ethereum layer-2 token looks set to resume its uptrend in the coming weeks.

The cues for a bullish Arbitrum token could be traced back to its Ethereum L2 rival Polygon's market debut.

MATIC (MATIC) started trading on Binance on April 26, 2019, at $0.0026 per token. MATIC/USD rallied nearly 300% to reach $0.0105 on the same day before wiping out 70% of those gains in a market correction by May 9, 2019.

It regained its upside momentum afterward, rallying by nearly 1,350% to $0.045 on May 21, 2019.

The price trajectory reflects a recurring phenomenon involving the launch of digital tokens with seemingly strong fundamental backing, according to independent market analyst Mac.

For instance, Solana (SOL), a layer-1 blockchain, rallied 50,000% before undergoing a similar pump, correction, and sideways consolidation phase after its exchange debut in April 2020.

From a fundamental perspective, Arbitrum has emerged as a strong contender in the Ethereum L2 space in recent months, with several leading DeFi protocols, including GMX, Uniswap, Sushi and Aave, among its users.

"GMX and Radiant on Arbitrum are two of the fastest-growing protocols in terms of both fundamentals and price appreciation this year," noted Dustin Teander, a researcher at analytics firm Messari, adding:

As of March 29, the total value locked (TVL) across Arbitrum pools rose to $2.2 billion versus around $981 million three months ago, according to data resource DefiLlama.

Related:Arbitrum airdrop sells off at listing, but traders remain bullish on ARB

Mac noted that Arbitrums strong fundamentals could limit ARBs downside prospects and prompt traders to re-accumulate the token in the coming weeks.

That may lead to another price run-up, eyeing $2 by April, as illustrated below.

This article does not contain investment advice or recommendations. Every investment and trading move involves risk, and readers should conduct their own research when making a decision.

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ARB price to $2? Ethereum L2 rival Arbitrum will double in April, fractal suggests - Cointelegraph

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VeChain’s $275 Million Reserves Include Bitcoin, Ethereum, & VET – Watcher Guru

The VeChain Foundation published its quarterly financial reports for the Q4 of 2022 (October to December 22). The breakdown of the financial reports shows that the Foundation holds $275 million worth of cryptocurrencies in its reserves. The reserves include a trove of Bitcoin, Ethereum, VET, and stablecoins, among other assets.

The Foundation currently holds $35 million in stablecoins along with $240.3 million worth of cryptocurrencies mainly BTC, ETH, and VET. However, the bear markets wiped out a portion of VeChains reserves as their Q3 results in 2022 showed reserves standing at $357 million. Thats a decline of nearly 30% in three months during the Q4 of the same year.

Also Read: Bitcoin & Shiba Inu Outperform Nasdaq 100 Returns in Q1 of 2023

The VeChain Foundation explained the reserve dip in their latest blog saying, Towards the end of Q4, the fair value of total asset in USD was recorded at 275 million, indicating a 30.68% decline from Q3. This dip was primarily attributed to the prevailing crypto market situation.

Also, the fintech firm confirmed that a handful of clients were open to accepting cryptocurrencies as payment for their services. Around $2.18 million worth of cryptocurrencies including VET were paid to clients who accept cryptocurrencies. Close to $15.3 million was paid in the traditional form of finance such as fiat.

Also Read: Staking: Pretty Special Cardano Lures More Unique Wallets Than Ethereum

The recent blog highlighted that clients were open to receiving VET tokens as payment for their services. Paid in Token refers to an instance where a client was willing to accept payment in VET. A sign of confidence and faith in the value of VET as a utility token, the blog read.

VeChain is trading sideways for close to a month and is hovering around the $0.023 mark on Monday. VET doubled in price this year between January to late February and retraced in price in March.

Also Read: CME Group Kickstarts Offshore Yuan Options Trading

At press time, VeChain was trading at $0.023 and is down 2.5% in the 24-hour day trade. VET is also down 91.78% from its all-time high of $0.28, which it reached in April 2021.

