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Video streaming has come a long way from the old days when transferring video wasnt even possible on the Internet. Today, businesses all over the world use video streaming as a tool for marketing and communication, as well as a modern means of providing entertaining or educational content.

The advancements in cloud computing have revolutionized video streaming and brought forth massive corporations and popular streaming platforms such as YouTube and Netflix. Thanks to successful video streaming startups, even small companies can leverage the benefits of video streaming in their business.

Video Streaming and Cloud

Video streaming platforms have adopted cloud scaling in order to enable larger bandwidth and speed. These factors are necessary to handle heavier video requirements and provide a better viewing experience.

One of the greatest examples of a platform that scaled massively on cloud to provide a better video viewing experience is YouTube. Thanks to the advancement in cloud technology, YouTube was able to reach millions of people and become the second largest search engine online.

Nowadays, even small businesses use video streaming to bring their customers closer to the brand and make them feel more connected to their mission in the industry. This additional human interaction can take their marketing strategies to the next level.

Cloud computing symbol, random lines creating cloud shape, 3D illustration of cloud technology, ... [+] internet of things

While video streaming is considered a powerful marketing tool, it comes with several challenges in terms of technological requirements. Video streaming includes the transmission of large data pockets that results in latency issues the frustrating buffering that ruins any viewers experience.

By scaling on cloud, streaming platforms can increase their bandwidth to provide better video streaming performance and viewing experience. Certain startups provide video streaming services to businesses that want to leverage this tool but dont have the required interface.

Since most enterprises dont have networks capable of handling video streaming and heavy traffic, there is a large demand for cloud scaling and video streaming platforms. Here are three startups worth mentioning that have used cloud to scale and increase their capabilities for purposes such as video delivery, live streaming, and gaming:

Whether were talking about gaming, streaming, or live video, cloud computing plays an important role in providing a high quality experience. With the focus being on the end users experience, video streaming platforms will continue adopting cloud technologies to provide better results.

Read more from the original source:
Video Streaming Platforms And The Benefits Of Cloud - Forbes