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Will the Raspberry Pi 5 CPU Have Built-in Machine Learning? – MUO – MakeUseOf

Raspberry Pi has been at the forefront of single-board computers (SBCs) for quite some time. However, nearly four years after the launch of Raspberry Pi 4, a new model is on the horizon.

Previous Raspberry Pi iterations generally involved faster processors, more RAM, and with the Pi 4, improved IO. However, a lot of Pis are used for AI (artificial intelligence) and ML (machine learning) purposes, leading to a lot of speculation from DIY enthusiasts about the Raspberry Pi 5's built-in machine learning capabilities.

Whether the Raspberry Pi 5 gets built-in machine learning capabilities depends a lot on what CPU the board is based around. Raspberry Pi co-founder Eben Upton teased the future of custom Pi silicon back at the tinyML Summit 2021. Since then, an imminent Raspberry Pi 5 release with massive improvements to ML is looking very likely.

Up until Raspberry Pi 4, the development team had been using ARM's Cortex processors. However, with the release of the Raspberry Pi Pico in 2021 came the RP2040, the company's first in-house SoC (system-on-chip). While it doesn't have the same power as the Raspberry Pi Zero 2 W, one of the cheapest SBCs on the market, it does provide microcontroller capabilities similar to that of an Arduino.

The Raspberry Pi 2, Pi 3, and Pi 4 have used ARM's Cortex-A7, Cortex-A53, and Cortex-A72 processors respectively. These have increased the Pi's processing capabilities over each generation, giving each progressive Pi more ML prowess. So does that mean we'll see built-in machine learning on the Raspberry Pi 5's CPU?

While there's no official word on what processor will power the Pi 5, you can be pretty sure it'll be the most ML-capable SBC in the Raspberry Pi lineup and will most likely have built-in ML support. The company's Application Specific Integrated Circuit (ASIC) team has been working since on the next iteration, which seems to be focused on lightweight accelerators for ultra-low power ML applications.

Upton's talk at tinyML Summit 2021 suggests that it might come in the form of lightweight accelerators likely running four to eight multiply-accumulates (MACs) per clock cycle. The company has also worked with ArduCam on the ArduCam Pico4ML, which brings together ML, a camera, microphones, and a screen into a Pico-sized package.

While all the details about the Raspberry Pi 5 aren't yet confirmed, if Raspberry Pi sticks to its trend of incrementally upgrading its boards, the upcoming SBC can be a rather useful board that'll check a lot of boxes for ML enthusiasts and developers looking for cheap hardware for their ML projects.

The Raspberry Pi 5 could come with built-in machine learning support, which opens up a plethora of opportunities for just about anyone to build their own ML applications with hardware that's finally able to keep up with the technology without breaking the bank.

You can already run anything from a large language model (LLM) to a Minecraft server on existing Raspberry Pis. As the SBC becomes more capable (and accessible), the possibilities of what you can do with a single credit-card-sized computer will also increase.

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Application of machine learning in predicting non-alcoholic fatty liver … – Nature.com

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Application of machine learning in predicting non-alcoholic fatty liver ... - Nature.com

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2023 CANADA GAIRDNER AWARDS RECOGNIZE WORLD-RENOWNED SCIENTISTS FOR TRANSFORMATIVE CONTRIBUTIONS TO RESEARCH IMPACTING HUMAN HEALTH – Yahoo Finance

TORONTO, March 30, 2023 /CNW/ - The Gairdner Foundation is pleased to announce the 2023 Canada Gairdner Award laureates, recognizing some of the world's most significant biomedical and global health research and discoveries.

Gairdner Les Prix Canada Gairdner Awards (CNW Group/Gairdner Foundation)

"Congratulations to all the 2023 Canada Gairdner Award recipients! The ground-breaking work of this year's laureates has resulted in innovative, globally accessible tools to fight diseases and improve our well-being. The work of two Canadian researchers Dr. Christopher Mushquash and Dr. Gelareh Zadeh especially stands out. Dr. Zadeh's research to better understand brain tumours and Dr. Mushquash's research on Indigenous-led mental health and substance use will be transformative in improving the quality of life of so many here in Canada and around the world."

- The Honourable Jean-Yves Duclos, Minister of Health

"Our government knows that in order to create a better future for all, we need to foster the research that will improve human health around the globe. It is why I want to congratulate the 2023 Canada Gairdner Awards recipients showcasing international excellence in science and research. I'm proud to highlight the two Canadians awarded for their world-class achievements including improving our understanding of brain tumour treatments and providing culturally appropriate mental health services for First Nations."

- The Honourable Franois-Philippe Champagne, Minister of Innovation, Science and Industry

"I wish to congratulate this year's award recipients for their groundbreaking research and the profound contributions that their discoveries will have. It is specifically noteworthy to see Dr Christopher Mushquash as a recipient of the 2023 Canada Gairdner Momentum Award. Chris's contributions to our understanding of mental health amongst Indigenous communities are already profoundly affecting the needs of Indigenous peoples. As a member of CIHR's Institute for Indigenous Peoples Health Advisory Board, Chris has provided the same critical thinking to advancing Indigenous research in Canada."

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- Dr. Michael J. Strong, President of the Canadian Institutes of Health Research

2023 Canada Gairdner International AwardThe five 2023 Canada Gairdner International Award laureates are recognized for seminal discoveries or contributions to biomedical science:

Demis Hassabis, CBE FRS FREng FRSA

Founder & CEO, DeepMind; Founder & CEO, Isomorphic Labs

John Jumper, PhD, MPhil

AlphaFold Lead and Senior Staff Research Scientist, DeepMind

Awarded "For developing AlphaFold, which has been heralded as an AI-based solution to the 50-year grand challenge of protein structure prediction and has culminated in the release of the most accurate and complete picture of the structure of the proteome, with enormous potential to accelerate biological and medical research."

The Work:

Proteins are essential to life, supporting practically all its functions. They are large complex molecules, made up of chains of amino acids, and what a protein does largely depends on its unique 3D structure. Figuring out what shapes proteins fold into from their amino acid sequence is known as the 'protein structure prediction problem' and has stood as a grand challenge in biology for the past 50 years. With their team at DeepMind, Demis Hassabis and John Jumper have developed the artificial intelligence (AI) system AlphaFold, which today can predict the structure of a protein, at scale and in minutes, down to atomic accuracy.

Hassabis had long suspected that protein structure prediction might be the perfect problem for AI to tackle. He was the project leader on the AlphaFold project from its inception in 2016 to its conclusion, and recruited Jumper to the project in late 2017. In 2018 the team was expanded, with Jumper becoming the new research lead, with the goal to re-design the system with a completely new architecture into what would become AlphaFold2. Together they co-supervised the subsequent projects to create the most accurate and complete picture of the human proteome and predict the structures of nearly all known proteins, and released an open-access database to make all of AlphaFold's predictions freely available to the scientific community.

