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What is the cloud? Is it cloud storage, cloud backup, cloud sync, cloud computing? – Hometown Focus

By Dustin Miller

HTF Columnist

EVELETH What is the cloud? The simple answer is it is a bunch of servers on the Internet networked together to provide you your services and storage from the Internet instead of your hard drive. Different servers will have different functions, such as processing your requests or storing your data. Most people use the cloud for somethingand many dont even realize it.

If you have your phones being backed up to Google or Apple, you are using cloud storage. They give you some storage space to back up your files from your phone in case disaster happens; you will then, hopefully, be able to restore your phone fairly easily with minimal data loss.

There are many different types of clouds out there as well. There is cloud storage, cloud backup, cloud sync and cloud software. Google Drive is a cloud computing service, which allows you to edit documents and spreadsheets all online. This service is entirely online-based and even allows you to save files on your account. You dont even need a computer to use thisthere are apps for most smart phones and tablets.

Dropbox is an example of a cloud sync application. You upload files and then the files will be transferred to all other dropbox installations that you have installed or users you are sharing the folder/file with. Of course, depending on the size of the file, this can take a little bit of time. This service is primarily used for sharing your files with other computers or people.

Cloud storage places such as Apple iCloud or Amazon Cloud are mostly used to back up your files and documents, and store them online. Many of your off-site storages will use a cloud-based storage as well. This gives you a backup of all of your data in the event something happens to your computer.

Is the cloud secure? Should I store personal data on the cloud? This depends. Some cloud services will encrypt your data, but always make sure it is encrypted before you do store any personal information up there. All the main cloud companies have many security measures in place to protect your data, but on the Internet (as with anything) there is always that chance it can end up in the wrong hands. Of course, using a strong password will also help keep your data safe.

When deciding if you want to use the cloud, you also need to see who actually owns the material once it is uploaded. You may give up some of your rights to that file on some cloud servicesso always be sure to check their terms and conditions. I, personally, like the cloud for storing some of my files that I like to access from multiple locations. I mostly use Google Drives storage for many of those files. I also use online backup for some of my critical documents in case of a computer crash.

Dustin Miller is a general partner of Cold Snap Technology in Eveleth, MN. Cold Snap Technology can be reached at 218-744-1210 or visit http://www.coldsnaptech.com.

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How Data Storage is Changing – and What It Means for MSPs … – Talkin’ Cloud

Brought to you by MSPmentor

Data storage is changing. What was true five years ago about the way you managed databases and storage systems may not hold true anymore.

Keep reading for a primer on data storage today.

Once upon a time, data storage was pretty simple. From the early 1990s through the 2000s, most data lived in simple relational databases, like MySQL and PostgreSQL.

They were hosted on traditional servers using magnetic disks.

Each type of relational database had its special nuances.

But in general, if you knew one relational database, you could learn to work with another one easily enough.

And when it came time to choose which type of database to use for your business or customers, there was not much to think about, because each of the databases worked in more or less the same way.

Today, however, the data storage world has grown much more complicated. It is changing radically as a result of the following trends:

What do these changes mean for MSPs?

First, they mean that you need to know much more about storage than you did in the past in order to choose the storage solutions that best meet the needs of your business and your customers.

At the same time, however, the increasingly complex world of data storage also presents an opportunity.

By becoming experts in the storage options outlined above, MSPs can provide good service by helping clients to understand data storage questions that many consumers can no longer answer for themselves.

There's opportunity in complexity, especially for MSPs.

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With $3.6M in fresh funding, YotaScale optimizes cloud computing for enterprises – TechCrunch

YotaScale, a graduate ofAlchemists enterprise accelerator, is announcing a $3.6 million venture round today from Engineering Capital, Pelion Ventures and angels Jocelyn Goldfein, Timothy Chou and Robert Dykes. The startup employs machine learning to help balance performance, availability and cost for enterprise cloud computing.Competitors CloudHealth Technologies and Cloudability have raiseda combined $80 million in the hot space.

Cloud computing has rapidly become integral to businesses in just about every industry. But the quick pace of innovation has made it hard to monitor ever-evolving cloud infrastructure. Rather than dump the responsibility on humans,YotaScale is automating performance management itself.

