Hosting considerations have always been a key concern for serious SEOs as several factors are known as search signals in Googles ranking algorithm. Hosting affects everything from how spiders see your site (down time) to how humans see your site (response time) and ultimately how search engines understand your site.
The impact of physical location
Physical server location has traditionally played a leading role in geo-targeting and it can have a big impact on international rankings. To put it another way, websites hosted in the UK perform better in UK search results, while websites hosted in the US perform better in US search results.
Theres a logic behind search engines giving locally hosted websites an algorithmic lift, but its proved an expensive headache for publishers. One solution is to build country-specific sites (hosted locally on local domains) and it works, but its an unwieldy approach and a drain on resources.
Cloud hosting and geo-targeting
Googles getting smarter and there are now effective ways to target international traffic with a single domain, but a single domain means a single server location and that means sites may struggle to rank overseas. But what happens if you move your hosting into the cloud?
Cloud hosting uses a network of global servers, so cloud-based sites wont have a strict geographic footprint, but thats not the same as having a footprint in the wrong place. While Googles keeping quiet on the impact that cloud hosting has on local rankings, the consensus is that it has little or no effect, and cloud hosting brings with it a host of additional SEO benefits.
Google stays ahead of the competition by serving-up the best search results and you can help them by demonstrating speed, security and reliability. Switching to the cloud is a smart move, it shows that youre taking hosting seriously, and youll be rewarded with better rankings. Its one of the reasons we cloud hosting for our clients, and weve worked hard to earn our status as a certified Microsoft Silver Partner with in-house Microsoft Azure experts.
SEO benefits of cloud hosting
SpeedLoad time is an increasingly important ranking factor thats forcing websites to become more performant. Recent Google figures show that bounce rate increases by 90% as page load time increases from 1-5 seconds. Cloud hosting spreads load, greatly speeding-up delivery, and making sure that your site doesnt get left behind.
Security Cloud hosting providers take security seriously and better protection from hackers, scrapers and malicious bots means youre less likely to get penalised in the results.
ReliabilityUptime is understandably important in SEO as sites cant be crawled if they go down, which rarely happens in the cloud. Remember that search spiders are busy bots and they wont hesitate to go away if they cant access your site and they wont be back in a hurry.
ScalabilityCloud hosting operates on a PAYG model (or rather a Pay As You Consume) so it flexes to meet demand in real time. As a result, it provides a great UX at peak periods when other hosting might fail (and we should know as were used to temporarily scaling up for phenomenal Black Friday demand). It also makes cloud hosting surprisingly affordable as you arent paying for rack space that isnt being used.
Search engine marketing professionals are paid to sweat the small stuff and because cloud hosting is such a big deal Ridgeway recommends that you head for the cloud and give your rankings a lift. As a Microsoft Silver Partner, Kentico Gold Partner and Kentico Quality Expert, the vast majority of our clients enjoy the benefits of Kenticos all in one CMS, marketing and ecommerce solution combined with the speed and flexibility of Microsoft Azure hosting.
The original article was posted here.
Nick Maynard is the SEO performance specialist at Ridgeway.
// Featured in this article
We work with a diverse portfolio of clients that includes Krispy Kreme, Yo!, De Beers, Twinings, Silver Spoon and hmv, building their brands and audiences through beautiful design and immersive conten...
The rest is here:
How will cloud hosting affect your SEO campaign? | The Drum
- VMware Cloud Hosting Services Provider | TrueNorth ITG - April 28th, 2019
- What is cloud hosting? | IBM Cloud - April 18th, 2019
- What is cloud hosting? - Definition from WhatIs.com - April 18th, 2019
- What is Cloud Hosting and What Are the Benefits - April 18th, 2019
- Cloud Hosting Services | Steadfast - April 18th, 2019
- The Best Cloud Web Hosting Services for 2019 | PCMag.com - April 12th, 2019
- Web Hosting - Hosting Ireland Provides Web Hosting ... - March 23rd, 2019
- ZOOM Web Hosting and Domain Registration Philippines is a ... - March 13th, 2019
- Hostway and HOSTING Merge, Creating One of the Largest ... - March 8th, 2019
- 7 Best Managed Cloud Hosting Providers of 2018 - WPMyWeb - March 2nd, 2019
- Cloud Hosting vs. Shared Hosting Comparison | HostGator - March 2nd, 2019
- Shared Web Hosting Plans - Fast & Secure Shared Hosting ... - February 15th, 2019
- Cloud Hosting Services | Cloud and Hosting | Sungard AS - February 8th, 2019
- 10 Best Cloud Hosting Service in 2019 - AppModo - January 21st, 2019
- Best Cloud hosting January 2019 | WebHostingGeeks - January 21st, 2019
- Cloud Products & Services | HOSTING - January 11th, 2019
- Cloud Hosting - Super Powerful and Fully Redundant | TMDHosting - January 11th, 2019
- Cloud Hosting Services - Secure Managed Cloud Hosting - Bluehost - October 26th, 2018
- Indias Best Cloud Hosting | Cloud Servers | Cloud Service ... - October 16th, 2018
- QuickBooks Hosting Fast, Secure Cloud Hosting | Ace Cloud ... - October 2nd, 2018