In a major scientific advance, in 2020 AlphaFold2 was recognized as a solution to the 50-year grand challenge of protein structure prediction by the organizers of the biennial Critical Assessment of Protein Structure Prediction (CASP).

The Impact:

AlphaFold has culminated in the creation of structure predictions for over 200 million proteins - nearly every protein known to science - which DeepMind have made freely available through the AlphaFold Protein Structure Database (AlphaFold DB).

Designed in partnership with European Molecular Biology Laboratory - European Bioinformatics Institute (EMBL-EBI), the AlphaFold DB serves as a 'google search' for protein structures, providing researchers with instant access to predicted models of the proteins they're studying, which has the potential to accelerate every field of study in biology.

Since launch, the AlphaFold DB has already been accessed by 1 million researchers and users in 190 countries. The program dramatically reduces the time scientists typically spend determining protein structure and demonstrates the impact AI can have on scientific discovery and its potential to accelerate progress in some of the most fundamental fields that explain and shape our world. Further, this research will help to better our understanding of disease, and accelerate the development of new targeted drugs.

Bonnie L. Bassler, PhDSquibb Professor and Chair, Department of Molecular Biology, Princeton University; Howard Hughes Medical Institute Investigator

E Peter Greenberg, PhDEugene and Martha Nester Endowed Professor of Microbiology, Department of Microbiology and Molecular & Cellular Biology Program, University of Washington School of Medicine

Michael R. Silverman, PhDEmeritus Investigator, The Agouron Institute; Emeritus Adjunct Professor, Scripps Institution of Oceanography

Awarded "For their discoveries of how bacteria communicate with each other and surrounding non-bacterial cells, providing a new paradigm for how microbes behave and yielding novel avenues for therapeutics against infectious diseases."

The Work:

Bacteria are found everywhere from soil to water to the human body. Despite their simple single-cell forms, bacteria are sophisticated organisms that are remarkably adaptable to changing conditions. Bacteria play crucial roles in medicine, both as members of the microbiome, increasingly understood to contribute to human health, and as major causes of disease. The discovery of how bacteria communicate with one another, coined "quorum sensing" by Dr. Greenberg and his colleagues, is foundational. Drs. Bassler, Greenberg and Silverman are awarded for a combined body of work that spawned an unexpected field in microbiology and are also recognized for their individual discoveries that underpin its implications for all of biology, human health and disease.

Quorum-sensing studies began with an obscure bioluminescent marine bacterium called Vibrio fischeri. In the 1970s, Dr. J. Woodland Hastings and colleagues described a signaling chemical of then unknown structure that stimulated collective glowing after the Vibrio fischeri bacteria had reached a particular population density. This finding was one of the first clues that bacteria could communicate using chemical "words", but it lay dormant for a decade until Silverman, exploiting the power of genetics, identified the genes involved in this signaling pathway and characterized their functions. Silverman's elegant analyses of the role each component played provided the world's first quorum-sensing circuit and the foundation for thousands of similar circuits identified later.

Widely thought to be a function specific to Vibrio fischeri, this phenomenon did not initially gain much traction. Indeed, the idea that bacteria could communicate was deemed highly improbable. But Greenberg was intrigued and trained with Hastings before he later independently further characterized the genes Silverman had identified, and discovered a similar quorum sensing signal that controlled virulence in the pathogenic bacterium Pseudomonas aeruginosa. The term "quorum sensing" was born as he demonstrated that this phenomenon was indeed bacterial communication, and not isolated to Vibrio fischeri. He not only showed that other bacteria exhibited quorum sensing, but he also discovered nearly all major steps in its mechanism.

It was Bassler who then brought Hastings' and Silverman's findings to an unprecedented level by showing that quorum sensing is not an exception but the rule in the bacterial world. What's more, the principal reason bacteria are so successful is that they rarely act alone. Quorum sensing turns out to be essential to many aspects of bacterial virulence and antimicrobial resistance. Initially with Silverman then later independently, Bassler discovered entirely new types of quorum-sensing signal molecules, mechanisms of detection and response to those molecules, and the profound influence quorum sensing exerts over the behaviour of many bacterial species. Moving to the human health front, Bassler demonstrated that it was possible to hijack quorum-sensing mechanisms to control virulence in globally important pathogens. She also made the stunning discovery that quorum-sensing communication is not restricted to bacteria. She found that bacteria can communicate across species and, moreover, quorum sensing underlies bacterial interactions with viruses and other types of cells. For example, she showed that human gut cells use quorum sensing to communicate with resident microbiome bacteria to defend the body against invading pathogens.

The Impact:

A new field of microbiology has emerged and the discoveries of Bassler, Greenberg and Silverman are at the heart of it, shaping and defining the field we now know as quorum sensing. They have independently and collaboratively revolutionized the way we think about bacteria, completely overturning the paradigm that bacteria act independently of each other.

The originality and elegance of their work led to novel and unexpected discoveries in the field time again, laying the groundwork for a deeper understanding of the microbial world with clinical ramifications that are being realized today. For example, Greenberg's work showed promise in targeting difficult infections such as those associated with cystic fibrosis and Bassler's small-molecule therapies are much less vulnerable to development of antimicrobial resistance than are traditional antibiotics because her strategies target the quorum-sensing mechanism rather than bacterial growth. With the recent recognition that microbes are foundational to the vitality of all corners of the biosphere, understanding their biology is crucial. Bassler's work in particular has provided vital mechanistic underpinnings that foster a growing understanding of the human microbiome, the niches in which different organisms thrive, and how behavior and competition within these niches is affected during disease.

All of this serves as pivotal in understanding how the microbiome influences our health and wellbeing and provides insight into novel ways to harness microbial communities to promote health and prevent disease. Bassler, Greenberg and Silverman have undoubtedly paved the way for unprecedented new possibilities for biological solutions to the world's most pressing problems in health, food, energy, and the environment.

2023 John Dirks Canada Gairdner Global Health Award

The 2023 John Dirks Canada Gairdner Global Health Award laureate is recognized for outstanding achievements in global health research:

Jos Belizn, MD, PhD

Senior Scientist, Department of Research in Maternal and Child Health, Institute for Clinical Effectiveness and Health Policy (IECS) Argentina; Superior Researcher at the National Scientific and Technical Research Council of Argentina (CONICET); Researcher, Bone Biology Laboratory, School of Medicine, University of Rosario, Argentina.