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Tested on Ethereum, StarkWares Zero-Knowledge Proofs Are Now Live on Bitcoin – Decrypt

The newly launched ZeroSync Association is bringing zero-knowledge proofs (ZKPs) to Bitcoin (BTC), allowing users to validate the state of the network without the need to download hundreds of gigabytes of blockchain history or trusting a third party.

Based in Zug, Switzerland, the ZeroSync Association is a non-profit entity supported by various community stakeholders, including core contributors Robert Linus, Tino Steffens, Lukas George, and Max Gillett, as well as supporting partners, such as Lightning Labs, among others.

For the first version of its software, ZeroSync is using Cairo, the programming language brought to life by StarkWare, the Israeli-based company developing popular Ethereum layer-2 scaling solutions StarkEx and StarkNet.

ZeroSync is the first production attempt to radically upgrade the Bitcoin protocol, StarkWare's ecosystem lead Louis Guthmann told Decrypt. It would transform the way people think about the system at a fundamental level.

Commonly referred to as zk-STARKs, StarkWares version of ZKPs does not require the potentially vulnerable trusted setup phase, while claiming to be more scalable and efficient than zk-SNARKsan iteration of ZKP used, for example, by the privacy-focused cryptocurrency Zcash.

StarkWare initially deployed zk-STARKs exclusively on the Ethereum blockchain, and seeing them go live on Bitcoin is a logical next step, according to Uri Kolodny, CEO and co-founder at StarkWare Industries.

This could have a profound effect on how Bitcoin users interact with the network, Kolodny said in a statement shared with Decrypt.

To give Bitcoin developers easy access to ZKPs, ZeroSync is developing a software development kit (SDK) that allows them to generate custom validity proofs depending on individual use cases.

A key part of this SDK is ZeroSyncs client which enables fast initial block download (IBD) and the implementation of the first full proof-of-Bitcoin consensus.

Syncing the Bitcoin blockchain can be a painful process as, depending on your internet connection speed, downloading the history of transactions can take days or even weeks, with new blocks added every ten minutes on average.

According to ZeroSync, its client can be used not only to sync a full node much faster but also without needing to make any code changes to the Bitcoin Core software.

The technology can also be applied to compress the transaction history of validation protocols such as Taro, a protocol for issuing stablecoins on Bitcoins Lightning Network, or, for example, to enable Bitcoin exchanges and custodial services to provide proof-of-reserves.

After years of frustration about slow syncing, users will be able to sync with the network much faster, and with less computation. Its a technological leap akin to the transition from slow dial-up internet to high-speed broadband, said STARKs co-inventor and StarkWare president Eli Ben-Sasson.

While StarkWare, which funds the initiative along with Geometry Research, plans to keep its focus on Ethereum, for Ben-Sasson personally this development closes a circle.

The StarkWare president recalled a Bitcoin conference held in 2013, where he had the eureka moment recognizing the cryptography he helped to invent could change blockchain.

But it was clear that the journey needed to start on Ethereum. Now, exactly ten years later, STARKs have proved themselves on Ethereum and are heading to Bitcoin reaching new horizons, said Ben-Sasson.

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Bitcoin, Ethereum and Litecoin Are Commodities Says CFTC – Trustnodes

The Commodities Futures Trading Commission (CFTC) has declared ethereum and litecoin to be commodities, in addition to bitcoin.

In an action against Binance, one of the worlds biggest crypto exchange, CFTC said digital assets that are commodities include bitcoin (BTC), ether (ETH), and litecoin (LTC).

This is the first time that the commission has explicitly stated litecoin is a commodity, with it referred to as such numerous times in the complaint.

Litecoin is one of the first fork of bitcoin launched in 2011. It is pretty much a copy paste of bitcoin, except that its block times are every 2.5 minutes rather than 10 minutes.

Ethereum, out of the three, has been subject to most speculation regarding whether it could be a security, especially by its detractors.

The chair of the Securities and Exchanges Commission (SEC), Gary Gensler, has stated or implied that all cryptos, except for bitcoin, are a security.

CFTC however is making it clear that three such cryptos are not securities but commodities, that being bitcoin, eth and litecoin.