- Cloud Services - Deploy web apps & APIs | Microsoft Azure - October 2nd, 2018
- HIPAA Compliant Cloud Hosting Services - atlantic.net - September 15th, 2018
- 2018's Best "Cloud Hosting" Providers | 100% Real Reviews - September 15th, 2018
- Best Cloud Hosting Providers of 2018 | HostAdvice - August 27th, 2018
- Shared Hosting vs Cloud Hosting - How To Start A Blog - August 27th, 2018
- 10 Best Cloud Server Hosting Providers (2018): Top Cloud ... - August 21st, 2018
- Google Cloud IoT Reviews and Pricing - 2018 - July 12th, 2018
- Cloud Hosting Plans - Secure & Scalable Services | HostGator - May 18th, 2018
- Best cloud hosting providers in 2018 | TechRadar - May 14th, 2018
- Cloud Hosting - Cloud - Windows - March 2nd, 2018
- Cloud Servers | Cloud Hosting | Web Hosting - Cirrus Hosting - February 20th, 2018
- Managed Dedicated, Cloud and Hosting Services - February 20th, 2018
- What is Cloud Hosting? | Web Hosting Sun - February 12th, 2018
- Cloud Hosting - Managed Cloud Services - January 9th, 2018
- Cloud Hosting by Perry Hosting - December 11th, 2017
- What Is Cloud Hosting? | GoDaddy - YouTube - December 11th, 2017
- Linux VPS | Best Managed Linux Cloud Hosting - RoseHosting - November 24th, 2017
- Cloud hosting platforms. Part one: Pantheon | ADCI Solutions - November 24th, 2017
- Get to know Linode, the new (big) kid in town - Technical.ly - September 7th, 2017
- 500 Cloud Operators, Managed Service Companies and Hosters to Gather at the 13th Annual Hosting & Cloud ... - Benzinga - September 7th, 2017
- Cloud ERP: The rising alternative to hosting your own - Networks Asia - September 7th, 2017
- Melbourne Server Hosting Renamed to iomart - Web Host Industry Review - September 6th, 2017
- Cloud ERP: The rising alternative to hosting your own - CIO Australia - September 6th, 2017
- Dean Dorton Technology named to Sage Intacct President's Club, Rookie of the Year and New Partner of the Second ... - The Lane Report - September 6th, 2017
- Microsoft Signs Deal to Put More Apps on Huawei's Cloud in China - eWeek - September 6th, 2017
- Cloud Hosting Providers CommsTrader's UK Channel Guide 2017 - CommsTrader - September 5th, 2017
- Huawei announces Microsoft cloud apps partnership - ZDNet - September 5th, 2017
- Trump Effect Could Cost US Cloud Providers Over $10 Billion: Report - Web Host Industry Review - September 2nd, 2017
- Cost Reduction Strategies on Java Cloud Hosting Services - InfoQ.com - August 30th, 2017
- Cloud Native The Perfect Storm for Managed SD-WAN Services - Network World - August 30th, 2017
- Why 2017 is the Year to Understand Cloud Computing - Business 2 Community - August 28th, 2017
- President Trump Could Cost US Cloud Computing Providers More Than $10 billion by 2020 - The Data Center Journal - August 28th, 2017
- What You NEED To Look For In A Cloud Hosting SLA - TG Daily (blog) - August 27th, 2017
- President Trump Could Cost US Cloud Computing Providers More ... - The Data Center Journal - August 27th, 2017
- State of Cloud - 2017 - Read IT Quik - August 22nd, 2017
- President Trump could cost US cloud computing providers more than $10 billion by 2020 - Bdaily - August 22nd, 2017
- Microsoft No Longer a PC Company with Deals Like Halliburton, Says Credit Suisse - Barron's - August 22nd, 2017
- Did Snap Make a Mistake With Its $3 Billion in Cloud Contracts? - Madison.com - August 21st, 2017
- Right Networks continues focus on tech improvement with new CIO - Accounting Today - August 21st, 2017
- Altinity Provides Cloud Version of ClickHouse on Kodiak Data MemCloud - Markets Insider - August 21st, 2017
- NASA calls on cloud for online eclipse streaming - GCN.com - August 21st, 2017
- Cloud Hosting Reviews and Comparisons | Cloud Hosting Directory - August 19th, 2017
- Free cloud hosting: comparing the top providers offer - August 19th, 2017
- Microsoft Expands HPC Cloud Portfolio With Cycle Computing Acquisition - eWeek - August 19th, 2017
- UC San Diego Health: Moving Its EHR to the Cloud, Strategically - Healthcare Informatics - August 19th, 2017
- Rackspace's first in-house attorney for international moves on - San Antonio Business Journal - August 19th, 2017
- Microsoft Acquires Cycle Computing to Bulk Up its HPC Cloud Services - eWeek - August 18th, 2017
- Massive Potential Attracts International Players to Iran's Cloud Computing Market, Despite Challenges - PR Newswire (press release) - August 18th, 2017
- These Inventors Need To Conquer Cryptocurrency To Change Cloud Computing - Celebrity Net Worth - August 18th, 2017
- 360 Cloud Solutions now offers Adaptive Insights - Accounting Today - August 18th, 2017
- Hackers breach third party cloud vendor TekLinks - Healthcare IT News - August 18th, 2017
- Stronger security and disaster planning fuel healthcare's migration to the cloud - Healthcare IT News - August 16th, 2017
- Hackers hit dermatology practice through cloud vendor - Information Management - August 16th, 2017
- Hackers hit dermatology practice through cloud vendor - Health Data Management - August 15th, 2017
- Unisecure Hybrid Cloud Hosting Introduces New Integration And Collaboration Support. - HostReview.com (press release) - August 14th, 2017
- CenterGrid Names Kevin Westendorf As Chief Technology Officer - Markets Insider - August 14th, 2017
- Earth911.com - Earth911.com - August 14th, 2017
- Commerce Department Plans to Move Cybersecurity to the Cloud - FedTech Magazine - August 13th, 2017
- Snap CEO Evan Spiegel Makes A Case For Slow User Growth - Fortune - August 11th, 2017
- RiverMeadow and WSM Announce Agreement to Facilitate Cloud Migrations - GlobeNewswire (press release) - August 11th, 2017