The companycombs over amyriad cloud data toensure thata companys infrastructure is optimized for its overarching business priorities. These priorities can be really simple, like minimizing cost, or they can be highly complex, involving multiple projects with different end-goals.

Anybody can do the simple stuff and tell you your machine is running low on utilization and youshould shut it down, explainsAsim Razzaq, CEO ofYotaScale.

Razzaqssystem is able to combine usage data with billing and log data. This informationserves as the underpinnings for anomaly detection against a baseline. Though it might not sound like a lot of data, its enough to extrapolate out things likeresource consumption and CPU utilization.

But the tricky part of anomaly detection is defining normal, because normalcy is highly contextual. A spike in use might not be an anomaly at all for an e-commerce company onBlack Friday. To this point,YotaScale isnt just concerned with historical data, it actually makes forward projections. This makes it possibleto contextualize data fluctuations. Instead of flagging every single change, the system compares expected performance against actual performance.

Different types of cloud infrastructure data are created in different time intervals; some hourly, others daily, etc. The challenge becomes optimizing across that differentiation.Ensemblemachine learning techniques are used to improve the accuracy ofanalysis and to manage the many dimensions of captured data.Regression models serve as the foundation, with other semi-supervised models coming in for specific uses.

UsingYotaScale, enterprises like Apigee and Zenefits can ideally rely on machines to managetheir cloud computing needs, taking a load off cloud and DevOps teams. Not to mention,machines have a pretty strong compute advantage when it comes to real-time analysis.

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Kingdom in the Cloud: Saudi Arabia’s Draft Cloud Computing Regulations – Privacy Law Blog

Home > Cloud Computing > Kingdom in the Cloud: Saudi Arabias Draft Cloud Computing Regulations

Proskauer litigation associate Courtney Bowman and Jonathan Reardon, head of the Al Khobar, Saudi Arabia office of the Middle East-based firm Al Tamini & Co., recently co-authored an article published by Bloomberg about Saudi Arabias draft cloud computing regulations. The article analyzes the draft regulations and their potential impact on cloud service providers seeking to enter or expand their Saudi presence. The article also provides context about the Kingdoms interest in enhancing its profile in the technology sector as part of a strategy to shift away from being a largely oil-based economy. Click here to read the full article.

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Amazon Unveils New Conference Call Service To Take on Skype – Top Tech News

A new video and phone conference service from Amazon aims to compete with the likes of Microsoft's Skype for Business. Amazon Web Services unveiled its new Amazon Chime service today to provide unified communications tools to enable companies to host or join meetings as well as chat online, while sharing content and screens across their devices.

"In a world where meeting attendees are often not in the same city, much less the same office building, unified communications has become increasingly more important," the company said in a statement. "Amazon Chime takes frustration out of meetings, delivering very high quality video, voice, chat, and screen sharing."

Push-Button Conferencing

Amazon is pitching the new service as a way to bring high-end quality to an aspect of enterprise technology often seen as a source of frustration for companies due to clunky or hard-to-use interfaces, bad sound and audio quality and complicated login procedures. Chime aims to deliver high-end video and audio quality while making the process of hosting or joining a meeting as simple as the push of a button.

Chime calls all participants listed for a meeting when it starts so joining is as easy as clicking a button in the app, according to the company. It also provides a visual roster of all attendees, taking the mystery out of knowing who is on the call.

The new service also comes with its own mobile and desktop apps that can be synchronized across multiple Android, iOS, Mac, and Windows devices. Amazon said Chime can also be integrated into existing corporate directories, and also allow IT administrators to manage identities and control access across their organizations.

Easy Deployment

Perhaps most attractive for IT departments, Chime doesn't require deployment or upfront investments, since enterprises can just download the app. Additionally, Amazon said it costs about a third as much as competing solutions.

"It's pretty hard to find people who actually like the technology they use for meetings today. Most meeting applications or services are hard to use, deliver bad audio and video, require constant switching between multiple tools to do everything they want, and are way too expensive," said Gene Farrell, vice president, enterprise applications, AWS, in the statement.