As their action against Binance is primarily due to it offering commodities futures without registering with CFTC, CFTC has to establish that there are in fact any commodities traded at Binance, hence why they are specifying the classification of the three cryptos.

Some however argue that all three are in fact currencies or money, and thats the position of another US department, the FinCen.

They require registration with FinCen as a money transmitter, a currency, even if you are just selling a few bitcoin, eth or litecoin on something like Localbitcoins.

While IRS classifies them as property, whatever that means, and in regards to asset reporting for publicly traded companies, cryptos are intangible assets with indefinite life in the balance sheet.

These inconsistencies have led to criticism of law by enforcement, but in the case of ethereum in particular, that it is being re-iterated as a commodity confirms that a crypto can potentially start off as a security, in this case through an ICO, and eventually become a commodity.

The CFTC does not have oversight over spot trading of crypto commodities, so an exchange offering just the buying and selling of eth, bitcoin or litecoin would not need to register with them, though they have to comply with FinCen.

If however they offer futures, options, swaps or other derivatives to US citizens, they have to register with CFTC.

In the case of Binance CFTC said 16% of the accounts on the exchange belong to US citizens, while Binance maintains they take all necessary measures to prevent access to the exchange by Americans.

CFTC also states Binance itself does not have an executive office, claiming that is in order to not be under the applicable regulations of any jurisdiction.

It is slightly more complex however because Binance started off as an ICO, and technically it is meant to be owned by the BNB token holders across the globe.

It was meant to be run by them as well, through a DAO or some other similar mechanism, all of which is very different from a traditional company.

Some six years since that ICO however, Binance in its current form is fairly traditional with a top down organization, a CEO, employees, and with the DAO part kind of non existent except as a semi-legal design of Binances initiation.

Easy therefore it is for a regulator to say this is the law, but the public first of all has to decide whether there is any innovation in Binances corporate design, if we can call it that, and whether it is the law that is outdated and needs to be modified or whether regardless of its present or aspiring structure Binance still has to comply.

As the biggest and a fairly centralized attempt to sort of implement this new thinking that we call DAO, Binance has been a confusing entity certainly to regulators, but also to some of the public like Bloomberg which claims Zhao owns all of Binance, when there was an ICO that makes it not quite the case, if obviously Changpeng Zhao abides by the terms of that ICO.

Regulators therefore, and the public, needs to start considering just what is a DAO and how does it fit within the current regulatory system as well as whether some updates need to be made to it to accommodate experimentation and potential innovation.

Because Zhao is not doing all this just for fun. He could incorporate somewhere, in the Bahamas like FTX or some other lax jurisdiction and get it over with. He doesnt because he is part of a community that since at least 2016 has been wondering whether the company as a legal form invented some 500 years ago can be updated or innovated in the digital era.

As Binance is a fairly centralized entity, those complex and nuanced arguments are more difficult to make, and youd think the reaction from regulators is something like pfff, what.

But, hopefully the crypto space at least understands just what is happening in regards to this no HQ experiment that is a first as far as we are aware.

And it is potentially a prelude of whats to come once we get to the actual DAOs, which are being built, refined and experimented at the corners of crypto.

As they require significant input, their debut has not arrived yet in part because it is a very hybrid company model in as far as you do need the centralized aspect of a management personnel, and how the dao-nians hire and fire them are complex matters.

But, its an exciting experiment and Binance, perhaps in a very little way, is trying to push it forward. Which is why the exchange has generally attracted support in this space.

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The Potential 100X Project Uwerx (WERX) And Ethereum (ETH … – The Crypto Basic

The coming bull market will produce hundreds of 100X tokens; all it takes from the investor is the ability to spot a solid value proposition and invest early. Analysts have pointed out that Uwerx could be one such opportunity, and they have already predicted Ethereum (ETH) to make solid gains throughout 2023.

The digital asset space remains one of the last bastions of fair investment. Due to regulations in the United States, ordinary investors are prohibited from investing in early-stage start-ups with these returns instead going to venture capital funds. A bizarre piece of legislation aimed to protect investors. An investor can lose money in many ways; for example, in Las Vegas. Investing in new companies is potentially one of the best investments an individual can make. And crypto still allows this equitable funding model.

