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The backlash against Big Tech has long flourished among pundits and policymakers, but a new survey suggests it's beginning to show up in popular opinion as well.

Driving the news: New data from Edelman out Tuesday finds that trust in tech companiesis declining and that people trust cutting-edge technologies like artificial intelligence less than they do the industry overall.

Why it matters: The Edelman study finds people favor more regulation of industries and technologies that they distrust. Rising public support for regulation could move policymakers from talk to action.

Details: Edelman's 2020 Trust Barometer found that while tech still enjoys high levels of trust globally, its approval rating fell four points between 2019 and 2020.

What they're saying: "The trend of eroding trust in the technology sector continues," said Sanjay Nair, global technology chair of Edelman.

Between the lines: Trust is higher for many sectors broadly than it is for the leading-edge technology within a field. Far more people trust the tech industry broadly than AI specifically.

The big picture: Two studies from Pew Research also show the impact of declining trust.

Yes, but: Technology is still one of the most trusted sectors, despite recent erosion. Such was the case overall for the Edelman study, although a record 13 markets had higher trust in a sector other than technology.

Go deeper: The "ominous" decline of democracy around the world

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Exclusive: Global trust in the tech industry is slipping - Axios