The service is now available in three versions. Amazon Chime Basic is free and lets a user attend meetings, call another person using voice or video, and use its messaging and chat capabilities. Amazon Chime Plus adds user management, such as the ability to manage an entire e-mail domain, disable accounts, or configure Active Directory, as well as 1 GB per user of message retention, for $2.50 per user, per month.

And Amazon Chime Pro adds the ability to host meetings with screen sharing and video for up to 100 users and also includes support for mobile, laptop, and in-room video along with unlimited VoIP support for $15 per user, per month.

Image credit: Amazon.

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New Charity Focussed Cryptocurrency Launches – AllCoinsNews.com (blog)

Centurion, a new cryptocurrency, launched last week with a focus on ease-of-use and scalability in addition to promoting childrens charities. With a block size of 2 MB, Centurion can process and confirm transactions in under 6 minutes.

Ready-made merchant payment API libraries can be integrated into websites to enable the cryptocurrency to be used to buy products and services. The first adopter of Centurion is an online store which sells more than 100 e-books and 50 videos on marketing, cryptocurrencies, internet tips, tricks, businesses, etc. The partnerships will be revealed soon, with more stores to follow soon after. Centurion is already available for traders on the cryptocurrency exchange Excambiorex.

Mining pools for Centurion users do not require miners to sign up and manually withdraw their accumulated share of cryptocurrency. Instead, they will be receiving funds directly into their wallets. According to the company, this has been done to improve ease of use, but also reduce the risk of attacks on the mining pools wallets. The auto pay-outs are set to execute every few minutes. In order to cater to users who are not technology experts, simple, pre-configured files are provided that can be downloaded to start CPU and GPU mining.

Centurion4Children is donating 5 million Centurion coins to well-established charity organizations. It is also raising funds within the community and through the website. The foundation is already represented in India, as well as Africa and Europe with official charity partnerships being revealed in March, 2017. Centurion4Children is currently raising funds for: Support a Child and its Entire Family, Sponsor a Boy, Safe Water for Children in Development Countries, and Sustainable Schools. To cover promotion costs and to kick-start the donations distributed by Centurion4Children, the coin has reserved 50 Million of its tokens.

The cryptocurrency platform will soon embark on a marketing campaign in association with Cryptonetwork ltd, a Dubai-based entity which has a network of people spread across India, Germany, Italy, Spain and several other countries. They will be involved in various promotional activities, including the sale of products and services, for which they will receive rewards in centurion and bitcoin. An estimated 20 million Centurion tokens over a period of 5 years has been earmarked for these promotional purposes.

Centurion will donate 5 million of its reserved coins to charity and the remaining 50% will be used to reward early adopters, investors, related projects and talented individuals within the community who work to improve the Centurion cryptocurrency.

Specifications X11 Proof of Work (PoW) 3% Proof of Stake (PoS) RPC port: 5555 / P2P port: 5556 1 Minute Blocks Block Size 2Mb Reward Schedule: Blocks until 100 0 CNT (for fair difficulty balancing) Blocks 101 250,100 100 CNT Blocks 250,101 500,100 75 CNT Blocks 500,101 1,000,100 60 CNT Blocks 1,000,101 2,000,100 50 CNT Blocks 2,000,101 2,500,100 25 CNT Blocks 2,500,101 3,500,100 10 CNT Blocks 3,500,101 4,000,100 5 CNT Blocks 4,000,101 5,000,100 2.5 CNT Blocks 5,000,101 19,000,000 1 CNT Total Coin production 250 Million Reserve: 50 Million. SIDEBAR

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Towards equal access to digital coins – Science Daily

Scientists at the Interdisciplinary Centre for Security, Reliability and Trust (SnT) of the University of Luxembourg have developed an important mathematical algorithm called "Equihash." Equihash is a core component for the new cryptocurrency Zcash, which offers more privacy and equality than the famous Bitcoin. Zcash came into operation as an experimental technology for a community-driven digital currency in late 2016.

Bitcoin is by far the most recognized and widely used digital currency. It was introduced in January 2009 and has garnered much attention since then. But it is not the only one of its kind. Wikipedia lists nearly one hundred cryptocurrencies boasting more than 1 million US dollar market capitalisation.