Uwerx will launch with a fair presale, allowing all investors the chance to join this project at its initial stage, with the WERX token selling for $0.005. With the potential to become a blue chip project, this could be one of the years most explosive investment opportunities. Analysts have predicted highs of up to $2.90 by the end of Q3 2023.

Driving Uwerxs growth will be its fundamentally disruptive approach to the freelance economy. Uwerx will launch a decentralized platform for the gig economy, offering a more trusted, secure, and cost-efficient service than its conservative, traditional counterparts. And given the forward-looking nature of freelancers, analysts expect millions may adopt it in the coming months.

Ethereum (ETH) continues to be a dominant market force, and the old idea of Ethereum (ETH) flipping Bitcoin (BTC) has again become popular. Ethereum (ETH) delivers an incredible amount of value to the digital asset space, and Ethereum (ETH) is responsible for the vast amount of liquidity locked in DeFi.

Ethereum (ETH) has received an economic overhaul since the Merge and the introduction of EIP-1559, which has led to bullish calls on Ethereum (ETH) from analysts. Ethereum (ETH) trades at $1,809, with many analysts expecting Ethereum (ETH) to trade well over $2,000 by the end of the year.

According to Velocity Global, almost 15% of workers in England and Wales complete a gig job at least once per week. With continued growth in the number of freelancers and with Uwerx holding a technological lead over its competition, the upside potential remains enormous.

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Presale participants will be early backers of a protocol that could entirely disrupt the industry. Uwerx has been audited by InterFi network and SolidProof and has a twenty-five-year liquidity lock at prelaunch closure. The creators have also announced that they would be giving up ownership of contracts when the project is listed on centralized exchanges. It could go on to be 2023s best presale, get in on the action by following the links below.

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Google Brings PostgreSQL-Compatible AlloyDB To Multicloud, Data Centers And The Edge – Forbes

Google is enabling AlloyDB, the PostgreSQL-compatible database, to run anywhere, including public cloud, on-premises servers, edge computing environments and even developer laptops. Branded as AlloyDB Omni, the engine is the same as AlloyDB, the cloud-based managed database announced last year.

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AlloyDB Omni promises compatibility with PostgreSQL, enhanced performance and support delivered by Google Cloud. Compared to the standard, open source PostgreSQL, AlloyDB Omni delivers 2x faster performance and 100x faster analytical queries. This is possible due to how Google has tuned, enhanced and optimized the database engine.

By analyzing a query's components, such as subqueries, joins, and filters, the AlloyDB Omni index advisor reduces the guesswork involved in tuning query performance. By periodically analyzing the workload on the database, it finds queries that could benefit from indexes, and suggests new indexes that could significantly improve query performance.

The other unique feature of AlloyDB Omni includes a columnar engine, which keeps frequently accessed data in an in-memory columnar format for quicker scans, joins, and aggregations. AlloyDB Omni automatically arranges the data and selects between columnar and row-based execution plans using machine learning. This capability delivers better performance without recreating queries targeting different formats.

AlloyDB Omni is packaged as a set of containers that can be deployed in a Debian-based or a Red Hat Enterprise Linux host. In its technical preview, Google is providing a set of shell scripts to automate the deployment. However, there is no guidance on deploying AlloyDB Omni in a Kubernetes cluster through Helm Chart or an operator. This may change when the software moves towards the general availability.

Google recommends deploying AlloyDB Omni on a machine or a VM with at least two CPUs and 16GB of memory. The machine should have Docker and Google Cloud SDK installed to pull the images of AlloyDB from Google Cloud Container Registry and the shell scripts uploaded to Google Cloud Storage. On a machine with prerequisites installed, it takes a couple of minutes to get AlloyDB Omni up and running.

Interestingly, Google doesnt mention Anthos as the preferred infrastructure for deploying AlloyDB Omni. Though the software is packaged as containers, it can run on any Linux machine with Docker installed.

AlloyDB Omni also supports the creation of read replicas - dedicated database servers optimized for read-only access. A replica server provides a read-only clone of the primary database server while continuously updating its own data to reflect changes made to the primary server's data. Read replicas significantly increases the throughput and availability of the database.

