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The marketing creates a competitive advantage to organization with an integrated approach of systems automation. The AI approach of marketing provides a benefit of granular decision-making and micromanagement of customers. The traditional approach of the bottom to up in handling the customer journey is becoming obsolete.

Marketers use Artificial Intelligence to drive the increasing demand of customers. The integrated apps with machine learning give a satisfying user experience to customers. The interaction designs can be made attractive with the use of technology like AI and enable the micro-moments management of customers.

The expanding applications of AI empower the CMOs of organziations to adopt it for upgrading their services and redefine the marketing for the elevated experience. The customized marketing by using the modern top to bottom approach is leading to new horizons of marketing where every segment of the consumer is offered the best services.

The AI leverages the capabilities of information systems and connect the end-to-end business processes and provide a flawless experience. The marketers who have adopted the power of AI are excellent performers in terms of Marketing outputs in an organizations.

Views expressed above are the author's own.

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Artificial intelligence powered marketing - The Times of India Blog