Awarded "For the development of innovative, evidence-based and low-cost global interventions in maternal and child health during the perinatal period that improve wellbeing and care during pregnancy, reduce morbidity and mortality, and promote equity in vulnerable populations."

The Work:

Dr. Jos Belizn is a trailblazer in the field of maternal and child health research in Latin America and internationally, focused on the perinatal period and its relevance to community health and the life cycle. His work spans basic research to international clinical studies, demonstrating the full cycle of scientific effort and leading to innovative, evidence-based and low-cost interventions. These interventions promote equity by improving maternal and child health in vulnerable populations. Through his work within these communities, he educates and empowers pregnant people, and witnesses real life health problems, which informs his outstanding scientific contributions.

Dr. Belizn discovered the connection between calcium intake and a decrease in the risk of hypertensive disorders of pregnancy (HDP) by observing Guatemalan Mayan women, where the prevalence of HDP was low, and their traditional cooking methods. Taking his observations further, he led numerous animal and human studies to confirm the association and basic studies to explain the mechanisms. He then planned and implemented international clinical trials in underdeveloped and developed country settings, which led to policy formulations at the highest international level and grassroots efforts to improve adherence to these guidelines.

This is just one of many examples of his extensive and comprehensive work to improve the wellbeing and care of people during pregnancy and interventions to reduce severe maternal morbidity and mortality. Dr. Belizn was the first to document, as well as design, test and implement landmark interventions addressing the issue of unnecessary increased use of Caesarean section. This is a complex and multifactorial challenge affecting not only high-income but also low- and middle-income countries, where associated risks can extend many years beyond delivery and are higher in those with limited access to comprehensive obstetric care. His research has also led to the decrease in unnecessary routine episiotomy worldwide, including in Canada and the US.

The Impact:

Dr. Belizn has undoubtedly improved maternal and childbirth outcomes and made a difference in the lives of pregnant people and their children. His discovery of the importance of calcium intake alone has significant potential as three billion people lack access to adequate calcium intake worldwide. Reaching the scientific community, health systems decision-makers, international organizations, practitioners, health-care providers and local communities, he has overturned practices, introduced more effective and equitable practices, and spearheaded global policies that will contribute to more equitable societies. His work has informed various World Health Organization recommendations, which have been adopted by many countries around the world. Dr. Belizn goes above and beyond, ensuring that these best practices are known and used at the community level.

As an international expert, Belizn's innovation and rigorous research from basic science to implementation has had a profound impact on global health and motivated researchers' careers and actions worldwide over the last five decades. His work has sparked and will continue to lead to important developments in this sector as he demonstrates the importance of representation from low- and middle-income countries in global health research.

2023 Canada Gairdner Momentum Award

The 2023 Canada Gairdner Momentum Award laureates are mid-career investigators recognized for exceptional scientific research contributions with continued potential for impact on human health.

Christopher Mushquash, Ph.D., C.Psych

Professor, Department of Psychology, Lakehead University; Psychologist, Dilico Anishinabek Family Care; Vice President Research, Thunder Bay Regional Health Sciences Centre; Chief Scientist, Thunder Bay Regional Health Research Institute

Awarded "For Indigenous-led mental health and substance use research that leads to culturally and contextually appropriate services for Indigenous children, adolescents, and adults."

The Work:

Dr. Christopher Mushquash brings together his clinical experience as a psychologist and his community-based participatory approach to research to meet community needs and improve systems and services that make a difference in people's lives. His innovative work focuses on Indigenous mental health and substance use through evidence-based practices that align with First Nations values. This approach ensures his research and its outcomes are culturally and contextually appropriate for people in First Nations, as well as those in rural and northern communities. Through large team collaborations and partnerships with communities, government and academia, Dr. Mushquash addresses various aspects of mental health for Indigenous communities, such as mental health, substance use, trauma, and general mental wellness. The overarching goals of his research are rooted in the four interconnected directions and include identifying culturally and contextually appropriate targets of intervention, developing methods of measuring community outcomes; developing and testing of interventions that incorporate culture-based knowledge with scientific methods; and the sharing of knowledge among Indigenous and academic communities, clinicians, and policymakers. These themes come together to form a holistic framework to improve not only systems and services but also research involving Indigenous communities. By putting the communities at the forefront of his work, Dr. Mushquash demonstrates the importance of understanding unique contexts and issues experienced by individuals in Indigenous communities. He has effectively shifted the relationship between communities and researchers, enabling more meaningful and relevant research and advancing the understanding of mental health in Indigenous communities. Systems and services are thus better equipped to address the needs of Indigenous, rural and northern communities in a culturally- and contextually-appropriate manner.

The Impact:

Dr. Mushquash champions culturally and contextually appropriate mental health and substance use services for Indigenous communities. His high-calibre work has improved the lives of many Indigenous communities and influenced national mental health and addiction understandings as he brings together western and Indigenous methodologies. His team conducted the first Canadian study of adverse childhood experiences in First Nations adults seeking residential treatment for substance use difficulties. The outcomes enhanced the understanding of the nature of developmental and intergenerational trauma in First Nations people and improved clinical care for those with substance use difficulties. His research has also upended conventional understandingsof mental health in Indigenous families and established best practices for engaging Indigenous people in research. Furthermore, his research has directly influenced federal funding policy in remote First Nations communities. As a leader in his field, Dr. Mushquash has advanced mental health across Canada, garnering various awards, honours and appointments in recognition of his research and clinical expertise. His devotion to the profession and Indigenous mental health can be seen in the impact of his work in changing Canadian policy, educating professionals working with First Nations people, and, more importantly, bettering the quality of life and care of many Indigenous youth and communities.

Gelareh Zadeh, MD, PhD, FRCS(C), FAANS

Professor and Neurosurgery Division Chair, Dan Family Chair in Neurosurgery, Wilkins Family Chair in Brain Tumor Research, Department of Surgery, Temerty Faculty of Medicine, University of Toronto; Head, Division of Neurosurgery, Toronto Western Hospital, Sprott Department of Surgery, University Health Network; Co-Director, Krembil Brain Institute, University Health Network; Senior Scientist, Princess Margaret Cancer Centre, University Health Network

Awarded "For advancing the molecular and genomic understanding of brain tumours, leading to better ways of discriminating, classifying and managing brain tumour subtypes with potential to transform the clinical care of the disease."

The Work:

Dr. Gelareh Zadeh is a neurosurgeon and senior scientist who combines her in-depth clinical knowledge of brain cancer with clinical and translational research to improve the diagnosis and management of adult brain tumours. Dr. Zadeh's research program applies advanced genomic and epigenomic profiling to further our understanding of the molecular regulators of brain tumours and to develop tools that can refine biomarkers of diagnosis to predict treatment responses and ultimately, improve patient outcomes.