Google is investing in AlloyDB Omni to attract customers migrating their databases from legacy versions of Oracle and Microsoft SQL Server. With 100% compatibility with PostgreSQL, customers can take advantage of the migration tools and the expertise available in the ecosystem. The other use case is running an optimized database at the edge. Customers can ingest IoT device data into AlloyDB for querying and analyzing the telemetry data of various sensors. Similar to BigQuery Omni, enterprises can run a Google Cloud-managed database in other cloud environments such as AWS and Azure. It will simplify the integration of data services while reducing the bandwidth cost involved in moving the data across clouds.

Google is not the only public cloud provider to bring a cloud-based managed database to multicloud and on-premises. Microsoft announced Azure Arc-enabled SQL Server and Azure Arc-enabled PostgreSQL in 2020. Based on Azure Arc, Microsoft has packaged these databases as Kubernetes deployments. Enterprises with Arc-enabled Kubernetes can easily deploy SQL Server and PostgreSQL on their clusters.

Scaling AlloyDB Omni to the cloud-based version is straightforward. Like any other migration, customers can export the data in a CSV, DMP or SQL format and import that data into an AlloyDB instance running in Google Cloud. For lift-and-shift scenarios, Google recommends using the Database Migration Service, which is currently in preview.

With a clear migration plan to the cloud-based AlloyDB based on the recently announced Database Migration Service, Google hopes to drive the adoption of its Data Cloud through AlloyDB Omni.

Janakiram MSV is an analyst, advisor and an architect at Janakiram & Associates. He was the founder and CTO of Get Cloud Ready Consulting, a niche cloud migration and cloud operations firm that got acquired by Aditi Technologies. Through his speaking, writing and analysis, he helps businesses take advantage of the emerging technologies.

Janakiram is one of the first few Microsoft Certified Azure Professionals in India. He is one of the few professionals with Amazon Certified Solution Architect, Amazon Certified Developer and Amazon Certified SysOps Administrator credentials. Janakiram is a Google Certified Professional Cloud Architect. He is recognised by Google as the Google Developer Expert (GDE) for his subject matter expertise in cloud and IoT technologies. He is awarded the title of Most Valuable Professional and Regional Director by Microsoft Corporation. Janakiram is an Intel Software Innovator, an award given by Intel for community contributions in AI and IoT. Janakiram is a guest faculty at the International Institute of Information Technology (IIIT-H) where he teaches Big Data, Cloud Computing, Containers, and DevOps to the students enrolled for the Master's course. He is an Ambassador for The Cloud Native Computing Foundation.

Janakiram was a senior analyst with Gigaom Research analyst network where he analyzed the cloud services landscape. During his 18 years of corporate career, Janakiram worked at world-class product companies including Microsoft Corporation, Amazon Web Services and Alcatel-Lucent. His last role was with AWS as the technology evangelist where he joined them as the first employee in India. Prior to that, Janakiram spent over 10 years at Microsoft Corporation where he was involved in selling, marketing and evangelizing the Microsoft application platform and tools. At the time of leaving Microsoft, he was the cloud architect focused on Azure.

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Cloud ROI: Getting Innovation Economics Right with FinOps – CIO

Is the cloud a good investment? Does it deliver strong returns? How can we invest responsibly in the cloud? These are questions IT and finance leaders are wrestling with today because the cloud has left many companies in a balancing actcaught somewhere between the need for cloud innovation and the fiscal responsibility to ensure they are investing wisely, getting full value out of the cloud.

One IDC study shows 81% of IT decision-makers expect their spending to stay the same or increase in 2023, despite anticipating economic storms of disruption. Another 83% of CIOs say despite increasing IT budgets they are under pressure to make their budgets stretch further than ever beforewith a key focus on technical debt and cloud costs. Moreover, Gartner estimates 70% overspending is common in the cloud.

The need for cloud innovation amid economic headwinds has companies shifting their strategies, putting protective parameters in place, and scrutinizing cloud value with concerted efforts to accelerate return on investment (ROI), specifically on technology.