One of the newest cryptocurrencies is "Zcash," which can be seen as an update to the Bitcoin protocols. In Bitcoin, the transfer of coins is recorded in a global ledger, the so-called blockchain. The validity of the latest transfers in the blockchain is verified about every ten minutes. Verifying the transfers and creating new blocks for the blockchain (the so-called mining) requires a lot of computing power, which is provided by distributed computers worldwide. The "miners" who allocate the processing power are rewarded with new coins.

Zcash is trying to resolve two main shortcomings of Bitcoin: its lack of privacy for transactions and the centralization of transaction verification into the hands of a mere dozen miners who have invested in large amounts of specialized mining hardware: Bitcoin is prone to such centralization because the computational load of the bitcoin mining algorithm can be split into many different small tasks, which can be conducted in parallel. The algorithm is easy to implement in dedicated, energy-efficient and cheap microchips, but not suited to standard hardware. Bitcoin mining today is therefore done on special-purpose supercomputers which are located in places with cheap electricity and/or cheap cooling. Such supercomputers are expensive, costing millions of euros, but provide much more mining power than if one were to use standard PC hardware of the same price.

Prof. Alex Biryukov, head of the research group "Cryptolux" and Dr. Dmitry Khovratovich at SnT have developed the algorithm "Equihash" which can resolve this problem. Equihash is a so called memory-hard problem, which can not be split up into smaller working packages. It can be more efficiently calculated on desktop-class computers with their multiple processing cores and gigabytes of memory than on special hardware chips. "If 10,000 miners with a single PC were active, in Zcash the investment to compete with them would be 10,000 times the price of a PC, while with bitcoin, the investment would be significantly smaller," says Khovratovich. This creates a more democratic digital currency by allowing more users to contribute to the mining process. Khovratovich adds: "The strength of a cryptocurrency comes from the fact that the ledger is globally distributed. Our Equihash algorithm reverses the situation back to this more ideal world."

Equihash was first presented at the Network and Distributed System Security Symposium last year -- one of the top-5 IT security events. Prof. Biryukov comments: "Since Equihash is based on a fundamental computer science problem, advances in Equihash mining algorithms will benefit computer science in general. Equihash is so far unique among all the mining algorithms: it is memory-hard on the one hand and very easy to verify on the other." In other words, while mining new coins with Zcash/Equihash is comparatively expensive, hence posing a smaller risk of monopolization because it requires large amounts of computer memory and hard computational work, checking that the new coins are genuine is memoryless, fast and cheap.

Understanding these advantages, the creators of Zcash chose Equihash as the algorithm for mining coins and verifying transfers. Equihash itself is not limited to use in Zcash and can be used in any cryptocurrency, including Bitcoin.

"With our contribution to Zcash, the Cryptography and Security lab (CryptoLux) has shown its strength in innovative research that has immediate applications in the financial technology industry," says SnTs director, Prof. Bjrn Ottersten. "We invite students to follow us in this promising field," adds Professor Biryukov: "There are still lots of challenging research problems to solve."

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Materials provided by University of Luxembourg. Note: Content may be edited for style and length.

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Thinking Outside The Box: Why Cloud Storage Services Are A Bad Fit For Managing Brand Assets – Business Solutions Magazine

By Leslie Weller, Director of Marketing, Canto

The popularity of cloud-based storage and sharing tools has skyrocketed over the past five years. Businesses and consumers use Google Drive, Box, and Dropbox for sharing files, collaborating on documents, and coordinating projects in real time.

These services, however, are not one-size-fits-all. They might not be suitable for businesses in industries that adhere to more restrictive standards like finance and healthcare. Marketers and agencies could find them to be poor fits as well, especially when managing a growing number of brand assets (such as photos, videos, and graphics).

When it comes to organizing images, videos, and other media files, marketers eventually realize sometimes after trial and error a service like Box cant meet their needs. Marketers need a digital asset management (DAM) system designed for managing visual content, not a simple tool that simply sends files to and from the cloud. Following are five reasons marketers should avoid Box, Dropbox, and other cloud storage tools for managing brand assets.