Dr. Zadeh's research focuses on advancing knowledge of brain tumours through integration of multiple platforms of genomic analysis. This includes her research incorporating the largest-ever data analysis of meningiomasthe most common type of brain tumour, which has limited treatment options. She co-founded and leads the International Consortium on Meningiomas (ICOM), which provides researchers around the world with access to meningioma samples and data sets, as well as research expertise and collaborations. ICOM also helps to raise awareness of the importance of research funding into this disease. Dr. Zadeh's discoveries in this field have led to new classification criteria that are biologically and clinically relevant, with the potential to outperform the current standard classification system developed by the World Health Organization. Specifically, her research has shown that meningiomas can be classified into four molecular groups, which reveals biological insights into how the cancer behaves. Using molecular features that reflect tumour behavior, the new classification criteria more accurately predicts cancer recurrence. Dr. Zadeh's lab has also produced a comprehensive body of work on neuronal tumours, including schwannomas and peripheral nerve tumours. By performing the first integrated molecular analysis of schwannomas, her group established the genomic and epigenomic road map for sporadic and neurofibromatosis type 2 (NF2)-related schwannomas and identified a novel fusion protein that can be used for diagnostic, prognostic and therapeutic benefit. Similarly, Dr. Zadeh's research has shown that the transformation of benign neuronal tumours to malignant cancers occurs via two independent molecular pathways, both of which can be therapeutically targeted. Another key contribution of her work has demonstrated the utility of plasma-based biomarkers for diagnosis, discrimination and determination of response to treatment, for a wide variety of brain tumours.

The Impact:

Dr. Zadeh exemplifies an extraordinary commitment to advancing our understanding of brain tumour biology to improve patient outcomes. Her team has made significant strides in understanding how molecular features influence tumour management and has identified novel approaches to reduce the negative side effects of brain tumour treatments. Additionally, her team has identified plasma biomarkers that can help to diagnose intracranial tumours, predict treatment response and detect early recurrence, as well as potential drugs to treat malignant brain tumours. Her work is having a considerable impact in the diagnosis and clinical management of brain tumours and is giving hope to individuals affected by brain cancer.

About the Gairdner Foundation:

The Gairdner Foundation, established in 1957, is dedicated to fulfilling James A. Gairdner's vision to recognize major research contributions to the treatment of disease and alleviation of human suffering. Through annual prestigious Canada Gairdner Awards, the Gairdner Foundation celebrates the world's most creative and accomplished researchers whose work is improving the health and wellbeing of people around the world. Since its inception, 410 awards have been bestowed on laureates from over 40 countries, and of those awardees, 96 have gone on to receive Nobel Prizes.

The Gairdner Foundation believes in coming together to openly discuss science to better engage the public, understand the problems we face, and work together to find solutions. Since its founding, a number of outreach events and programs have been developed with the goal of inspiring the next generation of scientific innovators and fostering an informed society.

Cision

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SOURCE Gairdner Foundation

Cision

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2023 CANADA GAIRDNER AWARDS RECOGNIZE WORLD-RENOWNED SCIENTISTS FOR TRANSFORMATIVE CONTRIBUTIONS TO RESEARCH IMPACTING HUMAN HEALTH - Yahoo Finance

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Public Cloud Market to hit $1 Tn by 2032, Says Global Market Insights Inc. – Yahoo Finance

Global Market Insights Inc.

Major public cloud market participants include Alibaba Group Holding Limited, SAP SE, Oracle Corporation, IBM Corporation, Tencent Cloud and Nutanix.

Selbyville, Delaware, March 29, 2023 (GLOBE NEWSWIRE) --

The public cloud market valuation is expected to reach USD 1 trillion by 2032, as reported in a research study by Global Market Insights Inc.

The growing adoption of cloud computing solutions in developing countriesis slated to have a positive impact on the industry outlook. Rapid uptake in emerging countries such as India and Singapore due to thriving digitalization and the development of advanced network grid infrastructure is playing a key role in establishing cloud-operated businesses. In September 2022, the Government of India announced an investment of USD 30 billion for digital transformation in rural areas that will ensure good quality, high-speed data connectivity across the nation.

Request for a sample of this research report @ https://www.gminsights.com/request-sample/detail/5442

The public cloud market from the IaaS segment is poised to exceed USD 350 billion by 2032. Soaring digitization and soaring inclination toward cloud-based business operations are increasing the demand for IaaS that offers inexpensive delivery of IT infrastructure, such as computing and storage. Recently, in February 2023, Tencent Cloud, a technology solutions provider, signed an MoU with Saudi Arabia-based integrated service expert Mobily to provide IaaS products, such as cloud virtual machines, storage, and network solutions, in the Kingdom of Saudi Arabia.

The public cloud market from the large enterprises segment was held more than 40% industry share in 2022, as a result of the huge amount of less-sensitive data possessed by large businesses that need adequate storage. The public cloud is affordable and supports the integration of novel measures into business models. In February 2023, computer technology behemoth Oracle announced a seven-year cloud partnership with Uber, a mobility services firm. Oracle Cloud Infrastructure agreed to aid Uber in boosting innovation, storing client data, and modernizing its infrastructure.

Story continues

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The public cloud market from the media and entertainment applications segment will expand at over 12% CAGR through 2032. The adoption of public cloud is growing in the media & entertainment sector as it improves the effectiveness and quality of content streaming compared to on-premise infrastructure that hampers content quality and demands significant maintenance. To cite an instance, in July 2022, Comcast Technology Solutions announced a deployment deal of its Cloud TV Suite with Deutsche Telekom. The company expanded its cloud solution portfolio for Deutsche Telekoms Magenta TV business landscapes.

Europe public cloud market will account for over 20% market revenue by 2032, as major companies are investing heavily in technical innovations for regional infrastructure. To quote an instance, in August 2021, tech leader Google announced an investment of more than USD 1 billion to extend a new Google Cloud region in Frankfurt. The company aims to accelerate digitalization in Germany and build a sustainable economy with advanced infrastructure and clean energy.

Top participants operating in the public cloud market are Alibaba Group Holding Limited, SAP SE, Oracle Corporation, IBM Corporation, Tencent Cloud., and Nutanix. These firms are expected to focus on advancements in product capabilities and engage in promising collaborations. For instance, in May 2022, IBM Corporation, an advanced technology firm, inked a collaborative agreement with Amazon Web Services Inc., an IT service management company, to enable SaaS software on AWS. This software supports automation, security capabilities, AI & data, runs cloud-native on AWS, and is built on Red Hat OpenShift Service. This deal enabled users to access IBM SaaS software within AWS marketplace and integrate it with AWS services.