While many companies are delaying new IT projects with ROI of more than 12 months, others are reducing innovation budgets while they try to squeeze more value out of existing investments. Regardless of how pointed their endeavors are, most IT and finance leaders are looking for ways to better govern cloud transformation. Thats because, in todays economic climate, leaders arent just responsible for driving ingenuity, they are held accountable for ensuring the company is a good steward of its technology investments with concentrated emphasis on:

If the past three years were dedicated to accelerated cloud transformation, 2023 is being devoted to governing it. But its not just todays tumultuous times calling for executives to heed to the reason of fiduciary responsibility. The cloud also necessitates itparticularly when companies want to achieve ROI faster.

The cloud can make for an uneven balance sheet without proper oversight. Itneeds to be closely watched from a financial perspective. Why? The short answer: variable costs. When the cloud is infinitely scalable, costs are infinitely variable. Pricingstructuresare based onservice usage fees and overage charges where even marginal lifts inusage can incur steep increases in cost. While this structure favorscloud providers, it starkly contrasts the needs of IT financial managersmosthave per-unit budgets and preferpredictable monthly costs for easier budgeting and forecasting.

Additionally, companies arent always good at estimating what they need and using everything they pay for. As a result, cloud waste is now a thing.In fact, companies waste as much as 29% of their cloud resources.

As companies lift and shift their workloads to the cloud, they trade in-house management for outsourced services. But as IT organizations are loosening their reign, financial management teams should be tightening their grip. Those who arent actively right sizing their cloud assets are typically paying more than necessary. Hence, why overspending can easily reach 70%.

Achieving ROI in one year requires tracing where your cloud money goes to see how and where it is repaid. Budget dollars go down the drain when companies fail to pay attention to how they are using the cloud, dont take the time to correct misuse, or overlook service pausing features and discounting opportunities.

But cloud cost management is not always a simple task. The majority of IT and financial decision-makers report its challenging to account for cloud spending and usage, with the C-suite cite tracing spend and chargebacks of particular concern. The key to cost control is to pinpoint and track every cloud service cost across the IT portfolioyes even when companies have on average 11 cloud infrastructure providers, nine unified communications solutions, as well as a cacophony of unsanctioned applications consuming up to 30% of IT budgets in the form of Shadow IT.

When you factor in these dynamics and consider that cloud providers have little incentive to improve service usage reports, helping clients better balance the one-sided financials of the relationship, you can see why ROI can be slow-moving.

FinOps comes in to bridge this gap.

Cloud services are now dominating IT expense sheets, and when increasing bills delay ROI, IT financial managers go looking for answers. This has given rise to the concept of FinOps (a word combining Finance and DevOps) which isa financial management discipline for controlling cloud costs. Driving fiscal accountability for the cloud, FinOps helps companies realize more business value and accelerate ROI from their cloud computing investments.

Sometimes described as a cultural shift at the corporate level, FinOps principles were developed to foster collaboration between business teams and IT engineers or software development teams. This allows for more alignment around data-driven spending decisions across the organization. But beyond simply a strategic model, FinOps is also considered a technology solutiona service enabling companies to identify, measure, monitor, and optimize their cloud spend, thus shortening the time to achieve ROI. Leading cloud expense management providers, for example, save cloud investors 20% on average and can deliver positive ROI in the first year.

FinOps Best Practices

As the cloud makes companies agile, managing dynamic cloud costs becomes more important. FinOps help offset rising prices and insert accountability into organizations focused on cloud economics. Best practices for maximizing ROI include reconciling invoices against cloud usage, making sure application licenses are properly disconnected when no longer necessary or reassigned to other employees, and reviewing network servers to ensure they arent spinning cycles without a legitimate business purpose.

Key approaches include:

Is the cloud a good investment? Yes, as long as the company can effectively see and use its assets, monitor its expenses, and manage its service. The cloud started as a means to lower costs, minimize capital expenses, and gain infinite scalability, and that reputation should payout even after being pressure tested by the masses. With a collaborative and disciplined approach to management, companies of every size can recognize quick ROI without generating significant waste or adding unnecessary complexity.

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