New cloud computing capabilities for streaming video – The Tech Panda

Akamai Technologies(NASDAQ: AKAM), the cloud company introduced new cloud computing capabilities for streaming video. The capabilities are designed to help OTT operators deliver higher quality and more personalized video experiences to viewers. They can also help operators realize lower, more predictable operational costs and improve efforts to monetize content. Additionally, Akamai announced enhancements to its support of the Common Media Client Data (CMCD) specification and highlighted the latest members of its Qualified Computing Partner program.

OTT services today operate the types of complex applications and demanding workloads that Akamai cloud computing services are ideally suited to handle. Built onAkamai Connected Cloud, the massively distributed edge and cloud platform for cloud computing, content delivery and security, developers can useAkamai cloud computing servicesto build, run and secure applications and workloads that are best suited to where and how their viewers connect. For viewers, that means low-latency, high-performing experiences; for OTT operators, it means global scalability with lower-cost and predictable pricing.

Were giving OTT operators a host of powerful new cloud computing functions, scaling them across our global platform, and backing them with Akamai content delivery and security services

Whether youre building the app or paying the invoices from cloud providers, Akamai cloud computing services are uniquely capable to help cover the gamut of development, cost control, and viewer experience, saidJon Alexander, Vice President, Product Management, Akamai. Were giving OTT operators a host of powerful new cloud computing functions, scaling them across our global platform, and backing them with Akamai content delivery and security services.

In addition, Akamai is adding new use cases to itsEdgeWorkersserverless computing capabilities that address needs around content personalization, rights management and security for streaming video. The use cases support DASH and HLS streaming protocols:

To help OTT operators improve the viewing experience and obtain additional visibility into video performance, Akamai is enhancing its support for the CMCD specification. Created by the Consumer Technology Association (CTA), the specification enables device-based media players to send playback information to Akamai and other CDNs. Akamai is using CMCD to intelligently pre-fetch content, which can improve video start-up time and reduce buffering.

With CMCD support, OTT operators can also benefit from more consistent, reliable metrics on viewer quality of experience. The CDN receives meaningful client-side data and affords the low-latency, high-volume processing power togenerate logsthat can be delivered to third-party analytics tools for reporting and analysis.

Akamai is also highlighting the members of its Qualified Computing Partner program that provide solution-based services for media workflows. The services are interoperable with Akamai Connected Cloud and are available through partners that have completed a thorough qualification process.

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New cloud computing capabilities for streaming video - The Tech Panda

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