Partial chapters of report table of contents (TOC):

Chapter 2Executive Summary2.1 Public cloud 360 synopsis, 2018-20322.2 Business trends2.2.1 Total Addressable Market (TAM), 2023-20322.3 Regional trends2.4 Deployment model trends2.5 Organization Size trends2.6 Application trendsChapter 3Public Cloud Market Industry Insights3.1 Introduction3.2 Impact of COVID-193.2.1 North America3.2.2 Europe3.2.3 Asia Pacific3.2.4 LATAM3.2.5 MEA3.3 Russia- Ukraine war impact3.4 Industry ecosystem analysis3.4.1 Platform providers3.4.2 Service provider3.4.3 System integrators3.4.4 Distribution channel analysis3.4.5 End-users landscape3.4.6 Profit margin analysis3.4.7 Vendor matrix3.5 Technology & innovation landscape3.6 Patent analysis3.7 Key initiative and news3.8 Regulatory landscape3.8.1 North America3.8.2 Europe3.8.3 Asia Pacific3.8.4 LATAM3.8.5 MEA3.9 Industry impact forces3.9.1 Growth drivers3.9.1.1Increasing Integration of big data, AI and ML with cloud3.9.1.2Increasing Public cloud spending3.9.1.3Growing adoption of cloud computing solutions in developing countries3.9.1.4Rising deployment of IaaS and PaaS in SMEs3.9.1.5Cost effective and scalable3.9.2 Industry pitfalls & challenges3.9.2.1Data privacy and information security concerns3.9.2.2Cloud Wastage3.10 Growth potential analysis3.11 Porter's analysis3.12 PESTEL analysisBrowse our Reports Store - GMIPulse @https://www.gminsights.com/gmipulse

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About Global Market Insights Inc.

Global Market Insights Inc., headquartered in Delaware, U.S., is a global market research and consulting service provider, offering syndicated and custom research reports along with growth consulting services. Our business intelligence and industry research reports offer clients with penetrative insights and actionable market data specially designed and presented to aid strategic decision making. These exhaustive reports are designed via a proprietary research methodology and are available for key industries such as chemicals, advanced materials, technology, renewable energy, and biotechnology.

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IBM Storage launched with backup appliance plan – ComputerWeekly.com

IBMs Spectrum brand, in use for numerous IBM products since 2015, is set to disappear and be replaced by the more descriptive IBM Storage. The move comes as part of a wider strategy for storage services in which it will now aim for greater product integration without the need for customers to assemble diverse hardware modules.

The challenge is to reduce the number of products in our storage catalogue, in favour of all-in-one solutions that will be easier to buy and to sell into managed services by integrators, said Denis Kennelly, general manager of storage at IBM.

The first product in this new push will be Storage Defender, a backup appliance aimed at combatting ransomware, planned for summer release. Storage Defender combines file and virtual machine backup from Spectrum Protect, object storage backup software from Cohesitys DataProtect, and container storage management from Spectrum Fusion, all in a flash-equipped FlashSystem storage array.

The plan is also to integrate the results of the open source Velero backup project for Kubernetes, which is heavily supported by Red Hat.

IBM said that Storage Defender will lean heavily on AI monitoring of storage equipment activity to detect things like disk errors and the presence of malware, as well as to alert administrators.

It acts, more precisely, to detect risks on storage arrays in production and not just those that store backups, said Brent Ellis, an analyst with Forrester Research. With that kind of vision of events it becomes possible to use snapshots to recover operations with the briefest delay.

In summary, you wont have separate systems for surveillance of cyber security and for backup, said Christophe Bertrand of analyst ESG. IBM is proposing a cyber-surveillance system that prevents data theft and looks after restoration in case it is destroyed. He noted that the appliance comes with a console that can be used by cyber security and backup admins.

Analysts have applauded the integration of a number of technologies that previously would have existed in different forms of storage and would have to have been bought separately. Now, FlashSystem arrays can deal with backup and be used for production workloads and that will include storage for containerised applications, thanks to Fusion.

Its quite a judicious move to bundle Cohesity into the product because it radically simplifies backup, said Ellis. Previously, IBM sold three products: Spectrum Protect for on-site file backup, Spectrum Protect Plus for virtual machines, and Spectrum Protect Plus Online for data in the cloud. Now, everything will be dealt with from one console.

The new offer will also comprise Storage for Data & AI and Storage for Hybrid Cloud. The first of those will use storage from Ceph Storage for block, file and object, and IBM Storage Scale (previously Spectrum Scale) to share file and object storage over the network. The Storage Scale System, previously known as Elastic Storage System, will provide the storage hardware underpinnings.

For Hybrid Cloud, there will be hyper-converged infrastructure dedicated to Kubernetes. That will run OpenShift for compute and Fusion for storage. In this configuration, the Fusion console will optimise sharing of resources between applications, and also migrate containers as simply as possible.

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IBM Storage launched with backup appliance plan - ComputerWeekly.com

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Cloud services wage price war as startups cut costs; wary IT firms may halve hiring of engineers – The Economic Times

Amid the ongoing funding crunch, Indian startups are cutting their spends on cloud storage and renegotiating contracts with service providers like Amazons AWS.

This and more in todays ETtech Morning Dispatch.

Also in this letter: Online gaming companies say TDS will cut rows, compliance load For cloud kitchens, pandemic-driven sheen fades away What the IT sector can learn from 2008 crisis?

Cloud service providers see a price war as startups renegotiate contracts

Slashing costs: Founders, technology and product heads, ET spoke to said that companies across the board are cutting cloud expenses by 20%-30% while some growth-stage startups like Meesho and Dealshare have brought cloud expenses down by 50%.

Cloud wars brewing: As startups have downsized, rivals of Amazon Web Services (AWS), which is the preferred cloud service provider with new-age tech businesses, have started luring founders with deep discounts. Azure has come off as a strong choice, as it sweetens the deal by bundling cloud services with the Microsoft 365 productivity suite. But, shifting to a new primary cloud provider is time-consuming and expensive.

Whats next? Founders have been smart to take these discounted offers to AWS, and are actively renegotiating contracts. Some early stage founders have also approached AWS to extend cloud credits for a year.

Cut, cut cut: Technology heads at startups are pushing teams to drive server optimisations, deploying fewer but more efficient lines of code, minimising software tool partnerships, and moving to load capacity planning. Among other costs that startups are looking to cut are storage, monitoring, and application programming interface (API) calls.

Wary IT companies may halve hiring of engineers from April: Experts

Drop in hiring: Staffing firm TeamLease expects a 40% drop in FY24 headcount addition compared to FY23, based on the current outlook from companies. This comes after the companies reported record hiring and attrition numbers during fiscal year 2022 and first half of fiscal 2023.

