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Pune: Anervea is a data science and analytics cutting-edge company dedicated to revolutionising the Indian healthcare industry through the power of data.

Our team of experts in data science, market research, healthcare and technology have come together to provide products and solutions that help Indian pharmaceutical companies make more informed decisions towards more effective and better-performing commercial operations, improve patient outcomes by expanding market access and enhance sales force effectiveness.

Our goal is to empower Indian pharmaceutical companies with the innovative commercialisation tools they need to drive innovation, address critical challenges and improve patient outreach in turn improving patient outcomes.

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Anerveas data analytics expertise supports Indian pharmaceutical companies gain valuable insights into customer behaviour, preferences, and needs, which can help them develop more effective marketing and sales strategies. Our data analytics capabilities involve the use of various analytical tools and techniques, such as data mining, predictive modelling, machine learning, and artificial intelligence (AI).

Our data analytic solutions help pharmaceutical and healthcare companies:

Better customer insights: Data analytics helps pharma companies to gain a deeper understanding of customer behaviour, preferences, and needs. This information can be used to develop more targeted and personalised marketing campaigns, which can improve customer engagement and loyalty.

Indian pharmas traditional markets have been typically metro cities and tier I to a certain extent tier II cities. However, increasingly the next level of growth for the pharmaceutical industry is going to come from tier III and tier IV cities, semi-urban and rural areas. These areas are increasingly getting developed and access to care has improved or enhanced considerably. These geographies are called hyper-local markets and they represent the growth markets for Indian pharmaceutical companies.

Anervea through its core Product Alpha {.dev} has mapped all doctors, hospitals, pharmacies and diagnostics centres at the pin code level covering pan-India and specifically these new growth markets. With this core product. Anerveas commercial solutions help Indian pharmaceutical companies target and segment the prescriber in these hyper-local markets, estimate the size of the field force required to tap into these hyper-local markets and plan their physician visit.

Anerveas sales and marketing analytics solutions help plan marketing tactics in these hyper-local markets and define the most targeted marketing mix for these unique markets.

Some of the areas Anervea can provide services include:

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Revolutionising Indian healthcare industry through power of data - ETHealthWorld