Bottom Line: DAM Supports Better Productivity For Managing Brand Assets

When all is said and done, your digital assets are valuable to your company for one main reason: theyre created to help the company meet business goals by generating revenue through marketing, advertising campaigns, and more. The easier it is to manage and organize your creative assets, the easier it is to stay productive. While Box, Dropbox, and other cloud storage services are commonplace, they arent designed for brand asset management (and may actually inhibit productivity). By relying on SaaS-driven DAM technology to manage, store, and use creative assets, marketing teams will benefit from the increased productivity and streamlined workflows for asset management.

Leslie Weller, director of marketing for Canto, has a deep respect for the way technology connects people with the things they value most. She joined Canto to help marketers, brand managers, product managers, and content managers understand there is a better way to make use of their organizations massive amounts of digital content. Weller earned a masters of business administration degree from California State University, San Marcos and a bachelors of science degree in sociology from Brigham Young University.

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Gormley’s Take: Cloud Computing With a Human Face – Wall Street Journal (subscription)

Gormley's Take: Cloud Computing With a Human Face
Wall Street Journal (subscription)
Health-care companies' shift to cloud computing is usually thought of as a technology story. There is also a human element. Cloud computing enables companies to quickly scale their computing power up and down. In health care alone, the cloud-computing ...

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Optimizing data center placement, network design to strengthen cloud computing – Science Daily

Telecommunication experts estimate the amount of data stored "in the cloud" or in remote data centers around the world, will quintuple in the next five years. Whether it's streaming video or business' database content drawn from distant servers, all of this data is -- and will continue in the foreseeable future to be -- accessed and transmitted by lasers sending pulses of light along long bundles of flexible optical fibers.

Traditionally, the rate information is transmitted does not consider the distance that data must travel, despite the fact that shorter distances can support higher rates. Yet as the traffic grows in volume and uses increasingly more of the available bandwidth, or capacity to transfer bits of data, researchers have become increasingly aware of some of the limitations of this mode of transmission.

New research from Nokia Bell Labs in Murray Hill, New Jersey may offer a way to capitalize on this notion and offer improved data transfer rates for cloud computing based traffic. The results of this work will be presented at the Optical Fiber Communications Conference and Exhibition (OFC), held 19-23 March in Los Angeles, California, USA.

"The challenge for legacy systems that rely on fixed-rate transmission is that they lack flexibility," said Dr. Kyle Guan, a research scientist at Nokia Bell Labs. "At shorter distances, it is possible to transmit data at much higher rates, but fixed-rate systems lack the capability to take advantage of that opportunity."

Guan worked with a newly emerged transmission technology called "distance-adaptive transmission," where the equipment that receives and transmits these light signals can change the rate of transmission depending on how far the data must travel. With this, he set about building a mathematical model to determine the optimal lay-out of network infrastructure for data transfer.

"The question that I wanted to answer was how to design a network that would allow for the most efficient flow of data traffic," said Guan. "Specifically, in a continent-wide system, what would be the most effective [set of] locations for data centers and how should bandwidth be apportioned? It quickly became apparent that my model would have to reflect not just the flow of traffic between data centers and end users, but also the flow of traffic between data centers."

External industry research suggests that this second type of traffic, between the data centers, represents about one-third of total cloud traffic. It includes activities such as data backup and load balancing, whereby tasks are completed by multiple servers to maximize application performance.

After accounting for these factors, Guan ran simulations with his model of how data traffic would flow most effectively in a network.

"My preliminary results showed that in a continental-scale network with optimized data center placement and bandwidth allocation, distance-adaptive transmission can use 50 percent less wavelength resources or light transmission, and reception equipment, compared to fixed-rate rate transmission," said Guan. "On a functional level, this could allow cloud service providers to significantly increase the volume of traffic supported on the existing fiber-optic network with the same wavelength resources."

Guan recognizes other important issues related to data center placement. "Other important factors that have to be considered include the proximity of data centers to renewable sources of energy that can power them, and latency -- the interval of time that passes from when an end user or data center initiates an action and when they receive a response," he said.

Guan's future research will involve integrating these types of factors into his model so that he can run simulations that even more closely mirror the complexity of real-world conditions.

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