In Quotes: So far in FY23, there has been a net headcount addition of about 2.8 lakhs (across the IT sector) and Q4 addition is likely to remain flat. In recent quarters attrition has gone down and growth visibility has also reduced. So we would expect a 30-40% drop on FY24 headcount addition based on the current outlook, said Sunil C, CEO, TeamLease Digital.

Online gaming companies say TDS will cut rows, compliance load

Background: In the Union Budget for 2023-24, the government introduced Section 194BA and 115BBJ to tax income that users earn by winning on gaming platforms. Section 194BA deals with TDS while Section 115BBJ prescribes the 30% tax rate on winnings. Both these provisions were initially to be applicable from July.

Why the change? The industry had sought the applicability of TDS to April so that the taxation regime stays uniform for the entire financial year. Having two different tax regimes during the same year could have led to compliance burdens and tax disputes, gaming industry executives said.

Quote, unquote: "It would have been problematic if the TDS would have been applicable from July as the financial year starts from April 1, and the period from April-June would have been an exposure, and even potentially open to dispute with tax authorities".

Tweet of the day

ETtech in-depth: Cloud kitchens change flavours as pandemic-driven sheen fades away

Declining trend: The cloud kitchen boom has subsided. Food ordering platform Thrive says it has seen a decline in the number of new cloud kitchen brands signing up on it. In 2020, 24% of food brands that signed up were cloud kitchens. It jumped to 32% in 2021. In 2022, their share fell to 25%. As of March 2023, just 8.3% of its new merchant sign-ups were cloud kitchens.

Shutdowns, exits, mergers: The slide was visible even last November when food delivery platform Swiggy wound down its delivery-only brand, The Bowl Company, in Delhi-NCR as it did not perform well in the region. It is not just delivery-only food brands that have been hit. There has been a spate of shutdowns, exits and mergers of startups providing space and infrastructure to dark kitchens. Early March, Swiggy sold Access, which rented out kitchen spaces, to Loyal Hospitality. Last month, Zomato-backed Mukunda Foods shut down Nucleus Kitchen, which offered automated kitchen spaces to brands.

Lessons from the past: what the IT sector can learn from 2008 crisis?

Collapse and chaos: Over the past few weeks, the US has seen its second and third largest banking failures in history with Silicon Valley Bank and Signature Bank, both taken over by the Federal Depositors Insurance Corporation (FDIC). First Republic has been teetering, with JP Morgan heading talks on a rescue plan. Across the Atlantic, Swiss bank UBS has had to take over a failing Credit Suisse. On Thursday, Software services behemoth Accenture said it will cut around 19,000 jobs giving in to macroeconomic concerns.

Companies with exposure to troubled banks: Companies like Tata Consultancy Services, Infosys, Wipro, LTIMindtree, Cognizant and Mphasis are vendors to banks at the centre of the turmoil such as Silicon Valley Bank, Signature Bank and Credit Suisse. Exposure to regional banks in the US is the highest for Cognizant, followed by Infosys and TCS. Tech Mahindra and HCLTech have low exposure to US regional banks.

Other top stories by our reporters

Paytm wins regulator extension for payment aggregator licence application: One97 Communications (OCL) said its subsidiary Paytm Payments Services Ltd (PPSL) has received an extension from the Reserve Bank of India to resubmit its application for a payment aggregator (PA) licence. The banking regulator had in November last year asked Paytm to reapply for the licence within 120 days and stopped it from signing up new online merchants for the platform.

Pocket FM plans a global audio series platform: Audio streaming platform Pocket FM is planning to increase its global presence, after the 'great traction' it is seeing in the US. The Gurgaon-based company made its foray into the market in November last year. "As a format, audio is way more engaging and monetizable than audiobooks and podcasts," Rohan Nayak, co-founder at Pocket FM, told ET.

Global picks we are reading:

ChatGPT started a new kind of AI race and made text boxes cool again (The Verge)

At Apple, Rare Dissent Over a New Product: Interactive Goggles (New York Times)

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Cloud services wage price war as startups cut costs; wary IT firms may halve hiring of engineers - The Economic Times

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New video playback solution for LBEs and fixed installations – InPark Magazine

disguise has announced the launch of EX 3 a 4K video playback solution designed specifically for location-based experiences and fixed installations.

Whether its for an art show, entertainment venue or office lobby, EX 3 unlocks the full scalability of the disguise platform, which has powered more than 600 immersive experiences in more than 50 countries. The platform includes disguises Designer software, newly launched APIs and the disguise cloud collaboration toolkit. This enables creatives to benefit from an end-to-end workflow from concept to delivery, so they can bring their vision to life from one connected platform.

Creative studios increasingly have to deliver a wider variety of projects, said Raed Al Tikriti, chief product and technology officer at disguise. With EX 3, weve made doing this easier and more accessible than ever. Even if you only need video playback for an hour, youll be able to design, edit and deliver scalable installations, all without leaving the disguise platform.

Featuring three 4K video outputs suitable for both projection and LED displays, each EX 3 is designed to play back video with minimal latency. Depending on the needs of the show, additional EX 3 machines can be added and synced together to scale out the video playout. EX 3 units can even be used in a session with other disguise media servers for more complex experiences. Users can work at scale and maintain the ability to make changes to their content on the fly, from designer, without changing the system infrastructure. This is also helpful when running concurrent shows on the same system.

Displaying high-resolution video on a building, LED stage or event space can make a massive difference to how immersive your final experience is, says Tikriti. With EX 3 you can do this while being flexible for whatever tomorrow might bring. You can build your video sequence and make changes on the fly in Designer, share 3D previews of your stage in the cloud with our Previz app and even build custom show control with our APIs. Then, youll be able to trust that EX 3 will map it all out onto any canvas at pixel-perfect quality.

The benefits of EX 3 include:

Easier playout to large canvases: Thanks to its genlock support, multiple EX 3 machines can be synced together, enabling play back of 4K video at scale, with minimal latency.

More flexibility for custom experiences: Use disguise APIs to build additional applications on top of EX 3. Operators can easily customize workflows with tools to schedule content, monitor system health and more.

Stress-free collaboration: EX 3 unlocks access to the full disguise platform. Users can sequence videos using Designer, then share them via disguises Previz app, with which creators can preview the result in 3D space. All project content will be stored and collated in disguise Cloud, so its all in one place.

More creativity and scalability: Make content changes on the fly with Designer, without the need to change the infrastructure, so that experiences can evolve over time. EX 3 can also be used alongside OmniCal, disguises camera-based projector calibration system, to align projectors to sub-pixel accuracy in just minutes.

24/7 world-class support: As well as cloud storage and easy collaboration, EX 3 users can take advantage of disguises 24/7 support with a highly-experienced team based all over the world, which has been helping deliver events for more than 20 years. Local service centers and server loan programs are also on hand to ensure any project runs without a hitch.

New video playback solution for LBEs and fixed installations

disguise has announced the launch of EX 3 a 4K video playback solution designed specifically for location-based experiences and fixed installations.

Whether its for an art show, entertainment venue or office lobby, EX 3 unlocks the full scalability of the disguise platform, which has powered more than 600 immersive experiences in more than 50 countries. The platform includes disguises Designer software, newly launched APIs and the disguise cloud collaboration toolkit. This enables creatives to benefit from an end-to-end workflow from concept to delivery, so they can bring their vision to life from one connected platform.

Creative studios increasingly have to deliver a wider variety of projects, said Raed Al Tikriti, chief product and technology officer at disguise. With EX 3, weve made doing this easier and more accessible than ever. Even if you only need video playback for an hour, youll be able to design, edit and deliver scalable installations, all without leaving the disguise platform.

Featuring three 4K video outputs suitable for both projection and LED displays, each EX 3 is designed to play back video with minimal latency. Depending on the needs of the show, additional EX 3 machines can be added and synced together to scale out the video playout. EX 3 units can even be used in a session with other disguise media servers for more complex experiences. Users can work at scale and maintain the ability to make changes to their content on the fly, from designer, without changing the system infrastructure. This is also helpful when running concurrent shows on the same system.

Displaying high-resolution video on a building, LED stage or event space can make a massive difference to how immersive your final experience is, says Tikriti. With EX 3 you can do this while being flexible for whatever tomorrow might bring. You can build your video sequence and make changes on the fly in Designer, share 3D previews of your stage in the cloud with our Previz app and even build custom show control with our APIs. Then, youll be able to trust that EX 3 will map it all out onto any canvas at pixel-perfect quality.

The benefits of EX 3 include:

Easier playout to large canvases: Thanks to its genlock support, multiple EX 3 machines can be synced together, enabling play back of 4K video at scale, with minimal latency.

More flexibility for custom experiences: Use disguise APIs to build additional applications on top of EX 3. Operators can easily customize workflows with tools to schedule content, monitor system health and more.

Stress-free collaboration: EX 3 unlocks access to the full disguise platform. Users can sequence videos using Designer, then share them via disguises Previz app, with which creators can preview the result in 3D space. All project content will be stored and collated in disguise Cloud, so its all in one place.

More creativity and scalability: Make content changes on the fly with Designer, without the need to change the infrastructure, so that experiences can evolve over time. EX 3 can also be used alongside OmniCal, disguises camera-based projector calibration system, to align projectors to sub-pixel accuracy in just minutes.

24/7 world-class support: As well as cloud storage and easy collaboration, EX 3 users can take advantage of disguises 24/7 support with a highly-experienced team based all over the world, which has been helping deliver events for more than 20 years. Local service centers and server loan programs are also on hand to ensure any project runs without a hitch.

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New video playback solution for LBEs and fixed installations - InPark Magazine

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Oxbotica teams up with Google Cloud to add scale to autonomous … – ComputerWeekly.com

Autonomous vehicle software developer Oxbotica has enlisted Google Cloud to accelerate the global take-up of its self-driving vehicle technology platform.

Oxbotica said it plans to use the Google Cloud Platform infrastructure, including its compute, storage and networking offerings, to host the platform, which is geared towards supporting industrial use cases for autonomous vehicles.

For example, its technology is used to run passenger shuttles operating on fixed routes in cities where there are driver shortages.

With Google Cloud, Oxboticas customers will be able to easily and quickly scale from single prototype vehicles to full fleets. In addition, the collaboration will enable Oxbotica to explore the larger impact of autonomous vehicles on congestion, public transit, and more, the two companies said, in a statement.

Oxbotica also plans to tap into Google Clouds artificial intelligence (AI) and data analytics capabilities to test, validate and verify its self-driving technology.

Alongside the core development of its self-driving platform, Oxbotica will use Google Cloud to generate digital twins in Oxboticas MetaDriver, an AI-powered metaverse, that connects and controls virtual and physical fleets together, sending real-time analytics on performance, the statement continued.

Oxboticas MetaDriver automatically generates a vast bank of virtual scenarios to help ensure the safety of autonomous vehicles. Google Cloud will provide the data and machine learning tools to enable MetaDriver to apply Oxboticas proprietary generative AI tools to the extensive bank of virtual scenarios including unusual edge cases that are often economically, environmentally or physically impractical to discover in conventional testing.

Gavin Jackson, CEO of Oxbotica, said the company is looking forward to drawing on Google Clouds expertise to accelerate the adoption of its autonomous driving software.

Google Cloud is a global leader in cloud infrastructure and using its cutting-edge technology and AI-powered tools will strengthen our proposition for our customers, he added.

News of the technology tie-up between the two companies comes hot on the heels of the announcement earlier this month that autonomous vehicle provider Goggo Network would be rolling out Oxboticas software to its delivery operations.

Specifically, the Goggo Network and Oxbotica partnership is geared towards addressing the impact high fuel costs and driver shortages are having on businesses on delivery businesses, particularly as demand for online shopping services continues to soar.

Google Cloud CEO Thomas Kurian said Google and Oxbotica will also look to address similar pain points in a number of other industries too.

The combination of Oxbotica's leading technology and our reliable infrastructure and AI and data-enabled cloud platform has the potential to accelerate autonomous mobility in a variety of industrial use cases, Kurian said.

From last mile logistics to public transportation, we look forward to working together to positively impact the lives of end users.

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Oxbotica teams up with Google Cloud to add scale to autonomous ... - ComputerWeekly.com

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How can your business benefit from a cloud-based video model? – IFSEC Global

Ian Compton, Director of Sales (EMEA), at Arcules offers some guidance on the key benefits that operating a cloud-based video surveillance model can bring to an organisation. He also explains the different options security managers should consider, whether its a private, public or hybrid solution that fits best with the company needs.

More organisations are looking to reap the benefits of the flexible and scalable cloud-based service model, causing the clouds global usage to rise. According to a report by Data Bridge Market Research, the global video surveillance-as-a-service market is expected to exceed $11.16 billion by 2026.

In the security segment, cloud adoption has moved more slowly than in other industries, but weve reached a period of sustained, growing interest. The simplicity of the Software-as-a-Service (SaaS) approach is the primary reason for the increase in spending. But there are other far reaching impacts to consider.

Here are some to keep in mind:

Centralisation is one of the most valuable components of the cloud because it allows users to access information from anywhere using a range of connected devices. One platform contains all pertinent data. Stakeholders can get the most relevant and up-to-date information within minutes if there is a security or business crisis.

Flexibility and scalability are also essential features. A cloud solution for storing and managing video data allows for rapid adjustment and agility as a company grows or its technology systems become more advanced, reducing the complexity that might come with expansion.

Intelligence is derived from data analysed and stored in the cloud. The cloud provides stakeholders with more insight into daily operations. It helps ensure that all organisational and security goals are met daily and into the future.

Data security in the cloud is a highly discussed issue, but the cloud can enhance data protection with proper protocols in place. Stakeholders can protect sensitive data from bad actors by utilising vulnerability testing, password etiquette, software patches, and encryption. Additionally, public cloud providers have invested significant efforts into ensuring their networks are protected and provide the utmost uptime.

Automatic updates take the burden off IT departments regarding system management, as upgrades and security fixes are automatically installed. Cloud services are, therefore, exceptionally beneficial for organisations with limited or nonexistent IT teams, as it takes maintenance and operational concerns out of their hands.

Cost efficient is a term used when discussing cloud deployment because a SaaS model can be much more affordable than a hardware-based model. Deploying a cloud-based solution substantially reduces an upfront capital investment, introducing more of a service-based arrangement instead of paying for video data, storage, and add-ons they use.

The shift to the cloud is a challenge for our industry because of our traditional reliance on hardware. On-premises surveillance solutions have been the norm, and its what were used to. On-premises is not all bad: several businesses prefer to control all decision-making and data handling, making an on-premises solution ideal for customised configurations unique to the organisations needs.

However, organisations that are interested in incorporating the cloud into their overall security posture have three options to consider:

Private cloud

Some organisations deploy their storage systems in-house, implementing cloud computing and storage technology. Private cloud offers the usability, scalability, and flexibility for which cloud is known and is a viable option for those businesses looking to adopt cloud technology but on their private network to limit access to outside users.

A private cloud, however, is not without its limitations. The oversight and management of this storage solution require extensive training and knowledge of the best practices for protecting transmitted data. In general, private cloud systems have a higher cost of ownership due to the hardware investments that need to be made and maintenance costs.

Public cloud

Public cloud refers to the delivery of hosted services over the internet. The public cloud is an optimal video surveillance solution for businesses looking to experience scalability and flexibility in streamlining video and business operations and identifying the organisations most prominent risks. The public cloud is an excellent choice for an organisation to centralise surveillance and data management.

However, the public cloud may not be the best option for businesses without the bandwidth required for streaming footage. The cost of streaming video 24/7 can certainly add up, and if a company demands extensive live viewing, an on-prem solution could make more sense.

Hybrid cloud

Hybrid cloud models allow for a mix of on-premises, private, and public cloud services. Forrester defines a hybrid cloud as one or more public clouds connected to something in my data centre. That thing could be a private cloud. That thing could be traditional data centre infrastructure.

Workloads and data can move freely between the various pieces, creating an advantage for those looking for a balance between the two options mentioned above and a solution tailored to their needs. Additionally, many locations are a good fit for an on-premises solution, making sense for the business.

Evaluating bandwidth is critical in determining the exemplary cloud-based service to meet an organisations needs. Low bandwidth can cause issues with how much data the network can handle at once, significantly reducing the users ability to access critical data when needed.

Its also crucial to determine the level of support required within the organisation. For many, the service-based model can help ensure high levels of oversight over the system beyond the regular security updates to include regular monitoring. To determine this, users must identify who will be responsible for using the system.

To sum it up, you have many options as you consider how cloud video fits within your digital transformation plans. Its essential to evaluate the specific needs of your organisation. The possibilities of cloud solutions are limitless.

If you carefully plan your cloud journey around current and future needs, you can realize a more straightforward yet effective video management program.

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Microsoft’s mission to make Windows 11 worse continues with ads in … – TechRadar

Windows 11 has just received an optional update which applies some useful fixes... but also something a bit more controversial for the Start menu.

As spotted by Bleeping Computer (opens in new tab), thatd be what Microsoft describes as notifications for Microsoft accounts appearing in the Start menu, a feature that some suspect has a hidden agenda.

What do we mean by that? Well, in the support document (opens in new tab) introducing patch KB5023778 for Windows 11 22H2 PCs, which is still in preview but will be fully rolled out next month, Microsoft gives an example of a notification: a pop-up panel warning the user that they need to back up their files.

Sensible advice, and of course, it's a good idea to back up your main folders (documents, pictures, and so on) to the cloud every now and then as suggested (and locally too, maybe using an external drive for instance).

You can guarantee, though, that starting a backup from this prompt will try to get you to use OneDrive, Microsofts cloud storage service. Because as we know, these Start menu prompts are notifications related to Microsoft accounts and connected services like OneDrive.

Past leaks from Albacore (a well-known leaker on Twitter) have also shown Microsoft prodding users (in test builds) to hit up OneDrive in this manner, or to create a Microsoft account (or to complete their Microsoft profile).

Regarding this new feature, Microsoft tells us: This is only available to a small audience right now. It will deploy more broadly in the coming months. Some devices might notice different visual treatments as we gather feedback.

The freshly unleashed optional update also provides a bunch of bug fixes, including one for a glitch that affects printers (connected via a USB port) and makes them appear to be multimedia devices.

So, this Start menu feature is progressing, clearly. We saw it in the Release Preview channel for Windows Insiders (testers) just a week ago, and now, its hitting actual Windows 11 PCs going forward.

Admittedly, its still an optional (test) update right now, but itll almost certainly be part of Aprils cumulative update for Windows 11 deployed in a couple of weeks. Unless Microsoft has a last-minute change of heart and pulls the plug at the precipice of deployment (and at this point, thats very unlikely).

Of course, its only rolling out to a small subset of Windows 11 users initially. Although that in itself is telling Microsoft is evidently concerned about the response and is still testing the waters in a limited fashion, as it were, with a broader rollout not coming for months to boot. The software giant is being careful about this one, and doubtless for good reason.

Maybe we wont even see these kind of ads or reminders, as Microsoft couches them all that often in the Start menu. They could just be very occasional things. We dont know, and we also dont know exactly where Microsoft is going to be drawing the line between suggestions or recommendations, and pushing its own services as a form of help to the user which effectively crosses over into the realm of advertising.

Time will tell, but its clear enough that suggestions are set to be a big thing in the future for Windows 11 (or indeed Windows 12). Recently weve seen further hints of personalized recommendations in the Start menu, including recommended websites to visit (yes, that concept is seemingly back on the table), which again would seem to be ripe territory for what could effectively be advertising.

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Microsoft's mission to make Windows 11 worse continues with ads in ... - TechRadar

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